Workplace efficiency is a lot more than what meets the eye.
A lot of it depends on how you interact with your team to ensure high levels of productivity and smooth operations.
These internal communications can range from guidelines on how to correspond with team members to explaining certain functionalities of the company offering.
Provided you know where to use it in your favor.
And in this blog, I will show you exactly how to do that.
We’ll look at 25 amazing use cases where your workplace conversations can have the maximum impact.
Along with actionable tips to turn your correspondence strategy into an ally that never fails you.
Internal communication is the process of facilitating dialogue and exchange of information among members within an organization.
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It includes all the ways in which communication occurs among employees at all levels.
The goal is to ensure that everyone in the organization is informed, engaged, and aligned with your brand’s goals, values, and initiatives.
Which makes internal communication a crucial component in the success of your business.
Internal communication is a multifaceted domain, encompassing various formats and channels to ensure messages are effectively conveyed within an organization.
Here are 25 examples where internal communication can enhance engagement and clarity across all levels of a company.
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A personalized welcome email from the CEO or team leader can make new employees feel valued and part of the team from day one.
Adding a welcome video or a company introduction video can further personalize the greeting, making the new hire feel even more welcomed.
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Presentations are a powerful tool for sharing strategic plans, company achievements, and educational content.
They allow for an engaging way to communicate information in an orderly fashion.
Adding videos to your presentations can further enhance their impact, making the content more engaging and easier to understand, especially for visual learners.
A weekly or monthly newsletter can highlight employee achievements, upcoming events, and key company metrics.
This is a great way to let your employees know that their efforts are appreciated and they make a valuable contribution to your company’s future prospects.
Incorporating UGC videos in the form of content created by employees can boost engagement and foster a sense of community.
And when you see videos increase email click rates by 300%, adding them to your newsletter should be an obvious choice.
There are many ways to communicate policy changes and any new updates that your organization has or is about to implement.
Including a video summary can help clarify complex information and ensure all employees have a clear understanding of new policies and changes.
Videos are a great way to essentially get everyone on the same page regarding recent organizational developments and updates.
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Internal communication isn’t just about what’s happening in the present.
It can also affect future prospects of your organization too.
One such instance of this is employee training in the form of skill development.
Taking the help of training videos is also a great option.
The point is to make your training content feel as intuitive and valuable as possible.
And if you choose videos for this, you're well on your way to take your internal communication to the next level.
Important announcements from the CEO or leadership team, such as strategic pivots or significant business milestones, are best shared in a format that is accessible to all employees.
A video message can add a personal touch and reinforce the message's importance and can boost workplace morale and employee motivation.
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Regular team meetings with a clear agenda help keep everyone aligned and focused on common goals.
It’s also a great way to:
You get the point.
Instant messaging platforms provide a quick and efficient way to
They're particularly useful for remote or distributed teams, ensuring no one is left out of the loop.
Videos can be shared via these platforms for quick demonstrations or to convey messages that are too complex for text, enhancing clarity and engagement.
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Surveys are a great way to gather feedback on various topics, from workplace culture to internal processes.
This direct feedback can guide improvements in internal communication strategies.
Using employee survey tools like SurveyMonkey and Leapsome can help you get your internal surveys up and running in no time.
Performance evaluations are crucial for employee development, providing an opportunity for feedback and goal setting.
Effective communication during these evaluations helps ensure that employees get a complete picture of their workplace performance, the expectations, and the support available to them.
Incorporating video feedback as part of the evaluation process can add a personal touch, making the feedback feel more constructive and engaging.
A more intuitive approach is to evaluate employee performance through review interviews on a monthly, quarterly, or yearly basis.
You don’t need me to tell you how chaotic emergency communications can get.
One moment, everything is smooth sailing.
In the blink of an eye, all hell breaks loose and your organization is grappling with communicating critical information at a time of frenzy.
Try investing in emergency notification software like Jira or iLobby to make your emergency correspondence fast and effective.
In case of emergencies that haven’t happened yet but you see coming in the near future, make instructional videos that clearly show your employees what to do in a chaotic state.
Sending the videos to your employees beforehand can help them stay prepared for a worst-case scenario when it comes to it.
A private company blog can serve as a platform for sharing news, insights, and stories from different parts of the organization.
It's an excellent way to keep employees informed and engaged while also building a company culture where everyone feels included.
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Arranging regular FAQ sessions can be a great time saver and ensure consistent answers to common queries, reducing confusion.
Perhaps the best way to tackle commonly asked questions is to produce FAQ videos that fulfill the purpose of FAQ sessions but in a more flexible manner as such videos can be referred to anytime and anywhere.
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The intranet is the digital hub for an organization, housing important documents, news, and resources that are critical for an organization.
It's essential for disseminating information and fostering a connected workforce where the necessary information is available instantly.
Integrating video content on the intranet in the form of executive updates, or behind-the-scenes looks at different departments, can make this space a more engaging and informative resource for employees.
Regular updates from each department can be shared in meetings or via email, offering insights into what each part of the company is working on.
Videos are also a great option to spread important updates from each department to concerned people in the workforce.
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Comprehensive onboarding guides on the company intranet help new hires get up to speed quickly and efficiently.
Make sure any correspondence related to the onboarding process is conveyed simply and in a seamless manner so as to not confuse new hires.
This also applies to any updates to the onboarding process and communicating those updates to the concerned parties.
Perhaps one of the most important forms of communication in an organization is health and safety correspondence.
While emails are a tried and tested mode of communication for this, it has quickly been bested by healthcare videos that give a more granular look into important health and safety guidelines.
These videos can help you communicate accurate health-related information regularly across your organization in the click of a button.
