Training and recruiting millennials too gets easier with videos. 87% of millennials prefer working for video-savvy companies.
Look at this animated video by Canity which teaches their employees how they should handle angry customers. Being just 90-seconds long, it is a great example of how videos don’t have to be too long to be effective.
Once recruitment, on-boarding, and training are all taken care of, explainer videos can help maintain (and even improve) company culture.
Every company has a number of elements such as mission, vision, values, ethics, work environment, etc which give personality to the company. These elements together make up the company culture.
Company culture is very important as it defines most of what happens in the company. The people you hire have to fit in the culture for them to perform efficiently. Zappos pays a month’s salary to employees who feel like they’re misfits and decide to leave within the first three months of joining the company. That’s how seriously companies take their culture.
Your new hires can be familiarised with the company culture early-on during their recruitment, on-boarding, and training. Even after hiring them, you have multiple opportunities to reinforce company culture.
New hires can be introduced using animated corporate videos to get the whole team to know each other better. Employees can be brought to the spotlight using internal communications videos at regular intervals. These activities can help create stronger bonds between employers and employees and within the teams.
Look at how this animated video by Superdrug talks about the company culture out there. It talks about the various policies that the store has in place for the employees while keeping them entertained all through.
With the help of videos, you can maintain, and improve your company culture.
All companies have to answer to the shareholders. They need to update them about the finances for the year looked like.
They have the option to create long emails to highlight the KPIs, trading updates, and other important updates. But going ahead and creating animated videos for them would make it more engaging.
Look at this simple corporate video by Siemens showing their performance in the first quarter of this year. In merely 25 seconds, this video contains information that would otherwise have taken a long email to disseminate.
Imagine the same 25 seconds of this video with characters, music, and voice-over— videos can get quite engaging and can contain a lot more information. If we further add a transcript and a highlights section to the video, shareholders would have an even better understanding.
Look at this explainer video we made for American Tower Corporation. While it doesn’t update anyone with the finances, it tells a great deal about how the team came to be and also the services they provide. This motivates potential shareholders to buy their shares.
There are many styles of animated corporate videos that can be used for internal employee communication. Finding the right animation style for your needs might be difficult. Read the next section to ease the process.
Picking an animation style for your corporate videos poses two challenges: getting to know the different animation styles, and deciding which one works best for your needs.
Fret not, we’re here to help you out with both of these challenges. Let’s dive in:
So, if you need to talk about the company culture or announce any internal event, you could go for this style of video.
When you need to update your shareholders about the company’s performance, you could go for this style of animated videos. You could use this style in other corporate videos such as recruitment, on-boarding, training, quarterly internal updates, etc.
Having pictures as well as animation, this style of videos works everywhere in corporate videos.
While this style of videos can be used for just about any internal communication, it is mostly used for training videos.
Getting videos for internal communication doesn’t cut it. You need to market these videos—and you need to market them effectively.
You could post your recruitment videos on social media to let candidates know that you’re hiring. You could also post videos for them to know more about your company—what it does, what the culture is like, the growth they can expect, etc.
Corporate videos for on-boarding and training can be disseminated on communication channels such as Flock, Slack, etc.
Social media platforms can be excellent for communicating with not only potential candidates but also with shareholders. Putting up corporate videos about the company’s performance for the financial quarter, or year can update the shareholders on a platform they’re more likely to see it.
There are plenty of other platforms you could use for marketing your videos as well such as video-sharing platforms and video ads that run on websites. But social media reigns over all of those platforms for corporate communication.
Adobe Video: Conceptually creative, beautifully executed and straight-ahead informative. This video is a masterclass in minimalist design. The voice-over is simple yet effective and the motion is sleek and realistic! This is VeracityColab for Adobe, telling you what magic lines and shapes can create!
DuPont Video: Commendable work by Josh Parker for DuPont! In this animated video, we can again witness the phenomenal flawless elegance that shapes and lines can exhibit when used with the right color palette! DuPont brand colors were used to depict its vision for 2020 with perfection.
Lyft Video: Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White. Directed at Buck, this movie for Lyft, explores every nook and corner of seamless fluidic motion. This great animated video is a good example of 2.5D motion graphics.
Shapiro & Duncan Video: When it comes to providing cutting edge mechanical engineering and construction solutions – including design-build, fabrication, installation and maintenance services that promote sustainability at every stage of a building’s life cycle – Shapiro & Duncan is a leader in the Washington, D.C. market. Directed at B2W, this movie for Shapiro & Duncan, explores how a brand story can be told through the eyes of your employees. This is a great example of how to use flat cartoon animation style for your videos keeping the budget in check.
RTS Video: Recognized as one of the best-run transit systems in the nation, RTS provides safe, reliable and convenient public bus transportation to more than 18 million people each year. Directed at B2W, this movie for RTS, explores how a corporate video can be used for rebanding purposes and changing the way you are perceived in the market. This is again a great example of how to use flat cartoon animation style for your corporate videos keeping the budget in check.
Ethicon Video: An initiate by J&J focused on improving health outcomes for patients and helping solve the greatest health challenges… with only meaningful innovation. The kind that led to the creation of the first sutures, that helped revolutionize surgery with minimally invasive procedures, and that elevates standards of care around the world. Directed at B2W, this movie for Ethicon, explores how a corporate video can be used for showing history of the organisation for your event launch. This is a great example of how to use mixed media animation and animated overlays.
The Happiness Planner Video: Its vision is "To inspire people to live a purpose and passion driven life, and to find happiness from within." Directed at B2W, this movie for The Happiness Planner, explores how a corporate video can be used for showing founders & brand story. This is a great example of how to use 2d classical cartoon animation for your corporate videos to stand out.
M&M Video: Simply put, they are an owner operated small business that helps real people fix their IRS & State back-tax problems. They’ve been doing this for years. And, they’re very good at it! Directed at B2W, this movie for M&M Financial Consulting, explores how a video can be used to take a testimonial approach to explainer your company services. This is a great example of how to use mix of cartoon and infographic animation style for your business videos.
FactSpread Video: A Non-profit organisation to educate the citizens of the US about issues pertaining to the world and their country in specific which are causing a hindrance to their growth and well being. Directed at B2W, this movie for FactSpread, explores how a corporate video can be used to share your vision with the world. This is a great example of how to use mixed media animation style for your explainers videos.
ATC Video: American Tower Corporation is an American publicly held company, owner and operator of wireless and broadcast communications infrastructure in several countries. Directed at B2W, this movie for American Tower, explores how a video can be used to share your 5 year build plan with your employees. This is a great example of how to use cartoon animation style for your corporate videos.
Cisco Video: Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products. Directed at B2W, this movie for Cisco, explores how a video can be used to educate your employees about the new product launch. This is a great example of how to use whiteboard animation style for your corporate videos.
Animated corporate videos work wonders for optimizing the employee lifecycle. Be it recruitment, on-boarding, training, promoting company culture, or even updating shareholders, these explainer videos are an absolute hit. Click on the banner below to learn how you could get such videos made for your company!