If you're in a hurry, watch the best animated commercial video examples here:-
Commercials are key to getting your brand out there. Your customers can’t buy your products if they haven’t even heard about them.
Of course, it’s not that simple. The average consumer is drowning in advertising and information from every possible avenue available to marketers. It’s not enough to get your message out there; that message has to stand out and be heard, or else you’ll end up a drop in the ocean.
Of all the media formats out there, video is the most natural, attention-getting and visceral. We are naturally visual creatures. Text and audio are trumped by images, and static images are in turn bested by moving images or video. Our most dominant sense that we use to perceive the world around us, is sight, followed by sound. It is said that as much as 20% of our brain is devoted to visual processing.
So right off the bat, using video is a pretty obvious solution if you really want your message to be seen, heard-- and above all, remembered.
If video is the most powerful medium out there to communicate your message and story, then animation is easily the most powerful format and style of video.
There are as many styles and kinds of video out there as there are genres of music. But animation is easily the most flexible and creative type. Why?
Simply put, with animation you can realize and depict pretty much anything an artist can imagine. And best of all, it doesn’t have a major impact on the budget, either. This means that your only real limitation with animated video is your imagination, not your wallet.
Animating a video showing a character walking into a bank takes the same amount of time and effort for an animation team, as it would to show that character climbing into a spaceship and landing on an alien planet.
Only animation has this level of creative freedom. This also holds true for commercial videos. With animation, the sky’s the limit.
We keep emphasizing that animation is more art than science (although really it’s a careful mix of both). And just like art, most practical considerations, like length and style, are determined by the message and audience.
To borrow an analogy with music, the length of a song has no bearing on the quality of that song; the song goes on for as long as it’s needed to communicate what it’s trying to say.
Similarly, factors like length and style are all determined by your message and audience, first and foremost. An internal employee training video, for example, can be longer because it has critical information for a specific audience and needs to go into detail. A video for social media, on the other hand, needs to be short and brief and really attention-grabbing. It needs to communicate a quick and important headline, while the finer and more complex details are not so important to cover.
That said, the underlying theory and science behind creating a good and memorable animated video, remains largely the same regardless of the style and audience. Let’s look at this in some more detail.
It’s important to start out strong and grab the audience’s attention immediately. A “hook” basically grabs their curiosity and keeps them watching.
Your video needs to be visually bold and attractive. And animation makes this even easier, because you can get really creative and loud with the visuals and graphics, making it stand out on a webpage or scrolling social media feed.
You may be tempted to throw in everything and the kitchen sink with your video, to cram it full of as much information as you can. But the truth is, less is more. It’s easier to remember a few interesting key points (or even just one) rather than a long tedious list of features and tech specs.
Finally, the beautiful thing about animation is that there’s no shortage of styles and moods. You’re truly free to be yourself and express your brand. And the more unique your video is, the better! So don’t be afraid to be different. Don’t copy your competitors. Embrace your own style and look and feel, and go with it.
You wouldn’t think that there would be much scope for creativity and artistry in a PSA that simply encourages the public to use the “half flush” on their toilet to save water. But as usual, Buck proves otherwise.
This delightful, playful video starts out with a catchy poem that explains how precious water is as a resource in our everyday lives, reinforced with gorgeous claymation style animation, and ends on a note of camaraderie and togetherness, encouraging all of us to do our part and conserve water in small, everyday ways.
Sometimes, you don’t even need a clever script in voiceover. You just need clever, bright, fun animation and music to communicate your brand’s energy, and it’s contagious. Like KEAN Fruits did with their mixed media commercial animated video.
The clever thing about this ad was that it squarely targets a common pain point when it comes to commercial flying-- kids on a plane. Most airlines would rather emphasize their comfort or service, while ignoring the tiny screaming elephant in the cabin. But this animated commercial flips the script and addresses it fearlessly, promising that everyone on their flights will be happy, regardless of their age.
This is easily one of our all-time favorites, with a beautiful visual style, smooth and slick animation, and clever concept that blows us away every time. No words or script needed, just a lovely adventurous journey through a magical world, like one would experience playing the Dots mobile game.
This is another great example of how you can make a mundane feature from an everyday product really fun and entertaining, while also staying fresh in the viewer’s minds. By using just the right amount of humor and lighthearted animation, this message is transformed into an enjoyable experience that the viewer relates to, appreciates and remembers long after they’ve watched it.
Of course, this is just a quick overview of animated commercials and animation for marketing in general. Animation is a diverse and fascinating world that’s constantly evolving (check out our other blog posts).
So what about you? Are you still on the fence about using animation as part of your marketing and advertising strategy? Wondering where to start, overwhelmed with options and ideas? Not sure what to say?
Don’t fret! Everyone has a story-- and that includes every brand, big or small. It’s time for you to tell your story, and we’re here to help.
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