FibroGen is a leading biopharmaceutical company discovering and developing a pipeline of first-in-class therapeutics.
Introducing a whole new approach to treating diseases can be complex.
It can prove to be revolutionary but it can also leave your audience helpless without proper knowledge.
As a healthcare provider, Fibrogen wanted to educate their audience without confusing them with details or losing their attention.
Through the video, they wanted to grab viewers' attention and engage them
The video had to be short and entertaining to keep the audience interested throughout.
We helped Fibrogen make an animated whiteboard video.
The video talked about Roxadustat, their nobel-prize winning science, and a completely new and physiologic approach to treating the anemia of chronic kidney disease (CKD).
The video was kept short and crisp with lots of colors to make it visually appealing.
The audience was made excited with new possibilities and quick solutions that are enabled by using the new technology by Fibrogen.
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