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11 best product demo videos and how you can make yours stand out!

Feb 17, 2022 3:58:36 AM

Do you ever watch a product demo video and think to yourself, "I wish I could do that"?

Well, you're not alone.

Creating product demo videos can seem daunting, but with the right tools and tips, it's easier than you might think.

In this blog post, we'll share some tips for creating great product demo videos.

So whether you're a seasoned pro or just getting started, read on for some helpful advice.

In this blog, we will cover:-

What is a product demo video?

A product demo video is a short clip that showcases the features and benefits of a product. It's an effective way to market a product and can help boost sales.

They should be clear and concise, and should highlight the most important features of the product.

How important are product demo videos?

Product demo videos are an important part of the product marketing mix.

They can be used to educate potential customers about a product's features and benefits, and to help them understand how the product works.

Product demo videos can also be used to generate leads and sales.

And when used correctly, product demo videos can also be a powerful marketing tool.

If you are considering using product demo videos as part of your product marketing strategy, here are a few things to keep in mind:

1. Make sure the video is high quality.

2. Keep the video short and to the point.

3. Focus on one product or feature at a time.

4. Make sure the audio is clear and easy to understand.

5. Use subtitles or captions if necessary.

6. Use call-to-actions throughout the video.

7. Test different versions of the video to see what works best for your audience

Why use animated product demo videos?

An animated product demo video can be a powerful marketing tool.

It can show off your product in a way that is both engaging and informative, and it can help you reach a wider audience.

There are many benefits to using an animated product demo video, including:

1. You can show your product in action

2. You can highlight key features of your product

3. You can explain how your product works in a simple and concise way

4. You can reach a wider audience with your video

5. You can make your video fun and entertaining

6. You can use animated characters to engage viewers

7. You can use animation to create a unique look for your video

How to create product demo videos?

    1. Consider the audience and the demographic  
    2. Write a competent script
    3. Don’t overstay your welcome
    4. Develop a storyboard
    5. Sharing and call to action (CTA)  

1. Consider the audience and the demographic 

Obviously, appeasing your audience and customer base is your priority.

You don’t have a company if you don’t have anyone to sell your products to!

Work with your team and find out the recent trends in consumer behavior, look for reviews and criticisms of your company and competitors, get an idea of what the masses want.

Once you have a good grasp of what your customers really want and need, hold a brainstorming session. 

    2. Write a competent script 

Once you know your audience, write a script that is perfectly tailored for the product you’re selling.

Decide on the mood and overall emotion your video will aim to convey.

A good script sticks with the viewer if it can leave a lasting emotional mark.

Humans are empathetic by nature, and evoking emotions is a great way to ensure they connect with the core message of your video.

That said, don’t make it too melodramatic or hyperbolic!

But if your video does not have a plot at all, it’s still a good idea to evoke positive emotions.

3. Don’t overstay your welcome

The more you can convey in fewer words, the better.

Hiring a good narrator is also an important part of your product demo video.

The dialogue has to be done professionally if you want to hook in your audience.

Make sure the explanations for your software and animated how-to videos are easy to understand and follow. 

Learn how to make production-ready scripts here!

   4. Develop a Storyboard 

Arrange a series of plot points by drawing single frames.

These frames signify the critical events that your video must develop around. Without a proper plan like this, it is challenging to stay focused on a consistent theme.

Work with your animators and storyboard writers so that your video doesn’t go all over the place.

Use unique colors, logos or slogans to stand out and have people associate that with your brand.

   5. Sharing and call to action (CTA) 

After the viewer has finished watching your video, it is crucial to guide them in the following steps.

Find out where your customer base is most active on social media. Promote your product with the platform in mind.

Encourage them to share your video, and lead them to a landing page if they wish to purchase your product or service.

An effective Call to Action (CTA) is as important as the product video itself. 

11 best animated product demo videos

#11 Headspace

Headspace is an app to help you with guided meditation and wellbeing.

This video explains how easy and intuitive it is to use throughout your daily routine.

Playful animation and a friendly voiceover complement the script with a mood that hints at how the viewer’s life could be improved if they gave this app a try.

This is a pretty great example of how a well-done video can really break through to your audience!

#10 Asana

They say “time is money”. And in the business world, that’s not just a metaphor.

Efficient time management is critical to success, affecting everything from deadlines to innovation and more.

That’s why Asana is especially relevant to your business.

And this beautifully crafted animated video by Buck does a marvelous job of explaining how it works and what it can do for its users, regardless of company size or industry. 

#9 Spotify

When Spotify launched, they needed a video that said it all.

And quite fittingly, their animated launch video said nothing at all, leaving all the communication to a banging jazz soundtrack and bright visuals and text, quickly explaining what Spotify is and how it works.

