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Your team has probably stopped reading the all-staff email. Not because they don't care, but because the fourth policy update this month looks exactly like the prior three. Slide decks get skimmed, intranet posts get buried, and the questions you answered last week come back on Monday.
That's the gap internal communication videos close. A two-minute internal communications video can walk people through a new system, explain why a policy changed, or show new hires what the company stands for, all in a format they will actually finish. Onboarding, compliance, culture, crisis updates: the right video gets the message across once, clearly, and keeps working long after the email is archived.
In this guide, we've gathered 16 of the best examples, including projects Broadcast2World has produced for enterprise and public-sector teams, and broken down what makes each one work. Then we'll show you how to choose the right type of video and how to make one yourself.
Internal communication videos are videos made for an organization's own people rather than its customers. They carry the messages that keep a company aligned: what's changing, why it matters, what employees need to do, and what the company values. Broadcast2World produces them for HR, internal comms, L&D and leadership teams that need a message understood by everyone, not just read by a few.
Internal communication itself is the process of facilitating dialogue and exchange of information among members within an organization. The goal is to ensure that everyone in the organization is informed, engaged, and aligned with your brand’s goals, values, and initiatives.
Using video for internal communication works because it does three things that text struggles with:
Most internal comms videos are animated. Internal communication animation is faster to update than live action, easy to brand, and makes abstract topics like finance, compliance or IT policy concrete without filming anyone.
Here are 16 internal communication video examples worth studying. The first twelve are Broadcast2World projects, from safety training to manager coaching; the last four come from brands and studios we admire. Each one includes a short breakdown on what makes it work, so you can borrow the idea, not just the inspiration.
Different messages need different videos. Use this table to match your goal to the right format, then read the notes on each type below.
Use the table alongside your audience: an employee communication video for frontline shifts may need captions and a shorter cut than one for desk-based teams.
Even though company recruitment videos are meant to be shared outside the organization, the important factor is that it is meant for potential recruits.
Use recruitment videos to show what the company values and what a new hire can expect, so the right candidates self-select and the wrong ones don't apply.
It is crucial to guide the newly-hired candidates through the first few days in your company and make them feel welcomed.
An employee onboarding video serves as an orientation tool, introducing your history, values and team structure better than any handbook. Many companies pair it with an organizational culture video or corporate values video for a fuller picture.
An animated training video is meant to teach or reinforce knowledge that is required by new employees, without the need for face-to-face meeting sessions. You can inform them about protocol and best practices.
For example, you can use an animated video to show new employees how to calculate working hours according to your company's policies. The best part, anyone can readily access this in case they missed out on a part or need a quick refresher.
Many teams build their corporate training videos the same way: one short animated video per process, so employees can rewatch only the part they need.
See how we helped The Caribbean Development Bank explain an employee program with animation.
Internal business communication videos help convey company-wide updates, policy changes, product releases, and other activities efficiently to a large workforce, especially in organizations using a VoIP phone system to support seamless remote and hybrid communication.
Corporate communication videos also give leaders a way to speak to every employee directly. A short CEO update recorded once reaches every office and shift in the same words.
Usually used for explainer and training videos, whiteboard animation videos are meant to emulate drawing on a whiteboard. These animated videos are perfect to present fact-heavy topics.
Whiteboard works well for internal comms because the white space keeps attention on one idea at a time, KPIs and policy steps can be drawn out in sequence, and the style is one of the most affordable to produce and update. If you'd rather hire a team, see our whiteboard video production services.
A company culture video helps build a human connection by focusing on the core principles and values of the company. It boosts motivation among employees by reminding them what the company they work for represents.
Alongside this, it can be a great recruitment tool, serving as an introduction to your company for candidates. See examples #10, #13 and #15 above.
No one likes to repeat themselves, let alone answering the same questions several times over for different people.
If you sense a pattern in the questions different employees ask, create a FAQ video. Instead of answering each person individually, you send one short video that answers the common questions on any device, at any time.
When something big changes, such as a new pricing model, a reorganization or a system rollout, a short video gives every employee the same explanation at the same time, before rumors fill the gap. Kyriba (#3) used a three-part whiteboard series to walk its teams through a pricing change. In a crisis, a video message from leadership, planned in advance, tells people what has happened, what to do now and where updates will come from.
Milestones, anniversaries and team wins are worth more than a line in the newsletter. A short animated film that celebrates the people behind a result, or the story of the company itself, as Domtar (#15) did for its 175th year, gives employees something they’re proud to share.
Video works best when it sits inside the channels your team already uses. Here are 20 internal communication channels and how video improves each one.
Here's how to make internal communication videos that employees watch to the end and act on. This is the same process Broadcast2World follows on client projects, adapted so an in-house team can use it too.
How you produce an internal comms video depends on budget, timeline and how much the message matters. Here's how the three options compare.
For a full breakdown of per-minute and per-second rates, see our animation cost breakdown.
Broadcast2World is an animated video production company that has produced 5,000+ animated videos, many of them for HR, internal comms and L&D teams that need complex internal messages understood and acted on. Our training and internal comms video production covers the whole process: strategy, scripting with our Why-First Framework™, storyboarding, illustration, animation, voiceover and delivery in the formats your LMS or intranet needs.
Here are three of the projects above, told in full.
Internal communication videos work because they respect your employees' time. One clear, well-made video can replace a stack of emails, answer the questions you keep hearing, and help every team understand what is changing and why.
Start with the goal, write for the viewer, choose a style that fits the message, and put the video where your people already are. The 16 examples above show how much a short video can carry.
Ready to make your next internal comms video? Broadcast2World can help you plan, script and produce it. Let us sketch out your next story today!
Marcus is a distinguished artist with a deep-rooted passion for visual storytelling, specializing in video marketing and animation. Outside of his professional sphere, Marcus is an avid biker, often taking to the open roads to find inspiration for his creative ventures.
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