Feel free to check out the entire blog, but if you are in a hurry, we recommend watching our best corporate videos picks:-
Believe it or not, you have always been surrounded by videos for various brands all along. In a world that is always pushing forward towards faster and more easily-accessible media consumption, companies have already started to harness the power of video marketing.
But what is a corporate video? Does it have to be an animation? Have you ever come across a corporate video unknowingly?
Read on to find out for yourself!
Or if you want, skip to the topic that intrigues you the most.
Animated videos for business are a great way to share your story, show the human side of your business, and communicate highly complex ideas in an easy-to-digest manner.
A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organization. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.
We are naturally visual creatures. Sight is our primary, dominant sense through which we perceive the world around us, with sound coming in a close second. When it comes to taking in information, images are superior to words. And in turn, moving images beat static or still images. But video and animation trump them all because that’s how we naturally understand the world around us.
Video, especially animated video, is the easiest to understand and remember, and is remarkably information-dense.
Running a series of classes for your employees is an enormous hassle, demanding a lot of planning and expense. And even after all that, it can be really boring for your team members to have to sit through. And within a year, you’ll need to do it all over again because you’ll have new team members to train.
With video, you can streamline and speed up this process. Video is naturally more interesting and engaging to watch, and animation can add a whole new dimension of liveliness and action, and stays memorable in the viewer’s mind long after they’ve watched it even once. It’s efficient and effective. There’s a reason why every company is investing in this format!
To get you even more excited, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest or cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable. And even your smartphone can make pretty decent videos already.
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
Video does it all. Corporate video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand through video. So, if you are serious about content marketing, you must be serious about video, too.
If budgets are an issue, animation is an obvious choice since it’s considerably less expensive and less time-consuming than other video formats, or holding training sessions or classes with instructors.
With COVID-19 / social distancing making it more difficult to get groups of people together in the same room, animated training videos are produced 100% remotely, making them a safer and easier alternative to live-action corporate training videos.
Safety training, booking travel, and other (typically boring) topics can be made much more fun with animated videos. Using animated characters and entertaining visuals you break up the monotony of corporate life and can be a refreshing way to learn about corporate processes.
Animation puts smiles on employees’ faces, and reactions like these are what make it such a powerful tool for corporate training. In fact, a National Institutes of Health research found that emotion substantially influences memory performance, so including humor in your animated training videos makes your training videos not only entertaining but more memorable as well.
Animated videos let you control every aspect of the visuals within your videos. What the characters look like, all the colors within a scene, etc, making it easy to keep the look of your video on brand.
Plus animation can take your viewers to space, the bottom of the sea, or anywhere your imagination can think of, giving you class-apart flexibility.
Animated videos for training keep your audience’s attention and educate at the same time. The combination of characters and on-screen text (used to drive home key messages) helps keep your employees’ attention on the videos while tapping into nostalgic feelings of cartoons many of us watched in our youth.
Now that you have everything you need to know about animated corporate videos, let me show you their true potential with some of the best examples in the industry.
If you think you’ve seen everything when it comes to futureproofing, you have yet to see how DuPont does it.
Everything about this animated video, from the hook to the call-to-action, feels like a perfectly aged time capsule. DuPont has been foreseeing the year 2020 ever since 2014, and by upholding this promise they manage to excite the viewer with what they might be planning for the next 5 years.
This 108-second video hooks the viewer in with the urgency of the depletion of global resources. However, as the video progresses, they assure the viewer with their multiple investments in agriculture and nutrition, and patented designs that shape a better life for the viewer, and you!
The limited color palette of white, black, and red, helps the video emphasize what DuPont has to offer.
It’s rare for wordplay to stay memorable in your mind for long periods of time, but KFC is here to give you another reason to remember its name.
Opting for an old-timey cartoon art, KFC makes you feel like you’re listening to a ballad with their corporate video which tells you the real story about what makes them “finger lickin’ good”.
In a world that’s moving towards a more “hands-off” approach to things, KFC prides itself on being “hands-on”. Everything from the care they put into making each meal and buying locally is beautifully drawn and animated. In fact, the art style itself feels hand-drawn!
For the call-to-action, KFC leaves the viewer with a playful taunt, further motivating them to get another bucket of their favorite fried chicken.
“Empathy first. Math second”
Nothing summarizes everything SAP has to offer better than this. SAP aims to help take their customers to new heights with their services.
And this is just the beginning.
SAP creates software that promises state-of-the-art processes and retains the privacy of the people while it mines for data. SAP conveys all this with a catchy tune and fluid, beautiful 3D animation which primarily uses geometric shapes.
TOMS is quite unlike any other company featured on this list. It is a company based around giving.
As their catchphrase goes, it all started with the absence of a shoe.
The animated video uses vibrant hand-drawn art and colors to emulate watercolors to convey the humble origins and their gradual success.
As their scope grew, so did their responsibilities, and the video manages to tug at our heartstrings with their philanthropic deeds. A lasting emotional impact ensures this video stays in the minds of the viewer long after the video is over.
From Argentina to Nigeria, TOMS records how a simple act of giving slowly evolved into life-altering changes to health, education and so much more.
Humans are inherently social beings.
However, with the increasing advancements in technology, we have also drifted away from spontaneous social interaction. To solve this, Lyft has a video detailing its origins in order to remind us of the joys of social bonds.
Using an unconventional secondary color palette, this animated video details how two people had similar visions for the future, and how they went about making it come true.
The characters in this video really are what makes this animated corporate video stand out from the rest. Each character has their own quirks and personalities, all signified through outfits and physical self. This engages the audience but also drives home the core message of the video.
For the call-to-action, the video gives us a glimpse into the near future and excites us with the possibility of yet another pair of kids who will set out to revolutionize the way we live.
Not enough examples? Check out corporate explainer videos to skyrocket your engagement!
Don’t worry! You don’t have to figure it all out on your own. If you partner with the right animation studio, their team will work closely with you to figure out your needs and requirements that are specific and unique to your company, industry, and your audience. A skilled scriptwriter will understand what you need and bring your offering to life using compelling storytelling to draw in the viewer, keep them interested, and delight them with the solutions your business provides.
The short answer is: probably less than you imagine. The longer answer is, it depends on the length of the video, the art style, and several other factors. Ideally, your corporate video should be custom-made for your specific needs and audience.
Corporate videos are the perfect tool to establish your brand presence in the ever-competitive market. Entertain, win trust, provide hope for the future, and everything in between, all with the help of a short animated video. See how animated corporate videos can help your company grow like never before!
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