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Want to simplify complex data, tell a compelling story, and engage your audience visually? That’s exactly what infographic videos do. In this guide, you’ll learn how to make infographic videos that combine design, animation, and storytelling to deliver key messages with clarity. Whether you're a marketer, educator, or business owner, mastering infographic video production can elevate your brand’s communication. Let’s dive into the process of creating effective animated infographic videos that captivate and convert.
Before we get into this step-by-step guide on how to create the best infographic videos, let us give you some inspiration.
Have a look at our compilation of the Best Animated B2B Infographics Video examples here:
Curious to see how you can make such videos yourself? Read along...
Did you know that, according to a study by MIT, it takes just three milliseconds for your brain to process an image?
So if you want your message to be memorable, visuals are the way to go.
But this is easier said than done. When people try this, they get stuck on all the head-scratching technical stuff.
How do you make that information really stick with your audience, while also making it easy to digest?
Knowing how to make infographics videos can make the visualization process feel second nature for your audience.
And in this blog, we’ll give you the blueprint to achieve exactly that!
We’ll explore simple yet effective steps toward simplifying complex information using the power of visual storytelling.
A visual representation of a typical infographic (Source: Freepik)
Infographic videos are short animated videos that turn data, statistics, or complex information into engaging visual stories. By blending infographic animation with motion, design, and narration, they make it easier for audiences to absorb and retain information.
Unlike static infographics, these videos add movement and pacing—making content more dynamic and persuasive. They’re ideal for explaining reports, educating audiences, and boosting engagement on websites or social media.
Whether you're a business simplifying analytics or a nonprofit sharing research, infographic videos help you communicate clearly, professionally, and with greater impact.
Infographic videos offer a range of benefits that traditional media simply can’t match. Here’s why you should consider using video:
In short, infographic videos take the power of visuals and amplify them, making them an incredibly effective tool for communication and marketing.
Ready to create your own infographic explainer video?
Let’s break down the process into manageable steps to help you go from concept to completion.
Image Credits: Freepik (Source)
A wise man once said: “If you aim for nothing, you’ll hit your target.”
So, before you get started, sit down and clearly define what it is you want to achieve with your explainer video.
Are you trying to:
What is it you want your video to achieve?
Setting clear goals with your infographic video production will guide your content and design choices and help you be more specific with your content.
Think about how you want to organize the information in your explainer video.
Will it flow chronologically? Will it show a cause-and-effect relationship? Map out the structure so that your video has a logical flow and is easy for viewers to follow.
Write down every possible iteration and version of your main objective and the key message you want to convey with your video.
Go through all the variations and pick the one that resonates the most with your explainer video’s vision and end goal.
Protip: If you can’t get clarity on your video’s objective right away, try doing a brain dump on a piece of paper or a Google Doc and go from there.
Image Credits: Pinterest (Source)
Create a concise explainer video script that narrates your data and story in a cohesive manner.
Your infographic explainer script should have a clear introduction, middle, and conclusion, and it should be engaging to keep your audience interested.
Read your video script aloud to ensure it flows well and sounds natural, adjusting as necessary.
Protip: Let others read your script as well and give feedback for improvement or additions. It’s essential to get the script right before going to the next crucial step!
Image Credits: Freepik (Source)
Create a storyboard that outlines each scene of your video infographic. You could sketch it out on paper or use digital drawing tools, whatever works.
The storyboard helps you visualize how your data and script fit together. Think of it as the skeleton on which you build your video. It also helps sort out the timing of your video so that your voiceover and your animation are in sync.
For a storyboard, just use simple stick figures and shapes to outline your scenes to get a rough idea as to how each scene will play out.
Then, select a distinctive visual style for your infographic explainer.
Choose an animation style that best represents your brand and what it stands for.
To get further inspiration, make a list of industry favorite explainer video production companies. Make a list of their portfolio of work and observe the visual style they have used for their client videos.
Image Credits: Dribble (Source)
At the end of the day, infographics are just data presented in the form of visuals.
While this increases the retention of hard-to-grasp information instantly, static visuals can only take retention so far.
To truly make your infographics pop, animate them to tell your story dynamically.
Use a careful blend of keyframe animations, transitions, and effects to make complex data and information more engaging and appealing.
Start with the basics and build a foundation before moving into advanced animation.
This could include the use of simple fades and cuts when moving from one data to another.
Image Credits: Dribble (Source)
Once your infographic explainer video is ready, it’s time to export it. Make sure to choose the right settings for the platform where your video will be displayed.
For online use, you’ll want to export in a format that maintains high-quality visuals while minimizing file size.
Common formats include MP4, which is widely supported and offers a good balance of quality and compression.
Be sure to review your video thoroughly before exporting, checking for any issues with timing, audio, or animation that need to be adjusted.
Now that your video is complete, it’s time to get it out into the world.
Distribute your infographic video across multiple platforms for maximum reach.
Post it on social media, embed it on your website’s landing page, include it in video email marketing campaigns, or use it in presentations.
Remember to optimize your video for SEO by adding relevant tags, a strong description, and an engaging thumbnail. This will help your video appear in search results and attract more viewers.
Review your video’s timeline during and after editing, multiple times if need be.
Make adjustments to the graphics, audio, and animations as needed.
To refine your video further, get feedback from others and incorporate them into their suggested places.
Once everything is good to go, export the video in the highest resolution, 1080p (Full HD) at minimum.
Watch your video on different devices to ensure it looks and sounds good on various screens and sound systems.
It’s always a good idea to optimize your video for mobile screens as well by utilizing a vertical aspect ratio.
Protip: Try taking clips from your video and turning them into short-form infographic videos.
Use them as Instagram Videos and YouTube Shorts to get more views on your infographics videos.
Remember that creating animated explainer videos really is more art than science.
There’s no one perfect formula that you can apply to every video that’s guaranteed to work.
Allow room for plenty of trial and error, and feel free to experiment and refine to see what works best!
Here are five great tools you can use to create professional videos, even if you’re not a seasoned animator:
Image Credits: Freepik (Source)
To make your animated infographics truly engaging, apply these proven visual storytelling techniques:
When creating infographic videos, the choice between 2D infographic animation and 3D infographic animation depends on your message, audience, and budget.
2D infographic animation is ideal for clarity, simplicity, and speed. It uses flat graphics and smooth transitions to present data in an easy-to-follow, engaging format—perfect for educational content, product explainers, and reports.
On the other hand, 3D infographic animation offers added depth, realism, and visual appeal. It’s great for showcasing products, complex processes, or simulations that benefit from dynamic perspective and movement.
Both styles are powerful tools. Your decision should align with your storytelling needs, brand aesthetics, and the level of visual impact you want to achieve.
Aim to keep your video infographic between 60-90 seconds. This ensures your content is concise and keeps your audience engaged from start to finish. You may be tempted to throw in everything but the kitchen sink into your script, but remember the creative storytelling rule: “Less is more.”
Yes! Many software options like Animaker, Powtoon, and Canva offer pre-built templates and drag-and-drop features, making it easy for beginners to create high-quality video infographics.
Infographic videos work best when you’re explaining data-heavy topics, presenting statistics, or breaking down complex processes in an easy-to-follow, visual format.
An informative video is more than just a script paired with visuals—it’s a full narrative experience. When animation and voiceover come together, they deliver a message that’s greater than the sum of its parts. That’s the power of infographic video production.
When you create infographic videos, you're not just presenting data—you’re telling a story that engages, educates, and entertains. These videos make information easier to understand and remember, keeping your audience interested and coming back for more.
If you believe your content can genuinely enhance learning, infographic video production becomes a game-changing tool to drive clarity, impact, and results.
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