| Rebranding videos are used by brands when they want to change their existing corporate image. These videos introduce changes in the brand's logo, name, website, marketing materials, target audience, and/or product offerings. Using rebranding video examples from brands like OpenAI, Atlassian, Deloitte, and Burger King, this blog will present real scenarios of how these videos work wonders. |
Outgrown your brand identity? Is it no longer keeping up with your growth? Targeting a new customer segment?
If you’re nodding yes to any of these questions, it might be time for a change—time to rebrand. And rebrand videos are your best bet for this.
These videos are more than just brand facelifts; they’re a powerful mix of creativity, messaging, and design that can completely transform how people perceive and connect with your brand.
Whether you’re looking for a full-blown overhaul, a shift in core values, or just a fresh update to stay current, rebranding videos can make it happen.
To help you understand how they work and how you can use them to your advantage, we’ve put together this detailed blog.
It covers everything you need to know—from what rebranding videos are, when you need them, why they are effective, and also provides a look at the best rebrand video examples to give you inspiration for yours.
Dive in and see the magic of rebrand videos for yourself!
When you want to plan rebranding campaigns for your own brand, the thing that takes the most time is finding the right inspiration to start.
Here are some successful rebranding examples and rebranding success stories that’ll help you find the inspiration you’re looking for:
Estimated Pricing: $3,000 to $5,000
With time, brands outgrow their identity—they evolve, expand, and strive to be better. To let people know, "Hey, we've changed," brands need to make a statement. Deloitte understood this and created a motion graphics animation video to refresh its existing brand image.
The video begins with a zoom-in on the green dot in the Deloitte logo. As the background instrumental music rises and falls, the dot transforms into various elements—a paintbrush, flower, diamond, color catalogue, ballerina, fishbowl, food, coin—illustrating the brand’s evolving identity and what it aspires to represent in the future.
These visual transformations are followed by magazine cuttings highlighting Deloitte’s success in areas such as high-impact HR models, medicine, and mobility. You also catch glimpses of its social presence, like its Twitter page.
With a thrilling symphony, fluid transitions, and dynamic mixed-media animations—featuring images, paper clippings, and kinetic typography animations—the video effectively showcases Deloitte’s diverse industry presence. Whether it’s food, paint, art, tech, or healthcare, the message is clear—Deloitte is everywhere.
It demonstrates that Deloitte is no longer just a foundation for design, but a brand that also stands for consistency and leadership. The video powerfully conveys the message that “it has changed.” The impact this video delivers is what makes it one of the best rebranding video examples in this list.
Estimated Pricing: $25,000 to $30,000
A new brand identity needs a grand reveal—that's exactly what McKinsey & Company aimed for with this mixed media video. It uses the blend of 3D animation and live footage to McKinsey’s new identity on screen.
The video starts with a zoomed-out view of a white room, where bold black text appears mid-scene stating, “Our new identity.” It feels like the opening credits of a movie, drawing the viewer into the experience.
Next, you see high-quality 3D animations of the McKinsey & Company logo coming to life. The sleek shots of the logo emerging from a white background are a visual treat. To show how this logo bridges the old and the new, it is placed on various brand elements—business cards, diaries, websites, and manuals.
The video uses imagery of thousands of 3D screens to present the technicalities of the new color palette, cleverly connecting it to the concept of a changing world.
It also showcases how the custom-crafted typeface for the logo was developed, then transitions to 3D infographics that highlight the impact McKinsey has made on other brands.
Towards the end, words like "Clarity," "Contrast," and "Craft" appear on screen, followed by McKinsey’s name before the video concludes. These three words capture the essence of what McKinsey offers. If you are looking for good B2B examples of rebranding to get inspiration for your B2B brand, this video from McKinsey is a must-watch.
Estimated Pricing: $4,000 to $6,000
Brands need to make sure that they don't overwhelm their prospects with a full 180-degree shift in their identity. The change should be introduced to them gradually, and they should be eased into the new identity—just like WeWork did in this video.
Using 2D cartoon animations, the video waves at you and tags you along on a journey through its new brand identity—but not without a disclaimer that, hey, it's the same WeWork you know; it just now has a new look and feel. The hand-drawn animation effect of the characters and the kinetic typography animation guide the video forward and show us this identity the brand is talking about.
With the whistling sound and fun background music, you see zoomed-in changes in the existing WeWork logo and the emergence of the new logo. Not only does the video unveils the new color, new typeface, and new illustrations, but by placing different characters in different settings, the video also shows how the brand is helping people connect, feel inspired, and do their best work.
Additionally, the live-action footage and pictures with text showcase how WeWork helps you tackle your to-dos, grow your ideas, create, focus, and collaborate. The use of the last CTA was also quite smart—just like the starting character waved you a "hi," the ending one waves you "goodbye" with the hope of seeing you at work—an amazing way to position itself as something you must experience at your workplace.
The quirky characters, the black-and-white text, and the impactful statements are what made this video a standout among the other B2B rebranding examples in this list.
Estimated Pricing: $20,000 to $25,000
To make big waves when you rebrand, you need to make the rebranding fun for the viewers—something quirky, memorable, that introduces all the upcoming changes from your side and informs the public in an entertaining manner. This is exactly what Burger King did with its quirky video.
Just like a good Burger King burger is made with the right mix of condiments, this video also has the perfect balance of various video styles—2D animations, kinetic typography animations, live action, and motion graphics.
Using big, bold text against stark, contrasting, colorful backgrounds, the brand in the video emphasizes how they are now more real, more craveable, and fresher than ever. The video then zooms in on the logo, highlighting slight changes, followed by the appearance of the new logo on Burger King products—a great move to showcase the renewed brand identity in motion.
The live-action, appetizing aesthetic footage of burger ingredients—like the buns, veggies, or full Burger King meals—shown alongside the branding makes one want to go grab a burger from them right away.
Not only does the video showcase the updated logo on food items, but it also features footage of the new logo on billboards, the brand’s social media, its outlets, and staff uniforms. This highlights the wide reach of the new brand identity.
Overall, with this quirky, fast-paced video featuring lively transitions and upbeat music, the brand successfully connects with the audience, informs them about the new brand identity, and entices them to try the food—a win-win strategy.
Estimated Pricing: $3,000 to $5,000
What does your logo mean? People will ask this. They'll want to know why your new logo looks a certain way and/or why it uses the shapes it does. Zendesk made sure to answer these questions creatively when it reintroduced its brand identity through this 2D motion graphics animation video.
With the help of a circle and a square, the video showcases how interactions happen. Using creative visuals of bursting light crackers, it shows how these interactions can be exciting, and with a crying cube, it shows how they can also be disappointing at times. The crux was that these relationships are complicated.
This is where Zendesk steps in—it helps businesses navigate their relationships with customers. The video highlights how Zendesk supports businesses. It helps them stay resilient, be flexible, listen to their customers, and make sense of massive data.
Then, the video displays different colored shapes and icons formed using squares, rectangles, circles, and semi-circles. These represent the various features of Zendesk—like Chat, Message, Support, and Connect. The massive Zendesk logo in the middle of the screen, with these smaller feature icons below it, visually communicates Zendesk’s full range of offerings.
Seeing the visual of the Zendesk logo placed over these icons, it feels as if the shapes of these icons combined to form the new logo—the new identity of Zendesk.
This simple 2D infographics video uses the right blend of shapes, a relevant voiceover, and text to drive the new identity of Zendesk into viewers’ minds. This is one of the best animated promotional videos you’ll see on the market.
Estimated Pricing: $8,000 to $10,000
A new brand identity also calls for outlining who your products are for, what all you’ll provide, and what this new change means for your prospects. With this mixed media animation video, Depositphotos tried to bring the vision and expanse of their brand identity in front of the viewers.
Starting off with a zoomed-in 2D animation of the Depositphotos logo, the video showcases how the brand logo—as well as the brand—has changed. The video then shows glimpses of how the brand went through a plethora of color sets and typefaces to finally arrive at this logo. The logo then pulls a 360-degree shift and appears as a simple solution for photographers, designers, entrepreneurs, and marketers.
After the live-action visuals of its prospective users end, you are shown screencast animations of Depositphotos in action. The video explores different sections of its website—from music to templates to photos to videos. You even see how you can select pictures and use them for your projects.
