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How did Fibrogen simplify their offering and engage users through whiteboard animation video?

About Fibrogen

FibroGen is a leading biopharmaceutical company discovering and developing a pipeline of first-in-class therapeutics.


The Challenge

Introducing a whole new approach to treating diseases can be complex.

It can prove to be revolutionary but it can also leave your audience helpless without proper knowledge.

As a healthcare provider, Fibrogen wanted to educate their audience without confusing them with details or losing their attention.

Through the video, they wanted to grab viewers' attention and engage them 

The video had to be short and entertaining to keep the audience interested throughout.

The Solution

We helped Fibrogen make an animated whiteboard video.

The video talked about Roxadustat, their nobel-prize winning science, and a completely new and physiologic approach to treating the anemia of chronic kidney disease (CKD).

The video was kept short and crisp with lots of colors to make it visually appealing.

The audience was made excited with new possibilities and quick solutions that are enabled by using the new technology by Fibrogen.

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used Whiteboard Animation to make the video stand out.

Key Takeaways

    • 1. Addressing user pain points and enabling new possibilities helped the audience connect and inspire to take action.

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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