Our client, Walgreens, is an American company that operates as the second-largest pharmacy store chain in the United States behind CVS Health.
The client wanted to inform the audience about certain concepts pertaining to the healthcare industry in an engaging manner. The problem was that people often refrain from watching healthcare videos. Matters of health are, after all, quite the taboo.
The client already had clarity in the characters and the art style to be used. This made things easier for our team. All that was left for us was to create a storyboard and animate. Being a big brand, the client had certain guidelines that the team memorized quickly and delivered the kind of video the client wanted.
As you can see, the video contained a lot of characters. For the character-heavy video, the art style chosen was motion character.
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