When you think about branding, what is the first thing that comes to your mind?
Is it big brands boasting how great they are?
If so, think again.
Branding is the art of expressing (and in certain ways, personifying) your brand.
It’s about showing what you care about and what you’re doing about it.
What it isn’t, however, is a logo and a color palette.
Brand perception plays an important role in defining your marketing share.
Branded videos empower you to tell great stories and help you communicate the way you want to be perceived as a brand.
And this is where brand video content can help. So let’s try to understand what they’re all about!
Branded video content is a type of marketing that uses videos to promote a brand or product.
These videos can be created by the company itself or by third-party production companies.
Branded videos are typically shorter than traditional commercials, and they often use humor or other strategies to engage viewers.
Branded video content can be used to increase brand awareness, drive sales, or generate leads.
It can be distributed through social media, email marketing, paid advertising, or on a company’s website.
Some examples of branded video content include product demonstrations, customer testimonials, behind-the-scenes footage, and educational videos.
Branded video content has many advantages that make it a great marketing tool.
It can help build brand awareness, create an emotional connection with viewers, and tell a story that resonates with your audience.
Branded videos can also be used to drive traffic to your website or social media channels, and ultimately generate more leads and sales.
When done right, branded video content can be an extremely effective way to reach and engage your target audience.
If you’re thinking about incorporating video into your marketing strategy, consider the following advantages of branded video content:
1. Branded videos can help build brand awareness.
2. Branded videos can create an emotional connection with viewers.
3. Branded videos can tell a story that resonates with your audience.
4. Branded videos can be used to drive traffic to your website or social media channels.
5. Branded videos can generate more leads and sales.
Let’s look at some types of brand videos to grasp the concept better.
1. Educational Branded Videos
2. Entertainment Branded Videos
3. Brand Launch Videos
4. Brand Story Videos
5. Branded Explainer Videos
6. Testimonial Brand Videos
7. Brand Anthem Videos
8. Employer Brand Video
9. Brand Identity Videos
Your audience is constantly searching for answers or learning something new. With educational brand videos, you can build your brand by educating and entertaining them.
You can teach them new concepts related to your industry, upcoming changes, or simply answer their queries.
In this educational brand video by HUB International, the company educates its viewer on Uber’s Data Breach.
If you notice, HUB doesn’t promote its products or services in the brand video at all. And that’s how educational videos should be.
Read more about Hub International's Success Story here!
Sometimes, brand videos can be educational and informative, and still, be entertaining-- like this promotion video from CNN made by HORNET.
Beautifully animated with lush visuals, it simply shares some interesting facts about the color blue.
And while it entertains and captivates the viewer, it also establishes CNN as a brand with a distinct personality and style-- an impression that lasts long after you’ve finished watching this top brand video.
Product launches are all about the hype. And to build this hype, we have brand teaser videos.
These videos don’t do much apart from teasing the audience with glimpses of a new product, brand, or update.
This creates excitement within the audience and builds hype.
McAfee is one of the most popular cyber security software firms in the world.
When they came to us, they wanted to promote their latest product with the help of a brand launch video.
So we made this mixed-media brand launch video to help them grab their audience's attention instantly and stand out.
Brand story videos introduce a brand to the audience. It can talk about the company’s history, what its vision and goals are and its plans for the future.
Explaining a company’s background helps build trust and is great at connecting with the audience on an emotional level.
In this Whiteboard Animation Video, TCB wanted to convey the values that guide the company’s daily actions and how they support its vision.
They also wanted to talk about the company’s work culture and ethics that enable the staff to deliver on their goals.
The videos were made in an easy-to-understand manner so that they could be understood by the various stakeholders.
Need more examples? Check 10 'Must Watch' Animated Brand Stories Videos Before Making One!
Explainer Videos help brands explain concepts.
These are for educational purposes and are made for helping the audience learn more about the industry or the business.
In this brand explainer video by Sponsorium, The client wanted to educate their audience about their product, PerforMind™.
So we made a character animation brand explainer video to help deliver their message in a relatable and engaging manner while simplifying the offering.
Trust is at the heart of all business relationships. And when it comes to building trust, nothing beats testimonial videos.
