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| Whiteboard video marketing uses hand-drawn visuals and storytelling to simplify complex ideas, boost brand visibility, and drive engagement. This guide covers how to use whiteboard videos across your marketing funnel, with tips, examples, and cost insights to help you get the most ROI. |
In today’s fast-paced digital landscape, capturing and retaining the attention of your audience has never been more challenging.
With social media feeds flooded with endless streams of content and advertisements vying for consumers’ attention, how do you stand out and make a lasting impression?
The answer lies in the art of storytelling; and more specifically, in the captivating allure of whiteboard-style animated videos.
Enter whiteboard-style animated videos – a powerful and versatile tool that has revolutionized the way companies of all kinds showcase their brand personality and communicate with their audience.
At its core, a whiteboard video is a dynamic and engaging form of animation that simulates the process of a hand-drawn illustration unfolding on a whiteboard or flipchart.
In these videos, viewers watch as an artist’s hand quickly sketches out illustrations, diagrams, and text elements in real time, creating a visually captivating experience that holds their attention from start to finish.
As a bonus, whiteboard is surprisingly economical and can fit nearly any budget.
In other words, it’s cheap without looking cheap!
The answer, quite simply, is yes.
In today's ever-evolving digital landscape, it's natural to wonder whether traditional forms of marketing, such as whiteboard videos, still hold relevance and effectiveness in capturing and retaining the attention of modern consumers.
Whiteboard explainer videos have become highly effective and impactful tools for brands looking to elevate their marketing efforts and engage with their audience in meaningful ways.
Here's why:
Whiteboard videos possess a timeless appeal that transcends trends and fads.
The simplicity and clarity of the format make it universally understandable and relatable, ensuring that viewers of all ages and backgrounds can connect with the content on screen.
One of the key strengths of whiteboard videos lies in their ability to capture and retain viewers’ attention. Good whiteboard animation marketing can make just about any subject interesting!
The dynamic nature of watching a drawing unfold in real time creates a sense of anticipation and engagement.
It holds viewers' focus from start to finish, increasing the likelihood that they will absorb and retain the message being conveyed.
Don’t just take our word for it, there’s plenty of whiteboard video statistics that back this up. The numbers speak for themselves.
For example, did you know that the continuous motion of evolving drawings grab and hold the audience’s attention much more effectively than a static image or text (source)?
If you want to learn more, check out our blog on the benefits of whiteboard animation here!
Moreover, whiteboard videos have a high degree of memory retention and shareability.
The unique visual style and narrative structure make them memorable and impactful, leaving a lasting impression on viewers long after they've watched the video.
Additionally, the shareability of whiteboard videos makes them a valuable asset for brands looking to increase their reach and visibility on social media platforms.
Whiteboard videos are incredibly versatile and adaptable, making them suitable for a wide range of marketing objectives and target audiences.
Whether you're looking to explain a complex concept, tell a compelling brand story, or drive engagement and conversions.
Whiteboard animation provides a flexible and effective solution that can be tailored to suit your specific needs.
Finally, the effectiveness of whiteboard videos is backed by data and real-world results.
Numerous case studies and testimonials attest to the positive impact that whiteboard animation can have on brand awareness, engagement metrics, and conversion rates.
As long as brands continue to harness the power of whiteboard storytelling and visual communication, this style and format will remain a valuable asset in their marketing arsenal.
Probably the most surprising thing about whiteboard videos is how economical they are, while still delivering a comparable impact to other styles of animation.
It can fit the humblest of budgets because while it looks as complex and fluid as other forms of animation, it’s relatively easier to create, meaning it’s easy on your wallet and perfect for small businesses and startups too.
In conclusion, whiteboard videos continue to be a highly effective and impactful tool for brands looking to enhance their marketing efforts and connect with their audience in meaningful ways.
As consumer preferences and technology evolve, whiteboard animation remains a timeless and versatile medium that offers brands a unique opportunity to stand out and make a lasting impression in a crowded digital landscape.
Your marketing strategy is incomplete if it’s not using video production as a core component of your marketing plan to boost brand visibility by telling captivating visual stories to capture attention.
Whiteboard video marketing is a strategic approach for video marketers to promote products, services, or ideas using whiteboard-style animated videos as a primary communication tool.
Not only can engaging video easily simplify complex concepts, it can boost brand visibility, using visual storytelling to showcase your brand narrative. Furthermore, it’s amazing at building trust and credibility, whether on your landing page or in your social media marketing.
At its core, explainer video marketing and whiteboard marketing leverages the captivating power of animation and storytelling to engage and educate audiences, ultimately driving brand awareness, engagement, and conversions.
Brands use animated whiteboard videos to convey their message in a clear, compelling, and memorable manner.
These videos typically feature an artist’s hand drawing and sketching out illustrations, diagrams, and text elements on a virtual whiteboard or flipchart, creating a visually dynamic and engaging experience for viewers.
When it comes to marketing and brand visibility, animated whiteboard videos offer a unique and highly effective way to convey complex ideas, tell engaging stories, and connect with your audience on a deeper level.
