Edwards Lifesciences is an American medical technology company headquartered in Irvine, California, specializing in artificial heart valves and hemodynamic monitoring.
The client wanted to make an animated video about their healthcare systems product that is used to monitor the patient’s health during surgery.
The target audience was hospitals, doctors, and surgeons who perform cardiac surgery.
The main challenge we faced was presenting the information without overwhelming the audience with technicalities.
The animated healthcare video started off by addressing the viewer’s pain point during crucial times like surgery, instantly hooking and engaging them.
We then moved on to emphasize how studies show that proper delivery of oxygen can save patient’s lives during surgeries.
We then introduced the product and how it can benefit the viewer and help them save many lives.
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