Based on a recent study by Guru Technolabs, by the end of 2025, you'll see nearly 99% of businesses using at least one SaaS solution. Whether it's banking, finance, insurance, or any other sector—SaaS is, and will continue to be, more prominently involved everywhere.
In such a scenario, SaaS companies will continue to roll out new products, but if the product isn’t clear, users will inevitably move on to the next option.
As a SaaS company, you might spend months in development—but if your vision, story, and offering aren't clear to the end user, even your best product can get overlooked. To avoid this, you should consider using SaaS explainer videos. They're powerful marketing tools that help your prospects easily understand your offerings.
In this blog, we'll dive deeper into what they are, why you should use them, and share some stellar SaaS explainer video examples to inspire your next video project.
SaaS videos do more than just explain—they convert. Here's why top-performing B2B SaaS product videos are a must-have in your marketing strategy:
Whether you're looking to onboard new users or win over skeptical buyers, the right SaaS video animation can make your product impossible to ignore.
SaaS explainer videos are short videos designed to illustrate complex software solutions in a clear and concise manner. For B2B businesses in the SaaS industry, decision-making processes involve multiple stakeholders and can extend over longer cycles. SaaS video production serves as an essential tool in this process by not only explaining the product but also highlighting its relevance and value to B2B clients.
Check out the SaaS videos below to better understand the effectiveness of such videos.
Not every software is built for profit—some are driven by purpose. Just like winning a game for the love of it, playing music to move hearts, or planting trees for future generations, mission-driven software deserves to be understood. That’s where software explainer videos come in—bringing passion-led projects to life with clarity, emotion, and storytelling that truly connects.
Sponsorium wanted to make sure that the projects you're passionate about don't come to a halt just because of a lack of funding. So, they came to us, and we created this 2D cartoon animation video to highlight the problems that come from sponsorship management and how their sponsorship management software can simplify such roadblocks to help businesses unlock new frontiers of growth and collaboration.
Using different characters and settings to show various avenues of passion projects, the video smartly builds a strong emotional link with the viewers. Additionally, the way the voiceover emphasizes and the visuals bring to life "your inner need for more"—your wish to accomplish more, to independently access the strength of your portfolio, to improve performance without a budget increase, to build consensus around your brand objectives, and to collaborate seamlessly. When what you feel is discussed so openly, you feel heard and understood, and the connection with the brand deepens.
Smart scenes in the video like when the voiceover talks about spending more time building winning partnerships and the visuals show a bluish gradient hand shaking hands with a human hand illustrate how Sponsorium can help with that.
The use of gradient infographics, floating characters, firefly-like glowing orbs leading up to the Sponsorium logo, the mention of sponsors, and the numerous characters with different emotions make this video a memorable watch. These elements also make it one of the best SaaS video ads on this list.
In today’s fast-moving digital world—where every ping, like, and notification competes for attention—cutting through the noise is everything. Vonage (formerly Nexmo) nailed it with a SaaS marketing video that embraced this chaos to show exactly why their product matters. They didn’t just explain features—they positioned their solution as the calm in the storm, making their value instantly relatable and memorable.
Through this mixed media animation video, it showed how in this new world, your customers want you to be fast and innovative. The video demonstrated this visually using two highly expressive characters, with their animated movements telling you to "Do something for them you have never done before" and "Now do it faster."
They want you to blow their minds—like the scene where the animated blue head blew up and you could see real confetti coming out of it, quite a creative way to merge two different visual styles.
Now, back to the storytelling aspect. The video first highlights the need of the hour. It then uses 2D infographics animations to talk about how cloud-based API communication can come in handy for communication. Once the video has established its importance, it moves on and discusses how, as the Vonage API Platform, it makes communication tools that connect people to people.
The use of stats, camera angle shifts, 2.5D characters, 3D elements like the search panel, dialogues, narration, detailed infographics (both 2D and 3D), the enthusiastic background music and voiceover, and even the live-action elements are all what position Nexmo as the best solution you can have for this problem.
