Feel free to check out the entire blog, but if you are in a hurry, we recommend watching our best corporate company videos picks:-
Believe it or not, you have always been surrounded by videos for various brands all along.
In a world that is always pushing forward towards faster and more easily-accessible media consumption, companies have already started to harness the power of video marketing.
But what is a corporate video? Does it have to be an animation? Have you ever come across a corporate video unknowingly?
Read on to find out for yourself!
A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organization.
Nowadays, the vast majority of them have been published online on the business’ website and distributed through their social media channels and via email marketing.
Now that you have everything you need to know about animated corporate videos, let me show you their true potential with some of the best examples in the industry.
If you think you’ve seen everything when it comes to futureproofing, you have yet to see how DuPont does it.
Everything about this animated video, from the hook to the call-to-action, feels like a perfectly aged time capsule.
DuPont has been foreseeing the year 2020 ever since 2014, and by upholding this promise they manage to excite the viewer with what they might be planning for the next 5 years.
This 108-second video hooks the viewer in with the urgency of the depletion of global resources.
However, as the video progresses, they assure the viewer with their multiple investments in agriculture and nutrition, and patented designs that shape a better life for the viewer, and you!
The limited color palette of white, black, and red, helps the video emphasize what DuPont has to offer.
It’s rare for wordplay to stay memorable in your mind for long periods of time, but KFC is here to give you another reason to remember its name.
Opting for an old-timey cartoon art, KFC makes you feel like you’re listening to a ballad with their corporate video which tells you the real story about what makes them “finger lickin’ good”.
In a world that’s moving towards a more “hands-off” approach to things, KFC prides itself on being “hands-on”.
Everything from the care they put into making each meal and buying locally is beautifully drawn and animated. In fact, the art style itself feels hand-drawn!
For the call-to-action, KFC leaves the viewer with a playful taunt, further motivating them to get another bucket of their favorite fried chicken.
“Empathy first. Math second”
Nothing summarizes everything SAP has to offer better than this. SAP aims to help take their customers to new heights with their services.
And this is just the beginning.
SAP creates software that promises state-of-the-art processes and retains the privacy of the people while it mines for data.
SAP conveys all this with a catchy tune and fluid, beautiful 3D animation which primarily uses geometric shapes.
TOMS is quite unlike any other company featured on this list. It is a company based around giving.
As their catchphrase goes, it all started with the absence of a shoe.
The animated video uses vibrant hand-drawn art and colors to emulate watercolors to convey the humble origins and their gradual success.
As their scope grew, so did their responsibilities, and the video manages to tug at our heartstrings with their philanthropic deeds.
A lasting emotional impact ensures this video stays in the minds of the viewer long after the video is over.
From Argentina to Nigeria, TOMS records how a simple act of giving slowly evolved into life-altering changes to health, education and so much more.
Humans are inherently social beings.
However, with the increasing advancements in technology, we have also drifted away from spontaneous social interaction.
To solve this, Lyft has a video detailing its origins in order to remind us of the joys of social bonds.
Using an unconventional secondary color palette, this animated video details how two people had similar visions for the future, and how they went about making it come true.
The characters in this video really are what makes this animated corporate video stand out from the rest.
Each character has their own quirks and personalities, all signified through outfits and physical self.
This engages the audience but also drives home the core message of the video.
For the call-to-action, the video gives us a glimpse into the near future and excites us with the possibility of yet another pair of kids who will set out to revolutionize the way we live.
Not enough examples? Check out corporate explainer videos to skyrocket your engagement!
Corporate videos are an important part of any business' marketing strategy.
They help to promote and sell products or services, and can be used to communicate a company's brand identity.
Corporate videos can also be used to educate employees or customers about a new product or service, or to provide training on how to use a particular piece of equipment.
A corporate video is a tool that can be used to promote, sell, or simply deliver a message.
By using corporate video, businesses can connect with their target audience in a more engaging and effective way than through traditional methods like print or television ads.
Corporate video can also be used internally, to communicate messages to employees or shareholders.
When creating a corporate video, there are a few things you should keep in mind to ensure that it is successful.
Corporate videos should be concise, offer something new and interesting, and be visually appealing.
In addition, corporate videos should be properly promoted in order to reach the widest possible audience.
Before you start corporate video production, there are a few things you need to keep in mind. Here are some tips on how to create a corporate video for your business:
- Keep it short and sweet: corporate videos should be concise and to the point. The last thing you want is for your audience to lose interest halfway through.
- Make it visually appealing: corporate videos should be visually appealing and easy on the eyes. After all, people are more likely to watch a video that looks good.
- Add a call to action: corporate videos should have a clear call to action at the end. This could be something like “visit our website to learn more” or “contact us today to get started”.
- Use professional help: corporate videos should be professionally made in order to really make an impact. If you don’t have the budget to hire a professional, consider working with a corporate video production company that specializes in videos.
Corporate videos are the perfect tool to establish your brand presence in the ever-competitive market.
Entertain, win trust, provide hope for the future, and everything in between, all with the help of a short animated video.
See how animated corporate videos can help your company grow like never before!