| Best B2B Animated Commercial Videos |
| Animated commercials are short, concise videos used by brands to showcase their story, values, products, and services. Using video ads from Zapier, Twitter, Mailchimp, Asana, Google, and seven more brands, the blog delves deep into the creative avenues of using animation in commercials. |
Too much is going on across all ad and social media platforms—videos are floating by with every scroll.
As a B2B brand, that can be frustrating—you’ve invested a lot in marketing content, it looks promising, and it fizzles out in a snap.
Your static B2B ads blend into the background and probably aren’t even reaching your target audience.
And that’s concerning!
But how do you get past this? How do you make video ads that reach your crowd, influence them correctly, and get those conversion numbers up? Simple—go the animated commercial video route. Short, simple videos that are a bomb for marketing.
In this blog, we’ll be checking out some amazing animated advert examples from top B2B brands, so you have the creative insights to make your ads even more effective. Let’s jump in.
These are short animation videos used by B2B brands to showcase their story, values, products, and services.
They help brands reach their target customers, build awareness around the brand, foster customer loyalty through storytelling, and ultimately inspire action from prospects, such as getting the target audience to landing pages, improving click-through rates (CTR), reducing cost-per-click (CPC), etc.
Animated commercial videos use different animation styles, such as 2D, 3D, 2.5D, and motion graphics animation, to convey the brand's message.
Traditionally, commercial videos were limited to TV, but now animated adverts have made their presence felt on online social media platforms, websites, and other advertising channels.
Now, let’s look at some of the best video ads below to understand what magical element makes them a viewer favorite.
The list below shows some of the best commercial ads from top B2B brands. So, dig in and get inspired from the best:
Estimated Pricing: $4,000 to $6,000
Seeing a chaotic workplace with people hardly juggling multiple manual tasks can leave anyone sweating. What if you could automatically use magic to turn such manual tasks into smooth systems? Tempting, right?
This humorous cartoon advertisement for B2B fits that temptation and grabs your attention in just a few seconds.
Just when you start feeling bad for the poor animated character getting hit by timelines, emails, and reminders—and getting hit means getting hit on the head—the video grabs the audience's attention by introducing Zapier as the easiest way to streamline your workflows.
The way this video explains the tedious process of task automation in such a fun manner, with the animation, is something to appreciate. Be it the scene where the levitating animated character holds the power of Zapier like a magic ball and its aura surrounds him, to the ball converting into a magic hat that just kind of sucks tasks off your list—like clearing your mailbox, collecting more leads, notifying your sales team, converting more customers.
The bazooka of colors and elements on screen when all of this is happening, and the character is running around with the power of Zapier in his magic hat and getting things done in a snap, is amazing. And once the hat does all the work, the character wears it happily, showcasing how you get work done easily with Zapier.
Ultimately, the strong kinetic typography animation and voiceover leave a strong message that makes Zapier synonymous with automating tasks and helping enterprise teams work without frustration or loss of productivity. This makes this fun animated B2B video one of the best cartoon ads on this list.
Learn about such amazing YouTube video ads and the strategies behind making them successful in this linked blog.
Estimated Pricing: $20,000 to $25,000
From real plants to carbon plants, this mixed-media animation video gives us an intense look into how B2B companies like ExxonMobil are trying to capture carbon like real plants.
The explanation of how this technology works is a bit complicated. Still, the detailed 3D animations of the plants and the live-action footage of the ExxonMobil labs—with technicians working on reducing emissions, easily break down the process for you.
This 3D animated ad starts with the visual of a plant, then a zoom takes us into the world of the leaves; a further zoom takes us deeper and deeper into the internal anatomy of these leaves.
Then there’s a shift from this anatomy to the white industrial plants, and another swift transition from these industrial plants to the trunk of a massive tree. This was done to show how we can lower emissions if the industrial plants work like real ones.
This visually striking scene follows—you see a levitating figure of CO2 made of different-colored 3D balls. When there's talk of lowering emissions, all the balls drop loose to signify the weight of the statement—that’s an amazing detail.
