A static slide gives everything away at once. A drawing that builds in front of you asks a question every few seconds: what is this going to be? Answer it with your message and you hold attention for the whole video.
Not set on whiteboard yet? Our guide on how to make an animated explainer video covers every style, with a sample script and storyboard.
Whiteboard is one style inside a bigger animation toolkit. Pick the one that matches what the viewer needs to feel and remember.
Many of our projects are hybrids: whiteboard to explain the problem, then a switch to color motion graphics for the product reveal, so the solution literally looks like a turning point. Not sure which mix fits? Our whiteboard animation team can help you choose.
Pick one message, write the script, storyboard it, record the voiceover, draw, animate the reveal, add sound, then review and export. This is the same process our studio follows on every whiteboard project.
The script decides length, cost and pace, so spend the most time there. Use our whiteboard script guide, the explainer video script template and this walkthrough on storyboarding.
A professional 60 to 120 second whiteboard video takes about 3 to 5 weeks. Most of that time goes into getting the script and storyboard right.
Whiteboard animation usually costs $500 to $4,000+ per finished minute. Length, custom characters and revisions move the price most.
DIY software costs only a subscription plus your time. For real project numbers, read our full guide to whiteboard animation video cost.
Every example below is our own work at Broadcast2World, from employee training to product launches. Click any card to watch, then see why it works and what to borrow. For more from other brands, see these top whiteboard explainer videos.
Use software for a quick internal video. Hire a studio when the video faces customers, needs custom illustration or has to explain something complex in under two minutes.
Comparing teams? See the best whiteboard animation companies or our own whiteboard animation services.
Whiteboard video marketing works because the viewer watches the message unfold, and continuous motion of evolving drawings holds attention better than static visuals (source). Here's where it pays off most.
It works by industry too. Real estate teams use it to explain buying steps and financing, as in these real estate video examples.
Yes. Businesses sell directly with explainers on landing pages and in ads, and creators earn from YouTube ad revenue and sponsorships. Ad revenue depends on audience size, engagement and advertiser demand, so track it closely; finance teams often use tools like RevPro revenue recognition software to see the real return on ad spend.
Experts can also explore online course platforms to turn whiteboard lessons into paid courses or memberships. Udemy, Teachable and Patreon make that content easy to host and sell.
A good whiteboard video is a script first and a drawing second. Pick one message, storyboard every scene, time the drawings to the voice and keep the pace changing. See more of our animation work on the Broadcast2World homepage.
Anshu is a writer at Broadcast2World with a deep love for animated storytelling. With a background in Journalism and Mass Communication, she understands all the ins and outs of video production and marketing. Having authored hundreds of articles on video marketing, she’s always exploring fresh ideas and insights to help brands level up their marketing game. When she’s not geeking out over animation and marketing, you’ll find her immersed in a non-fiction book, always eager to learn something new.
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