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| In our latest blog, we take a look at ten of the best brand storytelling videos in the world of marketing, examine what makes them work so effectively and powerfully, and what you can learn from them as you create your own brand story using animation! |
Running a bit short on time? We have got you covered with our list of the Best Brand Storytelling Animation Videos, which you can watch here:
Brand storytelling videos can help you define the soul of your business and identify your ideal customers.
It tells the audience what makes a brand noteworthy, builds a strong relationship with the right target audience, and gets them to care for and trust the brand.
Not only that, but they also convey the core beliefs and brand identity of a company.
They establish the personality and human side of your brand to the right sort of people.
The depth and scope of these beliefs build the foundation on which lasting customer relationships are forged.
This kind of video content, with engaging stories, is one of the most powerful determining factors that draw people in to choose your brand over the clutter of numerous competing brands. It’s supercharged video marketing on steroids.
Don’t take our word for it: Every single Fortune 500 brand tells powerful, compelling brand stories, usually through the power of video. There’s good reasons they all do this.
Simply put, when you create videos that tell a story about your brand identity that defines its core personality, it not only builds a solid image among consumers, but relevance in the long run. This goes far beyond mere brand affinity or fickle trends.
Well, here’s the masterstroke!
The ability of a brand to foster congenial relationships with its target group always outweighs other factors like discounts offered, location constraints, MRP and so on.
In the majority of customer satisfaction surveys for B2B and B2C brands, the most satisfied customers are not those who drool over rock-bottom prices or those who stand in long queues to avail of discount offers.
The most satisfied customers are those who feel deeply cared for, and whose shared beliefs and ideologies align with the brands in question. Video presents a simple and powerful way to build brand awareness and make this happen, especially when paired with the right animation style for your message.
Once the audience is convinced, then a deep sense of relatability and trust is established.
This is what creating a brand storytelling video is all about: using storytelling techniques to create powerful and lasting human bonds, which cover not just one-time touchpoints, but the buyer’s entire life cycle.
So with that in mind, let’s look at 10 examples of enthralling animated brand videos to reference how animation can weave together the pearls of ideal B2B storytelling.
Here’s 10 powerful examples of visual storytelling in beautiful animated short videos that prove how animation video content is a powerful tool that can increase brand awareness, tell compelling stories, and increase brand awareness.
These stunning examples showcase effective animated video content that resonates with its audience with compelling storytelling that doesn't just deliver a brand message, it brings it to life and amplifies it!
As a brand, providing good products and services is not enough. People don't buy that.
People buy the brand stories you tell (and sell) them.
With this brand awareness video, Airbnb told its audience a story about combating discrimination.
It's a story about what the company intends to do.
But it's also a story of transparency.
You see, this brand narrative video animation doesn't just talk about where the company is headed with the campaign.
It also discusses how the company would need to utilize the user data it already has to achieve this.
Typically, companies do not discuss how user data will be used. However, by discussing how they plan to use it, Airbnb builds trust.
There are many more animated brand videos from Airbnb that we absolutely love, especially their animated inspirational videos.
This brand story video narrated by Vans skateboarding legend Jeff Grosso, talks about how Vans kick-started and how people began loving their shoes and how all kinds of people could wear them.
If you’re short on ideas for your video strategy, then your origin story is a fantastic place to start.
The animated story, fused with real life-images, looks fantastic and intriguing.
The visuals in this brand story video beautifully knit together Vans’ milestones across 50 years of its existence.
Peppy background music, an enthusiastic voice-over and swiftly moving surreal animation make this video a visual treat!
The Happiness Planner is a true story of a girl, Mo Seetubtim, who thought differently and how this 'nonconformist' didn’t succumb to the odds she faced in her life.
This storytelling animation video, made by us right here at Broadcast2World, reveals a strong message of how, by not following the herd mentality, a ‘social misfit’ turned out to be an unparalleled achiever in life.
A fairytale-ish character animation style and frame-by-frame approach to animation brings the inanimate characters to life in this brand launch video story!
Check out 5 Animated Brand Film Examples To Inspire Your Business.
This awesome video animation directed by Buck, revolves around two proactive thinkers and how they chose not to sit back and comment on the ideas of environmental protection and bringing people together, but instead took the initiative to do something significant about it.
These two visionaries believed that when we are confined to our cars, we are also confined from each other.
Here’s this video, which beautifully narrates how this peer-to-peer ride-sharing community Lyft, transformed from a dream into reality.
Additionally, the video's futuristic and forward-looking ending leaves viewers with the note that there’s more to come!
“Before liberating other women, she had liberated herself!”
This video from Chanel tells the story of an orphan girl from Aubazine, who later became known as the ‘Queen of Paris’.
This classic animated film unveils the woman behind the legend, who, in a stroke of genius, transformed the female silhouette.
Coco Chanel closed one era and launched a new century of fashion.
As far as corporate storytelling videos go, this is an awe-inspiring video in black and white visuals that picks up diverse colors from the protagonist’s life.
This animated video showcases the revolutionary journey of Chanel, which not only transformed couture but also how and in what light women saw themselves!
This mixed-media video is one of the best examples of animated video creation online. Created by Scott Albini, it narrates the journey of how a seemingly impossible idea became a global sensation and a household name.
This is the story of how Wolverine Worldwide gave birth to one of its most iconic brands: Hush Puppies!
And, if you are wondering how this phrase ‘ Hush Puppies’ was coined, this video has a chucklesome account of that too!
Salespeople are characterized by the ability to think on their feet.
Here’s this story of how an intelligent observation became a breakthrough for a popular American T-shirt brand "The Original Penguin".
This video, directed by Erez Horovitz & Andrew Embury, smartly uses relatable life-instances to tell the story of how a usual logo of a Penguin became a craze among people, the moment it became an American icon!
A brand’s labeling doesn’t just make the packaging of a product complete, it also holds an intrinsic value that conveys a brand story!
This brand animation video of Jack Daniels with cinematic visuals, created by Arnold Worldwide, tells how not only the place of origin, but also the ‘process’ holds equal weight in making a brand reach insurmountable heights!
This mixed media video talks about how KPMG has been instrumental in shaping a lot of historic events across the globe!
Brilliant overlays of news clippings on animated visuals make all the historic milestones look seamlessly connected.
This brand story is an excellent example of how a brand can capitalize on past-events to talk about what lies ahead for the brand!
Ever wondered what goes into the making of your coffee?
Well, this brilliant brand history video with a perfect amalgamation of 3D animation, stop motion and infographics, narrates the procedural story of how Starbucks creates rich, smooth, roasty, balanced and a personal coffee perfection for everyone!
Want to see more? Check out our other blogs featuring some of the best animated videos for business that have ever been made:
A big yes!
In fact, with videos at the dead-center of the digital marketing world now, many small and medium-sized businesses are investing extensively in such big-brand-like animated videos.
So, you certainly can, and should, have animated videos for your brand and products.
Of course, those videos ought to be of good quality with strong elements of storytelling.
For this, you would need experienced animated video makers by your side.
For more help, check out 5 ways how animated videos can contribute to brand strategy and how you can master them!
Another option is to go the DIY route and do the creation and animation video editing yourself. When it comes to picking the best video editing software for animation, there’s no dearth of options to choose from.
We’ve written many guides in our blogs about how to write scripts, storyboards, and recommended animation software that will fit your needs and budget. Do check them out!
If you want to create a video about your brand, and don’t know where to begin, then start at the start: tell your origin story. This always makes for a captivating brand story that viewers find interesting, because (among other reasons) it doesn’t come off as aggressively sales-y or feel like a typical advert.
Once you’ve got that core idea in mind, the rest will naturally follow. Picking the right style of animation, whether whiteboard animation, explainer animation, mixed media, character animation or anything else– these are just details. The important thing is, start by telling a good story that establishes a powerful connection between the brand and its audience, and take it from there.
The animated explainer video cost depends on several factors, like what kind/style of animation you want and the length of the video.
So, there’s no definite way of telling how much it would cost you without first understanding your needs.
Connect with an animated video company, discuss your needs, and get a quote.
It can take as little as 10 days and as much as 100.
A basic and short 2D animation video won’t take long as opposed to a lengthy 3D animation video.
So, this duration depends on several factors.
In any case, when you’re working with a good animated video production company, they will give you a timeline based on what type of video you want.
If you want it “quick” (maybe you want to run a topical campaign), convey it to the company and figure things out together how it can be completed quickly.
If these animated brand stories prove anything, it’s this: animation can do more than just look pretty. It can make your message stick. It can turn complex products into compelling narratives. And it can make your brand unforgettable.
Whether you're selling sneakers, subscriptions, or software, animation gives you the freedom to tell stories that feel as good as they sell. No camera crews, no sets– just pure imagination.
So if your brand has a story to tell—and you know it deserves more than stock footage and soulless voiceovers—maybe it’s time to bring it to life with animation.
Want to create your own animated brand story? We help brands turn ideas into videos that make people feel, remember, and act.
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