Then, at the end, you see swift transitions from photo after photo that add up to form the Depositphotos logo once again—this showcases the different types of pictures you can get here.
All in all, the fluid and fast transitions, the textual animations, and the fun music tied up this video beautifully. They made it one of the best rebrand examples out there.
Estimated Pricing: $3,000 to $5,000
When your logo has changed and you just need to inform the public briefly—but with a video that makes them remember the new—you pull a video like this from LottieFiles. This short video starts with funky background music that makes your head move from the very start.
The 2.5D animation video opens with fun visuals of a circle with an expressive face peeking out from a black screen, and then pulling it open, letting vibrant colors flood in as the real action begins.
After this, we see how the body of the character comes into being through the placement of different shapes like cylinders, triangles, and cubes. Then the cool circle face wears its shades, takes its creative body made of shapes, and rides the waves funkily. Suddenly, the shapes go up into the air and scatter. They then rearrange—and the new LottieFiles logo comes into being.
Overall, it is one of those concise, stylish rebranding logo examples that enthrall viewers with the brand’s fresh new vibe.
Estimated Pricing: $25,000 to $30,000
When you change the icons of your software-based product, you want users to be aware of it and not get confused when the changes are rolled out. The best way to inform them is with an icon rebrand video like this one from Microsoft.
It is a classic Microsoft 3D animation video with a sleek, modern, and minimalist feel. The video starts with visuals of a workstation and then transitions to scattered sketch sheets of prospective icons levitating in the air. You see a ribbon transforming into the Microsoft Office logo, sensory movements of color blocks, and various Microsoft icons appearing on a framed plane.
You see more shapes combining and forming logos like that of Microsoft Edge. The final scene zooms out to the workstation again, with devices displaying the diverse icons of Microsoft products.
The video, with its high-quality 3D animation and motion graphics, fluid transitions, and synced background music, beautifully conveys how the brand is diverse yet connected. It is one of those icon logo rebranding examples that really stay in your mind because of the quality of animation it used.
Estimated Pricing: $3,000 to $5,000
When you reimagine something that has been woven into users’ experience for years, you need to demonstrate this evolution meticulously. You need to bring the years, the work, and the forces that made this reimagination successful to the screen.
This is what Atlassian did with this 2.5D animation video. With a composed voiceover and infographic animations, the video showcases how the new Atlassian design system came into being after 10 years in the making.
Showcasing visuals of stars in the sky and connecting them as constellations to form the brand logo, the voiceover walks us through how the brand is changing and how design decisions are now expressed. It shows how the new design tokens and modular building blocks make the Atlassian design system easier to use and configure for designers and developers.
Towards the end, we see the same hexagonal constellation that housed the Atlassian logo now housing a community of people. Using this imagery, the brand establishes that with an evolving system, the potential of each team increases too.
This video made perfect use of 2D animation, 2.5D elements, voiceover, and color contrast to bring the reimagined Atlassian design system in front of people. It is truly among the top product rebranding examples you can come across.
To see more product launch videos like this one, you’ll also want to check out our blog discussing the best product launch videos.
Estimated Pricing: $4,000 to $6,000
AI models are ever-evolving—they're always adding something new to their offerings. And in this process, sometimes their old brand identity becomes too limited to accommodate the plethora of changes they’re offering or will offer in the near future. Basically, there’s no space for expansion.
This is a problem OpenAI faced too, which is why it underwent a brand identity refresh. This rebrand video from OpenAI starts with the most basic white background and kinetic text asking the familiar question that ChatGPT asks its users: What can I help you with?
But then, the question mark leaves the screen, and what follows is infographic after infographic of design changes. The video shows how each corner of the logo has changed, and how each letter looked before and looks now.
To represent the model’s learning, the video displays imagery of books in the background, while different codes and languages of the LLM take center stage. Then comes a mechanical sound that accompanies the formation of the OpenAI logo, followed by ChatGPT, then Sora, and then Research.
After this, we see the formation of ChatGPT’s geometric logo on screen—from circles within circles to the logo you know today—the transformation happens swiftly and smoothly on screen.
