Animated Explainer Video Production

What are some good examples of Medical Explainer Videos?

Explainer videos have long found their position in the field of medicine and healthcare. Here are some good examples of medical explainer videos!

What is the best Explainer Video Software?

PowToon is one of the best explainer video softwares in the market right now. With this tool, you can make a professional-looking explainer video in less than half an hour. It provides multiple templates for you to choose from. You can learn how to use explainer video templates with the help of the tutorials available on the website. Since the service is simple drag and drop, you'll be up and running in no time!

However, many companies have specific demands which aren't met by the software. Some companies have mascots and would want that mascot to be animated a certain way in the video. For these companies, a better option would be to get a custom explainer video made.

What is the cost of making a Custom Explainer Video?

The cost of making a custom explainer video is $6000 for 60 seconds. For 30 additional seconds, you would need to pay $1800. But with so many free tools available in the market, why would you want to pay for getting an explainer video made?

Free? How do you create explainer videos for free? You have a few options. Remember PowToon from the previous section? It is a freemium service. You can create videos up to 3 minutes long in HD. The problem with it is that those videos are merely HD and you can't download them in MP4 format. Moreover, the customisation options are limited.

Getting a custom explainer video from an explainer video animation company, on the other hand, would allow you to get your video made exactly as you want it to be down to the last frame.

What are the different techniques of Explainer Video Production?

• Whiteboard Animation: In this technique, we either record an artist explaining something by illustrating on a whiteboard, or we record the movements and composite using softwares. These videos are used in demand generation.
• Infographic Animation: In this technique, we represent factual data in an engaging manner with the help of shapes, numbers and occasionally characters. These videos can be used in all stages of your customer's life cycle.
• Character Animation: In this technique, we convey our message with the help of characters. It is a more human approach towards animation. These videos are used in demand generation.
• Mix Media Animation: In this technique, we add live-action images to the animated video. It makes the video more relatable and helps the video stand out from the clutter. These videos are normally used in demand generation but can be used across all the stages of your customer's life cycle.
• 3D Animation: In this technique, we design and animate 3D objects. It is especially useful when companies wish to represent a 360-degree view (and even inside-out view) of their product. These videos are used in demand generation.

You might also want to know how to make background music for your explainer video? Well, depending on the instruments that you can play, you can record music and layer it over your video using a compositing software. If you don't know how to play an instrument, however, you can always get some music online (both paid and free!).

What are the top Explainer Video Examples?

Here at Broadcast2World, we love explainer videos. Here are some of the top explainer videos that we've made!

When to use a 30-second Explainer Video?

Short 30-second explainer videos are mostly used to build a premise for something that is to follow. They act as teasers and are mostly used on social media and for advertisement purposes. Since these videos are short, the engagement rate on these videos is very high. Animated explainer videos are more likely to be shared as well since people tend to share short, engaging videos.

What is a good conversion rate for an Explainer Video?

On an average, the conversion rate for explainer videos ranges between 20-30 percent. For example, Work.com saw a conversion rate of 20 percent when it put an explainer video on their homepage. Many other companies have reported higher conversion rates as well.

What are some good examples of Business Explainer Videos?

With conversion rates averaging out at 20 percent, explainer videos provide good ROI for businesses. Here are some good examples of business explainer videos!