Everyone’s on social media—scrolling, liking, posting, riding trends. It’s a party out there. But for SaaS brands, breaking into that feed and grabbing attention? That’s the real challenge. The good news? Some SaaS companies are already doing it—with smart, scroll-stopping video animation that simplifies their message and sparks engagement. Want your brand to join the party and grow? SaaS video animation is your entry pass.
That is exactly what Hootsuite discusses in this 2.5D animation video. Using a white background, colorful shapes, and characters in them to show funny instances of people using the internet, you're led to the place where a hand slaps you while trying to enter the forbidden party. But the second the colorful lift opens up next door to the party, you see how using Hootsuite you can join the party.
The plain white background shifts, the colors pop on your screen, and different elements like graphs and stats appear on your screen to tell more about this tool. The voiceover also explains how with this tool you can schedule content in advance, see what is working, use it along with other tools, find new customers, track trends, see results of social activity, and help you keep up with new trends through its free courses.
The way the voiceover enthusiastically explains each feature and the way the visuals roll out on the screen never lets your eyes leave the screen. The addition of humor in the video—like the cat doing the rainbow tongue trend in the beginning, the three people and a bird jumping on a pony and it funnily hopping out of your screen, the scene where the pencil-drawn mouth shape eats popcorn—all such scenes make this video a memorable one.
The last call to action, 'Join the Party with Hootsuite,' and the screen filled with party elements are also unlike other CTAs; they're unique and effective.
When you position your product as something that your prospects are already used to—but better—then the chances of them shifting to your product increase. Slack used the same tactic while trying to promote itself as a tool that is just like email but better.
Slack’s SaaS explainer video takes a creative leap with 3D animation—using colorful balls to represent conversations in motion. As these balls travel along different paths, the video cleverly illustrates how Slack organizes communication through channels, giving users a complete view of a project’s history—not just scattered messages. It’s a perfect example of how SaaS explainer video production can simplify abstract features into visual stories that stick.
Showcasing the balls on different height levels in pink terrain and dissolving the terrain to have the balls on the same level, the video further discusses how Slack channels aren’t like inboxes with limited views—here, everyone can see everything.
Throughout this 3D Infographics video, the movement of the balls is linked to a feature of Slack being discussed. In the end, when all the standout features of Slack are discussed, the balls travel through and fit into crevices forming the Slack logo.
The abstract way the 3D animation video uses the brand-colored balls, different movements and terrains to discuss pivotal points, the explanatory voiceover, the high-quality elements, and the zoom-in shots of the balls all make the message of this video hit the right spot. The perfect synergy of these elements is what makes this one of the best SaaS explainer video examples.
Sometimes people just wish there were additional hours in the day to address those emails, meetings, and paperwork, because no matter how fast they rush, the heap of work never ends. Now, by discussing this relevant problem—and may I say, quite dramatically so—SendGrid has you on hold.
With visuals showing the dark sky, thunder blazing through the clouds, massive clocks running fast, and our main character lunging through the streets only to fall deep into a whirlwind of tasks, you feel the panic in the air.
Additionally, the increasing speed at which the voiceover keeps mentioning these endless tasks—and becomes breathless—makes you breathless too. This is a great technique to make you "feel" the problem deeply because that’s when the solution feels like a lifesaver.
Now, once the narrator takes a pause to breathe, the visuals shift. The narrator discusses how SendGrid gets it—they might not be able to create more hours in your day, but they help you work faster. The character enters a cozy spaceship with a butler and exits the dark world to enter a colorful one.
SendGrid’s software explainer video uses 2D character animation to take viewers on a whimsical journey—literally. We follow the protagonist as she glides through clouds, exploring SendGrid’s features with ease. By the time she returns to her desk, she’s calm, confident, and ready to work smarter. Through engaging animation and a compelling voiceover, the video beautifully conveys how SendGrid simplifies your workflow and works harder—so you don’t have to.