By combining the simplicity and clarity of a whiteboard drawing with the dynamic motion of animation, these videos provide brands with a powerful tool to communicate their message in a memorable and impactful way.
At the heart of all video is storytelling. And whiteboard is no different.
Brands use narrative-driven content to connect with their audience on an emotional level, drawing them in and guiding them through a journey that resonates with their values, needs, and aspirations.
Whiteboard animation advertising provides a visually engaging way to communicate complex ideas and concepts in a clear and concise manner.
By simplifying information into easy-to-understand visuals and narrative through whiteboard marketing, brands can effectively convey their message and capture viewers' attention.
Whiteboard videos offer brands an opportunity to showcase their unique personality, values, and identity in a creative and memorable way.
By infusing their videos with brand elements such as logos, colors, and messaging, brands can strengthen their brand presence and increase brand recognition among their target audience.
Whiteboard videos often include a compelling call to action (CTA) that prompts viewers to take a specific action, such as visiting a website, signing up for a newsletter, or making a purchase.
By guiding viewers toward the next steps, brands can drive engagement and conversions, ultimately achieving their marketing objectives.
One of the key strengths of animated whiteboard videos lies in their ability to engage and captivate viewers from the moment they press play.
The visual appeal of watching a drawing come to life on screen, coupled with the anticipation of what will be revealed next, creates a sense of intrigue and excitement that keeps viewers hooked until the very end.
Through a compelling narrative, an animated video can create a sense of urgency, highlight key pain points with potential customers, boost click-through rates, and more are likely to be shared on social media.
This level of engagement not only ensures that your message is heard but also increases the likelihood that viewers will remember and share your content with others. That’s just the power of animated explainer videos.
Moreover, animated whiteboard videos excel at delivering complex information in a clear and concise manner. They have the unique ability to break down complex concepts into easy to understand, digestible chunks of short video that remain memorable long after they’ve been watched even once.
So whether you're explaining a new product or service, breaking down a complicated concept, or outlining your brand's story and values, whiteboard animation provides a visually engaging way to communicate your message effectively.
By simplifying complex ideas into easy-to-understand visuals and narratives, these videos ensure that your audience grasps the key points and takeaways, ultimately driving greater brand awareness and understanding.
If you want to elevate your marketing with animated video production, there’s two ways to go about it: partner with a whiteboard animation company, or go the DIY route and learn how to create whiteboard video content yourself. Both have pros and cons, and you have to figure out what’s best for your company.
Doing it yourself entails getting creative and experimenting with this format. And it’s more art than science, there’s no one magic formula that will work for every brand, audience and situation. You’ll need to come up with whiteboard video scripts, sketch out storyboards, work with artists and animators, and run analytics on the performance of your published videos once they’re online.
The whiteboard style encompasses a variety of formats and styles, each with its own unique strengths and applications.
From faq videos, app demo videos, social media clips, animated demos, there’s a type of video to fit every marketing need. The power of explainer videos sport incredible value propositions to marketers of all kinds.
Whether you're looking to explain a product, tell a compelling brand story, or drive engagement and conversions, there's a type that's right for you.
If a picture is worth a thousand words, imagine what video can do. It’s no doubt that it’s become the de facto language of the internet. And therefore, explainer videos have become the de facto language of marketing. It’s the primary way companies communicate with their target audience, and the track record speaks for itself.
So with that in mind, let’s look at some common types with examples to consider, and hopefully inspire some whiteboard video ideas of your own:
Explainer videos are perhaps the most popular and widely used type of whiteboard animation.
These videos provide a clear and concise explanation of a product, service, or concept, using simple visuals and narrative to convey complex ideas in an easy-to-understand manner.
Whiteboard explainer videos are ideal for introducing new products or features, educating customers about your offerings, and addressing common questions or concerns.
Here’s one we did for Santen:
Brand storytelling videos use whiteboard animation to tell the story of your brand in a compelling and memorable way.
These whiteboard animation videos often highlight the history, values, and mission of your brand, giving viewers insight into what sets you apart and why they should care.
Brand storytelling videos are effective for building emotional connections with your audience, humanizing your brand, and reinforcing your brand identity.
For example, here’s a video we made for CCH:
Tutorial and how-to videos provide step-by-step instructions on how to use a product or perform a specific task.
Tutorial videos leverage whiteboard animation to visually demonstrate each step of the process, making it easy for viewers to follow along and replicate the actions themselves.
Tutorial and how-to videos are valuable for onboarding new customers, providing support and troubleshooting assistance, and showcasing the capabilities of your products or services.
Here’s an example of a fantastic whiteboard video for Ford:
Educational videos use whiteboard animation to teach viewers about a particular topic or subject matter.
These videos can range from informative and instructional content to thought leadership and industry insights.
Educational videos are ideal for positioning your brand as a trusted authority in your niche, providing value to your audience, and fostering engagement and loyalty over time.
