How Edwards Lifesciences used animated healthcare videos to simplify their offering

To meet the client’s video objectives, B2W:

• Created a Product Animation Video to present the offering
  
  
• Excited the audience with new possibilities enabled by using the product
  
  
• Simplified the message to make it easily digestible and understandable for the viewer

Key Takeaways

• Character Animation increases relatability and builds long-lasting connections with the audience
  
  
• Exciting the viewer with new possibilities inspires them and motivates them to take action
  
  
• Stories that acknowledge the pain points of the target audience and educate them are the ones that connect emotionally and build trust.