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Corporate Explainer Videos To Skyrocket Engagement & Evoke Emotions!

Jul 18, 2019 6:16:19 AM

Corporate explainer videos are used by companies to communicate effectively with their employees and customers. They can be used for a variety of purposes ranging from employee recruitment to updating customers about the company's vision and future roadmap.

These videos can make your internal and external communication efforts more efficient by making them engaging. They help you get rid of the information overload that might creep in due to the vast amount of information which needs to be communicated.

Here we are going to focus more on how to use animated corporate videos for employee side.

Quick heads up, this is going to take a long while. So, if you’re running low on time, feel free to jump to any of the sections below:

  1. Recruitment Videos
  2. On-boarding Videos
  3. Training Videos
  4. Company Culture Videos
  5. Shareholder Videos
  6. Choosing Animation Styles for your Corporate Videos
  7. Video Marketing Strategies for Corporate Videos
  8. Best Animated Corporate Video Examples

Corporate Explainer Videos That Empower Your Recruitment Team

Great companies are built by great teams. But how do you build a great team? It all starts with hiring the right person for the right job. You then on-board and train them to maximize their efficiency. 

Much like we have a life cycle for customers, candidates too have a life cycle. An average candidate’s life cycle stages can be split into two major sections:

  • Awareness: In this stage, the candidates know little or nothing about your company. Here, you need to let the candidate know that your company exists, not by talking about your company but by talking about some concept related to your company. You leave talking about the company for the next stage.
  • Consideration: By the time the candidates reach this stage, they have some relevant knowledge about the company and are considering whether the company is right for them or not. This is the stage in which you should talk about your company.

In the awareness stage, your videos should focus on building a connection with the candidates. This can be done by informing them about the latest updates about the industry, or your insights into the industry, or even by educating them about the matters pertaining to the industry as well as your company.

Look at this animated corporate video by PWC in which the first video talks about habits. Notice how the company only educates throughout the video. It is only in the last 5 seconds of the 3 minutes long video that the company’s name shows up—that too to show a legal disclaimer. Even in these last few seconds, the company doesn’t talk about itself. It doesn’t boast about its work culture or values.

 

Look at this video wherein, yet again, without mentioning a word about itself, PWC talks about things which pertain to the company—focus and attention.

 

In the consideration stage, your videos can show them how things are in your organisation as well as why they should join. This is the stage wherein you talk about your company, as well as the job that you’re offering. You could use job profile videos, brand story videos, and brand culture videos here. Different companies have different processes for hiring, some of which might not be what certain candidates are looking for. Being upfront about them using corporate videos would save you a lot of time and effort in the long run.

When the candidates notice that, say, your company has five rounds of interviews, they might go “this is not for me” and not apply instead of realising they don’t want to give five rounds of interviews three rounds down the line.

Hiring and selection process videos can help you out with this problem. These videos can help you save time and effort while improving the transparency of your hiring process.

Once the interviews are done and over with, you could send candidates employee success case study videos. These videos make the candidates more confident about their choice of applying for a job at your company.

Look at this animate corporate video by Ocado Technology. It is a great example of how videos should be used in the consideration stage. The video informs the candidates about what the company is all about in an engaging manner and also talks about its employees. Take a look!

 

According to Wordstream, videos are shared 1200% more than text and images. When people share your recruitment video, more potential candidates get to view it. These candidates have higher probability of then moving to the next stages.

As per CareerBuilder, job postings tend to perform 12% better with video icons while saving companies a lot of time and money. Ensuring that the employees are a cultural fit too is a breeze if the videos show what everyday life would look like in your company. 

Finding the right candidate doesn’t have to be difficult—all you need is animates corporate videos. But it doesn’t end here. The hiring process is far from over here. After recruitment, we move on to onboarding where internal communication can be improved significantly with the help of video marketing.

Streamline Onboarding Efforts With Corporate Explainer Videos

Imagine you’ve just been hired into a company and it’s your first day on the job. You’re probably nervous since your manager would be briefing you in a bit. You brace yourself a boring corporate presentation and a lengthy HR manual (and a few other documents) but your manager comes in and plays a few animated onboarding videos. How do you feel now? Relaxed? Motivated? Both.

Using corporate videos for your onboarding process provides you with an engaging way to showcase the team culture, company values, business processes, and other important information about your company.

These videos provide information in a clear and concise manner which is why they’re so effective in avoiding the information overload new hires normally feel. This increases their retention rate to 86% in the best-in-class companies while making the process more human. Look at this animated corporate video by DriveTime. The video is easy to consume and has a unique storyline which informs the new hires about the values of the company while staying interesting.

 

Let’s face it, replacing employees is costly. According to Suzanne Lucas from CBS News, the cost of replacing an employee is around 16-20% of their annual salary. But if they’re engaged employees, they are 87% less likely to quit their jobs.