The most important aspect of the video is the inside look at the ExxonMobil lab, which shows how they are working to make industrial plants more like real plants and trying to capture carbon and store it underground to achieve all this. This gives viewers a clear look into their mission.
This is one of those animated commercials that, by bringing the brand's process of work, its technology, and the behind-the-scenes to screen—builds immense trust around the brand. But most importantly, it addresses the dreams and desires of ExxonMobil’s customers and their customers too.
Using animation in commercials, they show how brands that partner with ExxonMobil achieve sustainability and reduction in carbon emissions, so their customers see the value of partnering with such brands
This elevated sense of trust makes this animated video ad quite effective.
Estimated Pricing: $7,000 to $9,000
Negativity online is a hush-hush topic that social media platforms often ignore, but Twitter didn’t. It is understood that ignoring it is irresponsible, and addressing it head-on is the only way to gain people's trust.
This mixture of 2D and 3D animation video showcased the visual feel of how online hate makes you feel cornered and suppressed.
This animated video advertisement used a character you can relate to, showing that one moment everything is going great—you’re having a chat about an amazing match—and then the next, you get surrounded by these giants bullying you from all corners, verbally.
If that’s not all, they keep coming closer and closer to you until you are squished. This is a strong visual way to show how these negative echo chambers of hate can penetrate your inner peace and start suffocating you.
But Safety Mode doesn’t let that happen—you switch it on, like the character in the video, and suddenly the giants spitting their negative opinions are gone. There's again peace and healthy discussion in your feed.
The way Twitter introduced its Safety Mode was not just like, “Hey, it’s a feature we launched.” It used this amazing visual storytelling and character to say, “Hey, isn’t this a problem you all face? Doesn’t it get excruciating? Well, here’s a solution to solve it.” It basically acknowledged a serious issue and offered a solution right away. This makes viewers or users pretty hopeful about the app.
The best part is that in the initial part of the video, you wouldn’t even know that it’s a video for Twitter—you’re so tucked into the story.
At last, when everything is sorted and the camera tilts up, we see the Twitter logo on a building, and the animated text showcases the Safety Mode “on” button—totally on point, right?
The smart way the brand understood that they were dealing with a realistic problem and didn’t use overly cartoony characters to build a believable feel is also commendable.
Additionally, the voiceover is a detail you can’t miss about the video—the way the dialogues are happy at the start, and then there’s a storm of negative comments, followed by the powerful voice saying “Start the Safety Mode,” and again the last scene of healthy conversations—perfectly sets the mood and tone of the video. It is truly among the best cartoon commercials in this list.
Estimated Pricing: $6,000 to $8,000
Possibilities—possibilities of achieving something, growing, hitting those financial goals—these possibilities attract people. FlexShares understood this and used it to gain traction around its ETFs.
Using this animation commercial ad and 2.5D character animation, they transport you into a world of possibilities that come from investing in ETFs. It takes you on a journey that makes investing more tangible. It makes it something that is attainable for you.
From the start of the video, the brand emphasizes how it’s different from other ETFs.
The inside look into its workings—with all those professional people at desks, massive animated infographics—all go on to showcase the advanced research, monitoring, and refinement associated with their ETF.
Using visual metaphors, this animation advertising video conveys many messages. For example, the journey of the boat shows that with FlexShares, you'll be able to create funds that don't simply follow an index. When the visuals shift from the river to the forest and the mountains, they show how you can explore new terrains and fill portfolio gaps with it.
Just as the voiceover discusses the brand's features and offerings, you are swiftly transitioned to the room where a couple is signing their FlexShares contract. This reinforces the idea that the brand's features and offerings are trustworthy.
This animated explainer video is effective because it makes you feel optimistic about hitting your financial goals and makes complex financial offerings human to understand.
Estimated Pricing: $15,000 to $20,000
This fast-paced mini movie highlights the B2B financial services of Select SPDRs in just 15 seconds.
