Enhance Video Content On Social Media Through Animation

Nov 15, 2021 6:21:43 AM

When it comes to creating compelling content on social media, there's no denying that video is the way to go.

In fact, Video Content On Social Media has become an essential tool for businesses and individuals looking to engage with their audience and build their online presence.

With the increasing popularity of video marketing, it's clear that social media platforms are putting a greater emphasis on video content.

Whether it's short-form video content, long-form, live-streams, or stories, videos have taken over our social media feeds.

But the ubiquity of social media is a double-edged sword: Everyone’s using it to broadcast their message.

So how do you get yours to stand out and be seen and heard? Worse, how do you get your viewers to remember your message afterward?

There is a powerful tool that has emerged as a game-changer in the world of social media marketing - animated videos.

With their ability to captivate viewers and deliver messages in a visually compelling manner, animated videos have become an indispensable asset for enhancing video content on social media platforms.

Let us explain.

Why Video Content On Social Media Is Important?

Here are the 10 Reasons why you should be using video in your social media:

  1. Captivating Visual Experience: Videos are highly engaging and provide a dynamic visual experience that grabs attention and stands out in crowded social media feeds.

  2. Increased User Engagement: Videos have the power to evoke emotions, entertain, and educate, resulting in higher engagement rates, including likes, comments, shares, and click-throughs. You can follow these tips to improve engagement.

  3. Storytelling Potential: Video content on social media allows brands to tell compelling stories, creating a deeper connection with the audience and conveying their message in a memorable and impactful way.

  4. Improved Reach and Virality: Social media algorithms prioritize video content, increasing its visibility and potential for reaching a wider audience. Engaging videos have the potential to go viral, further expanding brand reach.

  5. Enhanced Brand Personality and Authenticity: Videos provide an opportunity for brands to showcase their personality, values, and authenticity, helping to humanize their brand and build trust with the audience.

  6. Effective Conveyance of Information: Videos are an efficient medium for delivering information, enabling brands to explain complex concepts, demonstrate products, and provide tutorials or how-to guides in a visually engaging manner.

  7. Higher Conversion Rates: Studies have shown that videos on social media can lead to higher conversion rates, whether it's encouraging viewers to make a purchase, sign up for a newsletter, or take any desired action.

  8. Mobile-Friendly and Easily Shareable: With the majority of social media consumption happening on mobile devices, videos are optimized for mobile viewing and can be easily shared across platforms, increasing their reach and potential impact.
    Also, check out 10 Best Animated Explainer Videos To Increase Landing Page Conversions.

  9. Competitive Advantage: As video content becomes increasingly popular on social media, brands that embrace and effectively utilize video have a competitive edge, capturing attention and standing out from their competitors.

  10. Valuable Analytics and Insights: Social media platforms provide robust analytics for video content, offering valuable insights into audience behavior, engagement metrics, and video performance, enabling brands to refine their strategies for better results.

By leveraging the unique advantages of video content on social media, brands can boost their reach, convey their message effectively, and build meaningful connections with their target audience.

How To Create Winning Social Media Video Content?

By following these steps, you can create a social media video strategy with animation that effectively engages your target audience, communicates your brand's message, and achieves your marketing goals.

1. Define Objectives: Clearly outline the goals and objectives you want to achieve with your social media video strategy.

Whether it's increasing brand awareness, driving website traffic, or boosting conversions, having specific objectives will guide your creative decisions.

2. Understand Your Audience: Conduct thorough research to gain insights into your target audience's demographics, interests, and preferences. Understand what type of content resonates with them, what platforms they use, and their viewing habits.

This information will help you tailor your animated videos to reach and engage your target audience effectively.

Explore our blog to understand how to win audience trust through video remarketing.

3. Utilize Animation's Power: Animation offers endless possibilities for creativity and storytelling.

Take advantage of animated visuals, dynamic motion, and vibrant colors to capture attention and convey your message in a visually compelling and memorable way.

Animation allows you to bring abstract concepts to life and simplify complex ideas through engaging visuals.

Try 3D animation videos to bring joy to your audience. Learn How.

Once you've decided to leverage the power of animation for your social media content, finding the right talent is crucial. For those looking to hire skilled freelancers, find freelance animation designers to bring your creative vision to life.

4. Craft Compelling Stories: Storytelling is a powerful tool in social media videos. Develop narratives that resonate with your audience, evoke emotions, and align with your brand's values.

Use animation to create relatable characters, compelling storylines, and memorable moments that leave a lasting impact on viewers of video content on social media.

Explore, Why use storytelling for effective communication.

5. Optimize for Social Media Platforms:  Each social media platform has its own video format and best practices.

Adapt your animated videos to fit the platform's requirements, whether it's square, vertical, or landscape orientation.

Consider the attention span of the platform's users and create videos that are concise, impactful, and optimized for mobile viewing. Here are the secret ingredients of social media videos that go viral. 

6. Track Performance and Iterate:  Monitor the performance of your animated video content on social media using analytics tools provided by social media platforms. Track metrics such as views, engagement, click-through rates, and conversions.

Analyze the data to gain insights into what is working and what needs improvement.

Use this feedback to refine your strategy, experiment with different approaches, and continually optimize your animated videos for better results.

