Santen Pharmaceutical Co. Ltd. is a Japanese pharmaceutical company, specializing in ophthalmology.
Santen wanted to make a video about eye irritability and how they solve this problem.
Through the video, they wanted to grab viewers' attention and engage them.
The video had to be short and entertaining to keep the audience interested throughout.
Since healthcare terms can be confusing for the common man, the language had to be simple.
We helped Santen make an animated whiteboard video.
The video was kept short and crisp with lots of colors to make it visually appealing.
We addressed the user pain points to grab their attention and make them emotionally connected to the video.
The audience was made excited with new possibilities and quick solutions that are enabled by using the new technology by Santen.
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