How did UN Women use nonprofit explainer videos for their training and demo sessions?


About UN Women

The United Nations Entity for Gender Equality and the Empowerment of Women, also known as UN Women, is a United Nations entity working for the empowerment of women.


The Challenge

The client wanted to use animated explainer videos for their training and demos.

As physical sessions can be boring and not always possible, UN Women wanted to bring a change with their approach.

The videos had to be visually appealing and engaging so that the viewer doesn't lose attention and enjoys watching the video.

Also, the language had to be kept simple so that it could be easily understood by all. 

The Solution

We made a series of animated nonprofit explainer videos for UN Women.

The videos covered different topics of training and how UN Women functions.

We used Infographic animation to break down complexities and present the message in an easy and engaging manner.

We also included the brand colors in a clever manner.

To achieve the client's objectives, B2W:-

  • Used Infographic Animation to present the message

  • Made the videos in a simple language that could be easily understood by all viewers

  • Kept the video visually appealing with bright colors so that the viewers don’t lose interest

Key Takeaways

  • 1. Infographic Animation helps engage the audience better. 

  • 2. Explaining the company background helps build trust and emotionally connect with the audience.

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