Testimonials help your potential customers to see how you’ve helped others achieve their goals and how you can help them do the same.
It is a great way of informing your audience about your prowess without sounding self-centered.
M&M was facing problems building trust. Since people come to them deep in tax-related problems, this was difficult.
Removing this negative connotation and affirming positivity was challenging.
We helped them solve this problem by making a brand testimonial video. It covered the stories of 3 of their clients.
Brand Anthem Videos through the power of visuals and music explain what your brand is all about.
It explains what you stand for, what you do and why you exist.
This brand anthem video by Adobe is a great example of how brand anthem videos are supposed to be.
Through surreal animation, the video explains why Adobe exists, the possibilities enabled by Adobe, and how their softwares are helping creators worldwide spread awareness on important issues.
People, including your employees, prefer watching videos rather than reading content.
Brand employer videos can help you to find potential employees or nurture new ones.
Videos not only help engage better but also stay memorable for long after.
In this era, building trust isn't easy.
Sharing your brand's story with the audience can help them understand you better and hence trust you.
Brand Identity Videos explain the reason behind the identity of the brand, the color it uses, the values it stands for and why do they exist.
In this video by IBM, the brand explains why do they use the color blue and the history behind it.
This helps the user relate to them, understand them and win their trust.
Need more branded video content examples? Check our 10 best brand videos blog!
Now that we know the types of brand videos, let’s see how someone starting out with brand videos can go from an idea to a video.
No matter how good your content is, if it doesn’t get through to the right people (your target audience), it won’t create any results.
You need to dive deep into your audience and create a buyer persona. Understand their needs, wants, pain points, demographics, and analyze what they like or dislike.
Look at this brand video content by Durex:-
Planning is the most important step in the process.
Most people, when starting out with new content strategies like brand videos, start without any planning and go with the flow.
Not only does this make the process difficult but it also ends up burning a deep hole in the pocket.
So, make sure you start with a plan.
Define your goals and objectives and how you will measure them.
For example, if you are a new brand, you should focus on creating engagement brand videos to create awareness in your audience. I
f you make brand stories video, it won’t resonate with your audience as they barely know you, leave out to trust you.
That’s how planning comes into play and plays a crucial role in your brand videos.
3. Include your brand in the video
Make sure your brand is reflected through your video.
Be it with your brand voice, identity, colors, style.
The brand videos should be in sync with what your company believes in and what its vision is.
Watch this branded video by Lyft:-
In this brand story video by Lyft, they cleverly used its brand colors to depict their story.
The brand video talks about how the company came into being and what was the ideology behind it.
This helps build trust with the audience and relate to the brand better.
There are a lot of animation styles available.
It is up to you and your company which style you want to go with that would be best to present your message.
But if you’re unable to decide what to go for, we’ve written an in-depth article about animation styles that might be able to help you.
In this video, CNN talks about ‘the consequences of drinking bottled water’.
They used Infographics animation to explain it since it helps grab attention quicker with its transitions and also simplifies complex parts.
For someone who is starting out, branded videos can be pretty complex and confusing.
It can also end up burning a hole in your pocket if not done right.
Fortunately, there are a lot of brand video production companies to help you out.
They specialize in the task and can help you get it right at a competitive price so that you can focus on what you’re best at.
Creating branded video content can be a great way to connect with your target audience and promote your business.
Here are a few tips to help you get started:
-Find out what type of content your audience is interested in and create videos that address their needs.
-Keep your videos short and to the point. Viewer attention spans are getting shorter, so make sure you get your message across quickly.
-Make sure your videos are well-produced and professional.
This will help to build trust with your viewers and make them more likely to engage with your brand.
-Use calls to action at the end of your videos to encourage viewers to take the next step, whether it’s subscribing to your channel, visiting your website, or making a purchase.
By following these tips, you can create branded videos that will help you connect with your audience and promote your business.
Brand videos can be the missing piece of your puzzle of marketing.
Being shareable, they can provide the extra reach and engagement your brand is looking for.
And it can help make your message so much more memorable and persuasive.
We hope now you have a good idea as to how you can start with brand videos for your brand.
If you’re looking for someone who can help you out with branded videos, talk to our team now and unlock unlimited possibilities for you and your brand.
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