The beauty business isn't all about just beauty anymore. So, if you are in this business and want to keep the appointment book full, you need to automate things.
Starting off with this 2D animation video, Zenoti points out and informs salon and spa owners about the valuable information they have about their customers—like their favorite haircut, how they take their coffee, and even the name of their cat. These businesses use this data to provide personalized service in their appointments, but Zenoti wants you to take it a step further.
Through a charming interaction between the spa owner and her animated sidekick "Willie," this B2B SaaS product video from Zenoti brings Smart Marketing to life. It cleverly demonstrates how the platform helps businesses personalize every digital touchpoint—filling appointment books with the right clients, at the right time, without relying on heavy discounts. It’s a perfect example of how B2B SaaS product videos can simplify features and showcase real-world value in an engaging, human way.
The demo video then showcases how this tool works—from analyzing your appointment book to figure out empty spots, to sending the right mix of emails to the right mix of clients to fill the schedule.
The way the video recreates the vibe of a salon or a spa with the color palette used, the way the main character embodies the charm of such an establishment—from her diva-like attitude to the happy dance with the robot—the use of various abstract shapes, playful text, and different not-so-detailed but quirky characters makes it an amazing marketing video.
Estimated Cost: $7,000 to $9,000 per minute
The world today runs on code. From the texts you send to the sites you visit, everything runs on code. But the problem is that only a fraction of the world can understand these codes. Webflow highlights this issue at the start of this infographics animation video and keeps you leaning in to learn more.
This SaaS video animation from Webflow draws a powerful parallel—comparing the inability to code with the inability to read or write. It highlights how countless brilliant ideas are lost simply because most people can’t code, leaving innovation stuck in the "dark ages." Visually transitioning from warm tones to a bleak, infographic-driven world, the video sets the stage for Webflow as the solution. It then seamlessly introduces the platform, showing how it empowers creators to bring their ideas to life—without needing to write a single line of code. It’s a masterclass in using animation to turn a problem into a call to action.
Using the journey of a blue sphere, the SaaS promo video asks: what if you can do it all without writing a single line of code? What if you can just design directly on your website with Webflow? It shows the sphere leaving the dark world and moving toward light, to showcase how Webflow solves this massive problem.
The movement of the sphere through graphs, abstract shapes, and channels leads it to become the sun of a world that has entered the age of no-code. The way the 3D sphere travels through the different flat terrains, the camera angle shifts, the ambitious background music, the serious voiceover, the vibrant colors, and the various graphs—these creative elements make this a standout example in this list.
Estimated Cost: $6,000 to $8,000 per minute
When you drop a new feature, drop it with a groove—just like Google Workspace did with this mixed media animation video. Through the fast-paced video and the cool background music, Google highlights how Workspace becomes better with the best of Google AI.
The powerful kinetic typography animations at the start of the video really draw people in and make them curious to learn about the new change. The visuals fulfill this curiosity by showcasing the new instances where the AI can help you.
The screencast animation, zooming into Google Sheets and showing how you can generate efficient charts and insights with a single prompt, or showing the live-action video running on YouTube and then zooming in on the transcript button to show how the AI can help you find the right moments in the video faster, or the 2D animations of prompts showcasing the use of Gemini to create things like reports—you go through various scenes and understand the power of this new Google AI. And the best part is that it's all done without any voiceover.
With bold typography, dynamic transitions, fluid zooms, and a seamless blend of 2D animation, screencasts, 3D, and live action, this Google AI video is a standout among the best SaaS explainer videos. Every element—from the sharp visuals to the unforgettable soundtrack—works in harmony to create a marketing asset that sticks with you long after it ends. It’s a brilliant example of how great design and storytelling can make complex tech feel exciting and unforgettable.
Estimated Cost: $10,000 to $12,000 per minute
When you have complex services, you’ll have to visually engage the public and break down your specifics to make your brand “understood.” Otherwise, overly complex videos are dropped with a click. This is what SCUBA Analytics understood and tackled effectively with the help of this 2.5D animation infographic video.
Synonymous with its name, it chose an underwater setting, with marine life and infographics at its center, to make people aware of how it, as a platform, unifies customer experience management and analytics in real-time.
This video animation for SaaS product SCUBA Analytics opens with a breathtaking transition—from a calm sea surface to an immersive underwater world. As you dive deeper, you’re surrounded by vibrant colors, playful fish, and cleverly disguised infographics—pie charts as coral, data points as marine life. It’s a visual symphony that keeps you engaged while the voiceover addresses real challenges faced by CX teams. By the end, SCUBA Analytics emerges not just as software—but as the clear solution beneath the surface. A perfect example of how creative animation can transform SaaS storytelling.
Some elements in the video use perfect shadowing to mimic 3D effects—like the big sheets flowing around the screen with real-time infographics running inside them while the voiceover discusses the features of the platform.
All in all, it is among the best SaaS product videos that leverage the power of strong visual storytelling to simplify complex SaaS services.
Estimated Cost: $5,000 to $6,000 per minute
Let’s face it, we’re all revolutionaries inside. You want to change the world, and when a brand urges you to do so, you naturally ask how. Leveraging that curiosity, Mailchimp draws you in to watch this unconventional marketing video.
Here, it talks about changing the world or more specifically, changing the way you change the world, or how changers change the world. A lot of wordplay, but that’s what makes this an amazing storytelling video.
Now using hand-drawn animated characters and elements, just like the ones you’d doodle in your notebook, the brand adds a quirky charm to the video. With these characters, it walks you through big changers and zooms in on how the smaller, local ones often get left behind.
With fast-changing backgrounds, the voiceover and visuals highlight local changers like nonprofit youth centers, food banks, and others helping their communities thrive.
Using random abstract hurdles like a massive hammerhead, the video zooms in on an important point: you can’t tell these small changers how to change the world—they know best. You need to give them the freedom to work how they want.
And who are these small changers?
Mailchimp’s video speaks directly to the everyday challenges and aspirations of its prospects. By addressing their struggles and perspectives with empathy—and subtly positioning itself as the platform that empowers small businesses to make big changes—it creates a deep emotional connection. It’s a powerful example of how SaaS marketing videos can go beyond product features to build real trust and inspire action.
Estimated Cost: $10,000 to $15,000 per minute
What businesses dread is the massive budget and time invested to make sense of their customer data. This 3D infographic video from Amperity opens with this strong pain point and grabs the audience’s attention.
This standout video from Amperity uses the geometric motion of a 3D Rubik’s cube-like structure to visualize how it turns data chaos into clarity. With dynamic visuals, it encapsulates disjointed data—represented by floating 3D cylinders—within a unified cube branded with the Amperity logo. As the video unfolds, it clearly demonstrates how the platform transforms fragmented information into actionable customer records, helping you identify and engage your ideal audience. It’s a brilliant example of how the best SaaS explainer videos simplify complexity with creativity.
The way the cylinders break into tiny pieces when the serious voiceover explains how Amperity helps with segmentation for marketers, followed by fast transitions as it details what the platform can do for members of different teams, adds a dynamic visual touch.
In scenes where the cube fits into a crevice of a large 3D mail figure and the mail rises and merges with the entire marketing cloud, the brand effectively communicates how it provides access for any team, connecting them to the tools they need.
Using 360-degree camera movement, gradients against a dark background, vibrant colors, smooth motion, and high-quality 3D shapes, Amperity explains everything about its offering to prospects.
Estimated Cost: $15,000 to $20,000 per minute
What is it? That’s what pops into customers’ minds the first time they see a product. If you are able to make them understand your product and who it is for, half the battle for conversion is won. GitHub got this point and was betting on this to help people understand what GitHub is with this mixed media animation video.
