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Want to increase your online visibility? Want to know what it takes to make your business stand out?
We’ll let you in on a little secret: The missing ingredient is video. Videos are shared 12 times more often on social media than text and images, 65% of online researchers visit a brand's website and 39% contact the brand if they watch a video.
If your marketing strategy doesn’t use online videos, you might be missing out on one of the fastest-growing segments of digital advertising. Now more than ever, when the pandemic has pushed video consumption to higher levels, it is highly effective and essential.
Animated videos for business are the best way to tell your story, show the human side of your business, and communicate highly complex ideas in a fun and effortless way. They are an engaging, creative, and cost-effective medium that simplifies complex ideas.
Before we get into why you should use 3D animation videos, let's first figure out what it is.
If you’re confused about what 3D animation videos are in comparison to the normal videos you see everywhere (2D by the way), here’s a helpful way to visualize it.
Imagine a photograph of, say, a car. It’s two-dimensional (2D), although the image on the paper represents a three-dimensional object in the real world (a car). But the illusion is broken if you try to get a look at the other side of the car. You can’t “turn the car around” in a photograph, can you?
On the other hand, consider a toy car model that you can hold in your hand. This is three-dimensional, in that you can hold it and turn it around in your hands and look at all sides of the object.
Basically, that’s what 3D animation videos are all about. A three-dimensional model is created and manipulated.
The advantages are that it’s a lot closer to real-life because we already live in a 3D world.
3D animation video technology has been used in everything from design and entertainment to architecture and biotech– just about every area of industry can take advantage of it.
When it comes to delivering better, more effective results, animation videos are a great choice. Their engaging nature makes them more shareable, allowing you as a business to double down on the impact of its message and boost the number of sales.
And of course, when an animated video has humor in it, users tend to enjoy the experience and see your creation in a positive light.
Now that we understand the basics of 3D animated videos, let's take a closer look at some of the factors that make 3D animated videos stand out from other formats.
All of us have fond childhood memories of cartoons, gluing us to the TV for hours. They were entertaining, fun, and attention-grabbing!
3D animation human and animal characters are turned into fantastic types so that they all can do some exciting things that ordinary humans or animals can’t. And this manipulation of space and time makes 3D explainer videos appealing to all-age viewers.
Visual learning accounts for 65% of all learning. 90% of information transmitted to the brain is visual. This alone shows why video animation is so powerful.
And the reason we still remember some creative videos having 3D cartoon characters, attractive voice overs, and their unreal imaginary life.
3D videos come into the picture when you think beyond physical limitations; there is no end to what you can do with animated videos.
Using them is flexible, versatile, affordable, and the best method to explain complex concepts.
Still confused about whether you should incorporate 3D animation videos for your business?
Let’s go through some of the reasons behind 3D videos being paramount for your business in the present day.
If a picture is worth a thousand words, what does that tell us about the power of video?
A viewer often gains a clearer understanding of how something works by watching visuals, as the technology of a machine or a biological process inside the body, by watching in 3D explainer videos that helps to deliver quality content with the perfect mixture of eye-catching animation to understand the concept better rather than reading a blog or text content for five pages.
Watching 3D animation videos, whether it's the technology of a machine or a biological process inside the body, surely helps to deliver quality content with the perfect mix of eye-catching animation to understand the concept better and clearer rather than reading five pages of text content.
The extra step of producing a 3D video will simply do wonders to improve your brand's overall appearance and make a lasting impression on viewers.
4 in 5 customers have said they need to know how a product works before they think about purchasing it?
Obviously, you cannot send samples to every customer, so how will you handle this challenge?
Using 3D animation videos, you can show your product in action, giving viewers a sense of reality.
Adding to that you can engage your current customers with your products, which can be a reason to generate potential leads too. A 3D explainer video enables you to show your product functions in a way that the customer feels is right in front of them.
Artificial grass carpeting isn’t something most of us think about too often. But when the time comes that you need to install some, you’re in for a hassle, because they’re only sold in giant rolls of it regardless of how much (or little) you actually need.
So Megagrass set out to disrupt that market by giving customers highly customizable ordering options to make life easier for everyone involved.
And just as innovative, their 3D video is an excellent example of how you can tackle an unusual or obscure topic and problem, be relatable to the audience, and explain how your brand will solve all their problems– and animated videos can do all this while also being entertaining and friendly.
With 3D animation videos you can engage more customers and motivate them to watch your content.
If you make an attractive 3D video, not only you can engage your current customers with your products, but you can generate new leads.
A 3D explainer video enables you to show your product functions in a way that the customer could feel is right in front of him.
Here’s a delightful example of how 3D animation really makes things pop and brings ideas to life. Even somewhat abstract ideas, like time management, can be turned into lively physical characters to help relate to the challenge the viewer is facing, and also explain the solution that can be unlocked by Toggl.
A 3D video can accomplish anything that can be imagined. With video, you can create things that cannot be created in real life.
Want to show an elephant in your video? What about a microorganism? You could animate the entire known universe and stimulate your imagination in the perfect scene using creative animation.
3D animation videos can be the way you can let your storytelling connect more with viewers and maintain a so-called realistic and branded look.
It’s no secret storytelling is the cornerstone of good branding.
Also see: how you can be a better storyteller here.
Sometimes the best results can be achieved by blending live action film with 3D animation and effects to enhance your story and message. For example, this video by Varilux, talking about their history and drive to improve vision through technology and innovation.
3D animation videos allow you to reveal yourself to the world in a completely new way. Therefore it’s a good idea to really invest into your animation project. This will help you create an incredible, imaginative video that resonates with your audience.
A good 3D animation company can help you fulfill this, as they can save you lots of time and money in the long run. Creating a video that answers all your customers’ questions themselves.
Now that the video has been posted, you don't have to worry about your inbox being overrun with questions. Only sales!
In art, sometimes less is more. We love this clean and minimal 3D animation video for Slack, where gorgeous but simple elements enhance a smart script to really communicate the philosophy behind the product and service.
The best 3D animation video examples use 3D graphics in such a way that you don’t really notice it, you just get drawn into the video right away. Like this one for American Express explaining their no-return protection policy to give their customers a worry-free shopping experience.
Figuring out your data plan can be such a hassle. And even if you solve those problems with a superior product or service that is sure to delight your customers, explaining how it works will be an equally big hassle. But thanks to this clever 3D animated video, Smarty was able to break through the fog with a video that’s delightfully entertaining as well as enlightening. Talk about being a Smarty! Sorry, we couldn’t resist.
Everyone’s familiar with electric supercar maker Tesla. But not everyone’s familiar with how a typical power grid functions to provide homes and offices with a reliable supply of electricity. There are major problems with switching from coal to solar power that the average person isn’t really aware of, or can easily understand. That’s why this video for Tesla Powerwall used playful and friendly 3D animation and a simple but smart script to explain these complex subjects quickly and easily.
They say that if you have a truly amazing product, it will sell itself. But this is obviously untrue if you ask those who actually create amazing products all the time. This is where the best 3D animated videos really shine: showing off products to the world in a way that cannot be practically done otherwise. Like with the HP Elite Slice device, as in this example. There’s no real trickery or special effects here, it’s just showcasing a beautifully designed product in all its glory while explaining its innovative features. We are all visual creatures, after all, and sometimes “show, don’t tell” is the best way to go.
So there you have it. Animation is a powerful tool, and 3D animation especially so. There are many good reasons why all the top corporations and brands around the world use animation in their strategy, marketing, advertising, social media and even internal training.
What about you? Are you missing out on one of the most engaging, powerful and creative tools to come out over the last few decades? Is your marketing strategy making good use of animation and 3D?
If you’re still not sure about whether video is right for you, or feel like it’s time to step up your game, give us a call or drop us an email and we’d love to chat with you about what storytelling and animation can do for you and your brand!
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