Based on a recent study by Guru Technolabs, by the end of 2025, you'll see nearly 99% of businesses using at least one SaaS solution. Whether it's banking, finance, insurance, or any other sector—SaaS is, and will continue to be, more prominently involved everywhere.
In such a scenario, SaaS companies will continue to roll out new products, but if the product isn’t clear, users will inevitably move on to the next option.
As a SaaS company, you might spend months in development—but if your vision, story, and offering aren't clear to the end user, even your best product can get overlooked. To avoid this, you should consider using SaaS explainer videos. They're powerful marketing tools that help your prospects easily understand your offerings.
In this blog, we'll dive deeper into what they are, why you should use them, and share some stellar SaaS explainer video examples to inspire your next video project.
SaaS videos do more than just explain—they convert. Here's why top-performing B2B SaaS product videos are a must-have in your marketing strategy:
Whether you're looking to onboard new users or win over skeptical buyers, the right SaaS video animation can make your product impossible to ignore.
SaaS explainer videos are short videos designed to illustrate complex software solutions in a clear and concise manner. For B2B businesses in the SaaS industry, decision-making processes involve multiple stakeholders and can extend over longer cycles. SaaS video production serves as an essential tool in this process by not only explaining the product but also highlighting its relevance and value to B2B clients.
Check out the SaaS videos below to better understand the effectiveness of such videos.
Not every project is about profit—some are driven purely by passion. Like winning that ball game and holding the champion’s trophy amidst an energetic crowd, strumming your guitar to make people groove, or planting trees today for the betterment of the community tomorrow.
Sponsorium wanted to make sure that the projects you're passionate about don't come to a halt just because of a lack of funding. So, they came to us, and we created this 2D cartoon animation video to highlight the problems that come from sponsorship management and how their sponsorship management software can simplify such roadblocks to help businesses unlock new frontiers of growth and collaboration.
Using different characters and settings to show various avenues of passion projects, the video smartly builds a strong emotional link with the viewers. Additionally, the way the voiceover emphasizes and the visuals bring to life "your inner need for more"—your wish to accomplish more, to independently access the strength of your portfolio, to improve performance without a budget increase, to build consensus around your brand objectives, and to collaborate seamlessly. When what you feel is discussed so openly, you feel heard and understood, and the connection with the brand deepens.
Smart scenes in the video like when the voiceover talks about spending more time building winning partnerships and the visuals show a bluish gradient hand shaking hands with a human hand illustrate how Sponsorium can help with that.
The use of gradient infographics, floating characters, firefly-like glowing orbs leading up to the Sponsorium logo, the mention of sponsors, and the numerous characters with different emotions make this video a memorable watch. These elements also make it one of the best SaaS video ads on this list.
There is a lot going on in the digitized world—a like, a comment, a notification—it's always buzzing with new things to do, like maybe booking a house. Vonage (formerly Nexmo) beautifully leveraged the chaos and needs of this world to position its product in the market.
Through this mixed media animation video, it showed how in this new world, your customers want you to be fast and innovative. The video demonstrated this visually using two highly expressive characters, with their animated movements telling you to "Do something for them you have never done before" and "Now do it faster."
They want you to blow their minds—like the scene where the animated blue head blew up and you could see real confetti coming out of it, quite a creative way to merge two different visual styles.
Now, back to the storytelling aspect. The video first highlights the need of the hour. It then uses 2D infographics animations to talk about how cloud-based API communication can come in handy for communication. Once the video has established its importance, it moves on and discusses how, as the Vonage API Platform, it makes communication tools that connect people to people.
The use of stats, camera angle shifts, 2.5D characters, 3D elements like the search panel, dialogues, narration, detailed infographics (both 2D and 3D), the enthusiastic background music and voiceover, and even the live-action elements are all what position Nexmo as the best solution you can have for this problem.
Everyone is on social media—liking stuff, posting stuff, hopping on trends—it's practically a party. But for businesses, entering this party (meaning entering their prospects’ feeds) is tough. There are some brands out there making great content, getting the entry pass, and growing their business—so you can too. But how?
That is exactly what Hootsuite discusses in this 2.5D animation video. Using a white background, colorful shapes, and characters in them to show funny instances of people using the internet, you're led to the place where a hand slaps you while trying to enter the forbidden party. But the second the colorful lift opens up next door to the party, you see how using Hootsuite you can join the party.
