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| In this post, we’ve curated 19 of the best explainer video examples—from creative explainer videos to award-winning explainer videos—to show what truly works in the B2B and SaaS space. These animated explainer video examples span formats like short explainer videos and 90-second explainers, tailored for every stage of the customer journey. |
Animated explainer videos have become essential for B2B and SaaS brands looking to communicate with clarity, creativity, and impact. Whether you're simplifying a complex product, aligning stakeholders, or accelerating the sales cycle, the right video can transform how your message is received.
If you're looking for inspiration or want to see what the top explainer video companies are producing for high-growth B2B and SaaS brands, this list is the perfect place to start.
Let’s dive into the videos that move minds—and pipelines.
For B2B and SaaS brands, great explainer videos do more than simplify—they accelerate trust and buying decisions.
They break down complex software, processes, and value propositions into stories that resonate with real business pain points. Instead of listing features, creative explainer videos show outcomes—how your solution transforms workflows, reduces friction, and delivers ROI.
In SaaS, where buyer journeys are long and stakeholders many, a great explainer video unifies your message across marketing, sales, and onboarding. It guides prospects with clarity, aligns internal champions, and builds confidence—fast.
Minimal design. Clear logic. Real transformation.
Creative explainer videos turn abstract code into human stories, making even the most technical offering relatable and compelling.
Because in B2B SaaS, it’s not the loudest product that wins—it’s the one that’s easiest to understand.
We’ve handpicked the best animated explainer videos that showcase how B2B and SaaS brands turn complexity into clarity—and clarity into conversion.
These animated explainer video examples span a range of industries, styles, and objectives. From product demos and onboarding to awareness and thought leadership, each one reveals how great storytelling, visual design, and strategy come together to drive results.
Whether you're looking for creative inspiration or benchmarking your next project, these explainer videos examples highlight what works—and why it works.
Let these videos guide you toward your next big idea.
Not every software is built for profit—some are built to make a difference. Sponsorium’s mission-driven platform needed more than a feature list; it needed a story. That’s why we created one of the most emotionally resonant award winning explainer videos to bring their purpose to life.
Aimed at the consideration stage of the buyer’s journey, this 2D animated video speaks directly to brands struggling with sponsorship management. Through expressive characters, glowing transitions, and thoughtful visual metaphors, it highlights the challenges of managing sponsorship portfolios—then introduces Sponsorium as the tool that simplifies, streamlines, and empowers.
By showing what success feels like, the video builds an emotional bridge—turning product curiosity into connection.
It’s not just a pitch—it’s a promise. And that’s what makes this one of the most powerful animated explainer videos in the SaaS space.
Great products often hide staggering complexity beneath a simple interface—and that’s exactly what makes them hard to explain.
Qualcomm faced this challenge with 5G and its low latency benefits. But instead of overloading their audience with tech jargon, they chose animation to make the message accessible, engaging, and memorable.
Produced by Buck, this brand explainer video takes a light-hearted approach to a highly technical subject. It simplifies the concept of low latency in a way that anyone—even non-technical viewers—can instantly grasp.
This is what sets the best explainer videos apart: they educate without overwhelming, entertain without diluting, and inspire without oversimplifying.
Qualcomm’s video is a masterclass in using animation to turn innovation into understanding—and complexity into clarity.
Among the most compelling explainer video examples, GE’s Ecomagination stands out for tackling a question many brands shy away from: Can innovation and sustainability truly coexist?
Rather than offering a surface-level answer, GE uses bold, artistic animation to navigate this complex challenge. The video trades sleek corporate visuals for a hand-painted, raw aesthetic—inviting viewers to rethink what progress can look like.
From airplanes with bird-like wings to unexpected metaphors, every frame sparks curiosity and reflection. And in just a few minutes, it turns a multi-layered message into an engaging, emotional journey.
This isn’t just an explainer—it’s a vision. A call to reimagine what’s possible when technology meets purpose.
If you're looking for explainer video examples that move both minds and hearts, GE’s Ecomagination is a masterclass in doing just that.
This is one of those great explainer videos that captures attention instantly—and moves viewers from confusion to clarity without a single word.
Aimed squarely at the awareness stage of the buyer’s journey, the video opens in a black-and-white world of disjointed workflows and digital chaos. Then Slack enters—and everything transforms. Color floods in. Movement becomes smooth. Teams sync effortlessly.
Without listing features or diving into product specs, Slack communicates its core value visually: work gets better with us.
This video doesn’t just explain—it inspires. It makes the viewer feel the transformation before they even know how it works.
That’s the magic of a great explainer video in the awareness stage—showing what’s possible and making prospects want to learn more.
