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10 Best Brand Videos To Watch and Learn From in 2022

Nov 11, 2021 1:31:52 AM

Brand marketing videos aren’t about selling a product or service, so much as it is humanizing the brand itself, its personality, and culture.

It’s all about telling the brand’s story to the public, usually without a call-to-action or sales pitch at the end. 

It's interesting to see how big brands like Google, Lyft, Costa Sunglasses, etc. are using animation for their brand marketing videos. There’s a myriad of types and animation styles, tailored to suit every brand, need, audience and budget. 

The best brand videos have this unique ability to tell great stories and stand out. And that’s why just about every brand out there, from humble startups to Fortune 500 behemoths, are using the power of animation to announce themselves to the world. 

Not sure how to take the plunge yourself? Don’t sweat it, we’re here to help! Here are some best brand videos arranged in the order of engagement rates that could definitely inspire your next marketing campaign.

Best brand videos that told great animated stories

10. TOMS

If there’s a perfect example of what brand marketing videos are all about, this would be it. The viewer is treated to a heartwarming, engaging story that unfolds like an adventure. And that story by Giant Ant is simply about the vision and foundation of the company TOMS but told in a way that brings the brand to life, giving us a sense of its personality and humanity.

And that’s what top brand video examples are really all about. 

Also Read: 10 'Must Watch' Animated Brand Stories Before Making One!

9. LYFT

Another fantastic example is by LYFT handcrafted by BUCK. Visually dazzling and slick, the cartoon animation style cleverly incorporates the brand’s colors into the art and takes us on a ride, telling us the story behind the ride-sharing app. 

Notice how the story focuses only on people: the passengers, the drivers, and the entrepreneurs behind the app. It’s not about vehicles being widely available, or about sustainability, or convenience. This brings us back to a key factor in a brand video: it’s about humanizing the brand, expressing your company’s identity and personality.

8. Qualcomm

Sometimes, your offering can appear deceptively simple on the surface, but staggeringly complex under the hood. This means that explaining why your offering is so good, can be quite a challenge.

This is where animation really shines. Brand video examples like this one by Buck, Qualcomm cleverly breaks down and explains the benefits of low latency in 5G. Brand marketing videos does so in a light-hearted and simple way, such that nearly anyone can understand it easily. This is one of the great brand video examples of how animation can be used in educational videos to easily explain complex concepts-- all without boring or overwhelming the viewer with too much information.

7. VMWare

Here’s another amazing brand video examples that tells a story, rather than trying to sell a product. Educational brand marketing videos by FERN for VMWare takes the viewer on a fascinating journey as it explains how cloud apps evolved differently in the third world. This is a fantastic example of the top brand video, going in-depth into a topic you wouldn’t think of as so interesting, and yet it easily holds your attention through to the end.

6. Google for Work

A key function of brand marketing videos  is effective and engaging internal communication. Sometimes, a company needs to reach out to its own employees to encourage and empower them with a reminder of what their brand is all about.

This amazing top brand video by Google made by David Stanfield reminds employees everywhere not to miss the forest for the trees. The infographic animation art style is minimal but clever, avoiding cliches and keeping it fresh and vibrant all the way through to the end.

5. Original Penguin

This is one of the Band video examples of Original Penguin by Andrew Embury. This is what we mean when we talk about how brands have stories to tell. Notice how, from the start, you were sucked into this story and kept watching, wondering where it was going. It was amusing, lighthearted, and fascinating. This is a great example of a brand marketing videos for introduction.

Every company and brand has a story to tell. And best of all, they’re all unique and interesting and different. 

What’s your brand’s story? Have you shared it with the world yet?

4. Google Quantum

Here, Google knocks it out of the ball park yet again with another amazing educational video about quantum computing-- a buzzworthy trending topic that just about nobody seems to really understand, let alone explain properly. 

Yet another top brand videos examples made by Art & Graft does just that. And once again, you’ll notice that the video doesn’t brag about Google itself, or try to sell a product. It simply explains a very complicated topic in simple terms, accompanied by lush, beautiful animation. As a result, we’re left with a subtle understanding that Google is a world-leading expert with a vast library of knowledge and innovation in the field. And it’s all done without explicitly trying to sell you a product or service.

