26 Examples of Best Software Demo Videos That Demystified Tech

Dec 18, 2023 3:00:00 AM

In today's digital landscape, software demo videos have become essential for businesses to showcase their software products and captivate potential customers. 

These short videos effectively market your product functionalities and features to drive user engagement and skyrocket conversions. 

Whether you're looking for inspiration to create your product demo video or simply interested in witnessing the best practices in action, this collection is your ultimate guide.

We at Broadcast2World are committed to turning your vision into reality with your software demo videos.

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  1. Examples of Software Demo Videos
    1. Dropbox Paper: A Collaborative Workspace
    2. What is Slack?
    3. Shopify Bill Pay
    4. Microsoft Tasks
    5. Office Scripts in Excel Online
    6. Facebook At Work
    7. Employee Feedback in Microsoft Teams Using SurveyMonkey App
    8. Upwork Virtual Talent Bench
    9. Quickbooks Online Integration with Mailchimp
    10. Get It Together with Asana
    11. A New Era for AI and Google Workspace
    12. Introducing Square App Marketplace
    13. eBay Refurbished Program for Smartphones
    14. Transform Buying with Amazon Business
    15. "How to Use Generative AI" by Grammarly Go
    16. Introducing Box AI
    17. BigCommerce University
    18. Meet Firefox Relay
    19. Introducing Stripe Tax
    20. "Dive into Language Learning" with Rosetta Stone
    21. "Empower Your Business with Social" by Hootsuite
    22. Meet Magic Studio by Canva
    23. Buffer - The Social Media Management Tool
    24. Dropbox Dash: AI-Powered Universal Search
    25. How to Use Bing AI in Microsoft Edge
    26. The New Mindbody Experience

Join us as we demystify the art of creating impactful software demos and explore these handpicked video examples that have mastered attracting, engaging, and converting viewers into loyal customers. Get ready to be inspired!

Examples of Best Software Demo Videos

Software demo videos are used across various industries to showcase their products' unique features and benefits.

Let's explore some of the best examples of software product demos in various sectors.

1. Dropbox Paper: A Collaborative Workspace


Dropbox Paper is a collaborative workspace that helps teams create and share early ideas. It’s free with Dropbox.

This software product demo showcases how it enables more seamless collaboration. 

The best part about this video is that it uses an actual case scenario to demo the real-time editing features and lightweight task management tools, Paper makes it easier to run brainstorms, hold meetings, and review work.

The video demonstrates how you can work with all your content in one place: Don’t waste time searching for information that’s scattered across tools.

With Paper, you can easily work with different types of content— from YouTube videos to code snippets and Pinterest boards — in one centralized place.

This software demo illustrates how you can focus on ideas, not formatting, as you kick off projects: Stay in the flow as you kick off projects and develop ideas. 

Using real screenshots shows how paper eliminates distractions that get in the way of creativity, with features like smart formatting, docs that easily convert to presentations, and automatic reminders that tasks are due or edits have been made.

2. What is Slack?


This software product demo with custom-built screenshots describes how Slack transforms the way you work.

The screencast animation illustrates how Slack is your digital HQ and messaging app for business plus the company’s home for everyone and everything. 

The product demo showcases how you can move faster by organizing your work life and focus your time, on your own terms while simplifying teamwork for everyone.

3. Shopify Bill Pay


This quick 60-second software demo video shows how Shopify Bill Pay allows you to pay vendors, suppliers, and contractors the way you want. 

Here the software demonstration is done using a mixed media approach that illustrates how to choose a payment method that works for your business—with debit/credit card or ACH bank transfer.

And vendors will receive a check or bank transfer, without needing to sign up for Bill Pay.

4. Microsoft Tasks


This cool software demo introduces Tasks for Microsoft 365 using a mixed-media video approach with 2.5D screencast animation techniques.

Yaniv, the creative director behind this product demo video, uses animation overlays to illustrate various use cases for the audience.

The screenshots used for this demonstration of the software feature are custom-designed to enhance the animated transitions, as shown below.

Microsoft Tasks GIF

5. Office Scripts in Excel Online


Microsoft's latest software demo film showcases one of the latest and most exciting capabilities of Excel Online, which allows the recording, editing, and sharing of simple yet powerful scripts using a modern programming language.

This 3D animated demo illustrates as these scripts run in the cloud, they can be scheduled to run autonomously and asynchronously across spreadsheets.

In this 3D software marketing demo, they wanted to capture a duality between complexity and simplicity that customers often experience in gathering large volumes of data.

With this demo of the software, they also wanted to register the ease of use of this experience in creating these scripts and sharing and automating them in an authentically Excel-branded world.