If you want to spark curiosity and action early in the journey, take notes—this is how it’s done.
Among the most effective animated explainer video examples, Asana’s stands out for its empathy and clarity.
Targeted at the consideration stage of the buyer’s journey, this video speaks directly to project managers overwhelmed by complexity. It opens by validating their daily struggles—chaotic workflows, missed deadlines, team confusion—and immediately builds a sense of trust and relatability.
Then comes the shift. Asana is introduced not just as a product, but as a calm, structured solution. The storytelling keeps you engaged, while the animation reinforces every point the narration makes—helping you visualize the change Asana brings.
This isn’t just an explanation—it’s an invitation to a better way of working.
If you're looking for animated explainer video examples that balance empathy, clarity, and strategic timing, Asana’s is a blueprint for driving consideration and conversion.
Google Workspace’s animated infographic video stands tall among the best animated explainer videos, showing how simplicity and clarity can transform complex ideas into action.
The video opens with bold kinetic typography, immediately resonating with global enterprise teams facing collaboration challenges across time zones, languages, and tools. Rather than listing features, it immerses viewers in real-world use cases—demonstrating how G Suite enables live collaboration, streamlined dashboards, and smart data visualization.
Aimed at the consideration stage of the buyer’s journey, this video doesn’t just explain what Google Workspace does—it lets potential users experience the solution. Through clean screencast animations and purposeful voiceover, it turns abstract capabilities into relatable, everyday wins.
The result? A compelling, visual proof of value that speaks directly to overwhelmed decision-makers looking for clarity.
It’s not just a great explainer—it’s a reminder that less clutter, more impact is what drives real change.
SAP’s animated video is one of those amazing explainer videos that delivers clarity, confidence, and credibility—making it ideal for the decision-making stage of the buyer’s journey.
Targeted at enterprise leaders ready to choose a solution, the video highlights SAP’s strengths across ERP, CRM, and SaaS platforms. It clearly demonstrates how SAP drives digital transformation and operational efficiency, helping businesses visualize the real-world impact of their investment.
With polished visuals, on-brand design, and focused messaging, the video addresses final-stage concerns while reinforcing trust and value.
It’s more than just an explainer—it’s a final nudge toward a confident decision.
For B2B brands aiming to convert consideration into commitment, SAP’s video shows how amazing explainer videos can turn insight into action.
Webflow’s animated video is a standout among animated video examples, showing how thoughtful design and storytelling can simplify even the most complex tools.
Aimed at the consideration stage of the buyer’s journey, the video speaks directly to B2B teams exploring flexible, no-code web development solutions. It focuses not on technical specs, but on real business outcomes—speed, control, and scalability.
The video uses a minimal color palette and sleek branding to keep the viewer’s attention on what matters: the value Webflow delivers. Every scene is intentional, building trust and reinforcing the platform’s professional edge.
For companies evaluating their next digital experience platform, this video makes Webflow feel not just accessible—but essential.
It’s a perfect reminder that great animated video examples don’t just inform—they inspire confidence and drive action.
Hootsuite’s video is a shining example of how animated video samples can blend creativity with strategy to move buyers forward.
Targeted at the consideration stage of the buyer’s journey, this video speaks directly to startups and small businesses navigating the challenges of modern social media management. Instead of listing features, it paints a vivid picture of the problem—and then the transformation.
With rich visuals, lush color palettes, and a strong narrative, the video shows what it feels like to move from chaos to clarity with Hootsuite. It connects emotionally, not just logically—positioning the platform as a trusted ally in growth.
This is the power of great animation: not just explaining what your product does, but making your audience feel what life is like with it.
If you're looking for animated video samples that inspire trust and action—Hootsuite’s is one to study.
Mailchimp’s animated marketing video stands out as one of the best explainer video examples for SaaS brands looking to lead with purpose and emotion.
Targeted at the consideration stage of the buyer’s journey, this video doesn’t pitch features—it tells a story. Through charming, hand-drawn visuals and whimsical narration, it celebrates the “small changers”—local nonprofits and community heroes often overlooked in traditional marketing.
Rather than dictate how change should happen, the video highlights the power of autonomy and support. Fast-paced animation, abstract visual metaphors, and empathetic storytelling position Mailchimp not as a hero, but as the tool that empowers others to drive change on their terms.
The result is a memorable, emotionally resonant experience that builds trust, inspires action, and reaffirms Mailchimp’s values.
This is how the best explainer video examples work—by turning brand messages into meaningful movements.
Keplertech’s blockchain explainer is a striking example of how top explainer videos can spark not just understanding—but imagination.
