12 Benefits of Video Marketing: Insights for a Competitive Edge

Sep 1, 2023 12:30:00 AM

In a hurry? Worry not.

Check out our video on the benefits of video marketing here:-


But if you have some time to spare, read along.

We’ve said it before, and we’ll say it again: video is the de-facto language of the internet.

And if you ask this to anyone here at Broadcast2World, we’ll most definitely say the same thing.

If your brand cannot speak it, nobody can hear you.

Not convinced? Well here are 12 benefits of video marketing to prove our point!

  1. Video is Equivalent to 1.8 Million Words
  2. 86% of people watch online videos
  3. YouTube Would Be Third Largest By Population If It Were a Country
  4. Six Billion Hours of Video are Watched on YouTube Monthly
  5. Video Increases The Chance of Front-Page Google Results
  6. Social Videos Generate 1200% More Shares
  7. Landing Page Videos Increase Conversions by 80%
  8. 65% of Executives Visits Vendor Website After Watching a Video
  9. People Stay On Websites 2 Minutes Longer If There's Video
  10. Viewers Will Stick Around to Watch a 30-Second Video
  11. Poor Quality Videos Lead to Poor Quality Brand Perception
  12. The Word "Video" In An Email Increases Open Rates by 19%

1. If a picture is worth a thousand words, then a video is equivalent to 1.8 million words!

So that means that one simple video has the impact of something like 38,000 websites!

Video isn’t just attention-grabbing and cool-looking. It’s information-dense. 

You can pack a lot of information into a video, and when done right, it remains interesting and easy to understand. 

You can go far more in-depth with a video than with a wall of dense text, and your audience pays attention easily. 

When done really well, it can even be entertaining!

For instance, let’s take something as complex as drayage and it’s supply chain management solution

What happens when you use video to simplify it and also make it interesting to consume at the same time?

That’s what we helped Coast to Coast Logistics do with their drayage offering.

And the result was this animated motion graphics video.


2. 86% of people on the internet are watching videos online.

Sounds crazy, but if you stop and think about it for a moment, it makes sense. 

When you factor in YouTube, Instagram, Snapchat, as well as entertainment juggernauts like Netflix, it’s not that surprising. 

Video really is the preferred format for absorbing lots of information. 

And why not? 

It’s far more natural to the way we already perceive the world around us, when compared to text, images or sounds on their own.

Simply put, videos present content in a visually appealing package that’s easy to understand and engaging to consume.

And as an example, here’s an animated infographic video we made for Ewarenow that demonstrates this beautifully.


3. If YouTube was a country, it would be the third largest by population after China and India.

If that previous statistic hasn’t blown your mind, perhaps you aren’t considering just how many people we’re talking about. 

This stat really puts things into perspective. 

And that’s just YouTube alone!

Let’s help you get a better picture of what we’re talking about here.

Here’s the most popular animated video of the YouTube channel, CGMeetup titled “Watermelon: A Cautionary Tale”


It has a whopping 124M views and it’s only 0.06% of YouTube's monthly traffic!

4. Six billion hours of video are watched on YouTube every month

Again, this is one of those numbers that boggle the mind. 

Six billion hours is about six hundred thousand years. 

For perspective, modern human beings as we exist today, first appeared about three hundred thousand years ago. 

So if you could somehow watch every YouTube video consumed in the average month, it would take you twice as long as that. 

You’d reach the halfway point around the time cave paintings were the hot new thing.

And again, that’s just YouTube, in one month. 

So really, it’s hard to overstate just how much of an impact video makes in all our lives.

To put things into perspective, have a look at this animated video from the YouTube channel, Filmbilder and Friends.


It has 107M views and when you factor in the watchtime for this video, the amount of time people spent watching this video will truly blow your mind.

5. Video increases the chance of a front-page Google result by 53 times

Everyone’s talking about SEO this, ranking that. 

Search engines are where people start looking stuff up online, so it’s vital to get your site up on that elusive first page of search results. 

An entire industry exists just to help make this happen for businesses of all kinds. 

But did you know that video is so critical to your page’s success, that search engines prioritize pages with video on them? 

It boosts your chances of getting on the front page by just over fifty times!

