Over the past few years, infographics have exploded in popularity. In fact, from just 2010 to 2012, the search volume for infographics climbed by 800 percent, according to data from unbounce.com. However, there comes a point in time when every rage and hype loses its spark. Infographics may still be very popular, but it doesn’t have the “wow, that’s something I’ve never seen before!” edge to it anymore. Fortunately, there’s a new way to grab consumer attention online. If you haven’t heard about explainer videos, now’s the time to look into this powerful strategy.
What is an explainer video, anyway?
Much the same as an infographic, an explainer video is designed to deliver a lot of information in a compact format. These short clips, usually 1 to 3 minutes in length, can be devoted to multiple topics and points of interest, from general information about a company to a detailed product demonstration. But unlike static infographics, explainer videos are dynamic and engaging. They may incorporate text, images, sound effects, narration, and even animations to illustrate concepts quickly and clearly—delivering a higher entertainment value as well as the essential information.
Why explainer videos have the advantage?
Quite simply, videos sell a substantial amount of products and services these days. According to data from video marketing research firm Invodo: • 96% of online shoppers watch video online • Retail site visitors who see a video stay on the site an average of 2 minutes longer, and are 64% more likely to purchase • Shoppers who view videos on product pages are 144% more likely to add those products to their carts • Consumers who watch online video spend more on purchases than those who viewed other rich media formats such as flash animation
Animated explainer videos pack a wallop for consumers. They’re short, instructive, and actionable: able to illustrate quickly and dynamically how your business can solve your customers’ biggest problems, or meet their fondest desires. It’s also easier for a video to go viral. By posting explainer video to your website, social media accounts, and video sharing sites like YouTube and Vimeo, you’ll encourage viewers to share your engaging content and bring more prospects to your site.
Homemade vs. professional – a pertinent distinction
While there’s plenty of self-produced video content out there, having your explainer video produced by a professional is the most effective strategy for effective results. Global analytics firm comScore reports that professionally produced video outperforms user-generated content (UGC) video by 30 percent. While UGC video delivers an average of 18.7% lift, professional eCommerce-optimized video delivers a 24.7% lift in online business. Working with an experienced explainer video company can deliver superior results compared to infographics and user-generated content. We’ll be happy to help you get started with an explainer video. If you want to make an informed decision before you proceed, you can send all of your queries and concerns to us via this form.