This video is a creative marvel that mixes live-action, 3D animation, 2D animation, character animation, and dynamic text to make you understand GitHub. The video also has the perfect tinge of humor.
The way it starts—with the live action of a man talking to the camera, only to reveal that he’s actually talking to a duck about GitHub—is both serious and hilarious. Using the duck as a transition point, you're shifted into a 3D world.
At first, with amazing visual illusions, you learn the technicalities of GitHub. Then, using character animations and a variety of different voiceovers, the video explains what GitHub has created. The camera angles and the unison of voices in this scene are ethereal.
Now again, you meet the host in his animated avatar. He guides you through examples of people using GitHub. Through Sana’s example and the amazing infographics surrounding her, we understand how GitHub works.
When this part of the video ends, it starts explaining who GitHub is—the way the camera shifts from students to disruptors learning to code, to a CEO, and to other characters—the incredible mix of both 2D and 3D characters leaves us awed.
The video beautifully helps people understand the essence of GitHub with immense creativity. It has emotion, storytelling, humor, and amazing camera angles; it is among the best SaaS product videos.
Estimated Cost: $4,000 to $6,000 per minute
Sometimes you need to let the visuals do all the talking—this is exactly the philosophy Asana used in this infographic video to tell people what is new and next in it.
Using shadows, a minimal color palette of red, grey, white, and black, geometric circles and lines, the video created a symphony with smooth background music to keep your eyes on the screen.
This Asana video masterfully blends abstract motion with meaning. It opens with circular lines orbiting a central red core—symbolizing focus amidst complexity. These evolve into elliptical windows showing real-world scenarios: professionals in meetings, teams collaborating, ideas flowing. As these scenes collapse and spiral into a red vortex, they seamlessly form the “O” in Asana Forward—a powerful visual metaphor for unified progress. With minimal elements and maximum clarity, Asana delivers a visionary message, proving how effective SaaS marketing videos can inspire without saying much.
The way the video plays with shapes and perspectives to bring forward the message shows how minimalism goes a long way. You can also try experimenting with minimalism in your SaaS video marketing.
Estimated Cost: $3,000 to $5,000 per minute
As a business, your retail teams can span time zones, locations, roles, and languages. Their smooth collaboration is very important for your business, but these differences make it tricky.
In this typography animation video, Google highlights this problem at the start and elaborates on how it has created G Suite to solve it.
This video from G Suite blends a calm voiceover with screencasts and 2D animation to walk viewers through practical retail use cases. From transforming complex data into clear visual graphs in Google Sheets to showcasing real-time team collaboration via animated Google Chats, the video highlights how G Suite connects people across roles, teams, and locations. It’s a great example of how B2B SaaS product videos can simplify workflows and demonstrate real-world value with clarity and ease.
Taking the feedback text and turning it into insights, then showing teams working on it immediately, noting down the details in Google Docs, and retail items coming together in one place—the video shows how G Suite makes it smart.
A simple video with the pop of Google colors gracing the screen with minimal elements, the use of text to drive the narrative, and yes, the voiceover to tie it all together makes it one of the most effective SaaS videos you'll find in the list.
Estimated Cost: $23,000 to $28,000 per minute
The best way to tell prospects your features is to show them. This is the philosophy Microsoft followed with this amazingly high-quality mixed media video.
The video starts with bold text appearing amid the 3D logos of Microsoft 365 tools. The text says, "With Microsoft, you're free to be..." and then shows exactly the avenues of things you can do with the tools it encompasses.
It shows how you can freehand by transitioning from the 2D animated hands writing on the screen to the 3D screencast animation of text being highlighted in Microsoft Word. To show you can free-form, it zooms out from a shape-changing vase to it being part of a picture in the 3D imagery of Microsoft PowerPoint.