Your onboarding process decides the efficiency, productivity, and retention of your new hires. So when so much is at stake, why not streamline your on-boarding efforts with explainer videos?

With recruitment and onboarding took care of, you need to focus on corporate training.

How Can Corporate Explainer Videos Help in Training?

According to Forrester, 75% of employees would rather watch a video than read an article, document or email. So, when you have to train them, why would you go for training manuals?

Look at how Cisco motivated its sales team as a part of their training with the help of animated corporate videos. The video talks about how the Cisco Mobility Express Solution would change the industry.

 

Corporate videos are not only more engaging than training manuals but also cost-effective. Microsoft was able to cut down training costs from $320 per person to just $17 per person with the help of videos.

Training is so much more engaging with videos. Look at how Clif Bar trained their salespeople how to talk about their products using animated videos.

 

 

Training and recruiting millennials too gets easier with videos. 87% of millennials prefer working for video-savvy companies.

Look at this animated video by Canity which teaches their employees how they should handle angry customers. Being just 90-seconds long, it is a great example of how videos don’t have to be too long to be effective.

 

Once recruitment, on-boarding, and training are all taken care of, explainer videos can help maintain (and even improve) company culture.

Corporate Explainer Videos That Empower Company Culture

Every company has a number of elements such as mission, vision, values, ethics, work environment, etc which give personality to the company. These elements together make up the company culture.

Company culture is very important as it defines most of what happens in the company. The people you hire have to fit in the culture for them to perform efficiently. Zappos pays a month’s salary to employees who feel like they’re misfits and decide to leave within the first three months of joining the company. That’s how seriously companies take their culture.

Your new hires can be familiarised with the company culture early-on during their recruitment, on-boarding, and training. Even after hiring them, you have multiple opportunities to reinforce company culture. 

New hires can be introduced using animated corporate videos to get the whole team to know each other better. Employees can be brought to the spotlight using internal communications videos at regular intervals. These activities can help create stronger bonds between employers and employees and within the teams.

Look at how this animated video by Superdrug talks about the company culture out there. It talks about the various policies that the store has in place for the employees while keeping them entertained all through.

 

These videos can be used to keep the employees updated about the various events happening in the company. They can also be used to preach values every now and then.

With the help of videos, you can maintain, and improve your company culture.

Corporate Explainer Videos To Update Shareholders Better

All companies have to answer to the shareholders. They need to update them about the finances for the year looked like. 

They have the option to create long emails to highlight the KPIs, trading updates, and other important updates. But going ahead and creating animated videos for them would make it more engaging.

Look at this simple corporate video by Siemens showing their performance in the first quarter of this year. In merely 25 seconds, this video contains information that would otherwise have taken a long email to disseminate.

Imagine the same 25 seconds of this video with characters, music, and voice-over— videos can get quite engaging and can contain a lot more information. If we further add a transcript and a highlights section to the video, shareholders would have an even better understanding.

Look at this explainer video we made for American Tower Corporation. While it doesn’t update anyone with the finances, it tells a great deal about how the team came to be and also the services they provide. This motivates potential shareholders to buy their shares.

 

There are many styles of animated corporate videos that can be used for internal employee communication. Finding the right animation style for your needs might be difficult. Read the next section to ease the process.

What Are Some Good Animation Styles For Corporate Explainer Videos?

Picking an animation style for your corporate videos poses two challenges: getting to know the different animation styles, and deciding which one works best for your needs.

Fret not, we’re here to help you out with both of these challenges. Let’s dive in:

  • Cartoon Animation: As the name suggests, character animation is all about bringing cartoon characters to life. This animation style is used when we need to deliver emotions in the video. Look at this corporate  explainer video we made for M&M Financial Consulting for example:

 

So, if you need to talk about the company culture or announce any internal event, you could go for this style of video. 

  • Animated Infographic: When you have to deliver a lot of information which deals with numbers in your videos, the style you should be looking at is infographic animation.

When you need to update your shareholders about the company’s performance, you could go for this style of animated videos. You could use this style in other corporate videos such as recruitment, on-boarding, training, quarterly internal updates, etc.

  • Whiteboard Animation: When you need to educate your audience on complex concepts with limited budget, select whiteboard animation for your corporate videos. These work best for such requirements since they tend to be on the longer side without losing the human touch. This makes them a great choice for complex concepts and educational content. Look at this video we made for Clif Bar:

 

  • Mixed Media: This animation style is used when you wish to use some pictures without making it a live-action video. Look at this corporate explainer video we made for FactSpread:

 

Having pictures as well as animation, this style of videos works everywhere in corporate videos.

