Our client, Fujitsu, is a Japanese multinational information technology equipment and services company headquartered in Tokyo, Japan. In 2018, it was the world's fourth-largest IT services provider measured by global IT services revenue.
The client wanted to talk about how difficult (and important) it is for network providers to keep pace with the advancements in technology. They wanted to let these network providers know that Fujitsu has automated precision solutions that can help them.
Being a big company, the client had an extensive style guide we had to follow. Since the art style we went for calls for multiple elements on the screen at a time, following the art style came as quite a challenge. The team quickly memorized the style guide and made the video accordingly.
Given the nature of the requirement of the client, motion infographic was the perfect art style for the job. So we went ahead with it and they loved it!
Mark O’Marketing
VP Sales & Marketing, Xappp
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