83 Best Animated Marketing Video Examples And What Makes Them Great?

Jul 21, 2023 12:30:00 AM

Animated Marketing Videos - an exciting blend of creativity, storytelling, and business strategy - are reshaping the landscape of digital marketing. 

In today's fast-paced online world, businesses need compelling and innovative ways to captivate their target audience. 

One such solution is animated marketing videos, which combine entertainment and information to convey brand messages effectively. 

These animations offer the power to explain complex concepts simply, resonate with various demographics, and transcend cultural and language barriers. 

In this blog, we delve into the fascinating realm of animated marketing videos, what top brands are doing to stand out, and how you can do the same!

  1. Best Marketing Videos According to Animation Styles
    1. Best 3D Marketing Videos for Software
    2. Best Mixed Media Marketing Videos
    3. Best Infographics Videos for Marketing
    4. Best Motion Graphics Videos for Marketing
    5. Best Whiteboard Marketing Videos
  2. Best Marketing Videos Across Industries
    1. Best Real Estate Videos for Marketing
    2. Best Fintech Marketing Videos
    3. Best App Promo Videos
    4. Best Cybersecurity Marketing Videos
    5. Best Healthcare Marketing Videos
  3. Best Marketing Videos Across Usecases
    1. Best B2B Marketing Videos
    2. Best Brand Marketing Videos
    3. Best Corporate Marketing Videos
    4. Best Commercial Videos
    5. Best Product Marketing Videos

Best Animated Marketing Videos

1. Best Marketing Videos According to Animation Styles

1.1. Best 3D Marketing Videos for Software


3D animation videos have gone from a massively expensive special effects tool in Hollywood, to an almost ubiquitous format seen everywhere– and that even includes marketing videos. 

Video Marketing is all about staying current, with your finger on the pulse of cutting-edge trends. If you can’t keep up, you’ll be left behind. 

Our short video compilation highlights the best of 3D being used effectively in marketing software videos worldwide.

How up-to-date are you on the extent of 3D today? Find out more by checking out our blog post on the 3D software marketing videos.

1.2. Best Mixed Media Marketing Videos


Even if you haven’t heard of mixed media animated video, chances are you’ve already seen it in action, unless you’ve been living under a rock for the last few decades. 

Simply put, mixed media animation is a kaleidoscope of different styles, from traditional 2D, 3D, whiteboard, text and photo clippings.

It’s unique and effortlessly engaging.

There’s good reasons why this style is here to stay, and why it’s a valuable tool to have in your marketing arsenal.

Check out our video compilation of our favorites, and our blog post on the best mixed media animation videos to find out more!

1.3. Best Infographics Videos for Marketing


Humans are highly visual creatures and sight and sound are the primary ways we observe the world around us. 

The powerful thing about animation marketing videos for business is their innate ability to explain things well, without boring the audience or overwhelming them.

Even complex topics can be broken down and simplified, without losing too much information.

Infographic animation is a popular style for this, and it’s found a home in marketing and business in general. Check out our video for some excellent examples, and find out what we liked about them in our blog post on the best infographic videos.

1.4. Best Motion Graphics Videos for Marketing


Animation is a great way to give your marketing message that extra edge and style to really stand out and grab attention. 

And motion graphics marketing videos are a fantastic style to use, giving your video that flair and flavor that makes the message really pop.

If you need inspiration, check out our video compilation and blog post on the best motion graphics videos for more details!

1.5. Best Whiteboard Marketing Videos


What is whiteboard animation? Well, it’s just what it says on the tin: an animation style that looks like drawings being sketched out on a whiteboard. 

It’s a style that’s attention-grabbing and interesting, but most importantly, can be used to break down and explain complex topics, similar to infographic animation.

As an added bonus, it’s surprisingly cost-effective without looking cheap to the viewer!

Check out these delightful examples of whiteboard animation in our compilation video. And to learn more about this particular style, look at our dedicated blog post on the best whiteboard videos.


2. Best Marketing Videos Across Industries

2.1. Best Real Estate Marketing Videos


If you’re in the real estate industry, you already know that it’s about so much more than just selling a building to live or work in.