The plain white background shifts, the colors pop on your screen, and different elements like graphs and stats appear on your screen to tell more about this tool. The voiceover also explains how with this tool you can schedule content in advance, see what is working, use it along with other tools, find new customers, track trends, see results of social activity, and help you keep up with new trends through its free courses.
The way the voiceover enthusiastically explains each feature and the way the visuals roll out on the screen never lets your eyes leave the screen. The addition of humor in the video—like the cat doing the rainbow tongue trend in the beginning, the three people and a bird jumping on a pony and it funnily hopping out of your screen, the scene where the pencil-drawn mouth shape eats popcorn—all such scenes make this video a memorable one.
The last call to action, 'Join the Party with Hootsuite,' and the screen filled with party elements are also unlike other CTAs; they're unique and effective.
When you position your product as something that your prospects are already used to—but better—then the chances of them shifting to your product increase. Slack used the same tactic while trying to promote itself as a tool that is just like email but better.
Using 3D animation balls and showcasing their journey in the video, Slack discusses how it lets users see a project’s entire history and not just individual messages. Using the movement of numerous balls on different paths, the voiceover discusses how, in Slack, people talk and work in channels.
Showcasing the balls on different height levels in pink terrain and dissolving the terrain to have the balls on the same level, the video further discusses how Slack channels aren’t like inboxes with limited views—here, everyone can see everything.
Throughout this 3D Infographics video, the movement of the balls is linked to a feature of Slack being discussed. In the end, when all the standout features of Slack are discussed, the balls travel through and fit into crevices forming the Slack logo.
The abstract way the 3D animation video uses the brand-colored balls, different movements and terrains to discuss pivotal points, the explanatory voiceover, the high-quality elements, and the zoom-in shots of the balls all make the message of this video hit the right spot. The perfect synergy of these elements is what makes this example one of the standouts among the other SaaS marketing videos in this list.
Sometimes people just wish there were additional hours in the day to address those emails, meetings, and paperwork, because no matter how fast they rush, the heap of work never ends. Now, by discussing this relevant problem—and may I say, quite dramatically so—SendGrid has you on hold.
With visuals showing the dark sky, thunder blazing through the clouds, massive clocks running fast, and our main character lunging through the streets only to fall deep into a whirlwind of tasks, you feel the panic in the air.
Additionally, the increasing speed at which the voiceover keeps mentioning these endless tasks—and becomes breathless—makes you breathless too. This is a great technique to make you "feel" the problem deeply because that’s when the solution feels like a lifesaver.
Now, once the narrator takes a pause to breathe, the visuals shift. The narrator discusses how SendGrid gets it—they might not be able to create more hours in your day, but they help you work faster. The character enters a cozy spaceship with a butler and exits the dark world to enter a colorful one.
Here we see her galloping through clouds and exploring the features of SendGrid, with her work becoming easier. She leaves the clouds and slides right back into reality at her work desk but is now relaxed. Using the power of 2D character animation and an amazing voiceover, SendGrid emphasizes by the end of this video how it’s a tool that makes your work easier and works harder for you.
The beauty business isn't all about just beauty anymore. So, if you are in this business and want to keep the appointment book full, you need to automate things.
Starting off with this 2D animation video, Zenoti points out and informs salon and spa owners about the valuable information they have about their customers—like their favorite haircut, how they take their coffee, and even the name of their cat. These businesses use this data to provide personalized service in their appointments, but Zenoti wants you to take it a step further.
Showing the cute interaction between the spa owner and a little pal "Willie" zipping around her, the video goes on to explain Zenoti Smart Marketing and how it can help you intelligently tailor every digital interaction with your guests—keeping your appointment book full without needing major discounts.
The demo video then showcases how this tool works—from analyzing your appointment book to figure out empty spots, to sending the right mix of emails to the right mix of clients to fill the schedule.
The way the video recreates the vibe of a salon or a spa with the color palette used, the way the main character embodies the charm of such an establishment—from her diva-like attitude to the happy dance with the robot—the use of various abstract shapes, playful text, and different not-so-detailed but quirky characters makes it an amazing marketing video.
Estimated Cost: $7,000 to $9,000 per minute
The world today runs on code. From the texts you send to the sites you visit, everything runs on code. But the problem is that only a fraction of the world can understand these codes. Webflow highlights this issue at the start of this infographics animation video and keeps you leaning in to learn more.
