Your customers trust you to solve their problems. And you believe in your company to change the world for the better.
But first, you need to explain how your products and services will make their lives easier. When it comes to software products and SaaS, it can be a challenge to inform people who aren’t savvy with tech topics. It’s bad enough that people are already skeptical when faced with marketing and advertising onslaughts.
This is why you need software demo videos. Even better, animated software demo videos.
You can engage your audience on a whole new level, and at the same time explain everything your product does to make their life easier. Not only will the video explain your product well, but it will also build a bond of trust between your viewers and your brand. Read on to find out how videos can help your company grow.
In this blog, we will cover:-
1. Why Does Your Company Need Software Demo Videos?
2. Why Use Animation?
3. How to Make Effective Videos?
4. Frequently Asked Questions (FAQs)
A software demo video showcases the product you want to market. Whether it’s an application, SaaS or a website, videos are an effective marketing tool to explain the nuances of your software product.
Think of it as a tutorial video on how your software works, with the main goal being your customers choosing your service over the competition. Your priority should always be to explain your product, and in turn have the viewers trust you to make their lives better. Videos should cover specific pain points and demonstrate the solutions you will provide, in turn, building a sense of expertise and credibility.
But we live in an extremely competitive market. People are overwhelmed with information on a daily basis, forcing those not well-versed in technology to adapt to a rapidly evolving landscape in the blink of an eye. Without proper explanation, your potential customers might not understand how you can make their lives better. This is in addition to the typical consumer skepticism whenever a new offering is presented.
Therefore, your company needs to establish trust with your customers, and the best way is through a software demo video. By showing real-world applications and scenarios, you can address pain points, offer solutions, educate customers, and ultimately, foster brand loyalty– all in a minute or two thanks to a single video.
And if you aren’t convinced, a recent Wyzowl report revealed marketing statistics proving that 69% of people prefer short software demo videos, and 84% of consumers claim they were convinced to buy a product simply because of the short videos about it. The numbers speak for themselves!
See how we helped Epicor make Videos to simplify their SaaS offering
Animation helps simplify complex and abstract concepts with subtle visual cues and patterns. Sometimes, you don't even need dialogue and minimal to no text to convey exactly what your product does. A complete audio-visual experience ensures you can reach out to most age-groups and education levels.
But it’s important to understand what demo videos really are. It is not an ad for your product.
Animated software demo videos convinces the viewer you understand their problems, and your software product will solve them. And animation enhances your videos with clever and engaging visuals.
Better still, you can let your imagination run wild! This is the perfect place to express your brand’s personality. With animation, you’re only limited by your imagination, not your budget.
Now that you better understand software demo videos and how it can work for your business, here’s how you can make your own:
Connecting with your audience and customer base is your priority. You don’t have a company if you don’t have anyone to sell your products to!
Work with your team and find out the recent trends in consumer behavior, look for reviews and criticisms of your company and competitors, get an idea of what the masses want. Once you have a strong grasp of what your customers might want, hold a brainstorming session for your videos.
After COVID-19, sectors like education have had to completely revamp their workings down to the foundations, the teacher teaching their students.
Office 365 understands that teachers are already overwhelmed with teaching multiple batches of students and dealing with textbooks and schedules, and has come with Office 365 education tools to help them ease the stress of running against the clock.
Great videos like this here show how easy-to-use their SaaS truly is, by visualizing the workings of their product with colorful imagery. The narration is used to list off the benefits of Office 365, such as working online even outside the classroom. By showing the possible future for teaching, this demo video excites the viewer about what they can expect when using Office 365.
After you know the kind of audience you’re dealing with, you will have to write a script that is perfectly tailored for the type of product you’re selling. Decide on the mood and overall emotion that software demo videos aim to convey. A good script sticks with the viewer if it can leave a lasting emotional mark. Humans are empathetic by nature, and evoking emotions is always a good way to ensure they connect with the core message of the videos. With that being said, be careful not to make it too melodramatic or hyperbolic! If your videos do not have a plot at all, it is still beneficial to evoke positive emotions.
You do not want to overstay your welcome. The more you can convey in fewer words, the better. Hiring a good narrator is also an important part of software product videos. The dialogue has to be done professionally if you want to hook in your audience. Make sure the explanations for your software and animated how-to videos are easy to understand and follow.
In terms of relatability, Slack wastes no time in showing that they understand their viewers in their software demo videos. They understand the one thing about work, that there is usually a lot of it.
Slack points out the problem that a lot of distracting, unimportant work-related stuff gets piled on top of the actual work you could be doing instead. The software demo video explains the various features of Workflow Builder, including cutting through the noise to get to the real information faster.
By using motion graphics, Slack holds viewer attention with icons and explains the way their software works by guiding you through the steps. The explanation was easy enough for even beginners to understand!
Arrange a series of plot points by drawing single frames. These frames signify the critical events that your video must develop around. Without a proper plan like this, it is challenging to stay focused on a consistent theme. Work with your animators and storyboard writers so that your videos do not go all over the place. Use unique colors, logos or slogans to stand out and have people associate that with your brand.
Once the viewer has finished watching your software demo videos, it’s crucial to guide them through the following steps. Find out where your customer base is most active on social media. Promote your product with the platform in mind. Encourage them to share your videos, and lead them to a landing page if they wish to purchase your product or service. An effective Call to Action (CTA) is as important as the product video itself.
We don’t need to be told that sleep is good for us. If anything, we all want more of it! Headspace doesn’t spend time describing to you why you would want a stress-free life and need to focus on your work, because they already KNOW you would love that.
Their videos for guided meditation uses a cartoon animation video for beginner and veteran meditators, explaining how easy it is to sign up for Headspace and choose the pack that suits the viewers needs.
Instead of tackling one pain point, the software demo video takes on multiple problems like lack of focus, sleep, relationships, athletics, and provides their Headspace app for a one-stop solution for all these problems.
The calm tone of the narrator eases in the viewer to identify themselves between any of the colorful and lively characters. With this, the video has a clear call-to-action (CTA) which includes the benefits the reader would get from subscribing to Headspace.
Not enough examples? Check out our blog for the best demo videos!
Your customers’ trust is absolutely vital if you want to grow your business. The best way to ensure you reach out to your customers and reassure them that you are the ones who can make their lives better is with that all-important human connection. The sooner and easier that happens, the closer you are to success.
Now all these steps can seem daunting at first, especially if this is your first venture into marketing using software demo videos. This is why you should partner up with a good, experienced animated video production studio to guide you through the process and recommend the best options to choose for your specific needs and audience.
Commercials differ mainly from Software Demo Videos in terms of purpose. A commercial is primarily made to sell a product and nothing more. A demo video educates, informs and addresses pain points viewers experience, with the aim of offering solutions.
To answer your question simply, no.
Probably the best thing about animation is that there are effectively no limits to what you want to portray. The only real limit is your imagination! What you depict in your video has no real effect on cost, no matter how fantastic or abstract you want to get. Animation allows you to show and visually explain ideas and concepts like no other format, all without breaking the bank.
You would be doing your product a disservice if you do not market it properly. There’s no point spending huge amounts of money on commercials that fail to connect and only annoy your customers.
This is why it’s vital to create software demo videos that do more than just sell. You are guaranteed to have people talk about your brand if you manage to strike a chord with the viewer. In the best-case scenario, you get to entertain thousands of people while you grow your sales and give your existing customer base new reasons to reinforce their trust in your brand.
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