Types of Training Videos: Best Examples and Pro Tips

Mar 25, 2024 4:00:00 AM

Did you know? A human brain processes visual information 60,000 times faster than text.

Now that’s what makes training videos more valuable and productive.

With attention spans shorter than ever, engaging and immersive video content is the key to unlocking knowledge retention and skill development.

 But with so many types of training videos out there, how do you choose the right one for your needs?

Fear not, we've got you covered! In this blog, we'll dive into the world of training videos, exploring the best examples and pro tips to help you create impactful and effective learning experiences.

  1. Types of Training Videos
    1. Health and Safety Training Videos
    2. Customer Service Training Videos
    3. Instructional Training Videos
    4. Corporate Training Videos
    5. Employee Training Videos
    6. Cybersecurity Training Videos
    7. How-To Training Videos
    8. Interactive Training Videos
    9. Screencast Training Videos
    10. Micro-Learning Training Videos

Types of Training Videos

From saving lives to saving money, a training video has a lot of pros.

In fact, according to our recent survey, 72% of businesses said that they receive a good ROI from their videos out of which 18% of businesses receive a good ROI from Training Videos.

1. Health and Safety Training Videos


Health and Safety Training Videos are indispensable tools for organizations aiming to educate employees on avoiding and handling hazardous situations in the workplace.

These videos, also known as Health, Safety, and Environment (HSE) training videos, systematically address workplace safety, covering topics such as fire safety, accident prevention, and medical emergencies.

They not only demonstrate proper techniques and equipment usage but also emphasize company-specific safety practices and raise awareness about potential health threats.

Pro Tip: Make safety training sessions as entertaining as a blockbuster movie by adding humor and memorable scenarios, this will enhance engagement and knowledge retention.

For Example: Imagine your workplace safety training video starts with a humorous scenario featuring employees grappling with common safety hazards in an exaggerated yet relatable manner.

As the video unfolds, employees encounter mishaps in a comical but informative way, highlighting the importance of safety protocols.

For instance, a character named "Clumsy Carl" accidentally trips over cluttered items, demonstrating the consequences of poor housekeeping.

Despite the humor, the video effectively conveys crucial safety messages, such as the importance of maintaining tidy workspaces to prevent accidents.

By infusing humor and memorable scenarios into the training content, employees remain engaged throughout the session, and key safety principles are more likely to stick in their minds long after watching the video.

2. Customer Service Training Videos


Customer service training videos have become a cornerstone of modern business practices, serving as invaluable resources for both onboarding new hires and nurturing the skills of seasoned employees.

By presenting relatable scenarios and practical strategies, these videos equip staff with the tools needed to navigate diverse customer interactions effectively.

To ensure effectiveness, incorporate elements such as relatable scenarios, clear communication, interactive features, realistic role-plays, and actionable tips.

Pro Tip: Keep content dynamic and engaging by integrating interactive elements and real-life examples, fostering active learning and skill retention among employees.

For Example: In a customer service training video, the video could pause at key moments, prompting viewers to choose how they would handle a challenging customer interaction.

Employees can select from multiple response options, and the video proceeds accordingly, showcasing the consequences of each choice.

Additionally, real-life examples featuring successful customer interactions or testimonials from satisfied customers can be woven into the video to illustrate effective communication techniques and problem-solving strategies. 

3. Instructional Training Videos


Instructional training videos serve as indispensable assets for businesses, aiding in employee training, customer education, and dissemination of important information.

As remote work becomes increasingly prevalent, the demand for engaging and accessible instructional content rises.

These videos cover a wide range of topics, from demonstrating processes to explaining concepts, and their adaptability allows for asynchronous learning, catering to diverse learners worldwide.

To master the art of creating instructional videos, focus on clarity, engagement, and accessibility, ensuring that learners can easily grasp and apply the information presented.

Pro Tip: Incorporating ideas normally taught face-to-face teaching concepts into instructional videos offers learners a refreshing break from traditional methods.

For Example: Let's say you're creating an instructional training video for a cooking class.

