community bank

How did a bank share its history and build trust with viewers through corporate videos?


About Community Bank

Community Bank, N.A., is a commercial bank serving customers in Upstate New York, Northeastern Pennsylvania, Vermont, and Massachusetts.


The Challenge

The client wanted to make an animated video explaining the history of their bank.

The language had to be kept simple for it to be understood by all stakeholders.

Since most finance videos are complex and often boring, the video was to be engaging and entertaining.

The Solution

We made a corporate explainer video for Community Bank.

The video highlighted the rich history of the company, how it all started, and how far they’ve come.

We made the video short so that the viewers wouldn’t lose attention.

The video was also given a retro feel to take the viewer back into time and connect better with the conversation.

To achieve the client's objectives, B2W:-

  • Used Cartoon Animation to present the message

  • Made the corporate videos in a simple language that could be easily understood by all viewers

  • Kept the video visually appealing with bright colors so that the viewers don’t lose interest

Key Takeaways

  • 1. Character Animation helps increase relatability with the audience

  • 2. Explaining the company background helps build trust and emotionally connect with the audience.

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