  • 3D Animation: This animation style is used when depth is of the essence. For example, look at this explainer video we’ve made for the Breg which uses depth to show how the product works:

 

While this style of videos can be used for just about any internal communication, it is mostly used for training videos.

Getting videos for internal communication doesn’t cut it. You need to market these videos—and you need to market them effectively.

How to Market Corporate Explainer Videos Effectively?

You could post your recruitment videos on social media to let candidates know that you’re hiring. You could also post videos for them to know more about your company—what it does, what the culture is like, the growth they can expect, etc.

Corporate videos for on-boarding and training can be disseminated on communication channels such as Flock, Slack, etc. 

Social media platforms can be excellent for communicating with not only potential candidates but also with shareholders. Putting up corporate videos about the company’s performance for the financial quarter, or year can update the shareholders on a platform they’re more likely to see it.

There are plenty of other platforms you could use for marketing your videos as well such as video-sharing platforms and video ads that run on websites. But social media reigns over all of those platforms for corporate communication.

Best Animated Corporate Videos 2020!

Adobe Video: Conceptually creative, beautifully executed and straight-ahead informative. This video is a masterclass in minimalist design. The voice-over is simple yet effective and the motion is sleek and realistic! This is VeracityColab for Adobe, telling you what magic lines and shapes can create!

 

DuPont Video: Commendable work by Josh Parker for DuPont! In this animated video, we can again witness the phenomenal flawless elegance that shapes and lines can exhibit when used with the right color palette! DuPont brand colors were used to depict its vision for 2020 with perfection.

 

Lyft Video: Lyft is revolutionizing the way people travel, but it all started with two kids thinking about cars, roads, and... Betty White. Directed at Buck, this movie for Lyft, explores every nook and corner of seamless fluidic motion. This great animated video is a good example of 2.5D motion graphics.

 

Shapiro & Duncan Video: When it comes to providing cutting edge mechanical engineering and construction solutions – including design-build, fabrication, installation and maintenance services that promote sustainability at every stage of a building’s life cycle – Shapiro & Duncan is a leader in the Washington, D.C. market. Directed at B2W, this movie for Shapiro & Duncan, explores how a brand story can be told through the eyes of your employees. This is a great example of how to use flat cartoon animation style for your videos keeping the budget in check.

 

RTS Video: Recognized as one of the best-run transit systems in the nation, RTS provides safe, reliable and convenient public bus transportation to more than 18 million people each year. Directed at B2W, this movie for RTS, explores how a corporate video can be used for rebanding purposes and changing the way you are perceived in the market. This is again a great example of how to use flat cartoon animation style for your corporate videos keeping the budget in check.

 

Ethicon Video: An initiate by J&J focused on improving health outcomes for patients and helping solve the greatest health challenges… with only meaningful innovation. The kind that led to the creation of the first sutures, that helped revolutionize surgery with minimally invasive procedures, and that elevates standards of care around the world. Directed at B2W, this movie for Ethicon, explores how a corporate video can be used for showing history of the organisation for your event launch. This is a great example of how to use mixed media animation and animated overlays.

 

The Happiness Planner Video: Its vision is "To inspire people to live a purpose and passion driven life, and to find happiness from within." Directed at B2W, this movie for The Happiness Planner, explores how a corporate video can be used for showing founders & brand story. This is a great example of how to use 2d classical cartoon animation for your corporate videos to stand out.

 

M&M Video: Simply put, they are an owner operated small business that helps real people fix their IRS & State back-tax problems. They’ve been doing this for years. And, they’re very good at it! Directed at B2W, this movie for M&M Financial Consulting, explores how a video can be used to take a testimonial approach to explainer your company services. This is a great example of how to use mix of cartoon and infographic animation style for your business videos.

 

FactSpread Video: A Non-profit organisation to educate the citizens of the US about issues pertaining to the world and their country in specific which are causing a hindrance to their growth and well being. Directed at B2W, this movie for FactSpread, explores how a corporate video can be used to share your vision with the world. This is a great example of how to use mixed media animation style for your explainers videos.

 

ATC Video: American Tower Corporation is an American publicly held company, owner and operator of wireless and broadcast communications infrastructure in several countries. Directed at B2W, this movie for American Tower, explores how a video can be used to share your 5 year build plan with your employees. This is a great example of how to use cartoon animation style for your corporate videos.

 

Cisco Video: Cisco develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products. Directed at B2W, this movie for Cisco, explores how a video can be used to educate your employees about the new product launch. This is a great example of how to use whiteboard animation style for your corporate videos.

 

Conclusion:

Animated corporate videos work wonders for optimizing the employee lifecycle. Be it recruitment, on-boarding, training, promoting company culture, or even updating shareholders, these explainer videos are an absolute hit. Click on the banner below to learn how you could get such videos made for your company!

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