Explainer videos are short marketing videos used to explain the company, its products or services. Most explainer videos you see have some variation of this structure: problem, solution, call to action. It is within the confines of this structure that explainer videos ensure that your audience has a clear understanding of what you’re offering. The video objective here is to show empathy and build trust to convert them into quality leads. The animation styles recommended for explainer videos are more advanced like premium infographic animation, mixed media animation and character animation.
While explainer videos are great for the middle stages of the customer’s life cycle, they are mostly used for demand generation. When the potential customers are aware of what their problems and needs are, they start looking at possible solutions—and that is where your video shines. You could use explainer videos on landing pages, homepage, product/service pages, and a multitude of other places. They are effectively used for quality lead generation.
One of the main reasons why these videos are an absolute success is that they're short which makes them interesting to watch.
These videos are packed with information, which makes them interesting for the viewers and beneficial for the companies.
With the use of engaging transitions and stunning visuals, these videos become highly easy to consume.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers