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We have handpicked videos from various industries and sectors, ensuring there's something for everyone.
From innovative tech gadgets to intricate medical appliances, these product demo videos demonstrate the power of storytelling.
Join us as we analyze the strategies and best practices utilized in these videos, giving you insights into creating your own powerful product demos.
With the right techniques and inspiration from these top-performing videos, you'll be well on your way to grabbing your audience's attention and boosting sales.
Every product has a story. But in today’s fast-moving world, you have only seconds to tell it. That’s where product demonstration videos become your most powerful storyteller.
Instead of pages of specs or static images, imagine your audience watching animated product demo videos or a beautifully shot product showcase video—seeing exactly how your product works, why it’s different, and the impact it can have on their lives or business.
The best product demonstrations don’t just show features; they create moments of clarity. They spark a “now I get it” reaction. They transform curiosity into trust, and trust into action.
From product demo examples that simplify complex software to product videos for marketing that make physical products irresistible, the goal is the same—turning what you offer into something your audience can visualize owning and using.
In the end, the most effective product demonstration videos don’t just explain your product… they make your audience feel like they can’t live without it.
When it comes to inspiring customers and driving conversions, nothing beats a great product demonstration video. The right visuals, pacing, and storytelling can turn a simple overview into a must-watch experience.
The best product videos share a few traits—they’re clear, engaging, and laser-focused on showing value. Whether it’s animated product demo videos breaking down complex technology, sleek product showcase videos highlighting design, or real-life product demonstrations that show your solution in action, these examples prove one thing: presentation matters.
From innovative product demo examples in the SaaS world to physical product video examples in retail and manufacturing, these videos set the benchmark for how to blend education with persuasion. They don’t just tell you about the product—they make you want to experience it for yourself.
If you’re planning your next product demo video production, take inspiration from these industry leaders. The right approach can elevate your brand and turn viewers into loyal customers.
Estimated Price: $5,000 to $8,000 per minute
When you are making a product for professionals from highly technical fields, you need to sell the product in their language. You need to show them how you are solving their problem.
We at Broadcast2World understand this, and thus, when Thermo Fisher Scientific sought our demo video production services to introduce its product that automated forensic sample extraction, we produced this 3D product animation.
It hit where it hurt and started the video by showing the frustrations lab technicians face with the manual extraction of forensic samples—from it being highly variable to extremely time-consuming.
Now that the video has the attention of professionals facing this problem, it shows how, by automating the extraction and purification of forensic samples, analysts can get high quality, consistency—and the best part—do it in less time.
Then the 3D animation video introduces the device that makes this solution functional—the ID Nimbus Presto System, co-developed by Thermo Fisher Scientific.
We see a high-quality video demo of this machine—from sleek zoom-in scenes of each element of the device to the animated character of the analyst using the machine, and the workflow of the machine.
The way the analyst and the machine are shown in such high quality against the blurry lab background is a smart technique to put more emphasis on the product being demonstrated.
And this isn’t even the best part of the animated product demo video. While the visuals showcase the product in action, the voiceover breaks down the complexities of its features and functionality in incredible detail—making it easy for the audience to understand exactly how it works and why it matters.
This product video production is among the top product demonstration examples out there because of how it subtly addresses all the questions or doubts a prospect might have regarding the product—be it about the functionality, usage, or benefits.
Estimated Price: $2,000 to $3,000 per minute
Whenever a professional joins a work management platform, they want to make the best of it.
The first step toward making that happen is understanding how to navigate the platform and what features it has.
This mixed media animation video from Asana addresses exactly these types of questions users can have after joining their platform.
The video starts with live footage of a woman using Asana and then shifts to screencast animations that take us on a tour of all the features of this tool.
Accompanying each visual step is a calm and clear voiceover that guides us from how to create a new project, assign tasks, track priorities, etc.
After we see a feature button on the app, the product demonstration takes us on a complete visual journey of everything that feature can do.
What makes this product demonstration truly effective is its calm, composed, and highly explanatory approach—while still keeping viewers engaged. The upbeat background music ensures the presentation never feels dull, creating a pleasant rhythm that holds attention.
Another standout aspect is how seamlessly the brand integrates its identity throughout the product demonstration. By consistently using its signature branding colors, Asana not only delivers a clear and engaging demo but also reinforces brand recognition at every step.
It’s this seamless blend of branding, clarity, and engaging visuals that makes this software demo video stand out from the other product demo presentation examples in this list.
Estimated Price: $4,000 to $6,000 per minute
Having a website takes brands one step closer to being discovered by their target customers.
But when the budget is tight and writing code feels intimidating, they either postpone the idea of building an official site (losing prospects they could have converted) or settle for a makeshift site (that drives quality leads away).
Webflow, as a software development platform, tries to establish itself as the solution for this. It wants viewers to know how it can help you build that production-grade site you dream of—with all the power of code, without actually having to code.
Now, for a brand trying to establish itself as a go-to visual development platform, how can its product demo video be simple?
This mixed media video demo starts off with a pan-out of a Webflow feature table—we see the 3D table levitating in the air with different 3D tabs fitting into it and finally completing the table (this is visually so satisfying to watch).
The video also shows us 3D visuals of a website being built without code, using different Webflow feature tables.
The sensory engagement the video content creates here is amazing. The way it smartly uses visuals of different buttons and tabs fitting into the screen like a puzzle is very satisfying to watch.
But the visuals aren't the only standout feature that makes this a great product demo video—the storytelling is on another level.
Remember how I called it a mixed media video and not just an animation video?
We don’t only see animations on the screen. A few seconds after the animations, we see live footage of the man who is narrating this whole concept to us.
The way he explains Webflow’s offerings, paired with humorous interventions from his counterparts, adds a refreshing touch to the storytelling. For instance, when he says you can publish your website with just a click of one button, his female counterpart jumps in with, “Actually, two buttons,” prompting him to playfully correct himself—making the product video both engaging and memorable.
This seamless blend of humor and clarity not only keeps viewers entertained but also makes the technical aspects easier to digest. The video further strengthens its impact by diving into the Webflow vs. HTML conversation, showcasing Webflow Designer’s features through high-quality screencasts. By combining storytelling, humor, and clear feature demonstrations, this stands out as one of the most effective product videos for marketing, showing exactly how to connect with and convert your audience.
Estimated Price: $2,000 to $3,000 per minute
We all see the small icon of Microsoft Copilot here and there and might have even used it. But how can we get more done with this tool?
That’s exactly what Microsoft discusses in this screencast animation video. Here, we are introduced to Copilot Lab, a collection of suggested prompts and examples designed to help us get more done.
With a calm voiceover, we are visually transported to different instances where Copilot can be used and how.
First, we see its use in Microsoft 365. We’re given a walkthrough of the Copilot Tab, which holds thousands of prompts for our convenience.
To give an example, the video walks us through a clear, step-by-step process showing how a prompt can be used to recap a missed meeting. It also demonstrates how these prompts can assist in writing content in Microsoft Word.
By focusing on actual usage rather than just descriptions, this Copilot Lab video effectively proves its value—making it one of the most practical product demonstration examples on this list.
Estimated Price: $3,000 to $5,000 per minute
Buying a laptop is a big decision, and a prospect has pages and pages of questions about the device before they decide on it.
So, Chromebook decided to answer all of these in this mixed media video.
Starting off with the core question—what is a Chromebook?—it explains its OS using infographic animations, showcases the different partners that team up with Google to build it, and even shows how to make an easy switch from your old laptop to this new one.
Everything is discussed here with the right blend of mostly 2D animations, live footage, screencasts, real pictures of the laptop, plus the enthusiastic background music and voiceover that keep us hooked.
Now, when buying something, there's one thing any prospect is sure to do—Compare. The stunning video took that into account too.
The way it placed two laptops side by side and compared their features using a 180-degree camera movement—from showing disappointment over what’s lacking in your old laptop to how it’s available in a Chromebook—was quite clever.
Another standout moment in this product demo video production is how it visually explains the “one touch” button feature. Instead of simply stating its function, the video uses symbolic imagery—a torchlight, magnifying glass, and telescope—to creatively illustrate how the Chromebook helps users find everything from apps to files in an instant.
But the innovation doesn’t stop there. The visuals, voiceover, and storytelling are complemented by kinetic typography animations, strategically used to highlight important questions and emphasize key features. This thoughtful blend of design elements and narrative is exactly what makes this piece a benchmark in product demo video production, earning it a well-deserved spot among the best demo presentation examples.
Estimated Price: $2,000 to $4,000 per minute
Fundraising can be tricky, and often when you're making donations or asking for donations—whether as a business or as a non-profit—you might feel skeptical about the fundraising platform you’re going to use. You’ll want to know about its working, values, and credibility before associating with it.
GoFundMe, as one of the most well-known fundraising platforms, understood this and created a 2D animation video not only to explain the product and how it works but also to build credibility around its operations.
It starts by discussing how GoFundMe brings people together and offers support when they need it most.
Then, through smooth character animation transitions, we learn who can use GoFundMe—it could be you raising funds for yourself, for someone else, for a pet, or even a business or non-profit trying to raise funds.
With the combined effort of the voiceover and visuals, we are efficiently guided through the process of setting up fundraisers—from setting a goal amount to naming the fundraiser, to describing the purpose of the donations.
After this, the video showcases what happens after you publish your fundraiser and how the money actually reaches the intended recipient.
The entire scenario of donations being made and reaching the rightful owner via the bank is a clever way to demonstrate the platform’s efficiency and transparency—key qualities that elevate trust in any fundraising service.
What truly makes this one of the standout product showcase videos is its simplicity. The clean, minimal graphics paired with GoFundMe’s brand colors create a cohesive visual identity, while the straightforward storytelling ensures the process is easy to understand. It’s proof that a product showcase video doesn’t need complex visuals to make a strong impact—it needs clarity, trust-building elements, and brand consistency.
Estimated Price: $3,000 to $5,000 per minute
BUCK collaborated with IBM to launch watsonx — IBM’s commercial generative AI platform — with an approach that went far beyond a typical product introduction. Leveraging the trusted Watson brand and its reputation for pushing the boundaries of AI, BUCK partnered with IBM’s Blue Studio to position watsonx as the modern, dynamic face of AI within IBM’s enterprise ecosystem.
This animated product demo video didn’t just explain what watsonx is — it visually captured the essence of how the platform works. The creative direction was built on a powerful insight: while AI models can generate infinite possibilities from a single idea, it’s the way they’re trained, tuned, and refined that transforms randomness into purposeful innovation.
Through sleek motion design, vivid data-driven animations, and an organized visual system, the video conveyed how watsonx turns potential AI chaos into focused, actionable solutions for businesses. The animation style balanced sophistication and clarity, making complex AI concepts both engaging and easy to understand.
This example demonstrates why animated product demo videos are so effective for high-tech products — they bridge the gap between abstract technology and real-world applications, leaving the viewer with both understanding and excitement about the product’s potential.
Explore the best animated product video examples..
Estimated Price: $10,000 to $15,000 per minute
Having too many smart devices in the office still won't guarantee that your employees are functioning efficiently unless you manage these devices correctly.
By highlighting this pain point on screen, Lenovo surely grabs the attention of all teams that are tied down because of poorly managed smart devices.
Now that the attention is there, it introduces its Lenovo ThinkSmart Manager software as the solution to this issue.
It uses a 3D animation model of the Lenovo ThinkSmart and shows how this tool can be used to deploy and monitor all of their Lenovo ThinkSmart meeting room devices.
The video also highlights other standout features, such as its ability to automatically detect and fix issues, ensuring uninterrupted productivity. It clearly demonstrates how Lenovo ThinkSmart Manager helps businesses go from smart to smarter by providing transformative tools that enhance team communication and collaboration.
What makes it one of the most effective product video examples is how it addresses common workplace challenges and positions the software as a credible, practical solution. The combination of clear voiceover, engaging visuals, and problem–solution storytelling builds trust in the brand’s capabilities.
Another creative touch is its abstract visual style. By incorporating infographics, dynamic blocks, and geometric shapes, the video simplifies complex functions, making them easy to understand while keeping the audience engaged.
All in all, it’s a quite engaging product demo video that makes a complex offering easy to understand.
Taking inspiration from this video, you too can add such a product showcase video on the website of your brand to highlight your offerings effectively.
Estimated Price: $2,000 and $3,000 per minute
Businesses often struggle with traditional banks due to their lengthy and complicated processes—a pain point that Shopify addresses head-on in one of its standout product demonstration videos.
The video opens by empathizing with entrepreneurs, highlighting the stress and inefficiencies they face with conventional banking. Through live footage of a business owner sharing these challenges, Shopify builds an instant emotional connection.
From there, the narrative smoothly transitions into introducing Shopify Finance as the smarter alternative. The product demonstration takes center stage, showing real, on-screen usage with crisp visuals and a clear explanation of how each feature works.
The video then shifts to how Shopify Finance works. We see screencast animation frames of Shopify Finance on a phone and laptop, zooming into the different sections of the opened Shopify Finance tab and explaining what you can do with each tab—from accessing real-time insights about your money to managing bills and taxes.
The video is short and concise, giving you a tour of the tool and its usage—all within 2 minutes. It’s truly one of the best product launch video examples in this list.
Estimated Price: $3,000 to $5,000 per minute
Communication and staying connected is vital in any business—whether you’re behind a desk, on the shop floor, or working remotely.
Addressing this core business need, Workplace from Meta delivers one of the best product videos you’ll find for a communication tool. This mixed media animation blends live footage with dynamic visuals to immediately connect with the audience.
The story follows a mock persona, Samira, the CEO of a company, giving viewers a relatable, real-world scenario. Through her journey, we see exactly how Workplace enables teams to stay informed and engaged—marking important updates, running polls, hosting live sessions, sharing broadcast summaries, and enabling cross-team insights.
The use of detailed screencasts ensures viewers grasp each feature clearly. Zoom-ins, visual cues, and clean transitions highlight complex functions without overwhelming the audience. The fun, real-time collaboration shots—file sharing, quick video calls, and active chat threads—create a sense of immediacy and usefulness.
With catchy background music, a calm voiceover, and storytelling that addresses real pain points, this is a masterclass in product communication. It’s a prime example of how the best product videos don’t just explain features—they make you want to try the product right away.
Creating product demos is just one part of strengthening your video marketing. Want to know what other videos can take it further?
It’s product advertisement videos!
So, here we have a detailed blog covering the best product advertisement videos from brands. Check it out.
These videos leverage animation to help brands show how their product works, its offerings, and benefits.
Primarily, these videos follow this structure—discuss a pain point of the customers, showcase how the product can solve it, and then zoom in on how the product functions.
Using these product videos in your video marketing is very important, as they make people aware of your product or service and guide the decision-making process of prospects, leading them to make a purchase.
If you are interested in learning what a product demonstration video is in more detail, this linked blog can come in handy.
You should make or use such product videos for marketing for the following reasons:
The cost of creating a product demo video totally depends on factors like the video's length, the complexity of the creative process, and the animation style.
But mostly animated product demo videos utilise simple screencast animations and range between USD 2000-3000 for 60 seconds.
The quality, video script, and production process all contribute to the final cost.
All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animation, and sound effects. If you’d like a more precise quote, please contact us.
The style you choose for your product demo can determine whether your audience tunes in—or tunes out. Every product, audience, and marketing goal calls for a slightly different approach. Here’s how to narrow it down.
A high-tech SaaS platform targeting enterprise buyers might benefit from animated product demo videos with clean motion graphics, while a lifestyle brand could win over customers with live-action storytelling. Your video style should reflect how your audience prefers to consume information and what makes your product shine.
If your brand is playful, bright animations with bold typography might fit. If it’s formal and enterprise-focused, a minimalist, polished style could be more effective. The video’s tone, color palette, and pacing should reflect your brand identity.
Early awareness campaigns often require highly engaging, visually appealing videos that focus on benefits rather than features. In contrast, decision-stage videos can be more feature-focused and detail-oriented to address specific buyer concerns.
Some production styles require more resources. 3D animation or large-scale live-action shoots can be more costly and time-consuming, whereas screencasts or simple 2D animations can be produced more quickly and affordably.
Pro Tip: The most effective product demo video production style is one that balances clarity, engagement, and persuasion while staying true to your brand’s voice.
Creating product videos for marketing isn’t just about showing what your product does—it’s about making people want it. Here’s how to ensure your product videos stand out and convert.
Decide if your video’s aim is awareness, education, or conversion. For example, awareness videos might focus on education, while conversion videos should clearly show product features and benefits with emotional storytelling.
Before diving into features, highlight the pain point your product solves and make it a high-stakes issue. This helps viewers connect emotionally and understand why they need your solution.
Attention spans are short. Aim for 60–120 seconds for most product videos for marketing. Focus on the most compelling features and show transformation at the end of the story with a strong CTA.
Crisp, professional visuals instantly boost credibility. In animated product demo videos, this means using smooth, well-timed transitions that guide the viewer’s eye naturally from one scene to the next—avoiding jarring cuts or mismatched pacing. Every movement, from icon shifts to scene morphs, should feel intentional and fluid, reinforcing your message without distracting from it.
Complement these visuals with clear, well-mixed audio. For software demos, pair polished screencasts with subtle motion effects to highlight key actions. For physical products, use animated overlays and close-up shots to emphasize details. Thoughtful animation flow combined with cinematic audio design creates a professional, engaging viewing experience that keeps audiences watching until the end.
Nothing builds trust like showing the product in action. Whether it’s a physical product or software, real-time demonstrations leave a stronger impression than static descriptions.
Your color palette, tone, music, and style should align with your brand identity. Consistency ensures your video feels like part of your overall marketing ecosystem.
So, aren’t product demo videos amazing?
From explaining highly technical forensic appliances to software-based products, from simple storytelling with 2D character animations to highly detailed 3D animations showing every crevice of the product—these great product demo videos do their best to shift the customer’s decision in favor of buying the product.
The examples and case studies above demonstrate how these videos use the sheer power of storytelling, captivating visuals, and powerful messaging to showcase the effectiveness of a brand and its products.
Taking inspiration from them, you too can start working on your own product video creation.
You just need to be sure who your prospect is, then build the storyline, choose the animation style, produce the video (or get it produced), demonstrate your product in action, show how your product can help prospects, and finally share the video on the right channels or video platforms for traction.
You can use it as your website product demo video or publish it on social media platforms for better engagement.
Now, if you’ve made up your mind about creating a new product demo video and need an expert video animation company to handle the production, Broadcast2World can be an excellent partner. We assist you in your journey to bring your ideas to life with animated videos.
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