Corporate videos are short marketing videos used to connect with your audience on an emotional level. Corporate videos are also used for internal communication and training purposes. Stories sell. A company without a corporate video is like playing golf without a ball! And, it’s never too late to get an explainer video company on-board to narrate the story around your journey, values, team, vision etc.
Animated corporate videos help you create a bond of trust with your audience which goes a long way. The video objective here is to connect with your people and build trust. Our corporate video production services are used for three types of animated business videos:
The cost for great quality 2d corporate video services varies from $3000 to $10,000 and $8000 to $25,000 for 3d corporate video services. We follow a very structured online process for our corporate video production, here is the breakdown of the four step process:
Writing a Video Script: The first task that needs to be done for your corporate video production is to write an awesome story. It is one of the most crucial steps in the process since it builds the foundation your video would build on. Clueless about how you would go about writing the script? Read our blog to learn how to make a script for your video! This step is normally taken care of by the story lead (scriptwriter) and is overseen by the creative director concept artist (creative director).
It generally takes around 8-10 weeks for other animated corporate video companies but we take flat 4 weeks to complete the entire explainer video production process but there are some factors which might impact the same drastically. There are four different factors which affect the cost and delivery of our corporate production video services. The most important factor is your animation technique for the video, then complexity of your content topic in the pre-production stages, followed by duration of your video and finally the feedback time.
Corporate videos are great for generating a rapport with your connections in the middle of the funnel helping your leads make decision in your favor. Once you have a strong customer and employee base, you can also use corporate videos for strengthening your bonds with them. It helps to create a strong brand recall to increase customer lifecycle and value. So, in a nutshell, corporate videos are effective for demand generation and retention.
Our corporate video agency produces various animation styles listed below to tell great visual stories for your business.
Broadcast2World is a motion graphics company with a specialisation in animated corporate video services. We specialise in corporate explainer videos to tell great stories for your business. These videos are also widely used for training your employees, educating your customers and for internal communication. We're adept at making corporate explainer videos for a wide range of industries including:
We recommend to increase the duration as you go down the funnel. Top of the funnel videos like brand story videos start around 90 seconds and bottom of the funnel videos for training or internal communication can go upto 2-3 min.
The Problem: The client needed a set of animated corporate videos to train their new salesmen. Since training videos tend to get a bit boring, they planned on getting the videos made in such a way that they can get the message across with the videos without getting boring.
The Solution: The client was quite clear on the art style they wanted to go for right from the get-go. The problem was to customize whiteboard animation style to create brand recall for clif bar and to produce series of videos within the given budget. So we designed certain set of common characters and used brand colors to customize the video theme for brand recall.
The Problem: The client wanted to teach new and regular customers how to ride the bus easily, comfortably and respectfully. Since their customers were from all kinds of backgrounds, RTS wanted to make engaging videos that resonate with everyone. For this, they selected our corporate video company to produce series of animated corporate videos.
The Solution: Since the message being put across in the video isn’t something entertaining, our biggest challenge was to make it appealing and attractive for all to enjoy within the budget constraint. By using vibrant colors, smart transitions and interesting voice overs, we ensured that the video was as engaging as possible. To top it off, we used characters with limited movements to make the video more relevant to the audience keeping the cost down.
The measure of success for these videos is the amount of engagement rate received on your landing page. You can keep a check on the conversion rate of your landing page. Tracking engagement on a regular basis is important for measuring your success accurately.
The average cost of an animated corporate video is $6000 for 60 seconds with $1800 for additional 30 seconds. However, for a corporate video series of 5 videos, the cost would be $27,000, and that of 10 videos would be $51,000.
On average, a corporate video takes 5 weeks to produce but it might vary based on your feedback time and number of revisions. But if you’re looking to get a corporate video series made, after the first video is made it takes around 3 weeks for subsequent episodes.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers