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Best Animated Corporate Videos To Inspire Your Next Campaign!

Jun 16, 2022 8:57:52 AM

Feel free to check out the entire blog, but if you are in a hurry, we recommend watching our best corporate videos picks:-

Believe it or not, you have always been surrounded by videos for various brands all along.

In a world that is always pushing forward towards faster and more easily-accessible media consumption, companies have already started to harness the power of video marketing.

But what is a corporate video? Does it have to be an animation? Have you ever come across a corporate video unknowingly?

Read on to find out for yourself! 

What are corporate videos?

A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organization.

Nowadays, the vast majority of them have been published online on the business’ website and distributed through their social media channels and via email marketing.

Why use animation for corporate videos?

1. Cost-effective

If budgets are an issue, animation is an obvious choice since it’s considerably less expensive and less time-consuming than other video formats, or holding training sessions or classes with instructors. 

2. Made remotely

With COVID-19 / social distancing making it more difficult to get groups of people together in the same room, animated training videos are produced 100% remotely, making them a safer and easier alternative to live-action corporate training videos.

3. Make boring topics like employee training FUN

Safety training, booking travel, and other (typically boring) topics can be made much more fun with animated videos.

Using animated characters and entertaining visuals you break up the monotony of corporate life and can be a refreshing way to learn about corporate processes.  

4. Make training memorable

 

Animation puts smiles on employees’ faces, and reactions like these are what make it such a powerful tool for corporate training.

In fact, a National Institutes of Health research found that emotion substantially influences memory performance, so including humor in your animated training videos makes your training videos not only entertaining but more memorable as well.

5. You get full creative control

Animated videos let you control every aspect of the visuals within your videos.

What the characters look like, all the colors within a scene, etc, making it easy to keep the look of your video on brand.

Plus animation can take your viewers to space, the bottom of the sea, or anywhere your imagination can think of, giving you class-apart flexibility.

6. Keep viewer attention

Animated videos for training keep your audience’s attention and educate at the same time.

The combination of characters and on-screen text (used to drive home key messages) helps keep your employees’ attention on the videos while tapping into nostalgic feelings of cartoons many of us watched in our youth.

Best corporate videos

Now that you have everything you need to know about animated corporate videos, let me show you their true potential with some of the best examples in the industry.

#5 DuPont 

If you think you’ve seen everything when it comes to futureproofing, you have yet to see how DuPont does it.

Everything about this animated video, from the hook to the call-to-action, feels like a perfectly aged time capsule.

DuPont has been foreseeing the year 2020 ever since 2014, and by upholding this promise they manage to excite the viewer with what they might be planning for the next 5 years. 

This 108-second video hooks the viewer in with the urgency of the depletion of global resources.

However, as the video progresses, they assure the viewer with their multiple investments in agriculture and nutrition, and patented designs that shape a better life for the viewer, and you! 

The limited color palette of white, black, and red, helps the video emphasize what DuPont has to offer.  

#4 KFC

It’s rare for wordplay to stay memorable in your mind for long periods of time, but KFC is here to give you another reason to remember its name.

Opting for an old-timey cartoon art, KFC makes you feel like you’re listening to a ballad with their corporate video which tells you the real story about what makes them “finger lickin’ good”. 

In a world that’s moving towards a more “hands-off” approach to things, KFC prides itself on being “hands-on”.

Everything from the care they put into making each meal and buying locally is beautifully drawn and animated. In fact, the art style itself feels hand-drawn! 

For the call-to-action, KFC leaves the viewer with a playful taunt, further motivating them to get another bucket of their favorite fried chicken.

#3 SAP

“Empathy first. Math second”

Nothing summarizes everything SAP has to offer better than this. SAP aims to help take their customers to new heights with their services. 

And this is just the beginning. 

SAP creates software that promises state-of-the-art processes and retains the privacy of the people while it mines for data.

SAP conveys all this with a catchy tune and fluid, beautiful 3D animation which primarily uses geometric shapes.

#2 TOMS

TOMS is quite unlike any other company featured on this list. It is a company based around giving. 

As their catchphrase goes, it all started with the absence of a shoe.

The animated video uses vibrant hand-drawn art and colors to emulate watercolors to convey the humble origins and their gradual success.

As their scope grew, so did their responsibilities, and the video manages to tug at our heartstrings with their philanthropic deeds.

A lasting emotional impact ensures this video stays in the minds of the viewer long after the video is over. 

From Argentina to Nigeria, TOMS records how a simple act of giving slowly evolved into life-altering changes to health, education and so much more.

#1 LYFT

Humans are inherently social beings. 

However, with the increasing advancements in technology, we have also drifted away from spontaneous social interaction.

To solve this, Lyft has a video detailing its origins in order to remind us of the joys of social bonds.

Using an unconventional secondary color palette, this animated video details how two people had similar visions for the future, and how they went about making it come true.  

The characters in this video really are what makes this animated corporate video stand out from the rest.

Each character has their own quirks and personalities, all signified through outfits and physical self.

This engages the audience but also drives home the core message of the video.

For the call-to-action, the video gives us a glimpse into the near future and excites us with the possibility of yet another pair of kids who will set out to revolutionize the way we live. 

Not enough examples? Check out corporate explainer videos to skyrocket your engagement!

Conclusion

Corporate videos are the perfect tool to establish your brand presence in the ever-competitive market.

Entertain, win trust, provide hope for the future, and everything in between, all with the help of a short animated video.

See how animated corporate videos can help your company grow like never before!

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