It’s about people, connections, culture, problem-solving, and so much more. 

So why should your marketing feel like a list of dry statistics and numbers?

Animated real estate videos are a fantastic way to put some passion and energy into your marketing, and stand out from the crowd and be heard. 

Check out our compilation video for some inspiration, we promise it’ll make your day!

If you’re curious about how to up your game and use animated video to really connect with clients, check out our blog post for the best animated real estate videos that do that (and much more).

2.2. Best Fintech Marketing Videos 

They say money makes the world go round.

While it’s technically not true– it’s the rotational inertia combined with the sun’s gravitational pull– in a pretty real sense, money is the energy that largely powers human society worldwide. 

But ask a layman on the street about the economy and they’ll give you a blank look. It’s all a bit baffling to most people. 

That’s why it’s so important for your marketing strategy to focus on the human side of fintech.

Otherwise, you won’t be able to establish that all-important personal connection with your audience.

Being highly visual creatures, the animation really speaks to people in a direct and natural way like few other formats.

Perhaps it’s no surprise, then, that so much of our entertainment and advertising involves clever animation and video. It’s attention-grabbing and interesting and can convey a dense amount of information in a short time easily. 

Does your marketing speak this universal language? Check out how these stellar fintech corporations have harnessed the power of animated finance videos to sell their brand and establish their image in our video. 

Interested in getting your feet wet? Dive into our blog on the best animated fintech videos, where we explain how it all can work for you too!

2.3. Best App Promo Videos

It seems like there’s an app for everything under the sun these days. 

And it’s no surprise, with just about everyone on Earth holding a cellphone in their hand. 

That said, you can’t just create an app and call it a day.

You need to promote it and stand out in the crowd.

And most importantly, you need to be able to explain to people how your app works and how it can transform their lives for the better. 

Enter the amazing tool that is animation. 

With a good animated video, you can tell the world about your creation, how it works and functions, and what makes it so useful and clever– all without losing their interest or attention, and maybe even entertaining them. 

Sounds too easy, right? Well, it really is that easy. But you have to do it just right, like the animated app promo videos we highlighted in our compilation video. 

If you want to know how it works and how you can easily blow people’s minds, check out our blog for the best app promo videos, where we happily spill all the secrets to a successful app promo video!

2.4. Best Cybersecurity Marketing Videos


Most people wouldn’t leave their house or car unlocked when they leave.

But they’ll readily use weak passwords or run unknown software on their personal devices.

It’s strange how this sense of caution and prudence often disappears in the digital world.

It’s hard to explain to people why cybersecurity is so important for everyone, even to those who feel they have “nothing to hide” or have nothing important to protect. 

This is why it’s so crucial to make that human connection with your audience and help them understand the realities of the online world, before trying to convert them into customers. 

Animated cybersecurity videos are a powerful tool for your arsenal that helps explain complex topics easily, while holding their attention and interest, without boring them or overwhelming them with too much information.

If your marketing strategy doesn’t include this, you’re seriously missing out!

Not convinced? Check out our short compilation video to draw some inspiration.

What can animated video do for you? Find out in our dedicated blog post on the best animated cybersecurity videos.

2.5. Best Healthcare Marketing Videos 


The world of healthcare is a uniquely complex one.

The cutting edge of medicine and technology collides with international laws and regulations, and this all overlaps with a largely confused and apprehensive general public.

It’s a lot to juggle at once, and the ultimate challenge is to get through to all the people involved.

Doctors, nurses, technicians, administrators, lawmakers, and of course the patients at the center of this storm– how do you get through to all of them?

There’s a lot of complex information to communicate.

And it has to be simplified, squeezed to fit ever-decreasing attention spans, and not get so diluted that the information is useless at the end. It’s a big problem.

Fortunately, there’s a solution in video– specifically, animated healthcare videos

With animation, you can break down complex information with visual aids and text, use art and graphics that are pleasing to the eye, and hold attention with fluid natural motion.

Not convinced? Then check out our short video compilation and see for yourself.

Wondering how to use this powerful new tool to really explode your messaging and be heard? Read our blog post for the best animated healthcare videos and be inspired!


