They say that you should be the change that you want to see in the world.
And really, this is why you do what you do.
But you cannot do it alone.
Getting people on board isn’t easy either.
How can you get them to see the world the way you see it?
Because if they don’t believe in your vision, there’s not much point in fundraising.
If only you could wave a magic wand or cast a spell that would get your message breaking through the fog.
Here’s where the animated charity video production comes in.
It’s not magic, but we’re honest, it’s pretty close!
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Video has surpassed text and images as the de-facto language in the modern world, primarily online.
Marketing departments at any size company have strategies with video at the center.
And it’s no different when you’re running a non-profit or a charity.
Charity videos are powerful and underrated tool that supercharges your message and helps you connect with the world.
It works for Hollywood, the advertising industry, marketing, education, and training– and it works for non profits, too.
The secret to a good charity video is the same as with any other kind: It’s all about the power of storytelling.
Words, facts and figures speak to the mind with logic and ideas.
Art and music speak to the heart, with emotion, making a greater impact, but without much substance to keep it memorable.
But stories combine the power of both, engage attention, remain memorable for longer—and best of all, build a bond of trust.
This is why video is so effective and powerful.
And with animation, the sky is truly the limit.
Also see: How to use fundraising videos effectively to skyrocket your donations?
Still not convinced? There’s a rule in storytelling, “show, don’t tell.”
So here are some of the best nonprofit explainer videos have worked for other charities, non-profits, and noble causes and drives.
The trick to getting people engaged, involved and on board with your charity’s cause, is getting them to understand the need on a personal level.
While everyone can sympathize with the idea of the plight of premature babies, this charity video makes it more intimate and personal by making it universal: Hugs are great, but premature babies are so delicate that we cannot even hug them.
This really brings it home to the viewer in a way that is so simple and yet so powerful.
As far as animated nonprofit video storytelling goes, it’s hard to top this one.
A heartbreaking concept: what if Santa came down with Alzhiemer’s?
As sad as the story is, it’s incredibly engaging. You cannot look away.
And fortunately, it ends on a hopeful note.
Again, we see a similar theme: We take something that everyone’s already heard about.
But then we turn it into something that everyone can really relate to on a deeply personal level.
This makes the issue all the more real and urgent in the minds and hearts of the viewers.
Sometimes, people lucky enough to live in the privilege of first-world conditions can’t really comprehend what it’s like for others.
Water, for example, is something most of us take for granted.
This nonprofit video production lays out life for those who don’t live near a clean water source.
It also explains why these kinds of issues are never just about one thing but the domino effect of multiple issues connected to them.
After all, you can’t solve a problem without first at least understanding it.
And this nonprofit video content does a fantastic job of bringing the viewer closer to reality.
Best fundraising videos don’t have to be all doom and gloom or tug at the viewer’s heartstrings.
Here’s a delightful example of going a lighter, happier route.
Quirky, bright graphics and an adorable child narrator bring a playful and happy vibe to this story.
There’s a pretty simple idea laid out for the viewer: donating and upcycling cars for all sorts of needy people who need it the most.
As we saw with water in the earlier nonprofit video campaign, access to healthcare is another thing many of us simply take for granted.
It’s one of those things most of us don’t think about until we need it.
This is why the need must be explained in some detail to bring home the magnitude of the problem.
Not every expecting mother has the privilege to get the medical care she needs to ensure her child comes into this world safe and sound.
A simple but stark animation style visually reinforces a clever and short script. Combined, the emotional impact is memorable and lasting, and thought-provoking.
Not enough examples? Check out 5 Best Nonprofit Explainer Videos That Won Hearts and Built Trust in 2022!
There’s no one-size solution to crafting your charity video.
But the good news is, it’s not as complicated or expensive as you might believe!
If you’re not sure how to get started, don’t worry.
First, find a good non profit video production company.
They will work closely with you to understand your specific needs and requirements, your target audience, and the story you want to tell.
Storytelling is more art than science, so there’s no one perfect way to do it. But a skilled team can guide you and suggest the best way forward.
You start with a concept and script, arguably the most important part.
It’s the foundation of your video and can make or break the project more than anything else.
You can develop your script, or the studio can give you options to work with.
Once that’s done, it’s visual concepts and art styles.
A storyboard will sketch out the idea as it will look in motion.
A team of skilled artists and animators then bring it to life, using the perfect matching art styles and color schemes, backing it up with music and dialog as needed.
Complexity, length, and details all depend on your specific needs and the budget you’re working with.
A clip for social media will be simple and short, while an explainer video for YouTube or your homepage will be more complex, in-depth, and run as long as is needed.
Are you ready to tell your story to the world? It’s never too late to get started!
Check out 5 Animated NGO Videos by TED To Inspire Your Fundraising Campaign
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