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Edwards

How Edwards Lifesciences used animated videos to simplify their offering and stand out from their competitors?

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About Edwards Lifesciences

Edwards Lifesciences is an American medical technology company headquartered in Irvine, California, specializing in artificial heart valves and hemodynamic monitoring.

 

The Challenge

The client wanted to make an animated video about their healthcare systems product that is used to monitor the patient’s health during surgery. 

The target audience was hospitals, doctors, and surgeons who perform cardiac surgery.

The main challenge we faced was presenting the information without overwhelming the audience with technicalities. 

The Solution

The video started off by addressing the viewer’s pain point during crucial times like surgery, instantly hooking and engaging them.

We then moved on to emphasize how studies show that proper delivery of oxygen can save patient’s lives during surgeries.

We then introduced the product and how it can benefit the viewer and help them save many lives.

To meet the client’s video objectives, B2W:


  • Created a Product Animation Video to present the offering

  • Excited the audience with new possibilities enabled by using the product

  • Simplified the message to make it easily digestible and understandable for the viewer

Key Takeaways

  • Character Animation increases relatability and builds long-lasting connections with the audience

  • Exciting the viewer with new possibilities inspires them and motivates them to take action

  • Stories that acknowledge the pain points of the target audience and educate them are the ones that connect emotionally and build trust.

 

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