6. Facebook At Work


Hornet teamed up with their friends at Facebook to share the software’s newest extension, Facebook at Work. 

This software product demo explains the features of the new collaborative and professional platform.

The 60-second spot mixes live/action for 3D, with various handcrafted designed screenshots at work backgrounds.

7. Get employee feedback in Microsoft Teams using the SurveyMonkey app


In this quick 30-seconds software demo video, SurveyMonkey showcases how you can get feedback or do a quick team pulse check and share the results all securely within Microsoft Teams.

It uses infographic animation with custom made screenshots to illustrate the steps.

8. Introducing: Virtual Talent Bench from Upwork


Using this animated demo video Upwork wanted to introduce their new product feature Virtual Talent Bench which provides businesses a seamless way to build relationships with people they love working with on the marketplace. 

This software demo showcases how to discover new talent, reconnect with those you want to work with again and again, and create curated lists that include promising independent professionals to keep track of for future projects—all in one place.

Here are a few of the new features that this demo video covers:

  • Talent discover page
  • Talent lists
  • Talent notes
  • Talent tags

9. QuickBooks Online Integration I Mailchimp


This software product demo introduces the integration of QuickBooks Online account with Mailchimp and showcases how you can start using your financial data to create tags and send targeted, personalized campaigns.

This feature demonstration uses handcrafted screenshots and infographic animation to showcase the integration workflow.

10. Get It Together with Asana


Asana, with this software product demo, wanted to showcase how it keeps everything and everyone connected all in one place to drive teamwork.

That means no more misplaced assets or crazy email chains. 

The product demo illustrates how from Gantt charts to streamlined Kanban views, the team can maximize operational efficiency with Asana.

The video demonstrates powerfully how Asana creates one source of truth for all work in your organization and provides more visibility and control over how that work happens, reducing inefficiencies, bringing teams together, and driving better business outcomes.

Speaking of business outcomes, it's safe to say that software demo videos can play a major role in this for your business too.

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11. A New Era for AI and Google Workspace


This impressive example of a software product demo is from Google Workspace that effectively highlights how you can harness the power of generative AI to create, connect, and collaborate like never before.

The video showcases how you can summarize your email conversations, and write awesome emails using AI.

The product demo also illustrates using 3D screencast panning animations how you can build presentations and generate images for it with a click of a button.

You can even capture notes from Google Meets and send personalized emails to your email list.

12. Introducing Square App Marketplace


This video demonstrates how Square works effectively with hundreds of apps to help you run your business more efficiently. 

This mixed media video showcases how you can connect the apps you’re already using to Square without making changes to your existing business system.

Save time with tools and software that work together. Your data syncs automatically between Square and your integrated apps.

13. eBay Refurbished Program - Smartphones


eBay Refurbished created this software product demo to showcase how it offers buyers a choice of refurbished products, ranging in condition from Certified to Excellent, Very Good, and Good. 

To build trust, this animated video also highlights how refurbished products come directly from the manufacturer or vetted seller and go through a rigorous multi-point inspection.

Also, every purchase is backed by a one or two-year warranty, serviced by Allstate.

14. Transform Buying with Amazon Business


Amazon Business in this demo focusses on how you can make progress towards your organization’s environmental, social responsibility, and governance goals with sustainable products from diverse sellers. 

This software demo also showcases how they support responsible purchasing solutions for businesses of any size whether its enterprise, small business, public sector, and more.

​​15. How To Use Generative AI | GrammarlyGO


In this software product demo we see how with GrammarlyGO, the Grammarly experience now comes with the power of generative AI—across the digital spaces you write in most. 

The video demonstrates how GrammarlyGO helps you accelerate your writing process while still producing high-quality work that’s authentic to you. 

You can simply prompt GrammarlyGO with basic instructions to unblock ideas and get polished drafts in seconds.

By setting voice preferences, you also can ensure the writing it generates is personalized.

16. Introducing Box AI


This software demo introduces Box AI, an AI solution that's revolutionizing content value and security.

The video effectively showcases the future of content management with Box AI! 

With this demo of software dive into their latest suite of capabilities, seamlessly integrating advanced AI models directly into the Content Cloud. 

But it's not just about innovation; this video highlights how with with Box AI, you're guaranteed their enterprise-grade standards for security, compliance, and privacy.

Unlock the true potential of your content while ensuring it remains protected.

Explore the transformative power of Box AI in this animated demo video!

17. BigCommerce University


With this video, BigCommerce wanted to communicate how you can Graduate to a new level of success with BigCommerce University.

The video keeping its target audience in mind starts with highlighting that BigCommerce University has everything from self-paced courses for individual users to personalized, in-person instruction for entire teams.

They also cover topics like day-to-day operations, storefront design, complex integrations — and so much more.

This demo showcases whether you’re an e-commerce manager, a business owner wearing multiple hats, or a front-end developer diving deep into the code, BigCommerce University has a number of options catered to help you learn in a way that best suits you and your business.

The software demo ends with a powerful transformation for the audience saying transform learning into success.

No matter if you’re launching your first store or if you’re already using the BigCommerce platform, BigCommerce University’s in-person and virtual sessions can help you learn how to leverage the right tools and features for e-commerce success.

18. Meet Firefox Relay


This software demo highlights Firefox Relay which is a free service available at relay.firefox.com where you can get five email aliases to use whenever you sign up for an online account. 

This video showcases how Firefox Relay sends and forwards your email messages from your alias email addresses to your primary email address.

19. Introducing Stripe Tax


This demonstration of software from Stripe communicates how you can automate taxes on your Stripe transactions.

Stripe Tax lets you calculate and collect sales tax, VAT, and GST with one line of code or the click of a button. 

This instructional video ends with directions to visit their landing page and know where to register, automatically collect the right amount of tax, and access the reports required to file returns. 

20. Rosetta Stone: Dive into Language Learning


This video showcases how with Rosetta Stone’s uniquely immersive approach to learning a language, you can learn one—or all 25 languages they offer—with confidence. 

This video effectively highlights that you’ll learn in a way that feels fun and natural, and their pronunciation technology helps you perfect your accent from the very first lesson.

Plus, you can do it all on your schedule, with learning content that fits your unique goals.

The examples we have seen so far are enough to see how software demo videos can help your SaaS company achieve your unique goals.

But how do you get started? Let us show you the way.

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21. Hootsuite - Empower Your Business with Social


This product demonstration using character animation invites you to join the millions of professionals worldwide using Hootsuite to manage their social media. 

The video showcases how you can connect all your social networks, reach your customers, & grow your business in one place effectively.

22. Meet Magic Studio by Canva


Canva really wanted to excite its users with a demonstration of AI in their online software platform.

With this engaging and fast paced animated video, they wanted to invite their users to explore Magic Studio.

It is a new collection of AI-powered tools that work seamlessly with more ease, speed, and creativity than ever before. 

23. Buffer - The Social Media Management Tool


This software demonstration beautifully illustrates how there are so many things to do to keep a small business running and how without the right strategies and tools, managing your social media can be time-consuming.

This animated video effectively highlights ​​​​Buffer as an all-in-one social media management tool to help you manage your social media channels on Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

With Buffer, you can streamline your workflows and build your brand more efficiently on social media.

24. Dropbox Dash: AI-Powered Universal Search


Another great example of a software demonstration video from Dropbox showcasing how you can quickly find what you need with Dropbox Dash.

It's an AI-powered universal search that connects all your tools, content, and apps—all in one place. 

This animated screencast video highlights how Dropbox is one of the best places to keep life organized and keep work moving.

With more than 700 million registered users across 180 countries, they are on a mission to design a more enlightened way of working.

25. How to Use Bing AI in Microsoft Edge


This is another great example of product demonstration from Microsoft which uses live action with beautifully designed 3D-looking screenshots to tell the story from a user's perspective.

This video effectively highlights how to use AI in Microsoft Edge to boost search and creativity, get inspired, and bring your ideas to life. 

It states Microsoft Edge is the only browser with Bing built in, and the new Bing has AI tools for creators to easily work and create new ideas. 

The demo of their software showcases how you can use built-in AI-powered features like Bing Chat, Compose, and Microsoft Designer to uncover answers, find inspiration, enhance creativity, and accelerate your search process along the way.

26. The New Mindbody Experience


Mindbody, with this product demo video, wanted to showcase how they are reimagining the software wellness businesses worldwide use daily to deliver exceptional services to their communities.

The new Mindbody experience is sleeker, more intelligent, and more powerful.

The video highlights new team member onboarding and growth-driving metrics to a completely modernized booking and scheduling experience, and so much more.


I'm sure all these examples leave no doubt that software demo videos are a powerful tool for businesses to showcase their products and captivate potential customers. 

Through storytelling, visual design, and persuasive communication, these videos can attract, engage, and convert viewers into loyal customers.

This blog explored examples of best software demo videos in different industries, highlighting their effectiveness in communicating product features and benefits effectively.

Want to create impactful videos that leave a lasting impact?

Now you can embrace the power of animated software demo videos and unlock the potential to drive user engagement and conversions in your business with Broadcast2World.

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