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| A quick guide to the best customer service training videos, featuring real customer care videos, customer support videos, guest service videos, and customer experience videos that teach empathy, communication, and problem-solving. Includes free customer service training videos, practical customer service clips, customer service demos, customer service skill videos, and inspirational customer service motivational videos. Ideal for teams looking for customer service training examples and an effective customer service training video for employees. |
They say the customer is king, the customer is always right, and so on. And we don’t need to explain why.
But how do you empower your team to really go all-out when it comes to pleasing your customers?
In 2025 and beyond, there’s a lot more to good service than just being very polite.
It should go without saying that customer service training is as critically important to success as having a great product or service, or excellent marketing, or any other aspect of your business.
This is because getting customers is one challenge; the next, and arguably even greater challenge, is keeping them coming back and happy.
To that end, your customer service team is a vital point of contact between you and your customer base. They’re the face of your company, the people who are called upon to help when your customers face problems.
It’s no surprise, then, that all the biggest companies invest oceans of money into good customer service training. And one valuable and powerful tool that has emerged in training is video.
Training videos are so vital and effective that studies show that as many as 85% of the biggest companies use video in their corporate training (source: market.us).
This is because video, especially animated video, has some amazing benefits over all other forms of media. Video is engaging, attention-grabbing, and highly information-dense– you can pack a lot of information into a short video, and your viewers will remember it easier and for longer.
Do it right, and they can be more than memorable, they can even be entertaining, making training feel less like a chore and livening things up!
But how does it work? Let’s dig in.
When you’re building training videos for your customer-service team, clarity and relevance are everything. The most effective ones zero in on real-world scenarios: role-plays, common customer interactions, and tricky service moments that actually happen on the ground. These aren’t lectures. They’re mini-dramas that let your team see exactly what empathy, tone, and problem-solving look like in action. That grounding in reality makes learning feel less theoretical and more practical. (source: flearningstudio.com)
Another must-have? Engagement and structure. Break up your content into bite-sized modules, focus on one skill per video, and use animated visuals, voiceovers, or simple graphics to reinforce the message. Research shows short, micro-learning videos improve retention and make training more scalable (source: Wyzowl). Quality production matters, too: crisp visuals and clear audio help build professionalism and trust (source: riverside.fm).
Together, these elements create training content that’s not just watched, it’s actually used. It builds confidence, empathy, and consistency across your team.
So all this is to say: if your training strategy isn’t putting a priority on the video format, then you’re seriously missing out!
Broadcast2World can help take your customer service training to the next level by helping you harness the power of animated videos.
You don’t have to take our word for it.
Let’s look at 14 examples of the best customer service training videos out there, and see what makes them so powerful and effective. And hopefully, from that, we can help inspire fantastic ideas for customer training for your team, too!
It’s never a bad idea to take inspiration from others. What makes these videos work so well?
What nuggets of knowledge stand out to you? What ideas pop out and get you excited to incorporate into your own videos?
So let’s get inspired to create by checking out 14 of the best customer service training videos we could find!
This video is a great example of what you can accomplish with even minimal, mostly typographic animation.
Good customer service training videos usually have clear, tight scripts that explain concepts clearly. But with this one, it’s the visuals that really bring it all to life and make it immersive, attention-grabbing, and enjoyable.
Getting a new pair of glasses. How complicated can that be?
When John Boccuzzi, Jr. stepped into an eyeglass store, he didn’t know he would walk away with not just a nice pair of eyeglasses, but a story about absolutely next-level customer service.
What’s especially interesting about this story is how the saleswoman didn’t simply give him the eyeglasses style he was originally looking for.
She rather suggested options that were ultimately the best for him– and it worked, to great effect!
This is a great example of a testimonial video, where your delighted customers share their experience at your business with others. It’s probably the most powerful form of advertising and marketing available, so use it whenever you can!
Zendesk is a company that fully understands the power of both animated and live action explainer videos, and uses them to full effect. Like this series of customer service clips called “Tales of Customer Service” that help train employees in pretty much any field and industry out there.
By using slick production, plenty of humor, and an all-important human touch, these videos bring otherwise potentially dull and tedious topics and concepts to life. They’re highly watchable, entertaining– and most importantly, memorable.
The famous Ritz-Carlton chain of hotels is known for its unparalleled customer service.
Its reputation is the envy of its rivals in an already competitive space. But how do they do it?
Customer service guru Shep Hyken breaks it down into four quick points in a series of guest service videos, explaining how they take customer service to a whole new paradigm, and what we can learn from them.
There’s a lot more to unpack from this video than just the already impressive customer video testimonials. Their reputation for service excellence is blended into their entire brand identity itself!
Learn more about brand archetypes and how brands connect with their ideal customers in our blog here.
