The last video in the series talks about the story of Clif Bar. It talks about what Clif Bar as a company aspires to be. It showcases the brand’s attribute of always being open to feedback from consumers and how it’s always looking to fulfill longer-term consumer demands and thus add more value.
It tells the audience about some of the key values of Clif Bar - honesty, integrity, and authenticity. It discusses how the company is committed to sustaining its people - making the team feel motivated and secure. Overall the video explains the five pillars of sustainability that Clif Bar aspires for:
It thus aims to bring the team together in a close huddle to understand what it means to be a part of the Clif Bar family and work towards a common passion.
A whiteboard presentation works like a compatible marriage of classroom learning and watching a movie. The Clif Bar case shows how the format comes as a pleasant surprise, an inspiration for employees. The video series not only work towards taking team skills to the next level but also makes them aware of why the company exists - about its larger goals. The videos make use of relatable characters to carve stories to inspire the crew and make them feel the Clif Bar way, taking the effort out of their daily work - making it more fun and worthy.
A video with life-like visuals, music, and real-life examples can be quite a joyride. It can take the audience to different life situations - a welcome change that helps them absorb and learn easily and effectively.
What are your thoughts about creating whiteboard presentation videos for internal communication? Please feel free to add your inputs in the comments section below.