Healthcare is a complex world, and animated videos are a great way to explain concepts and engage them.
Why? Our recent Video Marketing Survey for 2024 gave us some insights.
It found that more than 96% of people chose videos to be a reliable medium to improve retention and understanding.
Wouldn't it be great if your patients could have a 96% understanding of their medical condition in a couple of minutes?
That's the promise of medical animation videos.
It begins by adopting a video marketing strategy for your healthcare marketing that will benefit you in the long run.
And to give you some ideas to get the ball rolling, we take a look at the 11 Best Medical Animation Examples in this blog.
APDS patients can expect a life of doctors and hospitals, respiratory infections, viruses, time in hospital, and even an increased chance of lymphoma.
Pharming Healthcare wanted to educate and raise awareness of a newly Identified Genetic Mutation that has been tested and is now a treatment.
The client wanted 3d medical animation videos for Mechanism of Diseases and Mechanism of Action to be showcased on the website, social media, and at conferences.
In this animation, we show what APDS is (MOD), understand the science of trials and Leniolisib product, and how it could work (MOA).
Need more? Check out the Best Healthcare Marketing Videos To Watch And Learn From In 2024
Thermofisher wanted to educate forensic laboratories in emerging markets.
These labs usually have small throughput, and they either have no automation or have several smaller throughput instruments.
We used a mix of 2D and 3D medical animations to explain how Thermofisher’s device automates most of the extraction process.
The system is a walkway, meaning the analyst can set it up and be free to work on other tasks.
The primary use case was at conferences where it is impossible to display the instrument itself physically.
They wanted viewers to understand the instrument and visualize how it works.
They also wanted to use this animated medical device explainer video in an email campaign to drive targeted customers to increase viewership and request more information, a demo, etc.
Find more examples of healthcare explainer videos here!
Fibrogen develops transformative medical therapies based on innovative science.
They wanted to explain the science of how Roxadustat is a completely new and physiologic approach to treating the anemia of chronic kidney disease (CKD).
They were targeting nephrologists and nephrology healthcare professionals who treat patients with chronic kidney disease with or without dialysis.
They wanted these professionals to understand and be comfortable with the science behind the mechanism of action of roxadustat.
On the other hand, for those looking into launching new corporations or business ventures in the healthcare sector, understanding the intricacies of such innovative treatments done by Fibrogen and their market potential is crucial.
So we used the power of storytelling and whiteboard animation to educate the audience, keeping the scientific details intact but simplified and making the subject interesting.
OrthAlign is a medical device technology company that develops computer-assisted devices for implant placement for hip and knee replacement surgeries.
They wanted to target Orthopedic surgeons who do not currently use the technology for hip or knee replacement surgeries.
We used infographics for their medical animation video.
It showcases how their product enabled accurate, efficient, and cost-effective technology for joint replacement surgeries.
And it's done so in a format that's ideal for the hospital or ambulatory surgery center environment.
They wanted to host the YouTube video on their landing page, accessible through their landing page, and promote it through online campaigns with a call to action (contact OrthAlign for more information).
Edwards Lifesciences is an American medical device technology company headquartered in Irvine, California, specializing in artificial heart valves and hemodynamic monitoring.
We developed a series of medical explainer videos for Edwards to empower them with internal sales training and customer product demos.
We used infographic animations for sales videos and 3D healthcare animations with characters and mixed media styles for their product videos.
Also, see 5 Animated Healthcare Commercials That Are Everything But Salesy!
Disc herniation is more common than you might think.
A study from Physiopedia found that a herniated disc affects 5 to 20 adults per 1000 adults every year.
But before we attack the problem, it’s essential to understand it first.
This was SpineCal Orthopedic Institute’s goal when they reached out to us for an explainer video on disc herniation.
Along with showing how to treat this condition, they wanted to paint a complete picture of what the condition is and what causes it.
And we helped SpineCal do this with the help of 3D animation in this video.
Using detailed 3D models, SpineCal takes viewers on a walkthrough of the surgical procedure to treat a herniated disc.
It covers all the technical steps in a way that feels like listening to a story.
Ensuring the viewer is invested from the very beginning.
Did you know that Salmonella affects 1.4 million people in the United States every year?
We didn’t know this either– till we came across this infographics explainer video from Kasra Designs.
The video tells you everything you need to know about Salmonella from the ground up.
It starts by highlighting the common food items that carry the Salmonella virus.
Followed by giving a time horizon within which initial symptoms start showing, with a comprehensive discussion of what the symptoms look like and how to prevent them.
A topic like Salmonella which has a lot of moving parts in it now seems easy to understand, thanks to this explainer video.
1981 was the year when the first domestic case of AIDS was detected in the United States.
Soon, the AIDS epidemic followed, leading to massive awareness campaigns in the 1990s.
Back then, printed media and commercial ads were among the few awareness tools at your disposal.
But things have changed now and we have animation to do the job for us.
As an example, here’s a 3D medical animation video from Nucleus Medical Media which picks apart the effects of HIV and AIDS on the human body.
It starts off by showing the state of white blood cells in a healthy immune system.
Subsequently pointing our attention to how HIV affects the immune system on a granular level, making the body susceptible to acquiring AIDS later on.
The video concludes with a discussion on certain antiretroviral medications that are commonly used to treat HIV and AIDS.
Among the many neurological disorders we know of today, perhaps Parkinson’s Disease is one of the most common.
The Parkinson’s Foundation estimates that there are more than 10M people suffering from Parkinson’s Disease all around the world.
Which makes you wonder: What causes this devastating neurological disorder in the first place?
Nature Neuroscience gets into the details in this mixed-media animation video that explains the progression of Parkinson’s from a neurological perspective.
It features a mix of live-action footage and animation to give a real-world perspective of the disease and how it affects bodily functions.
Since we’re on the subject of neuroscience, here’s an interesting medical trivia to get your neurons firing.
The term “synapse” was first coined by an English neurophysiologist named Charles Sherrington in 1897.
Back then, the field of neuroscience was in its infancy, and in many cases, a foreign concept altogether.
While neuroscience has made strides ever since, learning about concepts like “synapses” and “neurons” still requires an extra effort.
But animation has eased this effort tremendously and Harvard Online shows you how in this stop-motion animation video.
It starts at the grassroots by defining a synapse and showing its function using intricate animation.
The animation (closely resembling claymation) uses a clever blend of contrasting colors and humorous character design.
Which makes understanding the workings of the synapse a bit easy on the eyes.
Not to mention, a bit easy on the brain too.
The heart has been an organ of fascination since the early 3500 BCE.
Egyptians tried to grasp the obscurity of its anatomy during the mummification process but didn’t get too far with it.
Leonardo da Vinci inquired further in the 1490s with his famous (and quite detailed) exploration of human anatomy.
Trying to understand and show how the heart is at the center of it all.
Now more than 600 years later, understanding the heart’s anatomy has definitely seen an upgrade.
One such example is from Veative Learn who use photorealistic 3D animation to take you on a tour of the human heart.
From showing how the cardiac muscles make up the heart to showing in detail how it pumps blood to the entire body.
This animated video rustles all the right leaves when it comes to giving us, and 204K other viewers, a complete understanding of how the heart works.
So, if you are struggling to educate your healthcare audience, medical animations can help you simplify your message and amplify your impact.
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