Aimed at the awareness stage of the buyer’s journey, this video invites viewers into a bold new future. Through captivating infographic animation, it introduces the Keplertech AI & Robotics Ecosystem—where engineers, investors, and businesses connect through smart contracts, blockchain, and shared ambition.
The narrative doesn’t just inform—it inspires. From medical breakthroughs to smart agriculture and autonomous transport, the video paints a global vision of what’s possible when innovation meets collaboration.
Visually rich and emotionally charged, it zooms from micro to macro—connecting viewers to the heart of Keplertech’s mission. The futuristic mandalas, geometric transitions, and globe-spanning visuals make the experience both immersive and memorable.
This is what sets top explainer videos apart: they don’t just show what’s next—they make you want to be a part of it.
Arrow Electronics proves that animated explainer videos can be more than product demos—they can be deeply human stories.
Aimed at the awareness stage of the buyer’s journey, this 2.5D animated video captures attention not through features, but through wonder. Set against the vast backdrop of space, it draws viewers into the narrative of technological progress—from rockets and moon landings to space stations and interstellar communication.
The message? Innovation connects us. And Arrow is the partner helping make it happen.
With ethereal visuals, calm narration, and cosmic metaphors, the video turns a B2B electronics company into a forward-thinking enabler of progress. Rather than showcasing wires or hardware, it highlights possibilities—how technology impacts lives and shapes the future.
This is what powerful animated explainer videos do—they awaken curiosity, build brand vision, and inspire belief long before a sales conversation ever starts.
KPMG’s mixed media video is a powerful reminder that some of the best explainer videos don’t just tell stories—they make history come alive.
Targeted at the decision making stage of the buyer’s journey, this brand film uses dynamic overlays of historic news clippings, seamlessly animated over bold visuals, to showcase KPMG’s role in pivotal global moments. It connects past achievements to future vision, positioning KPMG not just as a consulting firm—but as a partner in progress.
Rather than focusing on services, the video highlights legacy, trust, and leadership—building emotional resonance and long-term brand recall.
It’s more than a corporate reel—it’s a story about impact, influence, and what's next. That’s what makes it one of the best explainer videos for brand storytelling in the B2B space.
Liquid Star’s 2D motion graphics video is one of those rare explainer video examples that bridges technology and humanity with breathtaking clarity.
Targeted at the consideration stage of the buyer’s journey, the video begins with a universal truth—one in seven people lack access to electricity. From there, it introduces Liquid Star’s decentralized identity protocol and modular smart batteries as a transformative solution.
Rather than diving deep into technical jargon, the animation shows the real-world impact: batteries that power schools, clinics, and homes in off-grid regions. The visuals bring the innovation to life—explaining how people can transport energy, access it through smart contracts, and empower local economies.
Using simple yet powerful icons and metaphors, the video makes complex blockchain infrastructure feel tangible and urgent.
This is what the best explainer video examples do—they don’t just explain a product; they illuminate its purpose, and in doing so, inspire belief in a better future.
This Google recruitment video is more than just a job pitch—it’s one of those great explainer videos that welcomes you with warmth and purpose.
Aimed at the awareness stage of the candidate journey, the video addresses a quiet but critical barrier: "Will I fit in?" Using playful cartoon animation, inclusive characters, and a soft, reassuring voiceover, Google creates a world where every professional—seasoned or just starting out—can see themselves belonging.
Instead of listing perks or roles, the video tells a cultural story. It reflects values like collaboration, flexibility, and inclusivity—making Google feel not just like a workplace, but a community.
With gentle guidance on how to set up a career profile and a final CTA that says, “Let’s build together,” the video inspires action without pressure.
This is what great explainer videos do—turn hesitation into hope and curiosity into connection.
The Community Builders (TCB) knew that people don’t just buy into services—they buy into purpose. That’s why they partnered with us to create one of the most human-centered animated explainer video examples on this list.
Designed for the decision-making stage of the buyer’s journey, this whiteboard animation video goes beyond a value proposition—it builds emotional alignment. Through hand-drawn sketches, warm voiceover, and subtle pops of color, the video highlights the everyday people and shared values behind TCB’s mission to foster sustainable, inclusive communities.
Unlike many corporate videos that focus solely on the brand, this one centers the community—positioning TCB not just as a provider, but as a partner in progress. As the sketches come together to form the TCB logo, the story lands with clarity and conviction.
It’s one of those animated explainer video examples that doesn’t just explain who the brand is—it shows why it matters.
Google’s cybersecurity explainer stands out as one of the best animated explainer videos for businesses tackling complex, high-stakes topics.
