Whether you’re heading a team at a tiny startup or a global conglomerate, it’s always critical to get new employees up-to-speed on how you do things.
This is true even in highly technical roles where team members come already trained and educated. Because ultimately, every company is different and has its own unique culture and way of working. Onboarding is also expensive and time-consuming, demanding a lot of resources that are already needed elsewhere.
This is why video has been the obvious choice for companies for quite a while now. Employee training videos deliver a consistent and complete training experience with far less cost and time, and they’ve been the standard tool for training and onboarding.
Humans are naturally visual creatures. Sight is our primary way of experiencing the world around us. And sound comes in at a close second. Video combines the two and creates arguably the most natural and human way to communicate information.
When you consider the almost limitless possibilities of animation, you take things to a whole new level.
The simplest training videos are for onboarding, when you welcome new members to your team and give them a quick orientation of how things work in your company. These are pretty broad and basic, covering the obvious and simple topics common to nearly any company of any type or size. The aim is to make them feel welcome and excited to start working with your team, while covering a few simple do’s and don’ts.
A level up from a simple onboarding would be covering health and safety procedures and standards. While this applies to almost any company in any industry, it’s especially critical for jobs that involve physical movement and effort, like at a warehouse or factory.
Of course, even employees who spend all day sitting at a desk working a computer, should be aware of simple ergonomic practices to avoid back issues, neck and eye strain, and so on. So really, a health and safety video can go a long way at your company, even if you think you don’t need it.
Employee training can cover a broad range of important topics, and we’re only touching the basics here. It’s not just technical matters, it can also concern acceptable workplace behavior, ergonomics and health issues, and much more.
Training videos, and especially animated videos, have been a huge boon for the medical industry, to pick just one example. Medical tech is always on the cutting edge of science and engineering, and there’s an endless need to keep medical technicians up-to-date on their training as the technology constantly improves. Animation especially is highly effective at explaining how complex machines are operated and maintained, because animation can be used to show things clearly and simply, while maintaining a realistic and natural feel.
This isn’t exclusive to the medical field, of course. Any industry where there’s complex and technical information to explain, or where specialized machinery and devices are used regularly, will benefit hugely from animated training videos.
Discrimination, sexual harrassment and bullying in the workplace can not only harm productivity, but lead to expensive lawsuits and a soiled public image. Prevention is always better than cure, and that’s why companies today spare little expense in workplace sensitivity training and prevention of sexual harrasment. It’s critical to lay down the rules of what is appropriate and what is not acceptable behavior in just about any workplace of any size.
Once again, videos can be a fantastic way to streamline this training process. With a well-made video, the same class can be repeated easily for every new employee or batch of employees, with the same effectiveness and impact, each time. Training videos can be creative and even employ fictional scenarios to demonstrate the lesson, without being boring and losing the interest of the viewer. In this sense, training videos– especially animated training videos– can be even more effective than in-person classes run by instructors.
We can’t stress enough how versatile animated videos can be. Sometimes, a simple storytelling trick like using the metaphor of a car on the road, can be a powerful tool to explain several concepts and deliver your message in a way that is memorable and even fun.
Orientation training is the perfect time to welcome new employees to your team and make them feel at home. During this time, you make a long-term investment in your new hires and make them adapt to your company culture. An animated video can do an amazing job creating just the right impact. Orientation using animation can cleverly incorporate a subtle entertainment value into your training material, which in turn helps improve viewer attention and information retention.
Consider this video template. Even though it’s just a demo, you can clearly see how the animation attracts and holds your attention, and how various bits of information can be broken down into little easy-to-digest tidbits. And finally, how the end result is definitely more memorable than you might imagine.
2. Training Videos for Employees on Appropriate Behavior and Code of Conduct
Employee training isn’t only about operating machinery or technical aspects of the job. It’s important to also cover acceptable workplace behavior. This is vital to prevent future problems, including but not limited to bullying or even sexual harassment. These and more can lead to expensive lawsuits and negative press.
Here’s an example from HCPC. This animated video uses relatable everyday examples to explain rules regarding handling confidential patient data. By using these scenarios in a storytelling format, the audience stays attentive and retains the message far better and easier, rather than asking new hires to read through dozens of paragraphs of tedious rules and regulations.
Another example of a fantastic employee training video is this one for Grafton Group, teaching its team members what to do if they see inappropriate or even illegal behavior taking place within the company, without fear of repercussions.
3. Best Technical Training Videos
The beautiful thing about animation is just how versatile a format it can be. You can get surreal, abstract or cartoony– but also very realistic, accurate and technical. Which is especially useful for training new employees on specialized machinery. But it also helps illustrate things that are more abstract or just plain difficult to explain in depth.
Here’s a great example of an animated video that helps demystify and explain an online searchable network for university students and alumni. There’s a lot of information to cover, but thanks to lively and colorful animation, the viewer’s attention is easily held throughout. By the end of the video, the viewer is left with a positive impression of how easy and convenient this network would be for them to use, anytime they need it.
4. Best Safety Training Videos
When it comes to workplace safety, you can never be too vigilant.
This is an area where you cannot afford to take chances with employee training. Video, and animated video in particular, are powerful and effective tools to help communicate vital information that your employees need to know to keep each other safe.
This video vividly illustrates the dangers that await employees who don’t take safety seriously, depicting several worst-case scenarios to warn workers of the risks and hazards they should watch out for, and how they can avoid them by following a few simple rules.
Your employees are your company’s most vital and precious asset. Therefore, the importance of communicating clearly with them cannot be easily overstated.
Today, animation is one of the most powerful and effective tools available for communicating, teaching and educating your team. Are you harnessing this amazing power? It’s never too late to get started!
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