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An employee onboarding video is a short video that helps a new hire adjust to their role as quickly as possible. It might welcome them to the company, explain how the job works, walk through a policy or show them where to get help.
Onboarding itself can be as simple as introducing new hires to their coworkers, or as involved as using online coaching platforms and extensive training on company procedures. Videos fit into every version of it. They're the part of the programme that doesn't depend on who happens to be free to give the induction that week. For customer-facing hires, these customer service training videos show how other brands handle it.
Because first impressions decide whether people stay. The Society for Human Resource Management Foundation found that, for one organisation, new employees who went through a well-structured onboarding programme were 69% more likely to stay up to three years. Yet Gallup found that only 12% of employees strongly agree their organisation does a great job of onboarding.
Getting it wrong is expensive. Replacing an employee costs about 33% of their annual salary, and a poorly trained new hire slows down everyone around them. Using cost management software can help you track what hiring really costs, and the best task management software can give new hires structured guidance through their first tasks.
Videos fill the gap between those systems and the people. Alongside leadership training courses for managers, a library of short videos means new hires can:
Most of all, animation makes it easy to tell a story. Facts don't win hearts, stories do. A new hire forgets the fifth bullet in a policy deck, but remembers George and his 3pm cupcake, or the IT helpline that was always busy. Our video storytelling guide covers how to build one, and our best training video examples show the same idea across other kinds of training.
Some roles need more. Add safety training for frontline teams and cybersecurity training for anyone with access to company systems. For more internal video formats, browse our internal communication videos.
One to three minutes per topic works best. Most of the examples above sit in that range. A culture or welcome film can be under two minutes, while a strategy or training video, like Frontier Economics' L&D walkthrough, can run to five if it's clearly structured.
Instead of one long induction film, make a series of short videos new hires can watch in order or come back to. That's the idea behind microlearning videos, and it's why series like Clif Bar, Kyriba and ZC work so well.
Hiring at the same time? Our recruitment video examples cover the step before onboarding. And if you're onboarding customers rather than employees, see our customer onboarding video examples.
At Broadcast2World, a 60-second animated video starts at about $3,000 in our Basic style. A 30-second video costs about half, and 90 seconds is about 1.3 times the 60-second price. A series in one style costs less per video than one-offs, because the characters, look and voice are set once. See our explainer video cost breakdown and whiteboard animation cost guide for more, or compare options in our list of animated training video companies.
Marcus is a distinguished artist with a deep-rooted passion for visual storytelling. Graduating with a degree in Art from a prestigious institution in the USA, he has seamlessly blended his artistic prowess with the digital world, specializing in video marketing and animation. His innovative approach in these fields has seen him contribute to several renowned platforms, where he elucidates on the nuances of effective visual communication. Outside of his professional sphere, Marcus is an avid biker, often taking to the open roads to find inspiration and reflect on his creative ventures. Merging artistry with strategic insights, Marcus continues to shape the landscape of video marketing, one animation at a time.
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