NRPA Explains How They Function With Videos for Nonprofits!


About NRPA

The National Recreation and Park Association (NRPA), is a leading non-profit organization dedicated to the advancement of public parks, recreation, and conservation.


The Challenges

Our client wanted to talk about what public parks mean for different people as well as how the organization could help make the public parks a better place for the people. 

They wanted to stand out from their competition and engage better with their viewers.

As parks are for everyone old, young, rich, or poor, the language had to be kept simple so that it was understood by all.


The Solutions

We made a series of nonprofit animated videos for NRPA.

The videos covered different aspects and topics but had a similar art style so that it is well in sync with the brand identity.

The videos were kept short and their language simple so that it is understood and enjoyed by all.

This made NRPA stand out from their competition as they were one of the firsts to use the power of animated videos in their industry. 

To meet the client’s objectives, B2W:

  • Created a series of cartoon animation videos

  • Kept the brand identity the same by using a similar color palette and style.

  • The language was kept simple that can be easily understood by all

Key Takeaways

  • Character Animation helps relate better with the viewer

  • Animated Videos make the brand stand out from their competition

  • It enables build trust and connect better with the viewer

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