Sometimes less is more, and this animated video does everything it needs to, with surprisingly little.

#8 Asana - “Meet Asana” 

With a title that strong, Asana definitely has quite a lot to prove already.

Fortunately, Asana is one of the best work management solutions out there. 

The animation in the video is of silhouette characters which are expressive and lively.

By visualizing the avalanche of workload your teams can face on any given day, you already feel like Asana has understood your exact problem.

Time wasted doing tasks that aren't actually work. 

The animation is synced perfectly with the narrator’s explanations so that you can understand how Asana functions, without actually seeing Asana in action!

As someone who has never touched Asana, the video has made me confident enough to teach someone else on how to manage their tasks with it. 

To top all of this off, the video utilizes striking primary and secondary colors to keep viewers engaged. The style uses real life cut outs as well as other iconographic representations.

#7 Zendesk Sunshine 

 

Zendesk lets you know that it understands how customer relations is not as easy as it looks.

But with their video they are here to tell you how this “chaos” is actually “cool”.

Zendesk Sunshine deals with managing customer data.

In their 60 second video, they assure you that they understand the pain-point of customer data being overwhelming and all over the place.

However, aside from showing their product as a solution, they give the viewer a new perspective on their situation. 

This causes the viewer to be excited for the future with this information, and will make this video even more memorable. 

#6 Duolingo

The shortest video on the list does not mean Duolingo’s app demo video is lacking in any means.

In fact, it is quite the opposite.

With contrasting blue and greens, Duolingo presents its short product demo video in order to help potential customers understand how their app works.

Even if you have no idea what Duolingo was before this, it takes barely 30 seconds for you to understand how powerful it is.

The video uses Screen Capture and cartoon animation of its mascot to both show how to use the app, its features and rewards, and finally keep the video engaging! 

#5 ThermoFisher Scientific

A lesser thought industry product demo videos are crucial in, is healthcare.

When thousands, possibly millions, of lives depend on this industry, trust becomes the most important attribute to win.

The video breaks down each component of this system in detail over a 3-minute video to not only talk about its features, but bring up how time-consuming and variable manual extraction of forensic can be. 

The video is a cartoon animation which details the entire process so that the viewers who are aware how this process works realize that this product would be a blessing for them.

By showing each step in detail, the video wins trust by understanding the important factors that need to be considered when making a product like this.

Additionally, this functions as a tutorial for operators that may have this system in place already. 

#4 SurveyMonkey

 

A less talked about characteristic of animated software product demo videos is music.

And SurveyMonkey arrests your attention almost immediately with it’s punchy and catchy tunes. 

Compared to the other videos, the video for their improved service has no actual dialogue, and uses texts to convey information.

However, the video does not get boring with dynamic animations to bring your focus on what is important.

Alongside showing the distinct features of SurveyMonkey, the video shows just how easy it can be to use the same features.

More show, less tell.

And the small touches in the introduction and ending few seconds will always be appreciated by those who have a keen sense of aesthetics.

#3 Airtable

Here’s a simple but powerful example of how animation can explain a product and its features clearly and in detail, without getting too complex.

By showing the product in action, you’re teased with the possibilities of how it could help you in your daily workflow.

This is what we mean by “show, don’t tell.”

#2 Act-on-software

Animation has the uncanny ability to inject life and movement into pretty much any script you throw at it.

In this video for Act-On Software, a slick and lively script is amplified by some clever and eye-catching animation and graphics.

This helps to grab and hold the audience’s attention even better.

#1 Western Union Mobile Bill Payments

This is a good example of what we mean when we say that a good product video shows your audience how your product can improve their lives.

Show, don’t tell.

Western Union simply demonstrates how their mobile service works and how easy and convenient it is to pay your bills through your phone, from anywhere at any time.

How long should a product demo video be?

There's no one-size-fits-all answer to this question, as the length of your product demo video will depend on a number of factors.

However, as a general rule of thumb, you should aim to keep your video under two minutes.

This may seem like a short amount of time, but remember that you're trying to give viewers a quick and concise overview of your product.

You don't want to overwhelm them with too much information, or lose their attention by rambling on for too long.

How much does a product demo video cost?

For a basic 60-second whiteboard animated explainer video, offers start at $4,000 USD.

Of course, the prices will vary based on the video duration, style(s) of animation, and the detailing and complexities required.


We offer an extremely transparent pricing model, and our rates justify the quality of work we offer.

 

Conclusion

In an era of rapidly developing technology, it can get easy for your customers to feel overwhelmed and cynical.

By forming human connections with trust and emotions, you can assure you grow your business, and help your customers fulfill their dreams. 

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