It explains why a major portion of the population not understanding code is a problem by connecting it to examples of people not knowing how to read and write. When the voiceover says that it means so many great ideas will never see the light of day and we’ll be stuck in the dark ages, the screen shifts from the beautiful hues of the sheets to a dark world driven by gradient infographics. Once the problem is on your table to be assessed, the video showcases how Webflow can help solve it.
Using the journey of a blue sphere, the SaaS promo video asks: what if you can do it all without writing a single line of code? What if you can just design directly on your website with Webflow? It shows the sphere leaving the dark world and moving toward light, to showcase how Webflow solves this massive problem.
The movement of the sphere through graphs, abstract shapes, and channels leads it to become the sun of a world that has entered the age of no-code. The way the 3D sphere travels through the different flat terrains, the camera angle shifts, the ambitious background music, the serious voiceover, the vibrant colors, and the various graphs—these creative elements make this a standout example in this list.
Estimated Cost: $6,000 to $8,000 per minute
When you drop a new feature, drop it with a groove—just like Google Workspace did with this mixed media animation video. Through the fast-paced video and the cool background music, Google highlights how Workspace becomes better with the best of Google AI.
The powerful kinetic typography animations at the start of the video really draw people in and make them curious to learn about the new change. The visuals fulfill this curiosity by showcasing the new instances where the AI can help you.
The screencast animation, zooming into Google Sheets and showing how you can generate efficient charts and insights with a single prompt, or showing the live-action video running on YouTube and then zooming in on the transcript button to show how the AI can help you find the right moments in the video faster, or the 2D animations of prompts showcasing the use of Gemini to create things like reports—you go through various scenes and understand the power of this new Google AI. And the best part is that it's all done without any voiceover.
The bold texts, the dynamic transitions, the zoom-ins and zoom-outs, the shift between gradients and whites, and the mix of 2D, screencasts, 3D, and live action—all make this video a bomb for marketing. The music stays in your mind even after the video ends—what a powerful way to be remembered, Google AI.
Estimated Cost: $10,000 to $12,000 per minute
When you have complex services, you’ll have to visually engage the public and break down your specifics to make your brand “understood.” Otherwise, overly complex videos are dropped with a click. This is what SCUBA Analytics understood and tackled effectively with the help of this 2.5D animation infographic video.
Synonymous with its name, it chose an underwater setting, with marine life and infographics at its center, to make people aware of how it, as a platform, unifies customer experience management and analytics in real-time.
The video starts with you looking at a scenic world above the sea, and then the next moment, you feel yourself being immersed in the blue world beneath—it’s quite a creative transition. Once you're in, you see the vibrant colors, small fishes, infographics disguised as corals, and pie charts just lying around with marine plants. To add to the visual symphony, the serious voiceover talks about the problems CX teams face and then places SCUBA Analytics as the solution.
Some elements in the video use perfect shadowing to mimic 3D effects—like the big sheets flowing around the screen with real-time infographics running inside them while the voiceover discusses the features of the platform.
All in all, it is among the best SaaS product videos that leverage the power of strong visual storytelling to simplify complex SaaS services.
Estimated Cost: $5,000 to $7,000 per minute
Let’s face it, we’re all revolutionaries inside. You want to change the world, and when a brand urges you to do so, you naturally ask how. Leveraging that curiosity, Mailchimp draws you in to watch this unconventional marketing video.
Here, it talks about changing the world or more specifically, changing the way you change the world, or how changers change the world. A lot of wordplay, but that’s what makes this an amazing storytelling video.
Now using hand-drawn animated characters and elements, just like the ones you’d doodle in your notebook, the brand adds a quirky charm to the video. With these characters, it walks you through big changers and zooms in on how the smaller, local ones often get left behind.
With fast-changing backgrounds, the voiceover and visuals highlight local changers like nonprofit youth centers, food banks, and others helping their communities thrive.
Using random abstract hurdles like a massive hammerhead, the video zooms in on an important point: you can’t tell these small changers how to change the world—they know best. You need to give them the freedom to work how they want.
And who are these small changers?
Mailchimp’s prospects. When it talks about their issues and viewpoints, and subtly positions itself as a platform that helps these small changers make big world changes, it builds a very strong bond with its audience.