The hero of the movie was the 3D infographics animation, which allowed the brand to cram so much info into this short animated B2B explainer video.
These texts, along with the 3D structures of the city's infrastructure, make a complex topic like customized investment easy to understand.
The way the different 3D blocks came together to create a full-fledged working society, and the transition from one sector to another—like from the energy sector to the healthcare sector—showcase how easy Select Sector SPDRs makes it to shift portfolio weighting from one sector to another.
This shows how, when you use animated elements correctly, you can bring complex ideas to life on screen effectively.
Also, the sharp contrast between the real human woman and this miniature 3D working model of the city shows how you hold the power to manage around these sectors effortlessly.
In essence, this great example of a B2B commercial video production used words, numbers, and typography animations to reflect how precise and data-driven their industry is—visually, it's very cool.
Estimated Pricing: $6,000 to $8,000
Space is mysterious and magnetic. The technological milestones that the world has witnessed so far with respect to space always call you, stop you, and make you stay to listen. Arrow Electronics, a global provider of B2B electronics solutions, got it and used the beauty of space in this 2.5D animation to draw viewers in.
Showcasing high-quality visuals of space, with a calm voiceover, the video went on to explain how technology impacts people, connects people, and makes their lives better.
It showcased how the invention of the rocket led to the landing of man on the moon, which led to a space station, and which led to communicating with comets billions of miles away.
It used this analogy to discuss the possibilities of how inventions lead to developments and what new developments are next.
The video makes you curious about what's next in the future of technology, and then introduces Arrow Electronics. Using infographic animations of an interconnected network of circles, it highlights how this brand helps provide guidance, find solutions, and connect people with technology to make life better.
Being an electronics company, using wires and other electronic stuff to promote their brand name would have been too obvious and ineffective, as in this video. With it, the brand positions itself as a supplier and a partner in improving things and building a better future.
This stunning animated ad uses awe-striking scenes of space with cosmic bodies, gradient light on the planets, and abstract shapes—like that eye-like structure formed from the light of the comet—to beautifully support its visual storytelling.
This great thought leadership video goes beyond the standard sales pitches you see—it's the perfect amalgamation of information and emotion, powerfully delivered.
Estimated Pricing: $3,000 to $7,000
Strong messages—ones that make people want to change the world—can stop their scroll too.
Mailchimp got it and used it to its advantage with this frame by frame 2D cartoon advertisement video.
In the video, it didn't entirely talk about its features or how it helps you send mails—nah, it took that leap and talked about the desire to make a difference.
It positioned itself as a B2B tool that will help CXOs and enterprise teams in their quest to change the world.
With its raw, hand-drawn-like animation and playful characters, it suggests: let’s change the change, or change the way we change the world, or change how the changers change the world. With each suggestion of the voiceover, the stakes are made higher, and the characters are revealed as heroes of this story of transformation—it’s truly the most captivating part of this animated B2B video ad.
The way the drawn animation video talks about the small world changers, and we see random, sort of weird characters or scenes on screen, also adds to the charm of the video.
For instance, the scene when the voiceover is talking about how you can’t tell these small world changers to change the world they know best, and we see a small-sized man go through the crevice of a massive hammer, a giant with four legs saying no to him, and then him meeting a sort of man–sort of machine kind of creature.
It’s one of those shocking video ads that uses randomness throughout to keep viewers watching for more. Just before you know it, you get the message from the brand—that big change starts small, and they can help with all these changes.
The best part is that Mailchimp doesn’t get too idealistic in this video—it does show how companies or institutions can achieve their goals, have an impact, and bring about change using their tools.
The subtle use of Mailchimp’s yellow brand color in video scenes keeps emphasizing the brand's presence throughout the video, which is what makes it one of the best cartoon ads on this list.
Estimated Pricing: $4,000 to $6,000
When you want to be seen as a B2B brand offering top-quality products for professionals, you also want to look the part. Asana, a work management tool, understands that its users are designers or enterprise professionals, and it can't engage them just with its features.
