Community Bank, N.A., is a commercial bank serving customers in Upstate New York, Northeastern Pennsylvania, Vermont, and Massachusetts.
The client wanted to make an animated video explaining the history of their bank.
The language had to be kept simple for it to be understood by all stakeholders.
Since most finance videos are complex and often boring, the video was to be engaging and entertaining.
We made a corporate explainer video for Community Bank.
The video highlighted the rich history of the company, how it all started, and how far they’ve come.
We made the video short so that the viewers wouldn’t lose attention.
The video was also given a retro feel to take the viewer back into time and connect better with the conversation.
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