Estimated Cost: $15,000 to $20,000 per minute
What businesses dread is the massive budget and time invested to make sense of their customer data. This 3D infographic video from Amperity opens with this strong pain point and grabs the audience’s attention.
Using the geometric movement of a 3D Rubik’s cube-like structure in the background, it discusses how, with Amperity’s patented approach, it can convert data chaos into unified customer records to let you know who your customers are. It smartly contains the chaos as 3D cylinders enclosed inside the cube with the Amperity logo, then showcases how it uses this data to figure out your target audience.
The way the cylinders break into tiny pieces when the serious voiceover explains how Amperity helps with segmentation for marketers, followed by fast transitions as it details what the platform can do for members of different teams, adds a dynamic visual touch.
In scenes where the cube fits into a crevice of a large 3D mail figure and the mail rises and merges with the entire marketing cloud, the brand effectively communicates how it provides access for any team, connecting them to the tools they need.
Using 360-degree camera movement, gradients against a dark background, vibrant colors, smooth motion, and high-quality 3D shapes, Amperity explains everything about its offering to prospects.
Estimated Cost: $25,000 to $30,000 per minute
What is it? That’s what pops into customers’ minds the first time they see a product. If you are able to make them understand your product and who it is for, half the battle for conversion is won. GitHub got this point and was betting on this to help people understand what GitHub is with this mixed media animation video.
This video is a creative marvel that mixes live-action, 3D animation, 2D animation, character animation, and dynamic text to make you understand GitHub. The video also has the perfect tinge of humor.
The way it starts—with the live action of a man talking to the camera, only to reveal that he’s actually talking to a duck about GitHub—is both serious and hilarious. Using the duck as a transition point, you're shifted into a 3D world.
At first, with amazing visual illusions, you learn the technicalities of GitHub. Then, using character animations and a variety of different voiceovers, the video explains what GitHub has created. The camera angles and the unison of voices in this scene are ethereal.
Now again, you meet the host in his animated avatar. He guides you through examples of people using GitHub. Through Sana’s example and the amazing infographics surrounding her, we understand how GitHub works.
When this part of the video ends, it starts explaining who GitHub is—the way the camera shifts from students to disruptors learning to code, to a CEO, and to other characters—the incredible mix of both 2D and 3D characters leaves us awed.
The video beautifully helps people understand the essence of GitHub with immense creativity. It has emotion, storytelling, humor, and amazing camera angles; it is among the best SaaS video examples you’ll find.
Estimated Cost: $4,000 to $6,000 per minute
Sometimes you need to let the visuals do all the talking—this is exactly the philosophy Asana used in this infographic video to tell people what is new and next in it.
Using shadows, a minimal color palette of red, grey, white, and black, geometric circles and lines, the video created a symphony with smooth background music to keep your eyes on the screen.
The way you see different circular lines surrounding a red circle, and then this circle transitions into small elliptical windows on the screen showing different scenarios like live-action footage of a professional lady holding discussions, people chatting, team meetings—and then these scenes collapse, and loops of circles enter a red sort of opening on the screen, which finally transitions into the "O" of Asana Forward. The way Asana established its future plan with such minimal elements is commendable.
The way the video plays with shapes and perspectives to bring forward the message shows how minimalism goes a long way. You can also try experimenting with minimalism in your SaaS video marketing.
Estimated Cost: $3,000 to $5,000 per minute
As a business, your retail teams can span time zones, locations, roles, and languages. Their smooth collaboration is very important for your business, but these differences make it tricky.
In this typography animation video, Google highlights this problem at the start and elaborates on how it has created G Suite to solve it.
Using a calm voiceover, screencasts, and 2D animations, the video gives us a tour of how you can use G Suite tools to solve your retail problems. For instance, it shows a screencast of Google Sheets where you see complex ideas transform into graphs. Showing animations of real-time Google Chats between different people, the video emphasizes how the tool helps people communicate across teams, roles, and locations.
Taking the feedback text and turning it into insights, then showing teams working on it immediately, noting down the details in Google Docs, and retail items coming together in one place—the video shows how G Suite makes it smart.
A simple video with the pop of Google colors gracing the screen with minimal elements, the use of text to drive the narrative, and yes, the voiceover to tie it all together makes it one of the most effective SaaS videos you'll find in the list.
Estimated Cost: $30,000 to $35,000 per minute
The best way to tell prospects your features is to show them. This is the philosophy Microsoft followed with this amazingly high-quality mixed media video.
