Animated corporate videos explain a company, a vision or an internal change through animation such as character animation, motion graphics, whiteboard or mixed media. The 18 examples below are all Broadcast2World productions for Siemens, SUSE, Lenovo, Aiven, MITRE, Vanderbilt University and more, grouped by what the video had to do. Custom animated corporate videos from Broadcast2World start at $2,400 for 60 seconds, with the script, storyboard, voiceover and animation included.
It usually starts with one line in a meeting: "We need a video that explains who we are." Then it lands on your desk. You have a leadership team with a vision, a product that takes ten minutes to explain, and an audience that will give you about ninety seconds. Maybe it is a board, a launch, new hires or a giving day. The pressure is real, because this video becomes the way people see the company.
This guide is for you. Every example is our own work, so for each one we can tell you why we chose the style, the story device that made it land, and what our clients told us along the way. Use it to find the approach that fits your story, then brief your own animated corporate video production with confidence.
What are animated corporate videos?
An animated corporate video is a short film a company uses to explain itself: who it is, what it believes, what it is building or how something works inside the business. Animation gives you full control over every scene, so a platform, a strategy or a 150-year history can all be shown clearly, in your brand colours, and updated later. For more B2B inspiration, see our best B2B videos and these animated marketing videos.
01Brand and company story
Who you are, where you came from and why it matters to customers.
02Vision and transformation
A platform, a new strategy or a change in how the company works.
03Internal and hiring
Briefings, culture, workplace change and employer brand.
04Campaigns and events
Launches, giving days, ESG milestones and event openers.
How we picked these animated corporate video examples
01A clear job
Each video had one goal: explain, persuade, align or invite.
02A hero the audience recognises
The story starts in the viewer's world, then brings in the company.
03Style chosen for the message
The animation style fits what the audience needs to see.
04Real rollout
Every video went out to customers, employees or a community.
Corporate animation styles, by goal
Pick the style by what your audience has to see and feel. You can see more of each in our guide to animation styles.
Press play on any video to watch it here. Each card shows why the style fits, the story device at work, and one idea to try in your own video.
Animated company videos that tell a brand story
You are the person who gets asked, "Can we make a video that explains who we are?" These four turned a long history, a changing business or a values-led mission into a story people remember. More ideas in our animated brand storytelling videos.
01
Community Bank, N.A.: 150 years in two minutes
Brand historyCharacter animation
Made for: Community Bank, N.A.Audience: Customers and the local community
A 150-year history could easily become a dry timeline. Instead, two animated founders have a funny, period-true conversation about the bank's name, the building materials and old newspaper clippings, and the history lands without ever feeling like a lecture.
Why this style
Character animation can bring back people and places from the 1860s and give them a voice.
The story device
Humour and odd, specific details make a legacy story memorable.
Try this in your video
Find the three strangest true details in your history and build the script around them.
02
Catalyst Communications Network: from publisher to data leader
Company evolutionInfographic motion graphics
Made for: Catalyst Communications NetworkAudience: Advertisers and industry partnersLength: 1:35
Tells the story of a trusted publication company that started more than 50 years ago and grew into a leader in data-driven research and sustainable communications for the construction, agriculture and industrial sectors.
Why this style
Infographic motion graphics turn a company's data and research services into something you can see at a glance.
The story device
Old roots, new strengths: the past earns trust for what the company does today.
Try this in your video
If your company has changed, show the journey. Buyers trust a business that knows where it came from.
03
The Community Builders: people first, brand last
Mission and valuesWhiteboard animation
Made for: The Community BuildersAudience: Partners, residents and funders
A hand draws the story of how communities grow together, and only at the very end do the sketches come together into the TCB logo.
Why this style
Whiteboard keeps the focus on people and ideas, which suits an organisation whose message is the community it serves.
The story device
The brand arrives last, after the story has earned it.
Try this in your video
Let your audience's world fill the first 80% of the video. Your logo can wait.
04
Shapiro & Duncan: employees tell the story
Employer and brand trustCharacter animation
Made for: Shapiro & DuncanAudience: Clients and future hires
In an industry that is hard to tell apart, Shapiro & Duncan built trust through real employee stories: why they joined and how it changed their lives, told through simple 2D characters that keep the focus on the words.
Why this style
Simple characters let real testimony carry the video, and every location can appear in one consistent style.
The story device
Real voices, plainly drawn.
Try this in your video
Record your people talking about why they stayed. Their words are your most believable script.
Corporate animation for vision, transformation and platforms
Your leadership team has a big idea: a platform, a transformation, a new way of working. Your job is to make the market see it. Motion graphics and mixed media make the invisible parts of a business visible.
05
Siemens: bringing Xcelerator to life
Digital transformationMixed media
Made for: SiemensAudience: Enterprise prospects
Siemens needed to show its open digital business platform, Xcelerator, without losing prospects in technical detail. Footage, gradient infographics, 2D animation and motion graphics work together to show how the platform speeds up product innovation, including holographic visuals of digital simulation before anything is built.
Why this style
Mixed media grounds a big platform in the real world, while motion graphics show what happens inside it.
The story device
A visible before and after for an abstract platform.
Try this in your video
Show one product moving through the platform, step by step, so the audience can follow it.
06
SUSE: when demand outpaces delivery
Complex tech story2.5D animation
Made for: SUSEAudience: B2B IT buyers
Opens on a problem every B2B buyer recognises, customer demands outpacing what the team can deliver, then uses SUSE's signature green and a parkouring 2.5D character to show rising complexity, shrinking margins and new competition before SUSE steps in.
Why this style
2.5D gives an abstract business pressure a physical shape the viewer can feel.
The story device
Name the pain plainly before pitching anything.
Try this in your video
Write the first ten seconds about your buyer's worst week, then bring in your product.
07
Lenovo: IT solutions in motion
Portfolio storyMixed media
Made for: LenovoAudience: Enterprise IT leaders
Lenovo pairs footage of a chip and an MRI scene with animated sequences that show technology moving through the world, a visual shorthand for how wide its end-to-end infrastructure work is.
Why this style
Mixed media connects very different use cases into one visual line.
The story device
One thread that ties a broad portfolio together.
Try this in your video
If you sell many things, find the one image that links them all.
08
Aiven: speed for software companies
Category messageInfographic motion graphics
Made for: AivenAudience: Software engineering leadersLength: 1:21
Opens with a strong claim: for software companies, speed is the key to getting past competition. Legacy applications act like anchors that drain resources, and the video shows how a modern, service-oriented architecture on Aiven's platform helps teams scale and build faster. See more of our SaaS video production.
Why this style
Infographic motion graphics make architecture and speed visible in a few seconds.
The story device
A clear villain, the anchor of legacy software, that every engineer knows.
Try this in your video
Give your category problem a simple visual metaphor and repeat it.
09
Aiven: one platform for every industry
Platform overviewInfographic motion graphics
Made for: AivenAudience: Data and IT leadersLength: 1:47
Data fuels every enterprise, in retail, software, manufacturing or financial services, but too many product choices across providers make it hard to build the right data infrastructure. The video positions Aiven as the simple, scalable answer.
Why this style
One motion graphics system lets the same platform story work for several industries.
The story device
Start broad, then narrow to the buyer's exact problem.
Try this in your video
Build one main platform video, then make short versions per industry.
10
Riverlogic: supply chain decisions made visible
Platform storyMixed media
Made for: RiverlogicAudience: Supply chain and operations leadersLength: 2:30
Shows how a supply chain planning and risk platform helps operations teams see trade-offs and make better decisions across a complex network. See more work for plants and industrial teams in our manufacturing video production.
Why this style
Mixed media shows the physical supply chain and the planning layer above it in one frame.
The story device
Decisions drawn as paths the viewer can follow.
Try this in your video
Show a decision being made, with the consequence on screen.
MITRE needed employees across a complex, federally funded nonprofit structure to understand how its finances work: cost-reimbursable contracts, indirect rates and net margin. An animated version of the CFO walks through it in his own words, with the detail a real internal briefing needs. More in our finance video production.
Why this style
An animated leader can explain a technical topic patiently, and the briefing stays the same for every employee.
The story device
The CFO as the guide, speaking in his own words.
Try this in your video
Let a leader your people trust tell the story, even if they are drawn.
12
Align: making hybrid work, work
Workplace changeMixed media
Made for: AlignAudience: Employees and workplace leaders
Live workplace footage with 2D holographic labels walks through a familiar problem, remote workers feeling disconnected, then rotates an office 360 degrees as the narrator points out what Align's technology manages inside it.
Why this style
Labels layered on a real space give an intangible service a place to live.
The story device
A rotating office that turns into a guided tour.
Try this in your video
Put your service inside a space your audience already knows.
13
Skogul: a new benchmark for IT careers
Employer brand and hiring2D comic-style animation
Made for: SkogulAudience: IT professionals
Built around an uncomfortable feeling, an undervalued IT professional, using a black-and-white comic style, a noir tone and a Valkyrie figure that echoes the wings in Skogul's logo as the moment the character finds somewhere better.
Why this style
A bold comic style lets a recruiting video stand out in a feed full of office tours.
The story device
Frustration, then relief, told as one character's turning point.
Try this in your video
Recruit by naming the feeling your best candidates have at their current job.
Corporate videos for customers, members and public programs
Corporate videos also have to help people take a step: apply for a program, use a service or ask for help. Clear steps and an honest tone do the work here.
14
RTS: helping new riders board with confidence
Customer onboardingCharacter animation
Made for: RTSAudience: New bus riders
Follows one animated character through the exact steps of boarding a bus on time, in order, with scenes that change to match each instruction.
Why this style
Character animation shows every step clearly and in order, so a nervous first-time rider knows what to expect.
The story device
One rider, one journey, every step shown.
Try this in your video
Walk the viewer through the moment they are most unsure about.
15
REACH Strategies: an EV rebate program for public fleets
Public programWhiteboard animation
Made for: REACH StrategiesAudience: Public fleet managersLength: 1:29
Asks, "Want a cleaner, more sustainable fleet?" then explains a Transportation Authority of Marin rebate for public agencies switching to electric vehicles, and lists exactly who should apply, from city planners and school districts to water districts and libraries. More public sector work in our government and utilities video production.
Why this style
Whiteboard turns a list of rules and eligible groups into a simple drawing the viewer can follow.
The story device
A direct question, then a clear "who should apply" list.
Try this in your video
Name your audience on screen. People act when they see themselves listed.
16
American Financial Solutions: honest help with debt
Member trustCutout animation
Made for: American Financial SolutionsAudience: People facing debt
Opens on a hard moment, a car repossessed and bills piling up, then walks through how the client support specialists help, using collage-style cutout figures throughout. More work like this in our nonprofit video production.
Why this style
Cutout animation can show a painful moment with care, without exposing anyone's real story.
The story device
It stays with the problem long enough that the help feels earned.
Try this in your video
Do not rush past the hard part. Empathy first, then the solution.
Campaign, ESG and community videos
Big moments need short, energetic videos: a giving day, a sustainability milestone, a community call to action. These are built to be shared.
17
Vanderbilt University: Giving Day 2026
Fundraising campaignCharacter animation
Made for: Vanderbilt UniversityAudience: Students, faculty, alumni and parentsLength: 1:07
"At Vanderbilt, we're powered by our people." The video speaks straight to students, faculty, alumni, parents and the wider community and credits them for the university's discoveries and momentum before asking them to give. See our educational video production.
Why this style
Character animation lets every group in the community see itself in the story.
The story device
The audience is the hero, and the ask comes last.
Try this in your video
Thank your audience for what they already make possible before you ask for more.
18
Vanderbilt University: carbon neutral, decades early
ESG milestoneInfographic motion graphics
Made for: Vanderbilt UniversityAudience: Campus community and peersLength: 2:12
Shares that Vanderbilt is on track to be the first member of the Association of American Universities to reach carbon neutrality, decades ahead of its original goal, and explains the projects behind it, including a collaboration with ClimateVault.
Why this style
Infographic motion graphics turn sustainability data into a milestone people can understand and share.
The story device
A proud claim first, then the proof.
Try this in your video
Lead with the milestone, then show the three actions that got you there.
What makes an animated corporate video work
Across these 18 videos, the ones that landed hardest share four habits. Wyzowl's video marketing research keeps finding that most marketers see a good return from video, and these habits are how a corporate video earns that return.
01The audience is the hero
Vanderbilt thanks its community before it asks. SUSE opens on the buyer's worst week.
02One clear job
Explain, persuade, align or invite. MITRE's video only has to explain the finances, and it does it fully.
Colours, fonts and captions are checked as carefully as the script.
How much does an animated corporate video cost?
At Broadcast2World, custom animated corporate videos start at $2,400 for 60 seconds, and a 90-second Premium video is about $4,500. The script, storyboard, voiceover and animation are included, the same as our explainer video production, and payment is split 50% at the start and 50% on delivery. Mixed media and longer internal briefings take more time, so they sit higher in the range. When one client asked us what it would take to match the quality of our Lenovo video, the answer came down to scope: mixed media needs more production than a single-style video. For a full breakdown, see our explainer video cost guide or the explainer video benchmark.
How to make an animated corporate video your audience remembers
01Start with the audience, then the message
Write down who will watch, what they believe today and what you want them to believe after ninety seconds.
02Give the video one job
A brand story, a platform launch and an internal briefing are three different videos. Plan them as a series if you need all three.
03Pick the style by goal
Use the style guide above. Mixed media suits portfolios, character animation suits people stories.
04Script with your own voice
MITRE's CFO explains the finances in his own words. That is why employees trust it.
05Review with the voiceover in place
Timing and tone are hard to judge on silent animation, so we add the voice before the animation review.
06Check every brand detail
Fonts, colours and logos get their own review round before the final render.
07Plan the cuts and captions early
Short versions for social, events and the intranet, plus caption files, are easier to plan in than to add later.
08Launch, then listen
Share it, collect questions from the audience, and use them to plan the next video.
Brand teams catch what others miss. On Vanderbilt's Giving Day 2026 video, the team chose between font options, spotted that a highlight gold on the Giving Day logo had come out darker than their brand colour, and asked us to expand one line so it named every group they wanted to thank. They also had their proofreaders check the caption files before launch.
A strong style becomes a reference. Our Lenovo mixed media video is now one that other clients point to when they brief us. One said the style should be "best exemplified by your Lenovo" sample.
One good internal video creates demand. After MITRE's finance video went out, our client contact told us, "I already have others in MITRE asking" about it.
Voice and visuals have to match. On an Align video, the client picked the second voiceover take and asked us to match the tone in one section to the intensity of the visuals.
Launch day needs short cuts. For Aiven's Inkless launch, the 15 and 30 second cuts were planned in from the start, so they were ready on day one.
Frequently Asked Questions
What are animated corporate videos?
Animated corporate videos are short films a company uses to explain who it is, what it is building or how something works inside the business. They use styles such as character animation, motion graphics, whiteboard and mixed media, and they work for brand stories, platform launches, internal communication, hiring and campaigns.
What are good examples of animated corporate videos?
Examples in this guide include Siemens Xcelerator, SUSE, Lenovo, Aiven, MITRE's internal finance briefing, Skogul's recruiting video, Community Bank's brand history and Vanderbilt University's Giving Day 2026 video. All 18 are Broadcast2World productions.
Are animated videos effective for internal communication?
Yes. An animated video gives every employee the same clear message, can explain technical topics patiently, and can be updated when details change. MITRE used one to explain its finances to employees, and other teams inside the organisation asked for more.
Should a corporate video use 2D, 3D or mixed media?
Choose by message. Character and 2D animation suit people stories and culture. Motion graphics suit platforms, data and research. Mixed media suits enterprise portfolios and workplace stories that need real footage. 3D elements help when a product needs depth.
How long should an animated corporate video be?
Most brand and platform videos here run from about one to two and a half minutes. Internal briefings can run longer when the topic needs it, as MITRE's does. For social and events, plan 15 and 30 second cuts.
How much does an animated corporate video cost?
Broadcast2World's custom animated corporate videos start at $2,400 for 60 seconds, and a 90-second Premium video is about $4,500, with the script, storyboard, voiceover and animation included. Mixed media and longer videos sit higher in the range.
How long does it take to make an animated corporate video?
A custom 60-second animated corporate video from Broadcast2World usually takes about 2 to 3 weeks. Longer videos, mixed media and series take more time, and review speed on your side shapes the schedule too.
Can animated corporate videos be used at events?
Yes. Animated videos work well as event openers, booth loops and keynote support, because they hold attention on big screens and can be cut into short versions for social before and after the event. See our event video production.
Anshu is a writer at Broadcast2World with a deep love for animated storytelling. With a background in Journalism and Mass Communication, she understands all the ins and outs of video production and marketing. Having authored hundreds of articles on video marketing, she's always exploring fresh ideas and insights to help brands level up their marketing game. When she's not geeking out over animation and marketing, you'll find her immersed in a non-fiction book, always eager to learn something new.
Shortlisting explainer video companies?
Share your brief and get a fixed-price quote within 24 hours, with a script approach and timeline. Custom 60-second explainers start at $2,400.
No Comments Yet
Let us know what you think