3. CNN

Sometimes, brand marketing videos can be educational and informative, and still, be entertaining-- like this promotion video from CNN made by HORNET. Beautifully animated with lush visuals, it simply shares some interesting facts about the color blue. And while it entertains and captivates the viewer, it also establishes CNN as a brand with a distinct personality and style-- an impression that lasts long after you’ve finished watching this top brand video.

2. The Guardian

Here’s a seemingly straightforward (and beautifully animated) brand marketing videos from The Guardian (handcrafted by Beast Collective)  about how they manage their readers’ personal data.

But there’s more going on beneath the surface.

Brand video examples like this are keenly aware of the various issues that their readers care about and sets out to address them honestly and transparently, establishing that the user’s privacy and personal preferences are always a top priority at their website; while also explaining how cookies, tracking, marketing, and advertising works on their site and pretty much every other website on the internet.

On a subtle level, this reinforces The Guardian’s commitment to honoring transparency and user rights, in keeping with their culture and current events. 

This is an example of a top brand videos examples at a high level of finesse and excellence.

1. Costa Sunglasses

We keep saying that top brand videos doesn’t prioritize selling a product or service and that oftentimes, just telling a good story works best. Here’s one of the best examples we’ve seen in a while. 

Band marketing videos handcrafted by Giant Ant for Costa Sunglasses doesn’t even mention eyewear at any point. Instead, it tells a compelling story around an important social cause, backed by beautifully artistic and well-thought-out animation. 

Some brands hitch themselves to safe social causes in a cynical, crass marketing ploy, hijacking important causes for free advertising. And it comes off as transparently fake and soul-less. This is one of the brand video examples of how to do it right: to sincerely, passionately tell a story, highlight an important and perhaps controversial cause, educate and inform the public-- all without plastering your name and brand all over everything in the process. 

And that’s why this top brand video works so well and earns the number one spot on our list: because it places priority on good storytelling above all else, with the brand promotion almost as an afterthought. See how you can be a better storyteller here.

Secrets to making top brand videos

Tip #1: Storytelling is Rule Number One.

The real secret to getting your message out there and in people’s minds isn’t ad placement or a big budget or gimmicks. It’s quite simply, storytelling. 

Words connect with the mind. Art and music connect with the heart. But storytelling does both at once. And the power of connecting with a viewer’s mind and heart together is that you create a lasting bond with that viewer. They remember your message both at a head and heart level. 

And in a way, you know this already. Think about the last good movie you watched. Remember the powerful emotions, the rollercoaster ride that the plot took you on. How you rooted and cheered for the hero, and how good it felt when it all came together for a satisfying ending. That’s simply the power of storytelling. And it’s a power you can harness, too with brand marketing videos.

Tip #2: Keep it Short and Simple

Crafting good brand marketing videos is kind of like cooking a good meal. You might be tempted to throw in every ingredient in your kitchen so that your creation would have the best chance of success. But that’s not really how it works, does it?

Respect the value of your viewers’ time. There are a million things constantly screaming for their attention from a million sources. Once you get their valuable attention, don’t squander it. Make those thirty to sixty seconds really count. It’s quality, not quantity.

Tip #3: Speak to the Right Audience

This may sound obvious, but it’s more important than many realize. 

Crafting brand video examples is a waste of time if it addresses the wrong audience. It’s fundamental that you carefully consider who you’re trying to speak to and connect with before even starting out with creating a story. If you don’t, you might as well be speaking a different language for all the good it would do.

Tip #4: Don’t be “Sales-y”

We don’t want to sound like a broken record here, but again, the best brand marketing videos are NOT advertisements in any traditional sense. They’re not about selling a product or service. They’re about communicating the brand’s personality and culture to the world. Leave the sales pitches to the regular adverts, and focus on telling your story.

Tip #5: Be Yourself!

Finally, you cannot tell top brand videos story while pretending to be someone else. You may be tempted to imitate an existing style or copy what other brands are doing just because it works for them. This is a critical mistake: your brand story is all about you, what makes you unique, what you have to offer that nobody else can.

So… just be yourself! There are enough copycats out there already. 

It’s time to tell your own story.

Need more on brand videos? Look at the 5 types of brand videos and how you can use them in our blog!

Conclusion

Now you should have a good idea of how brands, big or small are using animated brand marketing videos and driving results.

If you’re still confused or need support please talk to our team to learn more about branded video production today!

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