Aimed at the awareness stage of the buyer’s journey, the video addresses the rising threat of cyberattacks in healthcare—a sector where sensitive data is both essential and vulnerable. Using bold collage-style animation, attention-grabbing typography, and symbolic visuals like hands reaching for gift boxes, the video metaphorically illustrates just how valuable (and at-risk) public data truly is.
As the narrative shifts from threat to solution, viewers are guided into a new visual tone—gradient backgrounds, blinking eye cutouts, and simplified data visuals that emphasize the power of collective responsibility. The message is clear: cybersecurity isn’t just a tech issue, it’s a shared human one.
Backed by calm narration and a powerful close—“Safer with Google”—the video leaves viewers not just informed, but empowered.
That’s the impact of the best animated explainer videos—they don’t just explain, they ignite action and trust.
IBM’s watsonx launch video is a bold and elegant entry among the best explainer video examples, perfectly blending visual storytelling with strategic brand positioning.
Created by BUCK in collaboration with IBM’s Blue Studio, the video introduces watsonx, IBM’s generative AI platform, not just as a product—but as a symbol of the next chapter in enterprise AI. Aimed at the consideration stage of the buyer’s journey, the video doesn’t dive into features. Instead, it paints a clear, conceptual picture of how AI’s limitless possibilities gain meaning through intelligent training and structure.
The visual metaphor is powerful: from infinite, chaotic outputs to refined, focused results—just like watsonx does for data-driven enterprises.
With a clean, minimalistic design and a tone of thoughtful precision, the video positions IBM as not only a legacy leader in AI but a forward-facing innovator in the generative AI space.
It’s not just a product launch—it’s a narrative of control, clarity, and the future of enterprise intelligence.
Minima’s Manifesto video earns its place among the top explainer videos by doing something most Web3 brands don’t—it puts people before technology.
Aimed at the awareness stage of the buyer’s journey, this video introduces Minima’s mission to decentralize power through blockchain in a way that feels human, not technical. Rather than leaning on digital aesthetics, the video uses a hand-painted animation style and expressive characters to emotionally connect with viewers.
It doesn’t just explain blockchain—it reframes it as a tool for empowerment, collaboration, and independence.
By focusing on storytelling, artistic visuals, and a people-first message, Minima stands out in a crowded space of overcomplicated tech explainers.
This is what the top explainer videos do best—they challenge expectations, stir emotion, and leave audiences not just informed, but inspired.
In a world where attention spans are shrinking and competition is growing, businesses need a faster, smarter way to communicate their value. That’s where explainer videos for business come in. These short, engaging videos simplify complex offerings into easily digestible visual stories that speak directly to your audience’s needs.
Whether you’re launching a new product, introducing a service, or boosting brand awareness, explainer videos bridge the gap between curiosity and conversion. They don’t just tell—they show. And that makes all the difference.
Still not convinced? Just take a look at some of the best explainer video examples out there. From SaaS startups to enterprise brands, companies are using animated explainer videos to lower bounce rates, increase engagement, and drive more qualified leads through the funnel.
Explainer videos work because they combine clarity with creativity. And in business, that’s a formula for results.
Not all explainer videos are created equal. The most effective ones are tailored to your goals, audience, and the buyer’s journey. Whether you're targeting top-of-funnel awareness or bottom-of-funnel conversions, choosing the right type can make all the difference.
Here are the top types of explainer videos that consistently drive results:
Perfect for simplifying complex ideas. These visually engaging short explainer videos are ideal for SaaS, tech, and healthcare industries.
Great for showcasing real people or physical products. These work well for brands looking to build trust through human connection.
A classic style where hand-drawn illustrations unfold in real time—ideal for educational content or step-by-step walkthroughs.
Best suited for demoing software products or digital platforms. Pair them with voiceovers to guide users through specific features.
Check out all types of explainer video examples in detail.
Most high-performing brands opt for 90 second explainer videos—long enough to convey value but short enough to keep attention. In fact, the sweet spot for engagement often lies between 60 to 90 seconds, making short explainer videos your best bet for higher retention and conversion.
With more businesses turning to video to tell their stories, the demand for quality explainer video production has skyrocketed. But not all studios are created equal. If you’re looking to partner with a team that can bring your vision to life, here are some of the top explainer video companies leading the way:
Specializing in animated videos for B2B businesses, Broadcast2World offers affordable custom solutions tailored to industries like SaaS, healthcare, and finance. Their work stands out for its storytelling-first approach and measurable impact.
Known for their consistent quality and fast turnaround, Wyzowl has earned a reputation as one of the best explainer video companies for startups and established brands alike.
With a focus on emotional storytelling and custom animation, Yum Yum Videos blends creativity with strategy to deliver explainer videos that convert.
