These are short animated marketing videos used to explain about the company, products, services or any complex topic. These videos are mostly animated instead of live-action since that is how they started out initially when tech giants like Google decided to use animated explainer videos to talk about their products and services on landing pages. It wasn’t until recently that the live-action explainer video came into the picture. Most of these videos you see have some variation of the following structure: hook, problem, solution, and call to action.
Animated explainer videos for business work so well that the Salesforce-owned social performance management platform, Rypple, managed to increase conversion rates by 20% using them on its homepage. This is also the average increase in conversion rates that companies normally see when they use explainer videos on their website.
Our explainer video production company produces seven types of animated explainer videos for your business across the customer lifecycle. These videos are used to attract, convert, close and delight your customers.
We majorly produce four styles of animated explainer videos for your business growth. Certain animation styles are more effective for specific application of explainer videos as described below:
That said, before going ahead and getting an explanatory video made, you need to ensure that your company is ready for it. Animated explainer videos should be used as conversion rate optimisation tool (CRO), which means you should have enough traffic coming to your landing pages or enough social media followers for video to optimise it. For example If you rank in the top ten results on search engines for some of your keywords, getting a landing page video will have an impact on your conversion rates. An average landing page video is up to 2 minutes long which costs roughly between $5400 - $10,000. So you need to make sure that you have enough funds set aside to hire a great animated explainer video company for your business.
Getting animated explainer video production done for social media is an entirely different ballgame when compared with those made for landing pages. Firstly, you need to consider whether you’ve run text or image campaigns on social media before or not. If you’ve run campaigns, you need to analyse how those campaigns have performed and whether you’re consistently posting on social media or not.
The idea should be to get higher CTR and engagement using animated explainer videos driving maximum ROI for your marketing investment.
An average social media video is up to 60 seconds long which costs around $4000 upwards. Also when you start using social media videos it's important to use them consistently to see great results. If you have enough funds set aside to get atleast 12 videos made for a year, please go ahead and contact an animated explainer video company.
Creating an explanation video is a complex process starting from an important question: “Is it wiser to go for an animated explainer video company, an explainer video software, or simply use templates?”
Each choice has its own merits and demerits associated with it. Let’s talk about using software for your animated explainer videos. The best part of using these software is the ease with which you can make a video and sometimes you can even export free online explainer videos. These tools allow you to drag and drop characters and animate them in a few simple clicks. You can use the software’s templates as well.
However, it can be a handful sometimes and you may find it difficult to reproduce your ideas precisely on such softwares. Moreover, creating videos on these softwares is free but downloading them in good quality without watermarks can be expensive. While you’re still saving some time, your budget should be about $500.
Using templates for animated explainer videos is more expensive than using a software, but your videos are of higher quality. An average video template cost starts around $50. But you would need a video animator to edit the After Effects template (costing $50/hr on average). The After Effects animator should take around 20-30 hours to edit your template or you can go to an animated explainer video company for editing your video. Adding the cost of voice-over ($50-$300), an average video would then cost you a total of $500-$1500.
Also while choosing your explainer video template make sure you check the backgrounds and character should be relevant to your storyline.
Some companies, however, have a proper animation style guide and need the characters, environment, music, and animation a certain way. Businesses that need a highly customised solution should go with an explainer video agency. These softwares and templates limit you to animation, but with custom animated explainer video production, you are free to go for live-action or a mix of both the worlds.
There are a lot of tasks involved in the process of creating custom explainer videos starting from script writing, voiceover, storyboarding, graphics and animation. For this reason, most businesses prefer to get them done by a custom animated explainer video company.
Here’s a quick run-through of all the tasks involved in the animated explainer video production process:
We recommend to increase the duration as you go down the funnel. Top of the funnel videos like animated commercial videos start around 30-60 seconds and bottom of the funnel can go upto 2-3 minutes.
We believe to every live-action there is equal and opposite video animation. The idea is to stand out from your competitors and also focussing on video objectives for your selection.
The cost for best 2d explainer videos varies from $3000 to $10,000 and $8000 to $25,000 for 3d explainer videos. There are different factors which affect the price of an animated explainer video company:
We believe that art cannot—and should not—be manufactured. So we ensure that every video is hand-drawn and not made using any explainer video software. This helps you stand out & win.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers