| Companies use corporate explainer videos primarily for two things: internal and external communication with their customers and employees. You’ll learn about the effectiveness of these videos through the examples of Microsoft, SUSE, Volvo, Airbnb, and YouTube discussed here. |
Short on time but still want to glimpse the best corporate explainer videos out there? Check out this video compilation from us:
Corporate explainer videos are used by companies to communicate effectively with their employees and customers.
They can be used for a variety of purposes, ranging from employee recruitment to updating customers about the company's vision and future roadmap.
These corporate videos can make your internal and external communication efforts more efficient by making them engaging.
They help you get rid of the information overload that might creep in due to the vast amount of information that needs to be communicated.
In this blog, we’ll understand the effectiveness of such company explainer videos through successful examples of their use by brands.
Let’s dive in and start the learning, shall we?
Corporate videos are short, engaging videos that help businesses communicate complex ideas in a simple, memorable way. Whether you're introducing your company, explaining a product, or aligning internal teams, a well-crafted company explainer video can boost clarity and trust across your organization. These corporate explainer videos are especially effective for B2B brands looking to make a professional impression.
Animated corporate videos take it a step further—combining custom visuals, motion graphics, and storytelling to bring abstract concepts to life. They're versatile, scalable, and ideal for sales, onboarding, and brand awareness. In a noisy digital world, explainer videos help your business cut through and connect.
Here are all the major types of corporate videos brands use:
Brands experiment with all types of animated styles—2D, 3D, whiteboard, infographic, motion graphics, mixed media, and cartoon animation—to create these corporate explainer videos.
If you are interested in these types and want to learn about different explainer video examples, check out this linked blog for more information.
If you got hooked by these types and also want to learn about the different types of explainer video examples, be sure to check out this linked blog.
Imagine trying to align your entire team, pitch to a new client, onboard employees, and train your salesforce—all using static decks and long documents. It's no wonder people forget, disengage, or get lost in translation.
That’s where corporate explainer videos come in. They don’t just explain, they tell your story. Whether it’s a product update, a corporate training video module, or a brand message, company explainer videos turn complexity into clarity and monotony into momentum. This is why such videos work best for business communication.
At Broadcast2World, we help you bring your corporate vision to life using these explainer videos, and the best part is that we do it in a smart way. We’re reimagining business explainer videos using AI-assisted production, blending human creativity with smart automation.
The result? You get high-quality, low-cost explainer videos you can scale across every touchpoint: sales, HR, product, marketing, and leadership communication. This means more alignment, more engagement, and more impact, with a fraction of the time and budget traditionally needed.
In today’s fast-moving world, you don’t need more content. You need clear, consistent communication, and explainer videos for business are how you make it happen.
Great corporate animation isn’t just visually appealing—it delivers clear strategic messaging wrapped in compelling storytelling. Here are 18 standout corporate video samples that embody how narrative and strategy can intersect beautifully.
Why These Work:
When you are a brand providing transportation services, you'll need your customers to ease into using your services. But how?
Mostly by educating them about your services and showing them how easy they are to use, just like RTS did here with this 2D character animation video. In this video, you are paralleled with the primary animated character, who explains how to seamlessly enjoy a ride with RTS in a step-by-step manner.
Using motion graphics and smooth, fast transitions, the video guides viewers on best practices for boarding the bus on time and then explains how to actually board the bus. The detailed visuals transition to match each step being discussed, and the voiceover breaks down each step with such detail and insight, making this video highly valuable for viewers.
Talking about the visuals, the highly emotive characters, the colors, and the cloud-like section in the middle of the white screen where the scenes take place make this video one of the best educational corporate video examples.
As a brand in the financial sector, your history matters a lot to your prospects, and that is why Community Bank, N.A. approached us to bring their origin story to life using this 2D character animation video.
However, this video is unlike most corporate company videos retelling a company's origin story. It uses humor and quirk to bring the historical details and legacy of Community Bank to the screen.
Starting with an old classic movie style, a black screen displays the information of the scene. The video then takes us to a fun conversation between the two founders of the brand. Through this entire conversation, the video guides viewers through the 150-year history of the bank.
They discuss everything from how the name came about, the choice of urinals inside the bank, and how they selected a Polish and an Irish person to help run the bank.
The 2D animated characters are highly expressive, and their attire and accents reflect the mid-1860s aesthetic. Small nostalgic elements, such as the old newspaper, add to the charm. All of these details make this video a memorable one to watch.
Hybrid work culture is here to stay, and businesses have understood it too. However, navigating this hybrid work environment is challenging. Align highlighted this in a mixed-media animation video.
Using realistic live-action visuals of people working and 2D holographic labeling, the video explained how remote workers can feel isolated due to the lack of in-person interactions, leading to social disconnect and decreased productivity.
Now, using a mix of 2D animation and live workplace footage, it discusses developing an interconnected and productive workplace culture that encourages employees to return to office spaces effortlessly.
Then, Align pitches and explains how, using its technology, you can build a productive workplace culture. A live-action footage space appears in the middle of the screen, and as the narrator explains different aspects of the office, such as boardrooms, Wi-Fi, or logins that Align can assist with, the designated space rotates 360 degrees, showing supporting live-footage visuals.
When discussing the data and analytics you gain with Align, various infographics such as bar graphs add a professional edge to the video. The seamless combination of live footage and 2D animations in this video is what makes it stand out among company videos.
As a business, you are always trying to manage your competitors and satisfy your clients. It’s total chaos. It’s sort of like parkouring through tough terrain, just like the character at the start of this video does.
Using this 2D character animation with exaggerated body proportions, SUSE leads you through the problems a business faces in real life. You see the character in different settings such as in the meeting room handling increasing client demands, climbing what seems like bar graph bars with tech symbols that keep getting longer (symbolizing tech that is evolving at a fast pace), and being squished with the presence of too many competitors.
Now the pressure on the screen eases, and the character is no longer getting cornered. The narrator gives you a “what if” scenario. What if, as a business, you could just focus on what you do best: understanding customer business requirements, building strong relationships, serving customers, and using tools to automate your setup and do things in minutes that earlier took hours? Also, what if it could all reduce your business operational costs?
With the storyline flowing from pressure to a golden scenario any business would want, SUSE develops a firm grip on the viewers and introduces the fact that partnering with it can help businesses achieve all this.
Using 2D animated quirky characters, fast-moving scene transitions, perfect minimal corporate animations, motion graphics, stats, infographics, soft background music, and a calm voiceover, this video perfectly highlights SUSE’s offerings to prospects.
What makes this video memorable to watch is its randomness, like the scenes where the parkour terrain transforms into the meeting room or where corporate workers are working inside the “78%” stat number animation on screen. All in all, it’s a great video that uses spot-on branding, characters, and randomness to highlight a brand’s offerings memorably.
Want to check out more amazing 2D animation videos? If yes, this compilation is a must-watch:
The most daunting task for telecom companies is to keep pace with today's complex services and technologies. By discussing this pain point at the very start of this motion graphics explainer video, Fujitsu grabs your attention.
Using motion graphics and geometric designs, the brand addresses these challenges and also discusses the solution. With an explanatory voiceover, it goes on to explain how Fujitsu developed micro applications to tackle networking challenges.
Using fast-paced scene transitions of geometric elements, the video shows what these micro apps can do for its prospects and the various use cases they can be applied to, such as system provisioning, service assurance, inventory management, etc.
Using modern and minimal animation design, such corporate marketing videos let the details flow more easily. Also, keeping the brand’s main logo color in elements throughout the scenes is an impactful way of maintaining Fujitsu’s branding and subtle presence throughout the video.
Company promotional videos like this one from Lenovo are very important for brands as they let them highlight the groundbreaking solutions they have delivered and the change that has been brought.
With this mixed-media explainer video, Lenovo highlighted how its IT solutions have evolved the world's relationship with technology and how their desire to do more for the world, innovate more, and build smarter technology drives their work.
Starting off with the imagery of a live video of a chip, then showing animation of technology transcending the world, to showing live footage of a woman in what seems like an MRI machine to showcase how the brand is driving innovation in healthcare too, and then showcasing pictures of collaborations, the flow of elements illustrates the future plan of Lenovo.
Using pictures, industry-relevant live-action footage, motion graphics elements, and infographics, the video builds a visual harmony on screen that is hard to miss. While the visuals are showcasing Lenovo's future aims on screen, the voiceover is breathing life into the ambitions, making you see what is in it for you and why you should be looking forward to it.
When you are a non-profit credit counselling agency like American Financial Solutions, your biggest struggle in getting people to seek your help is getting them out of the stigma of talking about debt. You need to make them believe that you are trustworthy and credible enough to take them out of their problem. Using this animation video, American Financial Solutions tried to build that credible image.
Starting off with the cutout-like animation of a man’s car getting pulled away and his home falling to pieces, and him pacing in panic, the video sets the tone for how major financial troubles can come out of nowhere. Next, showing the screen being consumed with bills, fines, and invoices, and the man just sinking further and further under all the incoming chaos, the video effectively showcases how such a situation can make a person feel.
Now the video takes a solution approach and educates the viewer on how to get out of such a situation in a step-by-step manner. The narrator also keeps emphasizing how American Financial Solutions’ client support specialists are always available to guide you through the process. The best part of the video is that it isn’t just promotional but also quite educational—it provides real help to people dealing with a debt crisis.
Talking about the video style, it’s quite unique. The way it has used collage-style illustrated figures, flat graphic elements, and the cutout-like movements of elements on screen all make it quite mesmerizing to watch.
When you have a digital offering and want to bring it into visualization in front of your prospects, going along with animated corporate videos is your best bet — and that is what Siemens did. They wanted to showcase Xcelerator, their open digital business platform and its capabilities, on screen and thus sought our services.
We came up with this mixed media video, where, using the power of live footage, gradient infographics, 2D animations, motion graphics, and explanatory voiceover, we simplified their offerings for their prospects.
We showed how their offering can accelerate innovation across different industries. The holographic visuals were spot-on in displaying how futuristic this tool is and how it helps you build and simulate products digitally even before making them. A tech offering that could have made people confused with the tech and complexity was made easy thanks to the power of animation here.
The best corporate videos are the ones that build trust using the power of impactful storytelling, like this one from Shapiro & Duncan. The company understood that, as a company in the construction industry, the way to be a client's number one choice is through trust. This is also why they reached out to us to create this story-driven animated testimonial video.
In this video, we used simple characters, their real stories of joining mechanical contractor jobs, and raw voiceovers to tie everything together perfectly.
The personal touch of the video lets you, as a viewer, see what led people to join these contractor positions, how those decisions changed their lives, and how happy they are working with Shapiro & Duncan. All these instances make you see the brand in a credible light.
Talking about the characters and their detailing—they are quite simple, with basic forms and no facial details. In the overall 2D animation video, the classic blue color of the brand's logo is used in all major scenes to subtly keep the idea of branding alive throughout the storytelling.
For any IT professional, their expertise being undervalued is a pinch hard enough to ignore. Moreover, the undervaluation comes with more underlying layers of issues and troubles for the professionals. Skogul understood this well and had a solution to get professionals out of such organizations and into places that are truly the best for them.
To showcase the plight of IT professionals and then highlight their product as a solution, they sought the animation route and chose us to create this video. With this noir-inspired video, we brought the hits, the struggles, the lows, the frustration, the outburst, and the relief of the professionals to the screen.
While watching the video, you'll feel like you're seeing a comic book in action where an underdog hero has finally had enough and is ready to fight. Using the classic black-and-white comic book style, villainous characters straight out of a hood movie, and deep, experienced narration, the video makes you feel every turmoil that the character faces.
The 2D character animation of the man, the shades of expressions he makes, him reaching out to Skogul for help, showcasing Skogul as the Valkyrie and showing her help him leave his grim situation—all these elements make this video stand out among other corporate brand videos.
Also, the smart way of introducing the brand Skogul as a woman in a suit standing at a podium, with a large figure of a Valkyrie (a winged warrior from Norse mythology) illustrated behind her, is brilliant. Choosing the winged Valkyrie because the brand logo features wings is such a creative detail. Such small but important details and brand mentions are what make most corporate branding videos work.
Interested in seeing more brand videos? Check out this compilation:
You work round the clock to cater to your client's business problems and try to respond to all their evolving needs, but now that’s not enough. There you have a statement that is a hard pill to swallow for most businesses, but an honest issue many face today.
By discussing this relatable and practical issue right at the start, SUSE wanted to resonate with viewers and grab their full attention, and we at Broadcast2World made it happen through this 2.5D cartoon animation video.
Using its signature "green" brand color in the main character parkouring through the video, we helped SUSE show how tough it becomes for businesses to manage demanding customers.
The passing stats, the steeper hikes, the tough boardroom meetings, the agitated characters—all visuals are spot on in showing how businesses need to balance high performance and functionality while also dealing with rising technology complexity, shrinking margins, and new competitors.
Suddenly, the window on screen, where only your figure existed, is now filled with faces left, right, and center, showing the threat of new competitors. And just when they start pushing you into a corner, the calm voiceover asks some pivotal questions:
What if you could just focus on what you do best? What if you could understand the customers, their business requirements, automate tasks, and get things done in minutes rather than hours—and at a lower cost?
Then it introduces SUSE as the solution to make all this happen. Using the power of statistics and infographic animations, you're introduced to the benefits of SUSE solutions.
Towards the end of the video, the character steps out of the small window that was pressing in on him. Then, with its quirky body movements and a table graph, it shows you how you can serve, innovate, simplify, modernize, and grow your business with SUSE. The call to action at the end, encouraging viewers to contact SUSE, is a smart move to drive conversions.
Overall, it’s a standout animated corporate video—leveraging minimal colors, clean character design, and a clear voiceover to deliver a cohesive and compelling message.
People don't just connect with products, they connect with the brand behind them, its story, its vision, its mission. The brands that understand this are the ones that sustain in the long run.
The Community Builders understood this point best and contacted us to create this whiteboard animation video that highlights their brand values and how they drive sustainable community development.
In most vision or value proposition videos, brands take center stage and the prospects are in the backseat, if they’re present at all. This whiteboard animation video is different.
Here, the animated hand draws the story, and the voiceover narrates how the people, along with the brand, help communities and neighborhoods grow and thrive together, and how people work hard together to create a world where everyone has a quality home.
The whiteboard animation in the video is paired with subtle pops of color and text to better explain key points. The warm, motherly sort of voiceover builds a sense of trust in the brand, while visuals of children, families, and growth showcase how the brand supports sustainable and inclusive community development.
As the video nears its end, we see a zoomed-out overview of all the hand-drawn whiteboard sketches. This is a powerful move to show us all the core values of TCB at a glance, including integrity, community, dedication, collaboration, and sustainability.
Finally, all the core values come together, merge, and give birth to the TCB logo. This powerfully reinforces the brand's identity. This is also what makes it one of the best corporate marketing videos on this list.
The "AI Era"—that's what we are in. People learn anything and everything from AI today. Brands too are experimenting with it and building AI solutions to make things easier and faster for people.
But when, as a brand, you are associated with something that has the power to shape decisions and lives, you have to be responsible. You have to be vocal about the downsides as well.
Microsoft, as a brand that is involved in many AI initiatives, fully understood this. Using this mixed media animation video, it addressed the biggest concern associated with AI—hallucinations, where the model fabricates information or gives wrong outputs.
Using the classic collage-like effect of cutouts of people and objects moving in sync against a fixed background, it discussed why such hallucinations happen, starting from the basics of how AI models are trained and how inaccuracies occur. It then zooms in on how Microsoft is trying to detect and mitigate ungrounded AI content.
Using logos of its tools and snippets of them in action, Microsoft showed how it has created a range of tools to help address the ungroundedness of content and how businesses can make use of them.
As a corporate video example, it stands out visually—using quirky photo cutouts, dynamic infographic animations, and kinetic typography all in sync with the voiceover to hold viewer attention and enhance message clarity.
The video is simple and lets the explanatory voiceover lead with the message of how Microsoft is committed to making AI as safe and trustworthy as possible.
Day by day, your need to connect—and the way you connect—is getting more complex. We're in an era where you can exist everywhere at once, your information leaps oceans in seconds, trends develop, and markets shift faster than ever before.
This is a well-known fact for the general public as well, but what does it mean for businesses?
This is what Flex very creatively answered here. Using the right mix of creativity, 2.5D character animations, vivid background setups, and a calm explanatory voiceover, it showcases how businesses need to match the pace of this change.
To navigate this interconnected world, they need a reliable global partner who can help identify problems, predict results, and change course when needed.
It introduces the reliable partner as “Flex.” How it introduces this idea using such high-quality cartoon series–style animation was very fresh and, frankly, very engaging.
You are welcomed by a calm voiceover going over the details of this interconnected world, and on screen, you see apt characters and environments perfectly displaying the essence of what is being said.
For instance, when the voiceover talks about people existing everywhere at once, you see a character of a man clicking a selfie, and in a snap, the scene transitions to a woman on a treadmill.
When it talks about information leaping oceans in seconds, we see her send her health details to the doctor, and in a shift of scene, we see a doctor with a tablet open showing her health updates. Also, when the video talks about navigating the interconnected world, the use of infographics with maps and air routes is well thought out.
Near the end of the 2.5D animation video, you're smartly shown visuals of a car blueprint being drawn, followed by the car being assembled in a factory by robots, and finally, the finished car moving on the roads.
By using this single example of connection—showcasing its journey from inception to production to performance—Flex invites you to come together to define more such future technologies that safely and seamlessly shape the world.
The sheer quality and detail of each of these 2.5D animation characters—their expressions, the thought behind each different scene of the video, and how creatively they match the voiceover—is what makes it stand out from the other business video examples in this best company explainer videos list.
As a company, what you stand for from the day of your inception is what makes you credible. SAP played their cards well through this 2.5D infographics video to introduce this very idea to their prospects.
The video in the background makes use of abstract movement of cube- and sphere-like figures to visually engage you while the voiceover goes on about how the company started with just five engineers and one core value — listen to the customer and equip them to succeed.
By introducing this core stance to the public, SAP reinforces that it has always been a company whose first priority is empathy, and then comes the technicalities. Which customer wouldn't like being prioritized, right? So the video hits a bullseye from the start.
The ambitious voiceover and music, along with the swift movement of the shapes, go on to show how SAP has helped its customers change the world and redefine technology. The next part, using geometric figures, talks about its vision for the future — how it is now creating technologies and ventures that will improve the world a decade from now.
As an explainer video for business, it stands out for its seamless integration of graphs, 2.5D elements, geometric animations, and network diagrams—enhanced by a bold color palette, dynamic camera angles, and a compelling voiceover—all reinforcing SAP’s commitment to delivering exactly what its customers need.
When your offerings are quite technical and mundane, your marketing video shouldn't be. Sometimes, not playing it safe and boring attracts more positive attention than ever. This is what happened when IBM decided to showcase IBM’s leadership agenda using this mixed media animation.
Abstract, hypnotic, random, extremely colourful, and quirky—that is what this video is. It uses 3D and 2D characters, infographics, and elements to show that whatever IBM is working on, you are at the center of it. The scene where they hit a rock and the pink glowing text “You” emerges like a precious diamond being mined reinforces this point perfectly.
The B2B video further goes on to show how IBM even has solutions for the “want-it-all and want-it-now” people. The way it uses symbolic scenes—like tying 3D animated beads in a string, juggling different shapes or filling them up in cups, cutting a dollar in half, or showing an ancient man's statue with a selfie stick—to represent how IBM brings everything together for you, sorts things out, minimizes your spend, and delivers a great experience, is quite well played.
Not only were the hypnotic visuals and kinetic typography the showstoppers here, but the quirky upbeat music and the “IBM song” with its equally quirky tune are what made this corporate video example so memorable. Using such explainer videos for business increases the brand recall significantly.
When you are a brand with a legacy spanning years, you've gone through many changes—and these additions should become part of your larger brand story. So, it's always better to tell your brand story and what you stand for in a fresh way, like Phillips 66 did with this mixed media animation video.
The video highlights a key part of Phillips 66’s identity—“Number 66”—and explains how it isn’t just a number but a sophisticated science that is transforming the building blocks of energy.
The way the scene shifts from a diagram of a molecular structure and then the gem-like molecules transition into windows showing countless products that drive us forward also reinforces this point visually.
Using a beautiful amalgamation of 2D and 2.5D animations, the video showcases how the brand is doing the work that makes the world work. They talk about their agents of change. Using text, stats, and graphs, the video gives us snippets of how the brand is involved in research, science, and technology.
Also, by using engaging infographic animations towards the end, the video keeps our eyes on the screen while we see abstract elements combining to form the Phillips 66 logo. The voiceover fades out, speaking about how the brand is providing energy and improving lives.
Using the magic of a powerful voiceover, collage-like graphics at times, swift motion graphics, statistics, graphs, and clear explanations, the video effectively communicates the brand’s work, vision, and mission—all in one go. This is also what makes it one of the best brand explainer videos in this list.
Concepts transform into products that go on to become the flag bearers of change. But before taking that chance on a concept, brands often want to analyze public reaction to the concept itself—that is what Volvo did with this 2D infographic animation video.
Using motion design, geometric patterns and movements on screen, and a calm voiceover, the video discusses how the biggest triumph of human civilization is traveling from one point to another, and how it now relies on our ability to cover ever larger distances.
Using the movement of a blue ball inside a geometrical pattern that mimics roads, the voiceover leads us into how the automobile has shaped the man-made world, how it reduced travel time, and how flight further amplified this effort.
But the downside of relying on these systems was having to behave more mechanized—more like machines. This traveling efficiency might have resulted in the system losing empathy for the traveler.
The video then asks an ambitious question: what if autonomous travel can eliminate the stress that lurks between two points of travel? This is visually shown by the disappearance of different shapes that were present between the two points, and the path becoming visually simple.
As a corporate storytelling video, Volvo subtly invites viewers to imagine a future where autonomous technology offers the freedom to live life on the move—without compromising work-life balance. It plants the idea of such convenience while seamlessly introducing the Volvo 360c as the visionary solution.
This type of messaging basically hides just enough and gives a sneak peek to test the waters and see whether people will be excited about such a product or not.
Make people see why the problem you’re solving and the solution you’re providing are necessary. Make them see your domain as something so important that they can’t afford to miss associating with it. But do all this naturally—no forceful boasting—just a storyline that resonates and connects, just like this mixed media video from Vonage does.
The camera pans and zooms in on the face of the CEO of Vonage, sitting on his chair in a storytelling stance, and thus begins the amazing narration of how communication is everything. The product video keeps transitioning between the live action footage of the CEO narrating the story and cartoon animations moving in sync with what he’s saying.
He smartly weaves in how people have a natural need to communicate by showing a cartoon story of how children for the deaf in a city spontaneously created a language when they were brought together for the first time. The expressions of the children and their hand movements make this part so engaging and emotional for viewers.
Then the video gradually shifts to business use cases. The visuals show how a restaurant uses cloud-based communication to make sure their customers get crispy fries, not soggy ones.
The pop-up visuals of chat boxes between restaurant staff, followed by scenes of crisp fries being fried, show how the business solved one of its biggest problems—fries going soggy before pickup—using cloud communication technology.
The next story features an adventure travel agency in Miami and shows how the business uses the cloud to unify and mobilize workers across all their locations. The colorful visuals of fish swimming in the sky, a boardroom scene, and an underwater transition made the story visually fascinating.
The final story is about a healthcare patient and how, using a cloud system, she gets her medicines, connects to doctors, and even has healthcare providers visit her in case of an emergency. The way the video demonstrates scenes of her using the system makes it much easier to understand the whole setup.
As a corporate explainer video, Vonage masterfully combines immersive storytelling and emotion-driven characters to take viewers from the simple need for communication to real-world solutions powered by cloud-based systems—making their services both relatable and memorable.
You live in an era that is increasingly becoming concerned about the environment. Buyers are becoming more eco-conscious and looking to connect with more sustainable brands.
What this means for businesses is that they need to change their brand voice and put more emphasis on being socially responsible. This is what Edge tried to achieve with this mixed media animation video.
Through the video, Edge emphasizes how it is trying to achieve Net Zero not only within the company but for every single building they develop or redevelop and how it is going to reuse or repurpose materials to do so.
The video uses scribbled text, pictures, live videos, simple 2D animations, cartoon characters, and animated collage elements to showcase how eco-conscious the brand is.
There are many creatively brilliant visuals in the video—for instance, the entire segment where you see a picture of a volcanic eruption snapped in two, a glacier landslide video being scribbled over with a white sharpie, a forest fire video being crumpled into a paper ball.
And then all of this transitions into a collage of lips talking about how Edge isn’t just talking about natural disasters, as we’ve moved past that stage, but about things people can do to reverse or improve the situation.
The video uses energetic beats, an enthusiastic voiceover, and fast-moving kinetic text and stats to explain how global emissions work, how our built environment contributes the most to it, and how Edge is trying to solve that.
All in all, this video is a box full of creative wonders. It has pictures, videos, caricatures, different animation effects, various fonts, colors, and more. It’s a visual spectacle that magnifies Edge’s evolved brand voice. It’s creative. It’s better. It’s one of the best business animation videos out there.
The best way to grab the attention of the right prospects is still to discuss their problem upfront, like Ellix did in this brand film. Being a leading consultancy for Technology Business Management in Europe, it understood the problems its prospects faced and displayed the same on screen using this 2.5D Infographic Animation.
Starting off, the video uses simple characters and texts to show how it understands that as businesses grow and become more successful, they also end up becoming more complex.
To show how this complexity makes them vulnerable to the risk of losing orientation, the screen showcases scenes filled with stairs coming from different angles, going up, going down, having doors that lead to nowhere, and then the poor characters fiddling to navigate them.
Now the scene shifts to scenes where you see texts explaining what Ellix does to solve this. In the background of the text, you see scattered illusions of cubes.
After the video conveys how Ellix spots all actions by analyzing the organizational structures, processes, and data, applying new logic to create missing links—you see the abstractly scattered blocks of cubes merge to form a well-structured organization.
When the video talks about the brand creating more transparency, the cubicles in this organization turn visible from opaque.
As an animated corporate video, it builds momentum beautifully—shifting from soft music to an energetic score, paired with fast-paced text transitions that reinforce Ellix’s value proposition. Despite its simplicity in text, visuals, and music, the message lands with clarity and impact.
When your offering is quite technical and impersonal, it can be hard to connect with people. What you can do in such a scenario is use real objects and people in your marketing video to form a more personal connection. This is also what Nexmo did here. So, it is a Vonage API platform that makes communication tools that connect people to people.
To add a story and a soul to its brand personality, it used this mixed media animation video. The product explainer video uses 2.5D characters, some 3D animation elements, and engaging dialogues to bring forward what the brand does for you.
The brand showcases how demanding customers can be by using the two characters at the start and then shows the 3D search panel to show how it takes more than just finding the right API platform to get the job done.
Next, it shows the Nexmo logo and talks about how it provides powerful SMS, Chat, and deeply rich programmable voice solutions worldwide.
Using characters and their stories, the video shows how it helps people from their ride booking to getting that brunch date on schedule. The constant shift between the 2D and 3D scenes and how they merge perfectly makes the viewing experience a delight.
As a corporate animation video, it ends on a witty and memorable note—the voiceover affirms customer satisfaction, while a cheeky animated character looks straight at the viewer and quips, “We want you to do it all tomorrow.” A clever touch of humor that reinforces the brand’s reliability and charm.
Apart from these details, the colour palette of the video with the heavy use of blues is what makes it pretty appealing to the eye. All in all, it's a unique and creative video that deserves its place among the best company promotional video examples.
Tell people what you do and then who you are. Let them feel the weight of real changes you have brought, and they'll start seeing you in a credible light—then they'll want to connect with you more. This is what NRDC tried to achieve with this 2.5D animation video.
Using this grainy kind of flat illustration and chalk-like text, it told deep stories of how they saved the natural breeding grounds of the grey whales, how they went against the government and capitalists to do so, how they protected the Appalachian mountain range with the help of the community there, how they spread the message through music and art, how they amplified the campaign and made it global, and how they protected the air in the USA from extremely high levels of mercury.
Some scenes in this video are so powerful that they make you one with their mission regardless—for instance, the piece of paper flying to your screen with the words "you can't do this" written on it showed how people protested against the salt factory on the breeding ground of the whales.
Or the scene where the community is marching on the mountaintop to fight for their rights, and then we see a zoom-out, and these people are standing atop a massive megaphone held by a giant figure (representing NRDC)—this shows how the council magnifies the voices of such people.
As one of the most impactful company video examples, the ending scene—a view of the White House with microphones poised against it—visually symbolizes NRDC’s role in holding power accountable. At that exact moment, the voiceover reveals who they are and invites viewers to join the movement, making the call to action both bold and inspiring.
The sheer passion in the voiceover while asking you to join, or while going through the things NRDC has done, shows how committed the council is to the people.
When you are a hospitality brand, you are very concerned about your image and would want to avoid any negative association with your name. But some concerns need to be addressed, because in the end, the customers are the ones facing them—and you not acknowledging their problem will do you more harm than good. Airbnb understood this and thus made this 2D character animation video.
The biggest problem the brand faces is discrimination—some hosts not even opening the door for the guest and discriminating against them right to their face. Using this video, the brand showed how this discrimination takes place on the app and how it's trying to combat this by using new processes, partnering with civil rights groups and privacy organizations.
To visually show how discrimination works here, the video shows scenes of many different hands knocking on doors or ringing doorbells. Then the zoom-out shot shows some hosts opening the door and letting the guest in with a smile, while some doors just never open.
One of the sad guests not being welcomed is represented using a character animation of a woman. Her upset self appears inside a window, but now as a source of information that the brand observes to understand and address discrimination.
To make sure that viewers understand that their data and personal information is safe, the video shows data as small cubes that merge and form a larger cube, and inside the cube is a lock-like structure protecting it from inside.
As a business explainer video, it stands out through its soft, empathetic voiceover, high-contrast color palette, and thoughtfully framed visuals. The use of zoom-out shots enhances clarity, making the message easy to absorb—ultimately positioning Airbnb as a socially responsible brand. The creativity of this video makes it stand out among the other corporate advertising videos in this list.
With a new year for the business, you need to address your employees, appreciate them for what they have done, and give them a heads-up about what's to come. In YouTube's case, it wasn't the employees they were addressing but rather the creators.
After having gone through the tough time of COVID, YouTube appreciated their resilience and gave them a brief about the platform’s priority for 2022.
Using a raw, unfiltered narration—like straight out of a speech—the video built that raw emotional connection with the viewers. Using kinetic typography animations, 2D infographics, stats, snippets of live videos, screencast animations, the video talks about how the creator economy works and the emergence of Shorts.
The corporate explainer video also goes in-depth on how YouTube is trying to equip creators to capitalize on technology like NFTs. They also talk about their future investments and what worked amazingly last year.
Unlike most brand explainer videos, this longer-format piece maintains engagement through a rich mix of visual elements—kinetic typography, subtle sound effects, and dynamic background design—all working together to keep viewers immersed from start to finish.
Non-profit companies or organizations feel deeply about certain issues, and they always want to bring the issue to center stage. This is what Factspread wanted to do. Being a non-profit organization that deeply cares about the environment and society, it aimed to spread socio-political awareness.
What's the best way to bring awareness? Be on the billboard. Well, if not on the literal billboard, the animated ones work too. That's what we did for Factspread. To help them communicate effectively, share their message, drive awareness, and engage people, we made this classic character animation video.
Here, you see our main 2D character displayed on a massive, colorful billboard against a black-and-white world. He doesn’t just narrate the issues, rather sings about them—from dying trees, to pollution, to dead zones, to the need for solar jobs, to lesser consumption of meat, to better cars, and to how green laws can build the world anew.
Then the figure shifts from one billboard to another, and each one shows the issue he’s talking about, like the initial dead zone, or him leaving the world of billboards and jumping into the real world that’s full of pollution.
When he talks about a better future and appears near a hearing, below him the billboard shows the new, better future already, and the video starts shrinking with his last words being “green laws can build the world anew”—which was quite impactful.
The route of using music to display all these issues was quite good. Also, the stark contrast between the world of billboards and the real one showed how our current practices are eating away at the world we live in—it’s a deep message too.
All in all, it’s not your usual corporate animation video, but it’s still quite impactful. It is a good example to learn how to make a corporate video that engages and inspires.
A major issue businesses face today is that many of today's investors are no longer happy just being on the sidelines—they are increasingly aware of the impact their portfolios have on the issues they care about. What puts businesses in a pickle is when they have to balance their financial goals, tax considerations, and personal values. This is no simple task.
This is when this 2D infographic video hits the nail and introduces Ethic as a solution. Taking the help of two silhouettes of different colors, showing them overlapping at moments, Ethic introduces itself as an independent asset manager that works with wealth advisors to craft custom values-aligned investment portfolios.
Using chalk-like drawings and text, the animated video shows how the mapping exercises from Ethic help investors and advisors map out the issues that matter most to them and how, at last, it uses its services to balance these personal values with the economic ones.
The way the video has sort of watercolor-like illustrations to lead the story on, the abstract shapes to show balance, chalk-drawn infographics to show its offering, the colorful line graphs to show its effectiveness, the vibrant colors to keep our eyes on screen—all make this video a visual delight to watch and also make it stand out from the rest of the videos in this list.
As a company explainer video, it strikes the perfect balance between visuals and narration—the voiceover plays a crucial role in breaking down Ethic’s complex offering, ensuring the message is both clear and accessible.
Healthcare institutions holding public data need to store quite sensitive data about people's finances and health and thus are more vulnerable to cyberattacks. Google, in this mixed media animation video, talks about this issue and also provides solutions for the same.
Starting off with infographics, the animated video discusses the vulnerabilities of such systems, then showcases a collage-like structure of hands picking on gift boxes. Google highlights how such information is a treasure box for miscreants.
Using different bold, raw, glaring-on-the-screen kinds of texts, the video grabs your attention to points that need attention, like the potential damage such cyberattacks can have.
Now shifting from the black screen of vulnerabilities, you enter a gradient one of solutions that talks about how working together with stakeholders from across healthcare, tech, and government can protect these critical assets.
Using quirky creativity in the video, Google also puts some important points forward. For instance, when it talks about how these stakeholders, when working together, can provide true visibility into digital architecture—and to show what's being said, the video uses different cutouts of different blinking eyes on the screen. The video also uses stats and graphs to further simplify concepts like H-ISAC to the viewers.
As one of the standout explainer videos for business, it closes with a powerful message—reminding viewers that protecting personal data is a shared responsibility. The calm voiceover reinforces this idea, and the final frame, “Safer with Google,” set against a stark black screen, leaves a lasting impression of trust and security.
It’s all in all a simple video with collage-like animations, simple voiceover, and bold texts—all working together to bring forth Google's message for the public.
Now, as a marketer, you must be inspired by these best explainer videos to experiment and make your own. But don’t start before you take a look at these corporate video production insights.
For creating explainer videos, you start like you would with any other video. First, you figure out your objectives and goals, like whether you are trying to create company profile videos or maybe corporate communication videos. After this, you need to identify your target audience.
Next, craft a good script, choose the right style of animation to match the script, move on to post-production work, and finally, share the video on various platforms.
If you want to look at more detailed steps explaining how to make an explainer video, you can check out this linked blog.
The price mostly varies based on the nature of your project, the complexity of the video content, the turnaround time, the type of animation, and, most importantly, the type of freelance animator or video production agency you choose.
But what we can do is give you a rough estimate of pricing based on what we usually charge. Our 2D animation explainer videos typically range between $2,400 and $4,800, but the final price depends on the complexity of the animation.
Generally, whiteboard explainer videos are the least expensive, while 3D animation is the most costly.
Motion graphics explainer videos bring abstract ideas to life through sleek animation, kinetic text, and dynamic visuals—making complex messages easier to understand and more memorable.
By aligning animation style with brand colors, tone, and voice, businesses can communicate their value proposition clearly while reinforcing brand identity. Whether it’s showcasing data, explaining workflows, or telling a story, motion graphics make your messaging not just seen—but felt and remembered.
Modern explainer videos don’t have to come with a hefty price tag—especially when you combine AI-powered video production with handcrafted pre-production. For small and mid-sized businesses, this hybrid approach enables high-quality storytelling at a fraction of traditional costs.
Strategic planning, scripting, and storyboarding are handled by creative experts to ensure brand alignment, while AI tools accelerate animation, voiceovers, and editing. The result? Professional-grade low cost explainer videos that look polished, feel personal, and deliver big impact—without the enterprise budget.
Animated corporate explainer videos work wonders for optimizing the employee and customer lifecycle.
Be it recruitment, onboarding, training, promoting company culture, or even updating shareholders, these explainer videos are an absolute hit for employees.
Additionally, when it comes to displaying the brand vision, story, future plans, and current product or service offerings to the customer, it works well then too.
All in all, explainer videos for business are a must-have video marketing tool to improve both your internal and external communication.
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