For corporate brands, change is inevitable.
It’s how they stay relevant in the long game and become a business that attracts customers by the dozen.
But when we shift from the customer’s point of view to your employees, the meaning of organizational changes might differ.
This is the right time to get your workforce up to speed on new strategies or any changes that will help take your business to the next level.
Detailed plans and updates on new changes can ensure employees are informed and supported through transitions.
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Private groups on platforms like LinkedIn or Facebook can foster a sense of community and provide an informal space for employees to connect and share.
If your communication efforts are something that can bring your prospects closer to your brand, turning it into social media videos can be a viable option too.
To play the long game, investing in a social media video marketing strategy might quickly turn into a gift that keeps on giving.
Memos are a traditional form of internal communication used for policy updates, procedural changes, and important announcements.
While often text-based, the effectiveness of memos can be enhanced by including links to video messages for more significant announcements and making lengthy correspondence concise.
This approach can capture employees' attention and ensure that the message is conveyed quickly and on time.
Celebrating company milestones, birthdays, and work anniversaries through emails or social channels boosts morale and fosters a positive culture.
Celebratory milestones can be a great opportunity to get feedback on employees on their experience working at your organization and how it has helped them grow in their professional career.
To go a step further, turning their stories into employee testimonials can be a great way to make them feel recognized and appreciated.
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Internal interviews, whether for promotional opportunities, internal podcasts, or employee spotlights, are a great way to communicate career paths and share experiences within the company.
As an added benefit, recording these interviews and sharing them as promotional videos can work wonders that bring prospects and new hires closer to your brand.
A digital bulletin board can be that external source of truth that helps you share important announcements and highlights upcoming events all in one place.
This takes the hassle out of manually informing employees on important updates and drastically improves the efficiency of corporate communications in the long run.
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Getting exposure from experienced people not only helps workers advance in their careers but also elevates the credibility of brands in their industry.
But this is just a glimpse into only a facet of brainstorming sessions.
As such, these sessions can come in many forms:
The point is to create a framework of communication where new learning and innovation are not only welcomed but celebrated.
Just like we saw in the case of emergency communication, crisis management communication bears some similar traits with some unfortunate additions.
Let’s be real: A crisis could be just around the corner and is quite common in the business world.
But how your employees communicate and work together as a team can play a huge role in averting a crisis when you least expect it.
Which is to say: Clear, concise communication during a crisis is crucial.
Having a predefined plan, including the use of video messages for significant updates, ensures everyone knows exactly what to do and reduces the margin for critical errors.
Here are some actionable tips to help you leverage internal communication in your own organization.
Try adopting an open-door policy, signaling to your employees that their thoughts and concerns are welcome at any time.
This removes the resistance employees might have when it comes to approaching you with their concerns and fosters a sense of trust among everyone in your organization.
A great way to get started with this is to communicate your availability so your employees know the right time to approach you.
Regularly scheduled open hours can also be set aside specifically for this purpose.
Giving everyone an equal chance to voice their opinions and encourage team collaboration.
I talk about this more later on.
Leverage a variety of communication tools and platforms to ensure messages reach everyone in the way that suits them best.
Try integrating team collaboration software like Asana and Slack to make this process more seamless and easily trackable.
To add personalization, get detailed insight into the communication preferences of your team and introduce a mix of channels accordingly.
See which channel works and what doesn’t.
To stay on top of new developments in communication, regularly review and update these channels based on feedback to ensure they meet your team's needs.
Create a culture where feedback is actively sought, received, and acted upon.
This not only makes communication more personal but also effective as it’s more specific instead of being vague.
Implement regular feedback sessions and surveys where employees can share their thoughts on internal communication efforts.
Make it clear that all feedback is welcome and will be used constructively to improve communication strategies.
Observe the most commonly mentioned queries and try to resolve them in your correspondence efforts.
It’s easy for the essence of messages to get lost in communication.
You told your employees to do something yet they end up doing something else entirely.
So ensure all communication is clear, concise, and consistent to avoid misunderstandings and misinformation.
Before disseminating information, double-check for clarity and accuracy.
Use simple language and let go of complicated jargon.
One of the reasons why internal communication works is because it assures your employees that they're all in this together.
And one of the best ways to do it is to celebrate individual and team achievements, no matter how big or small they are.
Regularly highlight accomplishments through:
This not only boosts morale but also encourages everyone in your organization to strive for excellence.
Invest in communication skills training for employees at all levels, especially for those in leadership and customer service positions.
Offer workshops and training sessions focused on improving important aspects of communication skills such as:
Encourage continuous learning by providing access to online courses and resources as part of your employee upskilling strategy if you have one.
Teamwork makes the dream work.
And internal communication is the bridge between your team’s efforts and the goal your organization is trying to achieve.
Encourage collaboration by establishing projects and company activities to facilitate teamwork and communication among employees.
Implement collaboration platforms that allow for easy sharing of ideas and information.
Encourage regular team meetings and brainstorming sessions to foster a sense of unity and shared purpose.
Strive for transparency in all internal communications to build trust and credibility within the team.
Share both the good and the bad news in a timely and honest manner.
When possible, involve employees in decision-making processes, or at least provide the rationale behind major decisions.
As our discussion comes to an end, it's clear that an organization’s success lies in how effectively its members communicate internally.
Through the examples and strategies discussed, we've seen the transformative power of internal communication in building a cohesive, engaged, and productive workplace.
Every organization strives towards creating a culture where every voice is heard, and every idea is valued.
And internal communication is the key that can make this happen.
Though the journey is ever-evolving, with the right approaches, the benefits are far-reaching, impacting everything from employee satisfaction to your bottom line.
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