Esri is an international supplier of geographic information system software, web GIS, and geodatabase management applications.
The client wanted to create awareness about location intelligence which was something rather new.
So, there was a need for simplification in order for the audience to truly understand the concept.
Also, visualization of a smart, tech city was challenging as it had to depict the future and how location intelligence can be of use in it.
To help the company explain the topic in a simple, easily understandable manner, we made a motion infographics video for them.
The brand explainer video talked about location intelligence and how it will help and impact various sectors and industries.