This lesson by ServiceSkills eLearning takes the concept of customer service and turns it inside out.
It argues that employees can’t delight customers if they’re treating each other poorly to begin with.
These customer care videos cover the WACTEO school of thought, or “We Are Customers To Each Other.”
It’s a fascinating way to look at things, and the animation and graphics are made to match it suitably. Another fantastic example of customer service training videos done right.
Another example of how clever and slick animation can really bring your training script to life.
This video by Hubspot covers these tips quickly and efficiently but it’s the delightful animation that takes it to another level.
The lush graphics make the lesson easier to understand and remember.
A question for you grammar buffs out there: What, if any, is the difference between empathy and sympathy?
Turns out they’re not synonyms. We also love the beautiful mixed-media style animation, quirky characters, and thoughtful artistry that went into this gorgeous video. An example of customer care videos elevated to an artform!
This might sound like utter blasphemy to almost anyone in the customer service industry.
But… it’s true.
Good customer service–especially when the customer is unhappy– is about more than just apologizing for everything.
In fact, in many cases, this can be counterproductive and make things worse.
This lovely short explainer video deftly explains how.
Imagine how your customer care videos would turn out if it had a hint of clever storytelling in it.
Another hilarious example of teaching by showcasing how NOT to do it.
The clever use of fun puppets makes the video only more engaging and interesting, even entertaining.
And this is no bad thing, because it means your employees are paying attention to your customer service training videos and will remember the information much better.
Dealing with customers is one thing. But your team must also have the best tools at their disposal, and know how to use them.
Slack has been the definitive leader in collaborative workplace communication, and their pioneering solutions have made it easier for businesses of all sizes to give their customers a five-star experience.
Here’s how well-made customer service clips can really take your team to the next level when it comes to providing excellent customer service.
Another customer service training video that uses the power of simple but effective animation, using what we call whiteboard style animation.
It’s lively and dynamic, capturing and holding interest easily.
But it’s also light on the wallet, being surprisingly cost-effective without looking obviously cheap.
It’s a great option for smaller businesses on a tighter budget who don’t want to compromise on quality with their customer care videos.
Speaking of powerful but simple animation, another style to consider is the typographic style.
This is often seen paired with mixed media but can work quite well on its own, animating blocks of text for emphasis and dynamism.
The end result is a beautifully animated customer service training video that grabs and holds your employees’ attention and interest, communicates its information clearly and effectively, and has excellent memory retention and recall.
Based on some of the examples we have seen so far, it's safe to say that animation can turn seemingly mundane customer service training content into extraordinary visual mediums that make learning fun.
Here’s a customer service training video we made for NHA.
Even in the medical / healthcare field, customer service counts. Because part of being a good caregiver is personal skills, too.
To that end, NHA wanted to highlight its importance, using examples through storytelling. So we created this series of animated character explainer videos demonstrating both good and bad examples of dealing with patients.
These customer service clips serve as a simple, attention-grabbing way of making important points, in a way that’s memorable and even entertaining!
There’s no one-size-fits-all template that can be applied to any business anywhere. But ideally, your customer service training videos should:
It’s easy to feel overwhelmed when planning out a series of training videos. But the good news is, you don’t have to do all the heavy lifting yourself.
There are many excellent animation companies specializing in crafting excellent videos for all sorts of business uses, including customer service training videos.
A good team would be able to walk you through the process, suggesting the best options for you and your specific needs.
Most teams also have skilled scriptwriters who can conjure up some amazing and creative scripts for your videos.
We’ve been doing this for over a decade now, with a track record of delighting clients of all types and sizes from all over the world.
The video format– even when it comes to the business world– is more art than science.
There’s no magic formula that applies to every possible scenario or requirement.
It’s more bespoke and custom-made for each client and their unique needs.
As such, there’s no right length. It all depends on your requirements.
That said, here's a couple of good guidelines to follow:
The obvious answer to this is any business that deals with the general public.
But when you think about it, ALL businesses are people-centric. B2B clients are customers too, and have needs that must be met.
So really, there’s no business that cannot benefit from deploying better customer service on even a small level!
Well, there you have it, 14 examples of the best videos we could find on customer service training.
Use the inspiration to brainstorm on how you could make the perfect suite of training videos for your own team, addressing your specific customer service needs and requirements.
But you don’t have to do it all yourself. Consult with a good animation studio and find out what’s best for your needs and budget.
A good team will suggest the best options and strategies for you to consider, and work closely with you to deliver the best solutions for you.
For over a decade, we’ve been delighting customers of all kinds and sizes from all over the world, with bespoke crafted animated videos that fit their specific needs.
Get in touch with us today, and find out what’s possible for your company’s training strategies!
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