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| Homepage videos in 2025 are essential for capturing attention, building trust, and driving conversions. This guide covers why they work, what makes them effective, and how to create high-impact homepage videos that boost engagement and deliver results. |
A picture is worth a thousand words — yes! But today, for businesses, a video is worth more than a thousand pictures.
Your homepage video can help you attract the attention of the right audience, close more deals, and grow your business.
But then let’s face it. Creating descriptive clips that stand out in your industry involves more effort than just writing a really good script.
That’s why in this guide, we’ll cover:
Let's get started!
Believe it or not, adding a homepage video can impact your engagement, sales, and, as a result, your profitability. How so?
Humans are pretty visual, and so when you add quality footage or animation to your homepage, you can notice benefits like:
Clips instantly capture attention and encourage people to hang around longer on your web page.
More than 60% of users admit they spend at least two minutes checking out a video on a site, especially if it educates them about a product they plan to buy.
Does your audience even need all these media files? Well, 86% of consumers say they want to see more videos from brands.
So, adding one to your homepage probably means you are doing it right. Plus, clips create a strong impression, which improves brand recall and connection.
Pages with indexed videos are 50x more likely to rank on the first page of search results. Throw in all that extra time people now spend on your homepage, and it’s no surprise that your ranking will get better.
Footages increase click-through rates by 30%. On a landing page, it gets as high as 86%.
They help users understand how the product or service works and what benefits it has for them. This often encourages them to buy or sign up.
Clips can help you tell about your brand personality and values in under a minute.
This makes it easy for people to relate to your brand story and feel drawn to it, especially if you use storytelling that resonates with them.
With these many benefits, it’s no wonder that 89% of businesses use video marketing.
Source: Wyzowl
Before you say that’s a lot, we should probably tell you that 93% of them say the ROI is worth it. If that’s not impressive, we don’t know what is.
Source: Wyzowl
There are thousands of website examples with high-impact marketing videos.
For instance, take a look at the current Salesforce homepage. Right from the first section, they start with animated cards, and three out of four include a clip. Three out of four.
Source: Salesforce
So, it seems pretty obvious that if you want to get more leads and improve homepage conversions, you have to consider using videos on your website.
Yet, say you decide to get in on the action and start using clips. How do you make sure you won’t end up wasting your time and efforts? Let’s address that next.
Some companies might include videos on the website homepage and still not get any results. Why does that happen, and, most importantly, how can you avoid it? Let’s see some good ideas on how you can make the most of footage and animations on your website:
Sure, it’s a cliche, but it’s also true. Unless you are a streaming site, no one is coming to your website expecting to watch an hour-long feature film of how your brand started. So, keep it short and snappy.
In case you didn't know, attention spans are tiny these days. So, 60-90 seconds is the perfect spot for a corporate explainer video.
If you're thinking of a brand or product demonstration, you can make it a little bit longer. But nothing should be crossing the 5-minute mark.
Normally, videos under one minute have the highest engagement rates.
Of course, if you have more to say, go for a longer clip. But if you check some of your favorite sites, you’ll see that their footage is rarely longer than 3 minutes.
For example, here is a customer story by Notion. Even though they have a professional shooting, animation, different speakers, and one of the “hottest” clients (OpenAI), their clip is two and a half minutes long.
Source: Notion
The best videos are those that tell stories that clients can resonate with. Why? Because stories make a brand both relatable and memorable. So, if you can, use it on your website.
Above, we’ve already seen how you can share your customer case studies through storytelling. But why not tell your own story? Your homepage video content could reveal how and why your brand exists and what your core mission and values are.
That’s exactly what brands like Born Primitive do well. Their clip shows off their business personality and highlights their values.
Source: Born Primitive
If you want to include a product demo, some experts recommend you start with a pain point that your business came to fix. The more you feature how you address those challenges, the easier it becomes to connect with your website visitors.
When not done right, a media file can slow down your website's loading speed, causing things to render slowly. In a case like this, it can hurt user experience, increase bounce rate, and lead to lower SEO rankings.
Thankfully, you can avoid this by simply compressing your files and using web-friendly formats. In fact, many experts will suggest that you don't post the video directly on your page.
Instead, it makes more sense to upload your clip on streaming platforms like YouTube or Vimeo and then embed it into your webpage. This way, not only will you optimize for fast loading speed, but you'll also get smooth playback.
Pro tip: If you upload to YouTube, make sure to limit suggested videos to yours only to avoid directing your viewers to your competitors. You can do this by adding ?rel=0 to your embed link.
SEO is a big part of why businesses use website videos. To make the most of it and ensure that your visuals get indexed quickly and rank high for the right search terms, you will need to use the right keywords in the title and description.
But don’t stop there. Consider adding subtitles, transcripts, or closed captions to make it accessible. And, of course, if you want to improve your SEO, do not forget to make the video mobile-friendly since 75% of all views come from people using mobile devices.
Where your place a homepage video really matters and can make all the difference. But in reality, there is no right or wrong arrangement here.
For example, many businesses, like IBM, place a clip in the hero (first) section.
Source: IBM
At the same time, HubSpot has two videos on its homepage. One of them is an explainer located in the middle:
Source: HubSpot
And another one talks about some of their novelties towards the end of the page:
Source: HubSpot
So, there are several strategies you could try. But how do you know which one is the best for you? Test it, and test it again.
The easiest approach here is to do simple A/B testing and use a tool that tracks your website visitors’ behavior. If your software has heatmaps, it's even better because you can see what users pay the most attention to.
Source: Alpha.one
You can’t afford to sacrifice quality if you want to create high-impact marketing videos. That’s why, as much as you can, try to make your shooting and/or animations professional.
If you don’t have resources for this in-house, you can hire a video production agency. When you leave this to experts, you generally get much better results without stressing over every detail. And there are tons of companies out there for different budgets, so just find a good fit.
Don’t think about this as an “unnecessary” expense. Your homepage and the quality of the visuals you use are absolutely crucial for creating a credible image.
Besides, you can get more attention thanks to original creative assets. According to One Base Media, it’s also a great link-building strategy because people are likely to mention your brand in their content when you do something cool or unexpected.
Think of thumbnails as a vital part of your video. Why? Because it’s the first impression anyone gets of your clip. Besides, not everyone will click on the play button in the first place, so it’s important to keep this in mind.
Ideally, your thumbnail should be a descriptive image in itself. For example, below, ClickUp does this really well. Even if you don’t watch the video, you still see a visual that supports the message.
Source: ClickUp
What’s the reason you decided to create your video in the first place? Do you want people to book a demo? Join your event? Or subscribe for your free trial?
Whatever that is, let them know what action you want them to take next. This is what CTAs are for. Make sure your call to action is optimized for your target audience and relevant to your clip. This will help you get higher conversions and move your prospects down the sales funnel.
It takes a lot of effort to create high-impact videos. But after reading this blog post, you know that it is so worth it.
While it might seem too overwhelming at first, try to start by defining your goals — what do you need your homepage clip for? After that, decide who will be responsible for the production (your team, agency, freelancers, etc.), and just follow the tips we’ve mentioned above.
The more you play around with these ideas while making your videos, the better you’ll get at this.
One last word — any footage or animation should show that you understand your target audience and highlight what makes you special compared to other similar brands. Plus, you have to test the clip each time to ensure that your audience loves it.
And if you want to craft a professional animated explainer video, we might be your perfect team for this.
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