A brand story is the soul of a brand and it defines the ultimate reason behind the existence of that brand. It tells the audience what makes a brand noteworthy. Such stories build a strong relationship with the right target audience and get them to care for and trust the brand. Not just that, brand stories put forth the core beliefs of a company. These beliefs expose the human side of that particular brand to the right sort of people. The depth and scope of these beliefs lay the foundation on which everlasting customer relationships are forged. These engaging stories then become one of the dictating factors, which stimulates people to choose one brand over the clutter of numerous other competing brands.
Well, here’s the masterstroke! The ability of a brand to foster congenial relationships with the right target group always outweighs anything as petite as the discounts offered, location constraints, MRP etc. Another thing to highlight here is: In majority of the customer satisfaction surveys for any B2B or B2C brands, the most satisfied customers are not the ones who drooled over rock-bottom prices or the ones who stood in long queues to avail discount offers, but the ones who were deeply cared for and the ones who had beliefs and ideologies harmonizing with their ‘favourite brands’! Now you know why a brand story is needed in the first place: To create eternal human bonds, which cover not just one-time touch points but the buyer’s entire life-cycle! Once the audiences are convinced that there are some brands out there that can consider people’s problems to be their own, then a deep sense of relatability and trust is established.
Here are some examples of enthralling brand stories for our reference on how animation can weave together the pearls of ideal storytelling:
Airbnb conveys a beautiful message to its audience that the brand is more than just travel and accommodation and it makes you feel comfortable and homelike everywhere you go. Whosoever sees this video would immediately start relating and get connected to Airbnb, as the brand is offering their customers a sense of belonging wherever they travel. Also, the brand logo encompasses 4 things: People, Love, Places and the letter “A”. So, this logo harnesses relatability, warmth, belongingness and undying brand recall.
This animated video narrated by Vans skateboarding legend: Jeff Grosso, talks about how Vans kick-started and how people began loving their shoes and how all kinds of people could wear them. The animation fused with real life-images looks fantastic and intriguing. The visuals in the video beautifully knit together Vans’ milestones across 50 years of its existence. Peppy background music, an enthusiastic voice-over and swiftly moving surreal animation make this video a visual treat!
Happiness Planner is a true story of a girl: Mo Seetubtim, who thought differently and how this 'nonconformist' didn’t succumb to the odds she faced in her life. The video, made by Broadcast2World, reveals a strong message of how by not following the herd mentality, a ‘social misfit’ turned out to be an unparalleled achiever in life. A fairytalish and frame-by-frame approach to animation, brings the inmate characters to life, in this video!
This video directed by Buck, revolves around two proactive thinkers and how they chose not to sit back and comment on the ideas of environmental protection and bringing people together, but instead took an initiative to do something great about it. These two visionaries felt that when we are shut off in our cars, we are shut off from each other. Here’s this video, which beautifully narrates how this peer-to-peer ride-sharing community Lyft, transformed from a dream into reality. Also, a very futuristic and forward-looking ending to the video leaves viewers with the note that there’s more to come!
“Before liberating other women, she had liberated herself!” This video from Chanel is the story of an orphan girl from Aubazine, who later became the ‘Queen of Paris’. This classic animated film unveils the woman behind the legend, who in a stroke of genius transformed the female silhouette. Coco Chanel closed one era and launched a new century of fashion. It is awe-inspiring how this video in black and white visuals, has picked up diverse colors from the protagonist’s life. This video showcases the revolutionizing journey of Chanel, which not only transformed couture, but also how and in what light women saw themselves!
This mixed media video, created by Scott Albini, narrates the journey of how a seemingly impossible idea became a global sensation and a household name. This is the story of how Wolverine Worldwide gave birth to one of its most iconic brands:Hush Puppies! And, if you are wondering how was this phrase: ‘ Hush Puppies’ coined, this video has a chucklesome account of that too!
Salespeople are characterized by the ability to think on their feet. Here’s this story of how an intelligent observation became a breakthrough for a popular American T-shirt brand "The Original Penguin". This video directed by Erez Horovitz & Andrew Embury, smartly uses relatable life-instances to tell the story of how a usual logo of a Penguin became a craze among people, the moment it became an American icon!
A brand’s labeling doesn’t just make the packaging of a product complete, it also holds an intrinsic value that conveys a brand story! This video of Jack Daniels with cinematic visuals, created by Arnold Worldwide, tells how not only the place of origin, but also the ‘process’ holds equal weight in making a brand reach insurmountable heights!
This mixed media video talks about how KPMG has been instrumental in shaping a lot of historic events across the globe! Brilliant overlays of news clippings on animated visuals make all the historic milestones look seamlessly connected. This video is an excellent example of how a brand can capitalize on past-events to talk about what lies ahead for the brand!
Ever wondered what goes into the making of your coffee? Well, this brilliant video with a perfect amalgamation of 3D animation, stop motion and infographics, narrates the procedural story of how Starbucks creates rich, smooth, roasty, balanced and a personal coffee perfection for everyone!
Well genuinely, we have to admit that the list of such fascinating, thought-provoking and captivating videos is endless. Such well-crafted videos put forth the million-dollar question in front of marketers, “Can every brand have a brand story for itself?” And the answer is, “Obviously, yes!”
Let Broadcast2World do this for you, while you focus on increasing the grandeur of your brand.
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