So what kind of videos are we looking at here? Mostly these are landing page videos.

And our compilation video of some of the best landing page videos here will surely give you a better idea.



6. Social video generates 1200% more shares than text or images

The other measure of success on the internet is social media, specifically, people sharing your posts with others. 

And netizens sure love their social media videos

Video posts outperform text or image posts, and by a long way. 

The difference is dramatic– as much as 1,200%.

So if you’re not on top of your game when it comes to social videos, it’s time to kick it into gear as soon as possible, because your brand is missing out.

Here’s a great example of a social media video by Pandium.


7. A video on your landing page increases the chances of conversion by 80%

There’s a lot of hype when it comes to internet fads and gimmicks in marketing. 

If you’re skeptical, it’s understandable. 

So here’s a stat that might interest you. 

Putting aside all the SEO social media stuff for a moment. 

When you get people onto your website, how much difference does the presence of a video really make? 

Turns out, it’s dramatic. 

Businesses that put a video on their landing page see an 80% higher chance of conversion than those that do not.

As an example, here’s a great landing page video we made for the good folks at Hallstar.


8. 65% of senior executives visited a vendor’s website after watching a video

And it’s not just casual visitors that get interested, either. 

Studies show that when senior decision-makers watch a video, they’re more likely to visit the vendor’s website and check it out.

So it’s not just Joe Q. Public you’re making videos for, but the key people whose interest you covet the most.

When you make videos with the target audience in mind, the end result comes out just like you wanted it.

Here’s an animated explainer video made by What a Story explaining Virtual Desktop Infrastructure.


9. People stay on your website two minutes longer if there’s a video

Videos are inherently interesting and attention-grabbing, this is no secret. 

And you can measure this effect by how long visitors to your website hang around and explore. 

Did you know that visitors on average will spend two minutes more on a site if there’s a video to watch?

Check out this animated video made by Vidico for Zeelo.


If you ever visit Zeelo’s website and see this video, you would want to spend an extra two minutes on their website too.

Just one of many benefits of using videos to quickly and effectively grab the audience’s attention.

10. Viewers will stick around to watch a 30-second video, but numbers drop off if it’s longer

All that said, it’s more than simply a matter of sticking a video on your landing page and social media accounts and calling it a day. 

There’s fierce competition for the attention and eyeballs of viewers. So it’s important to do it right. 

Too long a video, and chances are viewers won’t even hit play. 

The success of a video plummets if you let it go on for too long. 

Remember, it’s quality, not quantity. 

A good example of short yet impactful videos are animated commercial videos.

Speaking of commercial videos, you can check out our blog for some of the best animated commercial videos.

But if you’re pressed for time, we have you covered with our video compilation of the best commercial videos here.



11. 62% of consumers will have a poor perception of your brand if they publish a poor-quality video

Worst case scenario, a poorly made video can actually have a negative effect on your brand’s perception! 

In order to really work for you, a video has to be well-crafted with a good script and animation that’s easy on the eyes. 

The best animated videos for business tend to tell a story rather than function as a mere commercial advertisement. 

Fortunately, you don’t have to figure this all out by yourself. 

There’s no shortage of high-quality animation studios that specialize in animated videos for business. 

A good team will help guide you through what you really need, make recommendations and suggestions, and walk you through the whole process.

When done right, a well-made video will delight customers and enhance your brand’s image in ways you might not have thought possible before.

For example, here’s an animated video we made showcasing our video-first approach framework.


We ensured the true essence of our video-first approach is as clear as possible to the viewer, without compromising on high-quality visual design and animations that give the video an edge.

12. Simply including the word “video” in an email increases open rates by 19% and clickthrough rates by 65%

People love videos. 

They really do. 

They like it so much, even the word “video” in an email leads to measurably higher open rates and click-throughs than otherwise. 


And there you have it, twelve amazing facts that underscore the power of video marketing. 

The sky’s the limit when it comes to this versatile and immersive format, especially when paired with animation.

You’re truly only really limited by your imagination and creativity. It’s practically a language that the internet speaks fluently today. 

So is your brand being heard?

Are you integrating video into your marketing strategy to get that edge?

It’s time to tell your brand’s story to the world! 

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