The video then shifts from animation to live-action visuals: the sea, the sky, people—followed by picture after picture of different activities filling up the screen. This sequence is meant to show all that OpenAI’s new identity will help you with.
The rapid pace at which these images flood your screen toward the end is intentionally overwhelming, reflecting how much this new identity has to offer—more than you can even imagine.
The smart use of different video animation styles—and yes, how can we forget the mechanical transition sounds—made this video feel unpredictable and thus quite engaging to watch. This is also what made it eye-catching among the top rebrand video examples in this list.
Now, after going through these brand relaunch examples or business rebranding examples, you’re eager to make your own rebranding videos, right?
But wait—don’t start before going through these important questions.
Rebranding is the process where you change the existing corporate image of an organization. It is done through various tools, and videos are the most potent of these tools.
So, in rebranding videos, you showcase how your brand has undergone an identity change—be it in terms of the company’s logo, name, website, marketing materials, target audience, or product offerings.
The sole aim of these brand video productions is to alter how your brand is perceived in the minds of your customers and stakeholders. And, of course, to make you more distinct from your competitors.
Now that you know what rebrand videos are, let’s dive into when it’s the right time to consider them.
Rebranding can be a daunting concept for business owners! Not because it's bad or doesn’t work, but because it takes a considerable amount of time and resources.
So, you can’t pull the ‘rebranding video card’ from your marketing deck every now and then. You need to understand when they are actually needed.
To help you rightly figure out these instances, we have curated a list of scenarios where rebranding is the right move for you—
Your branding is your identity. So, if your logo, marketing videos, and design elements feel too stale and are not resonating with your target audience—it’s a ticking time bomb. Being outdated and irrelevant can hurt your business in innumerable ways.
Firstly, your existing audience will perceive that you're not keeping up with the times and are not worth their time or money.
Secondly, your existing customers will feel that you are not keeping up with the competition, and this will damage their loyalty toward you. You’ll take a major hit in terms of customer engagement and recognition.
In this scenario, you’ll need to rebrand, and thus a rebranding video is needed to carry the new brand identity for prospects. These brand promotional videos can breathe life back into a company’s image. They will make your brand fresh and exciting for the market again.
With time, a company’s mission, vision, and values can evolve. Suppose a company now values sustainability more, and it’s a big part of their business.
If this value proposition is not part of its current branding, how will the public know about it?
Rebranding videos can help here. With them, you can align your brand identity with your current ethos and goals. Using brand-new company introduction videos for the public, you can clearly help them understand your current positioning.
It’s time to rebrand and use rebranding videos when you are entering a new market space, introducing a new product, or drastically changing your business strategy.
Suppose you started as a tech startup offering SaaS product or software development services and have now transitioned into a full-fledged IT consulting firm. You need to reflect this change in your brand and inform the public about it too. Rebranding videos will do that for you.
If you want to expand beyond your current geographical area, you might need rebranding. What worked culturally in your country might not work well in the country you're expanding to.
For example, European customers are much more environmentally conscious about their product packaging. If your brand doesn’t have an eco-conscious image, how will you attract these customers?
You’ll need to reinvent your image, refresh your video marketing strategies, and go the extra mile to meet the expectations of your new customers. You need to use the best brand awareness videos here—videos that align with the geographical area of the market you are targeting.
If your business is in hot water due to negative associations or controversies, you’ll need an image revamp. With a rebranding video that properly positions you, you’ll be able to distance your brand from these past issues and rebuild trust with customers.
When your company is merged with or acquired by another company, both your identities will clash. This can confuse your customers and stakeholders.
You’ll need to decide whether to keep both brands separate or go through a rebrand that clearly communicates the change. Rebranding videos can help you form a cohesive identity for the new entity formed by the merger/acquisition.
Why is branding important for companies? To differentiate themselves from their competitors and to show how they are better, right?
But you might be surprised to know that many companies struggle to articulate or even identify these key differentiators. If you, as a brand, aren’t sure about them, how will your customers be?
This uncertainty can stunt your sales and business growth. So, you need to make sure you clearly communicate your unique market value to both your customers and employees.
And this calls for a rebranding video. It will show the world the things you do better than any of your competitors.
