Our client, Epicor Software, is a global business software company based in Austin, Texas that was founded in 1972. The company designs industry-specific software for manufacturing, distribution, retail and services industries. Its software helps simplify business complexities and helps businesses become more efficient.
The project span across many verticals. From brand awareness, to demand generation, and customer retention, we helped Epicor communicate more efficiently with their audience.
Regardless of how big companies are, there's always a need to generate brand awareness. The better brand recall is the more your target audience thinks of you when they face a problem. This makes your offering their goto solution for their problem.
Epicor wanted to build such a recall and they wanted us to help them out with it.
Awareness content is mostly all about education. And when you're educating your audience about technical topics, you need to break it down into simpler bits. To help Epicor explain concepts in an easily understandable way, we used infographic animation.
Epicor had made landing pages for its products. But the kind of conversions they were able to drive from the landing pages wasn't enough. They knew that they could drive more conversions and so they wanted to put up videos on those landing pages. This could help them explain their products better and inspire the viewers to take action.
One of the biggest problems companies face is to build trust and retain customers. Epicor needed a way to increase customer retention. And they wanted to do so by talking about the experiences of their customers.
To help Epicor retain their customers better, we made testimonial videos for them. And to make the audience connect with them better we used character animation. This helped us create strong emotional bonds with the audience.