By following these steps, you can create a social media video strategy with animation that effectively engages your target audience, communicates your brand's message, and achieves your marketing goals.

Why Animated Video Is The Best Strategy For Your Social Media Video Content?

1. Captivating Attention: In the competitive world of social media videos, animated content stands out by captivating viewers' attention with its visually engaging and dynamic nature.

The vibrant colors, lively characters, and fluid animations immediately draw the eyes of social media users, increasing the chances of them pausing to watch your video.

The "Oreo x Game of Thrones Title Sequence" video grabs attention on social media with its captivating reimagination of the iconic Game of Thrones opening sequence using Oreo cookies.

The video's unique and creative concept generates buzz and curiosity among fans, driving engagement and sharing across social platforms.

It successfully combines two popular brands to create a memorable and shareable experience for viewers.

2. Simplifying Complex Concepts: Animated videos excel at simplifying complex ideas and concepts.

Through creative storytelling and visually appealing graphics, you can break down intricate information into bite-sized, easily understandable segments.

This simplification makes your content more accessible and shareable, increasing its potential to go viral on social media platforms.

3. Boosting Engagement: Animated videos are highly effective in boosting engagement rates on social media.

The entertaining and relatable nature of animation appeals to a wide audience, encouraging them to like, comment, and share your video content on social media.

This increased engagement not only expands your brand's reach but also fosters a sense of community and interaction among your social media followers.

In Volkswagen's animated ad, "The place you want to be," viewers embark on a virtual road trip through stunning landscapes and vibrant cities.

The ad sparks a sense of wanderlust, inviting viewers to imagine themselves in their dream travel destinations.

With its captivating visuals, it's an ideal video to share and inspire on social media platforms.

4. Enhancing Brand Identity: Animation allows you to create unique characters, environments, and visual styles that align with your brand identity.

By consistently using animation for video content on social media, you can strengthen your brand recognition and make a lasting impression on viewers.

A cohesive and recognizable brand identity sets you apart from competitors and builds trust with your audience.

In the "Likezoid - How To Get Started" video, viewers receive a concise guide on initiating their social media marketing journey.

The video highlights the key steps, strategies, and tools necessary for success. With its valuable insights and actionable tips, it's a must-watch for anyone looking to optimize their social media marketing efforts.

5. Versatility and Adaptability: Animated social media videos offer tremendous versatility and adaptability in terms of content and messaging.

Whether you're introducing a new product, explaining a complex process, or sharing testimonials, animation allows you to convey your message effectively.

Additionally, animated videos can easily be repurposed and optimized for different social media platforms and formats, ensuring maximum reach and engagement.

This MotionGility Video showcases how a logo reveal animation can help businesses improve their social media presence.

The video highlights the impact of a well-designed logo and demonstrates how it can enhance brand recognition and recall. With its engaging visuals, it's an effective promotional tool to generate buzz on social media platforms.

6. Breaking Language Barriers: One of the significant advantages of animated videos in social media marketing is their ability to transcend language barriers.

Since animation relies primarily on visuals and graphics, it can communicate your message effectively to a global audience without relying heavily on language.

This opens up opportunities to connect with diverse audiences and expand your brand's international presence.

This animated video celebrates diversity and individuality while promoting the Android operating system. It's vibrant visuals and uplifting message resonated with viewers from various cultures and backgrounds.

7. Increased Information Retention: Studies have shown that animated videos have higher information retention rates compared to other forms of content.

The combination of visuals, motion, and storytelling in animated videos stimulates multiple senses, leading to better retention and recall of information.

This increased information retention ensures that your message leaves a lasting impact on viewers.

This animated video is a visual representation of a thought-provoking speech by Sir Ken Robinson.

It used dynamic drawings and engaging animations to illustrate the key points about rethinking education, making it easier for viewers to retain and reflect on the message.

8. Return on Investment (ROI): Animated videos offer an excellent return on investment for social media marketing.

They are often more cost-effective than live-action videos, as they eliminate the need for physical sets, actors, or locations.

Additionally, the engaging nature of animated video content on social media can lead to higher conversion rates, ultimately boosting your ROI and driving business growth.


Google's animated videos showcased the evolution of technology, starting from cave paintings to modern innovations.

It captured the essence of human curiosity and highlighted Google's commitment to innovation. The video was well-received and contributed to a positive brand image.

By incorporating animated videos into your social media strategy, you can effectively engage your audience, convey your message, and achieve your marketing objectives.


In conclusion, video content is an essential component of any social media marketing strategy. Its ability to engage, captivate, and connect with audiences is unparalleled.

With the rise of animation, brands can now take their video content to the next level, with visually stunning and emotionally resonant content.

Animated videos simplify complex concepts and evoke powerful emotions, making them a powerful tool in brand storytelling.

They are also highly shareable, enabling brands to reach new audiences and amplify their message across social media platforms.

Investing in skilled production and compelling storytelling is crucial to unlocking the full potential of animated videos.

By embracing the power of video content and animation, brands can create an authentic and unforgettable presence in the digital world.

So, let us raise our cameras and toast the magic of video content and animation on social media.

With every view, share, and comment, may we continue to create meaningful connections and tell stories that inspire and delight audiences across the globe.

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