The market and your audience are constantly evolving. Your brand identity needs to accommodate the new target audience who is ready to spend money in the market space.
Yesterday it was the Millenials, today the Gen Z, tomorrow it will be the Gen Alpha, and after that some other generation.
A rebrand video can help you catch the attention of the newly profitable current audience. It will help ensure that your brand is relevant to their needs.
If your sales and growth are stagnant, it could indicate that your brand is no longer resonating with your audience. Rebranding videos can help by giving your brand a fresh appeal and attracting new customers.
It can reposition the brand to appeal to a different audience or enhance the product offering.
If your brand looks different on various platforms, it can really confuse your customers. Rebranding videos can help you create a consistent visual identity that’s easy to recognize and builds trust.
But that’s not all. You can also consider rebranding in other scenarios, such as if you're facing legal or trademark issues, struggling to attract top talent, dealing with internal dissatisfaction, or having a weak digital presence.
Here are the key reasons to incorporate video in your rebranding campaigns–
With videos, your brand can connect with the audience on a deeper level. With the use of music, relevant characters, fluid movements, colors, and perfect voiceovers, videos powerfully tap into people’s emotions. This creates a memorable impression, fostering empathy and loyalty toward your brand.
Videos are unlike static images or texts, they breathe life into your brand. Through motion, animation, and special effects, videos tell your story dynamically.
They make it easier for you to showcase your changed brand identity. For instance, even with a simple logo animation video, you can vividly illustrate what your rebrand is all about.
In today’s social media world, videos are your ultimate engagement magnet. They don’t just boost your brand’s visibility—they get people talking on YouTube, Instagram, LinkedIn, and beyond.
And here’s a fun fact—people are 52% more likely to share a video with their friends than any other type of content. So, yeah, videos are super shareable too. Talk about a win-win!
Videos pull all the pieces of your rebrand—logo, colors, typography, taglines—into one cohesive story. This way they make sure that every part of your new identity is out there for the public to take in. They give people a unified brand experience.
Rebranding videos aren’t just your typical marketing or brand videos—they’re crucial for communicating your new brand identity to your audience. You can’t afford any slip-ups with them.
A misstep in your rebranding video could seriously impact your corporate image or waste all the time and money you invested.
So, to make sure your video hits the mark and effectively delivers your new brand message, keep these key elements in mind.
Videos are not your overall rebranding strategy, they are just part of it. Always remember this. That is why it is very important for your videos to perfectly reflect what the strategy wants them to reflect.
If your goal is to boost sales, attract investors, or reinvent your company’s reputation through a company rebrand, you should craft your video’s content around these objectives. You need to start by clearly understanding the desired results and then ensure your videos reinforce the new brand story and position.
The visual elements of your rebranding videos are crucial. You need to focus on these well-
The messaging in your rebranding videos needs to be clear and consistent–
Use your rebranding videos to introduce updated assets. If you have a redesigned website, social media, packaging, stationary, and signage show it in the video well. This will show people how much you have evolved and will add to the breadth of your rebrand.
You don’t want to get into any legal trouble! Make sure that your rebranding videos do not infringe on any existing trademarks or copyrights.
Always double-check that all new brand elements, including names, logos, and taglines, are legally protected before they’re featured in your video.
Your rebranding video needs to go with your brand guidelines meticulously–
Allocate a portion of your rebranding budget to video production–
Use your videos to tell the public you have rebranded. Take cues from rebranding announcement examples and make it a centerpiece of a coordinated launch across all channels. It will help to create buzz and drive traffic to your newly branded website or social media platforms.
By focusing on these key elements, your rebranding videos will effectively communicate your new identity, resonate with your audience, and support your overall business
Rebranding videos are definitely here to stay! They’re not just a trend—they’re essential tools for navigating the future of marketing and brand management.
With the market evolving so quickly, technology advancing, and audience preferences shifting rapidly, brands can't afford to stay static.
Gone are the days when a brand could coast for 20 years without a refresh. Brands will need to adapt their identities more frequently to keep up with the pace of change.
And that’s where rebranding videos come in. They’re and they will be crucial for injecting new life into brands, keeping them connected, and making sure they stay relevant in an ever-changing market.
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