Animated explainer videos are short marketing videos used to explain the company, its products or services. Most explainer videos you see have some variation of this structure: problem, solution, call to action. It is within the confines of this structure that explainer videos ensure that your audience has a clear understanding of what you’re offering. The video objective here is to show empathy and build trust to convert them into quality leads. The animation styles recommended for explainer videos are more advanced like premium infographic animation, mixed media animation and character animation.
Animated explainer video are great for the middle stages of the customer’s life cycle, and are mostly used for demand generation. When the potential customers are aware of what their problems and needs are, they start looking at possible solutions—and that is where your video shines. You could use explainer videos on landing pages, homepage, product/service pages, and a multitude of other places. They are effectively used for quality lead generation.
Explainer videos have long found their position in the field of medicine and healthcare. Here are some good examples of medical explainer videos!
PowToon is one of the best explainer video softwares in the market right now. With this tool, you can make a professional-looking explainer video in less than half an hour. It provides multiple templates for you to choose from. You can learn how to use explainer video templates with the help of the tutorials available on the website. Since the service is simple drag and drop, you'll be up and running in no time!
However, many companies have specific demands which aren't met by the software. Some companies have mascots and would want that mascot to be animated a certain way in the video. For these companies, a better option would be to get a custom explainer video made.
The cost of making a custom explainer video is $6000 for 60 seconds. For 30 additional seconds, you would need to pay $1800. But with so many free tools available in the market, why would you want to pay for getting an explainer video made?
Free? How do you create explainer videos for free? You have a few options. Remember PowToon from the previous section? It is a freemium service. You can create videos up to 3 minutes long in HD. The problem with it is that those videos are merely HD and you can't download them in MP4 format. Moreover, the customisation options are limited.
You might also want to know how to make background music for your explainer video? Well, depending on the instruments that you can play, you can record music and layer it over your video using a compositing software. If you don't know how to play an instrument, however, you can always get some music online (both paid and free!).
While choosing your explainer video company, the first thing you should focus on is the quality of videos the company produces. You could check their attention to detail, music, transitions, the colors they use etc. Once you're satisfied that they have created something similar to what you want and that they can make your video, contact them.
Next up, keep an eye out for how the company communicates. Notice how promptly the company responds and how clear the communication is from their end. Are they transparent about everything? Did you get all answers? Notice everything.
Finally, make sure that the video is within your budget and can be developed within the time-frame you need it made.
Short 30-second explainer videos are mostly used to build a premise for something that is to follow. They act as teasers and are mostly used on social media and for advertisement purposes. Since these videos are short, the engagement rate on these videos is very high. Animated explainer videos are more likely to be shared as well since people tend to share short, engaging videos.
If you're looking forward to promoting your products online, look no further—product explainer video is the way to go. Here are some good examples of product explainer videos!
On an average, the conversion rate for explainer videos ranges between 20-30 percent. For example, Work.com saw a conversion rate of 20 percent when it put an explainer video on their homepage. Many other companies have reported higher conversion rates as well.
The best explainer video script template is the problem-solution template which goes like this:
With conversion rates averaging out at 20 percent, explainer videos provide good ROI for businesses. Here are some good examples of business explainer videos!
Animated explainer videos are the drivers of future. They work for all industries and aren't bound by physical limitations. The usage of live-action explainer videos, on the other hand, is limited by physical limitations. Moreover, live-action explainer videos require actors, a proper set, specialized equipment and an array of other expenses, which is something you don't need in explainer videos. This makes animated explainer videos work for all budgets and industries, making it an obvious choice for most companies.
One of the main reasons why these explainer videos are an absolute success is that they're short which makes them interesting to watch.
These animated explainer videos are packed with information, which makes them interesting for the viewers and beneficial for the companies.
With the use of engaging transitions and stunning visuals, these explainer videos services become highly easy to consume.
Ronda J. Williams
Senior Marketing Manager, Hub International
“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“
Senior Marketing Specialist, Epicor
Communication & Marketing Leader, RTS
Founder, The MulTie Corporation
Owner, Shipment Trackers