ezgif.com-gif-maker (1)-Jan-12-2022-10-12-07-41-AM

How did Gildan explain their IT policy to the employees effectively through internal communications videos?

About Gildan

Gildan Activewear Inc. is a Canadian, American manufacturer of branded clothing, including undecorated blank activewear such as t-shirts, sport shirts, and fleeces. 

The Challenge

Data breaches and cyber threats are very common in organizations these days.

Gildan wanted to minimize the risk of this by explaining their IT policy to the staff.

Since, IT can be technical and boring for most people, they wanted to make an animated video to make it engaging and easy.

The language had to be kept simple and full of visuals.

The Solution

We helped Gildan make a cartoon animation video for their internal communications. 

The video was kept short and crisp with lots of colors to make it visually appealing.

The video explained step-by-step processes to follow in case of different issues. It also explained DOs and DONTs to maintain a safe and secure network environment. 

See more internal communication videos

To achieve the client's objectives, B2W:-

  • Chose bright colors and visuals to keep the video interesting and not lose attention.

  • Used Cartoon Animation to make the video relatable.

Key Takeaways

    • 1. Using cartoon animation helps relate to the character better and stay connected. 

    • 2. Keeping the video short and crisp helps in keeping the viewer engaged

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