It must also cater to their desire to be associated with a high-end, top-quality, cool brand.
That is why it made this super sleek, elegant infographic animation commercial video with lots of geometric animations and transitions like those in high-end car/watch commercials.
The way this mixed-media video unfolds—with parts of grey circles combining to form two circles and then combining to form the three-dot classic Asana logo at the start—draws the viewers in.
After this, we see various transitions of these red balls undergoing random geometric motions inside concentric circle-like figures. The abstraction, though, never looks chaotic; it perfectly manages to reflect how this tool can manage different avenues of your work.
The scenes inside the video, where the red dot projects live-action scenes—like a woman discussing an idea or a team holding a meeting—give viewers an idea about the setup where this tool can come in handy.
At the end, where all these scenarios combine and are sucked into an Asana dot, it shows how Asana can handle all this. All in all, the video is pretty minimalistic with its visuals and sound design, but bold with its design. This is one of the best animated banner ads in this list.
Estimated Pricing: $6,000 to $8,000
The classic story of a hero overcoming obstacles and making it sells every time. But how do you use the hero’s journey and transformation in your animated commercial videos for B2B?
We can find the answer in this commercial animation example from Westmont Associates, an insurance consulting firm.
The video showcases the challenges of the insurance world using a relatable character trying to navigate dangerous water currents.
One after another, the tumultuous waves and papers floating in them represent complex compliance concerns people have to navigate while dealing with insurance.
Like our character, they are left ashen and fall down from a sudden hit—but there’s someone ready to hold their hand.
Someone who is ready to hold you, tighten the sails, grip the steering wheel, and navigate the dangerous currents to take you safely to your destination is shown through a 2D animated character with a kind smile and a green jacket. That someone is Westmont Associates.
The man with the green jacket, the green sails with the Westmont logo, and the voiceover explain how this insurance firm offers services that can streamline your insurance compliance process and make sure you can navigate the process with confidence.
The power of storytelling to build a connection is also commendable in this video. The story makes you feel sorry for the poor character, see yourself in him—in his sad and sometimes comical struggles—and thus helps you connect with the brand more.
Now talking about the visuals and branding, the use of a neutral greyish background with black-and-white colors, and tints of the brand’s green color in main characters or objects, was a strong branding technique used in the video.
Estimated Pricing: $4,000 to $6,000
Should I even apply? I don't even know what the culture is like—will I fit in? Isn't this the question that makes people drop their job applications midway, and you lose a capable candidate just like that?
Google didn’t want to miss out on any amazing talent because of such issues, so they made this recruitment video to leverage corporate commercial video production for their employment goals.
But don’t take it as a typical monotonous corporate video ad—it is more than that. It used playful and inclusive character animations and, through them, showcased the culture and values of Google.
The soft voiceover, the bright colors, the inclusive characters—all make you see what Google is all about.
The video welcomes you at the start, shows visuals of different kinds of professionals—from the seasoned ones to the new players to those striving for a work-life balance—and brings all these professionals together in front of the big Google logo to show how everyone is welcome here, making you feel at ease about the company.
Also, the cherry on top was how the video guided viewers through filling out their Google career profiles and nudged them to do that with the final CTA: “Let’s build together.”
This animated commercial video engages because its characters have so much personality and connection.
The elements of this animated ad, along with a handful of characters, build a sense of community on screen, which is a delight to watch. This feature also makes it one of the best animated commercials on this list.
Estimated Pricing: $5,000 to $7,000
The AI boom you see today is crazy—hundreds of different products are introduced and lost every day. Doks.ai knew exactly how to avoid getting lost in the crowd and attract the right B2B leads with the right video marketing strategy.
So, they are an AI chatbot builder, and they’ll need to show the technicality behind their product to promote it, right? And such tech explanations aren’t the most exciting topic in the world, so they took the route of B2B commercial animation.
