Our client, Epicor, is a global business software company based in Austin, Texas. The company designs industry-specific software for manufacturing, distribution, retail and services industries. Its software helps simplify business complexities and helps businesses become more efficient.
Since Epicor is a big brand, small businesses refrained from using their software thinking they might be costly. Getting such small businesses on board was a challenge the company was facing.
The client had a tight budget, so we had to decide on an art style that would work best with their target audience while fitting it in the budget. Being a big brand, the client had an extensive style guide which the team to keep in mind while making the video which was quite a challenge for the team starting out. The team quickly overcame it though.
Since we were working on a tight budget, we had to go with whiteboard videos for our clients. This had two benefits: it is budget-friendly and audience-friendly. Since the target audience was small businesses that already thought that it would be complex working with such a big company, keeping the videos simple was very important.
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