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How did a cryptocurrency platform simply their offering and connect with the viewers?

About Nvest

Nvest provides AI-based automated trading solution for cryptocurrencies. It provides a platform for the users to buy, sell and trade in cryptocurrencies

 

The Challenge

Nvest wanted to talk about how cryptocurrency forms an AI-based community which makes investing safer and more intuitive.

As new concepts and technologies like Blockchain and Cryptocurrency can be confusing, It was important to simplify the concept.

Also, as there is little awareness about this industry, building trust and connecting with the audience was essential.

The Solution

To keep it simple and break down complexities, we used Infographic animation to keep the video visually appealing.


We built trust and connection with the audience by explaining the shortcomings of other coins and exchanges.

To achieve the client's objectives, B2W:-

  • Used Infographic animation style to explain the offering

  • Addressed user pain points and shortcomings of the industry

Key Takeaways


  • 1. Infographic Animation helps grab attention quickly and keep viewers engaged.

  • 2. Addressing pain points gets the viewer emotionally invested creating a lasting impact.

  • 3. Building trust is essential to inspire the viewer to take action.

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