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Thermo Fisher Human Identification (HID) division offers chemistry instruments to generate DNA profiles from blood swabs for comparison.
Thermo Fisher wanted to build trust with audiences in-person at conferences as well as online (where it’s not possible to physically present their instruments).
Their target audience was primarily forensic laboratories in emerging markets that have not yet automated their DNA extraction procedures.
They wanted the viewers to get a feel for the instrument and be able to visualize how it works, including operations that were not visible to the naked eye.
Thermo Fisher wanted to convince the audience that their system is the best of both worlds-- high throughput and ease of use.
The objective was to make the audience feel excited over new possibilities and empowered to overcome challenges to growth.
The story was narrated through the eyes of the analyst, and the focus from the start was on addressing pain points to establish an emotional connection with the viewer.
As the story progresses, the analyst is seen automating labor-intensive tasks, therefore being freed to focus on the more important work of data analysis.
This angle teases the imagination with new possibilities that the audience could explore while using this product.
"We got a lot of positive feedback for the animation video and we’ll likely be using Broadcast2World’s services again. For that, we’ll set you up as our preferred vendor for all video animation requirements.”
-Shanin Barican
Global Market Development Manager
Thermo Fisher Scientific
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