The video starts with bold text appearing amid the 3D logos of Microsoft 365 tools. The text says, "With Microsoft, you're free to be..." and then shows exactly the avenues of things you can do with the tools it encompasses.
It shows how you can freehand by transitioning from the 2D animated hands writing on the screen to the 3D screencast animation of text being highlighted in Microsoft Word. To show you can free-form, it zooms out from a shape-changing vase to it being part of a picture in the 3D imagery of Microsoft PowerPoint.
To show it can help you freestyle, it shows 2D hands shuffling cards in style. To show how it allows freethinking, the screen displays chalk-drawn outlines partying in different frames. To show how it allows you to be carefree, the scene shows a kite flying in the sky.
Not only does the video use animation, but it also shows a meeting scene with windows displaying live-action footage of different individuals to demonstrate how it enables interaction. The scene where all these 3D screencasts are present on your screen gives you a smart brief of what all you get to do with Microsoft 365.
The way the last CTA shows the “Create an account” box with the cursor pointing toward it says everything without wording it. And the final text, "Get started for free," leaves you with the need to try it. All in all, an amazing video with a catchy background tune, smooth transitions, high-quality 3D elements, and dynamic text.
To better understand how B2B SaaS can land and expand using explainer videos, do check out this detailed blog.
Behind every great SaaS explainer video is a thoughtful, strategic process designed to simplify the complex and inspire action. It all begins with identifying your product’s goals and defining the story that needs to be told.
From there, the magic unfolds—scriptwriting that sharpens your message, storyboarding that maps the journey, animation that brings your software to life, and editing that perfects every second. The final product? A polished video ready to live on your key marketing platforms.
Want to dive deeper into how the best SaaS explainer videos are made? Explore our in-depth guide to the complete explainer video production process.
When you're making an explainer video for your SaaS product, you can either go for live-action or animation video style. In terms of animation, the style you choose plays a big role in how well people understand and engage with your message.
Some of the common types of animated SaaS explainer videos you can use are:
1. 2D Animation Video
This animation type uses flat, two-dimensional graphics to explain your product in a simple and visual way. You should use it when you want to show how your software works, map out its workflows or explain abstract ideas. It’s best when you want to deliver your message clearly but on a budget.
2. 3D Animation Video
This SaaS video animation style adds depth and realism to your visuals. If you want to show more lifelike visuals of the hardware or internal workflows of your product, using this style will be apt. Although 3D animations are on the costlier side.
3. Motion Graphics Videos
These videos use shapes, text, icons, and transitions to convey your message. You should choose motion graphics animation videos when you want to highlight data flows, charts, or processes. Their strength is that they deliver data in a clean and professional way.
In a digital world flooded with noise, SaaS marketing videos rise above—turning complex software into clear, compelling stories that convert.
Whether you’re launching a new feature or explaining your product’s core value, a SaaS explainer video becomes more than just content—it becomes your best salesperson. These videos don’t just inform; they engage, persuade, and inspire.
Here’s why the best SaaS marketing videos are essential to your strategy:
Boost Conversions: By visually demonstrating how your product solves real problems, software explainer videos guide potential users from confusion to clarity—and from interest to action.
Simplify the Complex: With intuitive storytelling and animation, video animation for SaaS products turns jargon-heavy features into “aha” moments your audience actually remembers.
Build Brand Awareness: Short, shareable, and strategic—SaaS video animations capture attention on social media and amplify your brand presence across channels.
Widen Your Reach: Visually engaging and emotionally resonant, these videos connect with diverse audiences and encourage more shares, more clicks, and more conversations.
If you're looking to grow, educate, and convert faster—SaaS explainer videos aren’t optional; they’re essential.
At this point, I’m sure SaaS explainer videos feel second nature. With the 15 amazing examples we saw, one thing is certain: these videos are great tools to keep software offerings fresh in the minds of potential users. In fact, they’re so useful that they can turn curious prospects into loyal customers who never leave your side.
The best part about them is—as your offering evolves, so do the explainer videos for your SaaS solution. This is what makes them one of the top choices for B2B SaaS brands to make their software products irresistible. So, as a SaaS brand, you must add them to your marketing campaigns.
“Whether you need a product walkthrough, onboarding video, or a SaaS video animation to boost engagement, our team helps you craft software explainer videos that turn features into benefits—and viewers into users.”
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