Instead of merely demonstrating recipes and techniques, you could incorporate elements of face-to-face teaching by including interactive segments where viewers engage in hands-on activities.

For instance, you might pause the video and ask viewers to gather ingredients and follow along with the cooking process in real-time.

Additionally, you could include virtual Q&A sessions where viewers can submit questions or share their experiences, fostering a sense of community and collaboration akin to a traditional classroom setting.

4. Corporate Training Videos


Corporate training videos are versatile tools for efficiently educating employees on various topics, from brand education to workplace protocols.

By employing engaging styles such as animations and live-action, these videos ensure effective communication of actionable content aligned with organizational goals.

Their accessibility and reusability enable flexible learning and cost-effective training over time.

Pro Tip: Create engaging, relevant content and ensure accessibility for optimal employee engagement and learning efficiency.

For Example: Let's consider a scenario where a company is creating a corporate training video on workplace diversity and inclusion.

The video might depict a team struggling with communication barriers due to cultural differences and then demonstrate effective strategies for fostering inclusivity and collaboration.

To ensure accessibility, the video could include closed captions for viewers with hearing impairments and provide options for language translation to accommodate a diverse workforce.

5. Employee Training Videos


Employee training videos are versatile tools for educating employees across various industries, available in diverse formats like slideshows, lectures, animations, and interactive experiences.

With the corporate e-learning industry booming, investing in engaging and effective training content is crucial for organizational success.

Pro Tip: Craft engaging Employee Training Videos with humor, cinematic flair, and interactive features like video paths, hotspots, assessments, and 360-degree/VR experiences if such an investment is justified by your corporate training needs.

For Example: The video could begin with a light-hearted introduction, perhaps featuring humorous anecdotes or skits related to the company's products. Interactive elements like video paths could allow employees to explore different product scenarios and customer interactions, providing hands-on experience in a simulated environment.

Hotspots within the video could offer additional insights and tips from product experts, enriching employees' understanding of the products and their applications.

End-of-video quizzes or assessments could test employees' knowledge of product specifications and use cases, reinforcing key learning points.

6. Cybersecurity Training Videos


Cybersecurity training videos are crucial for educating employees on protecting sensitive data.

They cover topics like identifying and preventing cyberattacks, emphasizing vigilance to avoid common pitfalls like password sharing or logging in through insecure networks.

It's essential for all employees, not just IT teams, to receive regular training to mitigate risks effectively.

Pro Tip: Keep training materials updated to address evolving threats and reinforce good security practices consistently.

For Example: Imagine a company regularly updates its cybersecurity training videos to address the latest cyber threats and reinforce good security practices among employees.

The training videos could cover topics such as identifying phishing emails, creating strong passwords, and safeguarding sensitive data.

For instance, if a new type of phishing attack emerges targeting remote workers, the company swiftly updates its training video to include information about recognizing and avoiding such attacks.

Additionally, the video could showcase real-life examples of security breaches and their consequences to emphasize the importance of adhering to security protocols.

By keeping the training materials updated and relevant, the company ensures that employees are equipped with the knowledge and skills needed to mitigate evolving cyber threats effectively.

7. How-To Training Videos


How-to training videos: the GPS of learning!

These videos serve as instructional tools that guide viewers through specific tasks or processes, utilizing various visual aids such as screen recordings, animations, or live demonstrations.

They are effective for teaching practical skills, software usage, or product demonstrations.

Typically structured in a step-by-step format, these videos are ideal for conveying complex concepts or technical instructions.

Whether it's cooking a recipe or mastering a software feature, how-to videos are valuable for both personal and professional learning.

Pro Tip: When crafting your how-to masterpiece, remember: clarity is king.

For Example: Imagine you're creating a how-to training video on assembling a piece of furniture.

In this scenario, clarity would be paramount to ensure viewers can follow along easily.

The video would start with a clear introduction outlining the objective and steps involved in assembling the furniture.

Each step would be demonstrated methodically, with close-up shots and clear instructions provided verbally or through on-screen text.

Visual aids such as diagrams or animations could be used to clarify complex procedures or components.

Additionally, the video could include troubleshooting tips for common issues that may arise during assembly.

8. Interactive Training Videos


Interactive training videos: the choose-your-own-adventure of the e-learning world!

These dynamic videos don't just talk at you—they let you take the wheel and steer your own learning journey.

From quizzes to polls, branching storylines to clickable hotspots, they turn mundane training into an interactive extravaganza that's more engaging.

Despite being time-intensive to create, interactive videos offer unparalleled engagement and immersion, enabling learners to explore various outcomes based on their choices.

Pro Tip:
Incorporate a variety of interactive elements, such as branching scenarios and gamification, to captivate your audience

For Example: Imagine you're creating an interactive training video for customer service representatives to enhance their conflict resolution skills.

In this scenario, the video could feature branching scenarios where viewers are presented with different customer interactions and must choose how to respond.

For instance, the video could simulate a challenging customer complaint scenario, allowing viewers to select from various response options, such as offering a refund, providing additional assistance, or escalating the issue to a supervisor.

Depending on the viewer's choice, the video would branch off into different outcomes, showcasing the consequences of each decision.

To further engage the audience, gamification elements like point systems, badges, or leaderboards could be incorporated to incentivize participation and reward the successful resolution of customer issues.

9. Screencast Training Videos


Screencast training videos offer an effective way to teach viewers about software applications or step-by-step processes by capturing on-screen activity alongside voice narration.

Commonly utilized for software demos and tutorials, these videos simplify complex tasks into easily digestible segments, enhancing learning experiences for users.

Pro Tip: To maximize engagement, consider incorporating a hybrid approach by integrating additional visuals, such as a talking head or animations, to enrich the content and increase viewer interaction.

For Example: Imagine you're creating a screencast training video to demonstrate how to use a new software application.while demonstrating the software's features through screen captures, you could also include a small window featuring a talking head of the presenter providing explanations and commentary.

This adds a personal touch to the training video, making it feel more conversational and relatable to viewers.

Additionally, animations or graphics could be overlaid on the screen to highlight key points or guide the viewer's attention to important elements within the software interface.

10. Micro-Learning Training Videos


Micro-learning training videos: the espresso shots of education!

These short and snappy nuggets of knowledge pack a punch, delivering bite-sized lessons that keep learners hooked and coming back for more.

With kinetic text, webcasts, and interactive flair, it utilizes various formats to engage learners effectively.

Ideal for product knowledge training, employee onboarding, and compliance training, micro-learning videos streamline the learning process, making it more accessible and engaging.

Pro Tip: Keep each micro-learning video focused on a single learning objective to maximize effectiveness and ensure learners can quickly absorb and apply the knowledge gained.

For Example: Suppose you're developing micro-learning training videos to enhance the sales skills of your team.

Instead of creating a single lengthy video covering all aspects of sales techniques, you create a series of short, focused videos, each addressing a specific aspect of the sales process.

For instance, one video might focus on effective cold calling strategies, while another could cover objection handling techniques.

By keeping each video centered on a single learning objective, sales representatives can quickly absorb the information without feeling overwhelmed.

This approach also allows them to easily revisit specific topics as needed, reinforcing their understanding and application of key sales principles.

For example, if a salesperson encounters objections during a client call, they can quickly reference the micro-learning video on objection handling for guidance.


In conclusion, training videos are invaluable assets for organizations seeking to enhance knowledge retention, skill development, and employee engagement.

From health and safety training to micro-learning snippets, the diverse array of training video types cater to various learning styles and objectives.

By incorporating best practices such as humor, interactivity, and clear communication, businesses can create impactful and effective learning experiences that yield a high return on investment.

As the demand for engaging training content continues to rise, mastering the art of video-based education remains essential for staying ahead in today's fast-paced digital landscape.

Whether you're aiming to onboard new employees, educate customers, or enhance workplace safety, harnessing the power of training videos is key to unlocking success.

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