To show it can help you freestyle, it shows 2D hands shuffling cards in style. To show how it allows freethinking, the screen displays chalk-drawn outlines partying in different frames. To show how it allows you to be carefree, the scene shows a kite flying in the sky.
This Microsoft 365 video blends sleek animation with live-action meeting scenes to showcase real-time collaboration in action. By integrating 3D screencasts and dynamic windows featuring different team members, the video offers a smart, visual summary of the platform’s capabilities. It’s a prime example of how software explainer videos can combine storytelling and interactivity to simplify features and highlight real-world functionality.
The way the last CTA shows the “Create an account” box with the cursor pointing toward it says everything without wording it. And the final text, "Get started for free," leaves you with the need to try it. All in all, an amazing video with a catchy background tune, smooth transitions, high-quality 3D elements, and dynamic text.
To better understand how B2B SaaS can land and expand using explainer videos, do check out this detailed blog.
Behind every great SaaS explainer video is a thoughtful, strategic process designed to simplify the complex and inspire action. It all begins with identifying your product’s goals and defining the story that needs to be told.
From there, the magic unfolds—scriptwriting that sharpens your message, storyboarding that maps the journey, animation that brings your software to life, and editing that perfects every second. The final product? A polished video ready to live on your key marketing platforms.
Want to dive deeper into how the best SaaS explainer videos are made? Explore our in-depth guide to the complete explainer video production process.
When you're making an explainer video for your SaaS product, you can either go for live-action or animation video style. In terms of animation, the style you choose plays a big role in how well people understand and engage with your message.
Some of the common types of animated SaaS explainer videos you can use are:
1. 2D Animation Video
This animation type uses flat, two-dimensional graphics to explain your product in a simple and visual way. You should use it when you want to show how your software works, map out its workflows or explain abstract ideas. It’s best when you want to deliver your message clearly but on a budget.
2. 3D Animation Video
This SaaS video animation style adds depth and realism to your visuals. If you want to show more lifelike visuals of the hardware or internal workflows of your product, using this style will be apt. Although 3D animations are on the costlier side.
3. Motion Graphics Videos
These videos use shapes, text, icons, and transitions to convey your message. You should choose motion graphics animation videos when you want to highlight data flows, charts, or processes. Their strength is that they deliver data in a clean and professional way.
In a digital world flooded with noise, SaaS marketing videos rise above—turning complex software into clear, compelling stories that convert.
Whether you’re launching a new feature or explaining your product’s core value, a SaaS explainer video becomes more than just content—it becomes your best salesperson. These videos don’t just inform; they engage, persuade, and inspire.
Here’s why the best SaaS marketing videos are essential to your strategy:
Boost Conversions: By visually demonstrating how your product solves real problems, software explainer videos guide potential users from confusion to clarity—and from interest to action.
Simplify the Complex: With intuitive storytelling and animation, video animation for SaaS products turns jargon-heavy features into “aha” moments your audience actually remembers.
Build Brand Awareness: Short, shareable, and strategic—SaaS video animations capture attention on social media and amplify your brand presence across channels.
Widen Your Reach: Visually engaging and emotionally resonant, these videos connect with diverse audiences and encourage more shares, more clicks, and more conversations.
If you're looking to grow, educate, and convert faster—SaaS explainer videos aren’t optional; they’re essential.
At this point, I’m sure SaaS explainer videos feel second nature. With the 15 amazing examples we saw, one thing is certain: these videos are great tools to keep software offerings fresh in the minds of potential users. In fact, they’re so useful that they can turn curious prospects into loyal customers who never leave your side.
The best part about them is—as your offering evolves, so do the explainer videos for your SaaS solution. This is what makes them one of the top choices for B2B SaaS brands to make their software products irresistible. So, as a SaaS brand, you must add them to your marketing campaigns.
“Whether you need a product walkthrough, onboarding video, or a SaaS video animation to boost engagement, our team helps you craft software explainer videos that turn features into benefits—and viewers into users.”
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