A go-to choice for B2B brands, Demo Duck crafts explainer videos that balance clarity with character, often mixing live-action and animation.
As one of the pioneers in the space, Epipheo helps businesses communicate big ideas with simplicity and soul—ideal for mission-driven brands.
These top explainer video companies are redefining how businesses communicate, educate, and convert. If you're looking to create a memorable, results-driven video, start with one of these industry leaders.
Yes, 90-second explainer videos are often considered ideal—long enough to explain your value, short enough to keep viewers engaged.
Here’s a quick breakdown:
In most cases, short explainer videos perform better in terms of retention, especially when you're targeting busy decision-makers. Keep it concise, focused, and emotionally engaging—and 90 second animation might be all you need to convert.
An award-winning explainer video goes beyond just explaining—it inspires, engages, and converts. Here's what sets it apart:
It tells a clear, emotionally resonant story that speaks to a real pain point and presents the brand as the solution. It’s not just features—it’s transformation.
Award-winning videos often feature a distinct animation or design style (think hand-drawn, mixed media, or bold motion graphics) that elevates the brand identity.
Simplicity is power. These videos cut the clutter and deliver a focused, easy-to-understand value proposition.
Tight scripting, natural pacing, and a voiceover that matches the brand tone—whether warm, witty, or authoritative—are critical.
Typically under 2 minutes, most winners fall in the 60 to 90-second explainer video range to maximize attention and retention.
Beyond aesthetics, they perform—driving more clicks, leads, signups, or awareness. Many best explainer video examples that win awards also show measurable impact.
They often have a standout idea or metaphor—something unexpected that hooks the viewer in the first 5 seconds.
In short, an explainer video becomes ‘award-winning’ when it blends strategic storytelling, visual creativity, and tangible business value. Want to see examples? I can list some real winners next.
For most SaaS and tech companies, animated explainer videos are usually the better choice—and here’s why:
SaaS products often involve abstract or technical concepts. Animation lets you visualize data flows, dashboards, integrations, and workflows in a way live-action simply can’t.
Need to update your UI or pivot your messaging? Animation makes it easier and more cost-effective to revise, without the need for new shoots or actors.
With animation, every color, character, and motion can align with your brand identity. Live-action is less flexible in maintaining that visual consistency.
While live-action may seem simple, location, talent, and reshoots add up. Animated explainer videos—especially short 60 to 90-second versions—scale better for ongoing SaaS marketing needs.
Animated visuals tend to stand out more in digital feeds and SaaS landing pages, grabbing attention and boosting retention.
That said, live-action works well when you want to build human connection, like with testimonials or team intros. But for explaining products, animation is the go-to for most of the best explainer video examples in tech.
The pricing of an animated explainer video depends on factors like animation style (2D, 3D, whiteboard animation), production quality, and duration.
High-end video production companies may charge anywhere from $5,000 to $50,000, while more cost-effective options exist for smaller businesses.
Choosing the right partner from the many best explainer video companies out there can be overwhelming. Here’s a quick guide to help you pick one that fits your business needs:
Look for a company with diverse, high-quality work across industries. Do their explainer videos for business simplify complex topics? Do they feel engaging, on-brand, and strategic?
Tip: Review their best explainer video examples and ask yourself—Would I be proud to put this on my homepage?
If you’re in SaaS, tech, healthcare, or finance, find a team that’s done similar work. Domain knowledge cuts down on onboarding time and leads to sharper scripts.
The best companies don’t just animate—they tell compelling stories. Ask about their scripting process, how they find your “hook,” and whether they understand your audience’s pain points.
A clear production roadmap, with milestones for script, storyboard, animation, and revisions, is a must. The top explainer video companies keep you in the loop at every stage.
Ensure the pricing aligns with your budget and marketing goals. Also, ask if they offer packages for multi-video campaigns or localization.
Check for real business outcomes—did the videos improve conversions, retention, or engagement? Read reviews, watch client testimonials, or ask for performance case studies.
Final Tip: Book a strategy call with 2–3 top contenders. The right one won’t just “make a video”—they’ll ask the right questions to help solve your business problem with the power of storytelling.
Animated explainer videos are more than just a trend—they’re a powerful tool that can transform the way your business communicates with its audience.
By combining the art of storytelling with engaging visuals and clear messaging, you can create videos that not only capture attention but also drive results.
Whether you’re aiming to simplify complex concepts, showcase a product, or build brand awareness, an explainer video can be your secret weapon to skyrocket your business’s success.
So, start harnessing the power of animated storytelling and watch your brand thrive in the digital age!
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