tiberius coin

How did a cryptocurrency coin simplify its offering and built trust with blockchain explainer videos?

About Tiberius Coin

The Tiberius Coin (“T-Coin”) is the first crypto-financial product that grants direct ownership to a basket of strategic metals that are key to future technologies.


The Challenge

The main objective of the blockchain explainer video was to make the audience aware of Tiberius Coin.

As new concepts and technologies like Blockchain and Cryptocurrency can be confusing, It was important to simplify the concept.

Also, as there is little awareness about this industry, building trust and connecting with the audience was essential.

The Solution

To keep it simple and break down complexities, we used Infographic animation to keep the video visually appealing.

We built trust and connection with the audience by explaining the shortcomings of other coins and cryptocurrencies and then explained how Tiberius Coin was different and one-of-a-kind.

To achieve the client's objectives, B2W:-

  • Used Infographic animation style to explain the offering

  • Addressed user pain points and shortcomings of the industry

Key Takeaways

  • 1. Infographic Animation helps grab attention quickly and keep viewers engaged.

  • 2. Addressing pain points gets the viewer emotionally invested creating a lasting impact.

  • 3. Building trust is essential to inspire the viewer to take action.

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