It's 11 am and you welcome your new employees for the first time...
Do you feel ready? Do they?
Making the onboarding process simple for new hires and providing them with great value is vital.
They are excited about their new position and are eager to learn everything about your organization, so good, clear communication is crucial.
Internal communication videos are powerful and effective tools for introducing new employees, educating them about company protocol, and training.
That’s why it’s so important to get employee onboarding videos right!
Onboarding is a process that helps new employees adjust as quickly as possible to their positions.
It can be as simple as introducing new hires to their coworkers, and can get as involved as using online coaching platforms for onboarding and providing extensive training on company procedures.
You might not know...
It’s been proven that good onboarding program can increase employee retention by 69%.
Therefore, onboarding is critically important because it integrates new hires and teaches, trains, and supports them along the way to become productive members of your team.
From an employee's first interview to their final goodbye, you want to make sure they have a great experience working for you.
When hires don't work out, it’s not just disappointing– it costs your company money and resources.
Unhappy employees are expensive to replace. According to a study it costs companies 33% of an employee’s annual salary to hire a replacement.
And if the new hire is poorly trained, your company workflow will become less efficient, and other employees will have to spend time helping the new hire instead of concentrating on their own work.
So how do you improve the onboarding process for new hires?
One solution: include onboarding videos for employees in your orientation program.
Effective onboarding videos are the key in helping new employees get to know the culture, leadership, and how procedures and workflow take place in your company.
But the question here is: why do you need to follow this method? Let's figure it out together!
Young workers today desire more than just a paycheck and a job; they want to be involved in their workplaces and have a sense of purpose.
They view employment as a two-sided partnership rather than a one-sided relationship.
Unfortunately, a majority of onboarding programs still involve a lot of paper and are not very effective, which results in less-than-interesting ways to engage newly hired employees.
In that case, onboarding videos can assist you with accomplishing your goals. They’re a powerful tool that can help you interact with new hires in interesting and personal ways.
Employee Onboarding Videos also allows you to:-
Show rather than tell - Video is simply fun to watch. Show off your company's facilities, management team, or highlight its achievements. It will help your new hires learn more quickly.
Here’s an example from HCPC. This animated video uses relatable everyday examples to explain rules regarding handling confidential patient data.
By using these scenarios in a storytelling format, the audience stays attentive and retains the message far better and easier, rather than asking new hires to read through dozens of paragraphs of tedious rules and regulations.
Speed up onboarding process - Now, employees don't need to wait for HR professionals or team leaders to give them company basics.
Video onboarding can also help remote employees get up to speed quickly and efficiently by providing a personalized introduction to the company, team, and culture.
Even if you are implementing onboarding through mentoring, you can make videos and share them via mentoring software so that new hires can have a comprehensive and consistent understanding of essential information.
Videos also eliminate the need for employees to read long, complicated documents that can take up a lot of time.
Create engagement - Videos provide new hires a break from boring paperwork. It is hard to guarantee that your employees will read through manuals carefully, but videos are far better at engaging with them and helping them retain a lot of information with minimal effort.
Animated videos have an amazing ability to bring even the most abstract, nebulous ideas to life with clarity and simplicity.
This video for Grafton Group is a great example, where concepts around workplace ethics and safety are explained in ways the viewer can relate to, understand– and most importantly, remember easily.
Now that we’ve covered the importance of Employee Onboarding videos, the major challenge is to stand out from the crowd.
So how can you make onboarding videos attractive while choosing the best approach?
The answer is animation.
If you think animated videos are only useful in marketing, you're losing out on an incredible tool that could really boost your internal communication efficiency.
Animation is a real game changer for turning static documents and manuals into engaging, easy-to-follow content.
An animated video is a great way to tell a story about company challenges, procedures, or to show a company tour using some manipulation of objects that can make it look attractive to your new hires’.
And when used for training, videos can help new employees visualize problems that might arise during their time at the company, and explain what to do to deal with those problems.
Here are some points that prove how effective animation can really be:
Customizable - Videos can be tailored to suit a variety of requirements such as narrator style, voiceovers, or brand guidelines.
High Retention rate - Animation videos have a phenomenal retention rate. As per one of the statistics, animated videos lasting less than a minute have a 77% retention rate.
Now, when you provide your new hires with a lot of valuable information in the form of an animated video, the chances of them understanding and taking action will be higher.
Clear and concise - Explainer videos play an essential role in business storytelling because they explain complex or abstract topics in an easy-to-follow way.
When using styles such as motion infographics, mechanical animation or whiteboard animation, large, detailed information has a better chance of being communicated efficiently.
Even a seemingly simple animated video can work wonders to simplify and explain a lot of information in a short time, and even be interesting and entertaining.
And the message stays memorable for far longer than by a myriad of other formats and methods.
Cost-effective - producing animated employee onboarding videos can be cost-effective, especially for businesses that operate internationally (animation is versatile enough to adapt to any language with perfection).
Basically, with animation, you’re limited only by your imagination, not your budget!
First-day information and tasks - Provide them with all the information they need about their first day at their new job. Taking on a new job can be a bit nerve-wracking, so it's important to remove all the "unknowns" about their new environment.
Information like when to arrive, what to expect on their first day (what they will do, who they will be meeting with and why), what to wear, and other short required details.
We can’t stress enough how versatile animated videos can be. Sometimes, a simple storytelling trick like using the metaphor of a car on the road, can be a powerful tool to explain several concepts and deliver your message in a way that is memorable and even fun.
Organize their workspace Without the right equipment, neither you nor your employees can do their jobs effectively.
Double-check that all badges, laptops, passwords, and network access for new hires are configured properly.
Also, make sure that their desk is clean and ready for them when they arrive. A 'welcome to the company' sign in their workspace goes a long way.
Make it Interactive – When you are dealing with assimilating your new employees to your company culture and assigning them specific job functions, make the process as interactive as possible.
Gamification (using an interactive game method to create engagement) can be very helpful. This is a trend growing in HR that gets new hires actively engaged in the onboarding process.
Invest in training videos – Employee Onboarding Videos are becoming more popular than ever before to overcome challenges presented by traditional, person-to-person training and onboarding.
But it's not enough to simply activate a webcam and start recording. You need video content your employees will enjoy. After all, nobody wants to watch a boring, monotonous and unimaginative video.
So instead, aim for something creative, eye-catching, and engaging, that makes learning fun and enjoyable for everyone involved.
With video as ubiquitous and widespread today, and ever-decreasing costs to produce, there’s really no reason not to incorporate video and animation into your onboarding process, no matter your company’s size or industry.
Partner up with a good animation company and find out what’s possible for you today!
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