Animated Explainer Videos

Videos to increase your demand generation

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Our Recent Animated Explainer Videos


What are explainer videos?

Explainer videos are short marketing videos used to explain the company, its products or services. Most explainer videos you see have some variation of this structure: problem, solution, call to action. It is within the confines of this structure that explainer videos ensure that your audience has a clear understanding of what you’re offering. The video objective here is to show empathy and build trust to convert them into quality leads. The animation styles recommended for explainer videos are more advanced like premium infographic animation, mixed media animation and character animation.


When and how to use explainer videos effectively?

While explainer videos are great for the middle stages of the customer’s life cycle, they are mostly used for demand generation. When the potential customers are aware of what their problems and needs are, they start looking at possible solutions—and that is where your video shines. You could use explainer videos on landing pages, homepage, product/service pages, and a multitude of other places. They are effectively used for quality lead generation.


What are some characteristics of a great animated explainer video?

  • Explanatory (less than 2 minutes)
  • Conversational tone
  • Informative
  • Easy to Consume
  • Engaging Transitions
  • Strong Call to Action

Why Choose Explainer Videos?

They're Short

One of the main reasons why these videos are an absolute success is that they're short which makes them interesting to watch.

They're Informative

These videos are packed with information, which makes them interesting for the viewers and beneficial for the companies.

They're Easy-to-Consume

With the use of engaging transitions and stunning visuals, these videos become highly easy to consume.

Trusted by Amazing Companies

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“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

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