Our client, Fujitsu Network Communications, is a subsidiary of Fujitsu, the Japanese multinational information and communications technology (ICT) company headquartered in Tokyo, Japan.
Fujitsu wanted to use animated videos in their marketing strategy.
The videos had different use cases and styles.
Fujitsu wanted to use a simple language that could be understood by their stakeholders but without watering down important details.
As most Telecom and IT videos are boring, the videos had to be kept engaging and attention-grabbing.
We made a series of animated videos for Fujitsu.
The videos covered different concepts and topics but the brand identity was kept the same with clever use of brand colors.
The videos were kept short so that the viewer doesn't lose attention and the video can truly resonate with them.