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How did esri create awareness about location intelligence through animated brand videos?

esri

About esri

Esri is an international supplier of geographic information system software, web GIS, and geodatabase management applications.

 

The Challenge

The client wanted to create awareness about location intelligence which was something rather new.

So, there was a need for simplification in order for the audience to truly understand the concept.

Also, visualization of a smart, tech city was challenging as it had to depict the future and how location intelligence can be of use in it.

The Solution

To help the company explain the topic in a simple, easily understandable manner, we made a motion infographics video for them.

The video talked about location intelligence and how it will help and impact various sectors and industries.


To meet the client’s video objectives, B2W:

  • Excited the audience with new possibilities enabled by location intelligence

  • Used Motion Infographics Animation to present the message in a simplified manner

  • Addressed user pain points that could be solved with the use of this technology

Key Takeaways

  • Bright colors engage the viewer and give a welcoming and friendly look and feel

  • Infographics Animation helps explain complex topics better.

  • Exciting the viewer with new possibilities inspires them and motivates them to take action

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