3. Best Marketing Videos Across Use cases

3.1. Best B2B Marketing Videos


Storytelling isn’t just for entertainment.

It’s been used throughout human history to teach, remember, philosophize, and understand each other and the world around us.

There is no group of people on Earth that never incorporated stories and fables into their culture and religion at some point.

Perhaps it’s no surprise that it’s everywhere from movies to advertising– even B2B marketing.

Sounds strange? Well, not really.

Storytelling in the form of animated B2B videos has the ability to breathe life and personality into your brand, which in turn fosters a sense of trust and forms human connections with your target audience.

And if you look closely, every major global brand already does this. We put together a short compilation video to give you a taste of this kind of storytelling.

Interested in finding out more? Check out our blog post for the best B2B marketing videos.

3.2. Best Brand Marketing Videos


What if your company was a person? What would they be like? What kind of personality would they have? 

That’s basically the idea behind branding. It’s humanizing your team and vision, giving it a personality. 

The benefits of this are obvious: It’s more relatable to your audience, helping you connect with them on a deeper, personal level, and makes your offerings more memorable. 

And every person has a story. So what’s your brand’s story?

That’s probably why animated brand videos can be such a surprisingly effective tool in marketing and business. And few forms of storytelling are as powerful and popular as visual storytelling– movies, television, cartoons, and so on. 

Animation is an especially powerful form of this art, because it takes things to the next level. You’re limited only by your imagination, and free to use any kind of style and visuals to underscore the message. 

We put together a compilation video for you to check out and perhaps draw some inspiration. 

So does this work? Check out our blog post for the best animated brand videos to learn more about how to do it right!

3.3. Best Corporate Marketing Videos


We’ve covered a wide range of animated videos for business, their uses, styles and more.

So what exactly is a corporate video?

Put simply, a corporate video is any video commissioned by a company that isn’t specifically an advert.

It’s similar to a brand video discussed above, but not limited to that criteria.

If a brand video is about the personality of your brand, a corporate video is about the story it’s trying to tell the world.

It can be all about your company’s history from humble beginnings, or a platform to preach an important message and raise awareness for critical issues. 

Here’s a compilation video we put together that demonstrates what we mean.

Whether you realize it or not, your brand already has a story. So how are you going to tell it, and tell it well? 

Check out our blog post for tips and advice on how to achieve this by observing the best animated corporate videos!

3.4. Best Commercial Videos


Humans are naturally highly visual creatures. When it comes to getting people’s attention, images work better than text. In turn, video and sound work better than static images. 

After all, there’s a reason why we love movies and cartoons. 

No surprise then that video– especially animated commercial videos– is a natural ally to marketers and advertisers trying to stand out from the crowd and be heard and remembered by their audience.

Here are our picks for the top five examples of animated commercial videos that we simply love. 

Want to know what makes them work so well? Read our blog for the best animated commercial videos

You’ll find it informative, inspiring, and maybe even entertaining!

3.5. Best Product Marketing Videos


So you have a fantastic product to offer delighted customers and transform their lives for the better. Great!

But the work isn’t over yet. A fantastic offering isn’t worth much if your customers can’t understand what it really does, or how to use it. 

That’s where tools like animated product explainer videos come in handy. They’re a powerful and effective way to explain complex topics easily, quickly, and even entertain a little in the process. 

Here’s our compilation video for some of the best videos we’ve seen this year. Enjoy!

Want to know what makes them tick? And how to harness the power of animated video for your business? Then don’t miss our blog on the best animated product videos.


Having journeyed through the realm of animated marketing videos, it's clear how instrumental they have become in contemporary marketing strategies.

They stand as a testament to the fact that business communication can be fun, engaging, and effective all at once.

By creating unique, memorable, and relatable content, animated marketing videos foster brand connection, stimulate interaction and inspire action.

As businesses navigate the ever-evolving digital seas, these animated tools offer a beacon of creativity and clarity.

As we look towards a more digitally integrated future, the use and importance of animated marketing videos are poised to rise, offering businesses endless opportunities to engage, educate, and endear themselves to their audiences.

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