Here’s a shining example of an educational whiteboard video for RSA:
Sales and marketing videos use whiteboard animation to promote products, services, or special offers in a compelling and persuasive way.
These videos often include features, benefits, and testimonials to convince viewers to make a purchase or take a specific action.
Sales and marketing videos are effective for driving conversions, generating leads, and increasing revenue for your business.
Here's how we helped Epicor do it:
In summary, whiteboard video marketing offers a diverse range of types and styles that can be tailored to suit your specific marketing objectives and target audience.
Whether you're looking to educate, entertain, or inspire your audience, there's a whiteboard style that can help you achieve your goals and stand out in a crowded digital landscape.
As the popularity of whiteboard videos continues to grow, many creators and businesses are exploring the potential for monetization.
The answer to whether you can monetize whiteboard videos is a resounding yes.
There are several ways to generate revenue from your whiteboard video content. Here are some strategies to consider:
One of the most direct ways to monetize whiteboard videos is by using them to promote and sell your products or services.
Whether you're an e-commerce store selling physical products or a service-based business offering consulting or coaching services, whiteboard videos can be an effective tool for driving sales and conversions.
Use your videos to showcase your offerings, highlight their features and benefits, and persuade viewers to make a purchase.
For example, here’s an explainer whiteboard video we created for Fibrogen:
Affiliate marketing is another popular monetization strategy for whiteboard videos.
In affiliate marketing, you promote products or services from other brands and earn a commission for each sale or referral you generate.
You can incorporate affiliate links into your whiteboard videos and encourage viewers to click on them to learn more or make a purchase.
Just be sure to disclose any affiliate relationships to comply with FTC guidelines.
If you have a large and engaged audience, you may be able to generate ad revenue by monetizing your whiteboard videos through advertising platforms such as YouTube.
Once you meet the eligibility requirements for monetization, you can enable ads on your videos and earn a share of the ad revenue generated from views and clicks.
Keep in mind that ad revenue can vary depending on factors such as audience size, engagement, and advertiser demand.
For a great example of this, check out the educational YouTube channel MinutePhysics, who use whiteboard-style animation to break down and explain complex topics in science.
Sponsored content partnerships can be a lucrative way to monetize your whiteboard videos, especially if you have a niche or highly engaged audience.
Brands may pay you to create custom whiteboard videos that promote their products or services in a subtle and authentic way.
Sponsored content can take the form of product reviews, tutorials, or educational content that aligns with your brand and resonates with your audience.
If you have expertise in a particular subject matter, you can create and monetize online courses or membership programs using whiteboard videos.
Create comprehensive video tutorials, educational content, or training programs that provide value to your audience and charge a fee for access.
Platforms like Udemy, Teachable, and Patreon make it easy to host and monetize your content.
In conclusion, there are several ways to monetize whiteboard videos and generate revenue from your content.
Whether you’re selling products or services, leveraging affiliate marketing, earning ad revenue, partnering with brands for sponsored content, or creating online courses and membership programs, whiteboard videos offer a versatile and effective platform for monetization.
With creativity, strategy, and persistence, you can turn your whiteboard video content into a valuable revenue stream for your business or brand.
The cost of creating a whiteboard video can vary depending on several factors, including the length of the video, the complexity of the animation, the quality of the production, and the experience of the creators. But with the benefits that come with it, animation boasts some incredible value propositions for the marketing world.
While there's no one-size-fits-all answer to the question of how much it costs to make a whiteboard video, here are some general guidelines to consider:
It's essential to carefully consider your budget and goals when planning your whiteboard video project and to work with experienced professionals who can deliver the quality and results you desire within your budget constraints.
There’s no one-size-fits-all pricing when it comes to bespoke animation. For more information, check out our blog that explains whiteboard animation cost in detail.
In today’s fast-paced and visually driven digital landscape, whiteboard video marketing offers your brand a powerful and effective way to captivate, engage, and convert your audience.
From explainer videos and brand storytelling to tutorials, sales pitches, and beyond, whiteboard animation provides a versatile platform for delivering your message in a clear, compelling, and memorable way.
By leveraging the timeless appeal of whiteboard animation and the storytelling power of visual communication, your brand can cut through the noise, connect with your audience on a deeper level, and drive meaningful results for your business.
Whether you’re looking to increase brand awareness, drive engagement, boost conversions, or generate revenue, whiteboard video offers a flexible and effective solution that can help you achieve your marketing goals.
Not convinced? Check out our portfolio of work from the past decade and a half. We’ve helped hundreds of companies of all types, industries and sizes from across the globe tell their story through animation, and connect with delighted audiences and drive conversions.
It’s time to start harnessing the power of animation today and take your brand to new heights of success. With creativity, strategy, and the right partners by your side, the possibilities are endless. Elevate your brand and stand out in a crowded digital landscape.
Ready to get started?
Contact us today to learn more about how whiteboard animation can transform your brand and drive real results for your business.
Together, let's bring your vision to life and make a lasting impact in the hearts and minds of your audience!
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