By using an infographic animation style to explain their ChatGPT-powered search tool, they created something complex, cool, and easy to understand. They ensured that their message wasn’t lost under long blocks of text or buried in technical jargon.
They even made this not-so-glamorous topic engaging with the help of screencast animations of the chatbot in action, the gradient colors, the fast and fluid transitions, and of course, the motion graphics.
The way the background music and the transitions were so in sync with the visuals—displaying each step of how you can use this chatbot, how to ask questions, how it will answer, and how it allows you to connect it to any source to bring your data—was impressive.
This animated video ad ended with a strong CTA: "The future of your business is here," leaving potential customers interested in checking out the product. Brands should really learn from Doks.ai how to use ads to inspire and induce action like that.
Estimated Pricing: $15,000 to $20,000
Talk about your target audience’s business goals and practical needs without a filter, and you'll have them hooked!
That is precisely what Microsoft achieved with this mixed-media animation commercial. With its clean, modern, and energetic style, the video not only reflected what the brand is all about but also showed, in just under 30 seconds,’ how you can use it to be super productive.
Selling just features? Well, every brand does that. Selling the idea that you understand your audience, their goals, and aspirations, that's where you stand out and connect with them on a deeper level.
The idea behind this iconic animated ad is powerful, and the visuals are just as impressive. The video uses a perfect mix of 2D animation, 3D product visuals, screencast animations, and dynamic typography to show people what they can do with Microsoft 365.
From the animated hands holding a pen and writing, to the transition into a high-quality 3D screencast of a Word document showing freehand input, then shifting to a 3D figure of a vase on a rolling pin zooming out to reveal a PowerPoint slide—it demonstrates how you can freeform.
Then comes the 2D animation of green cards being shuffled into a spreadsheet to show freestyle, followed by glowing neon panels with stick figures doing fun activities like music, and finally, real-time videos of people collaborating on a Teams video call. The message from all this is clear: you can free-think—you can do all this and much more with Microsoft 365.
The best part is that all of this is told through visuals and just a few animated text elements—no dialogue, just music to keep you engaged until the very end. All in all, a great commercial animation video— not too long, not too complicated—selling a product by selling an idea: the idea of being free. Amazing!
All these animated ad examples prove that—be it Twitch ads, LinkedIn video ads, Instagram video ads, or Facebook video ads—no matter what the platform is, animation can make your message and brand stand out.
Yes, they are very effective. They don’t just look appealing but are also great in terms of conversions. Here’s a brief list of reasons why you should use B2B commercials with animation in your marketing:
There’s no one-size-fits-all answer to this, as it differs from brand to brand and, most importantly, depends on what they want to convey in the video.
Most commercial video production companies believe that the shorter the video, the better—like many of the examples of animated ads you’ve seen here or those 30-second explainer videos, which wrap up in under 60 seconds.
But then again, your message defines the length. If the message requires a longer video, so be it. Just make sure to make the most of the first 5–6 seconds.
These are the make-or-break moments—if you get them right, you’ll see higher engagement rates.
Well, the cost of an animated advertising video for B2B video marketing depends on several factors, such as the video’s length, script, chosen animation style, the type of animation agency selected, and the turnaround time of the video.
To give you a ballpark range, the cost of animated ads can range between $3,000 and $25,000 per minute.
However, it can be lower or higher depending on the factors mentioned above. The best animated ads in the list above are a testament to that as well.
Of course, this is just a quick overview of the best B2B animated commercials.
And since animation is a diverse and fascinating world that’s constantly evolving (check out our other blog posts), we’ve picked the best of the best to show you a glimpse into the world of animation advertising.
Are you still on the fence about using animation as part of your B2B marketing and advertising strategy?
If yes, don’t be anymore. Every brand—big or small—has a story to tell, and animation is the best way to tell a story that sticks.
Take inspiration from the examples above, experiment, try things out—and if you don’t want to do it all yourself, hire an animated video production company like ours.
We’re always ready to help.
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